Tag Archives: Airlift Mike

Airlift Industrial & Documentary Work, New Orleans VoiceOvers

Squeaky Wheels, Grease, Funny Papers ~ And Airlift Mike

July 26, 2015 Micheal Leave a comment

WaltHandelsmanBillCosbyCartoonAirliftProductionsNOLA — Walt Handelsman’s fun take on the whole Bill Cosby tragedy – courtesy the New Orleans Advocate

It’s long been said that the squeaky wheel will always get the grease. You also used to hear in those prehistoric days before the internet and digital, when the Sunday comics really hit home on an issue – “Hey, I’ll see ya in the funny papers!”

I’m reminded of these two thoughts every time I check out the New Orleans Advocate newspaper in print or online, because they’re fortunate enough to have corralled the outrageously and wickedly talented WALT HANDELSMAN.

The art of editorial cartooning has always fascinated me with it’s power, reach and stunning clarity. With it’s unique ability to cut through the bullshit and take us to the heart of a matter or issue – with humor.

WaltHandelsmanLeeCircleOptionsAirliftProductionsNOLA — Walt’s inspired take on the poker-hot issues of the legacy of Dixie, the flag, and N’awlins own Lee Circle on Saint Charles Avenue

Walt is simply the best-of-the-best in the editorial cartooning field! Accomplished, eerily insightful, and always entertaining, this two-time Pulitzer Prize winning genius plies his trade daily to the delight of New Orleans readers in need of a hearty laugh in hard times.

While these days our interaction seems relegated to Twittering each other (is that legal in LA?), in the ’90s Walt and I worked together at the Airlift Productions now-the-stuff-of-legend Iberville Street location.

WaltHandelsmanCaricatureOfMichealZiantsAirliftProductionsNOLA-1994 — Walt Handelsman caricature of that Mike McCann (Ziants) guy on an old Airlift Productions note pad – 1994

He was launching an effort to promote his convention outreach program wherein he would stand in front of a convention crowd with an overhead projector and actually interact with the conventioneers and draw cartoons for them LIVE – along with their input.

Yours truly, Airlift Mike, was selected to help tell the tale.

Contracted by Lenny Delbert of Pan Am Communications, I worked with Walt across a remarkable afternoon to narrate his promotional video to help get this idea across to potential New Orleans convention meeting planners. The word “fun” hardly captured the whole experience.

In fact, enough with the introductions, MEET the inimitable genius of Walt Handelsman here ….

Squeaky wheels? Funny papers? Howzabout one more line?

It has been said that the pen is mightier than the sword. Yeah, I know, I get that. But this dude has raised it to an art form.

And, yes, even – and especially – Walt would appreciate the pun. 🙂

Airlift Productions – helping to tell America’s Great Stories … from NOLA since 1984.

Airlift Productions RADIO work, New Orleans VoiceOvers

SEX Continues To Sell Well At Airlift Productions

July 17, 2015 Micheal Leave a comment

It occurs to me that my last several blogs have dealt with Life’s Rear View mirror (history), so let’s pump the brakes just a second and re-enter the 21st century – in fact, a poker-hot July at the Airlift Productions Studios in NOLA.

From the days of the Mad Men in the ’60s to today, let’s face it, SEX sells! Folks will part with their last dollar to find it, thrill to it, and hang on to it. The magic allure of sex is a well that the Madison Avenue crowd will always draw from. Always. And in all ways.

I was reminded of this just this past Wednesday as the phone rang from Madison Avenue in NYC looking for some help on a project for Yves Saint Laurent. The boys were curious if I could find some time to record an actor while he was filming for HBO in New Orleans.

Ah-h, sure, let me check my schedule.

So, in the middle of cranking out some new night club commercials (also involving sex and the search for same), I agreed to record Edoardo Ballerini on behalf of Yves Saint Laurent for Moritz & Company in Manhattan.

EdoardoBalleriniRecordsVoiceOversAtAirliftProductionsNOLA — NYC-based Film/TV actor Edoardo Ballerini records VoiceOver for Yves Saint Laurent at Airlift Productions NOLA

Check this dude out. Perhaps you’ve already witnessed Edoardo’s talents on the Sopranos or Boardwalk Empire on HBO. It was further work with the Home Box Office crowd that brought him to NOLA. His new show, coming soon, is called “Quarry”.

What a stud. Edoardo blew through the Airlift Studio doors yesterday afternoon with all the swag of Johnny Depp … only with more talent! His zen-like, laser-focused mic techniques – honed through his recording of over one hundred audio books – were most impressive. Listen here to just a bit of this week’s magic captured by the Airlift Productions mics …

** Edoardo Ballerini talks for Yves Saint Laurent, 7-16-15 **

This guy’s skill set is just off the charts. Not only is he bilingual, fluent in Italian as well, but he studied Latin while on a scholarship – in Rome. And his relaxed and self-assured looks allow him to fit into any era on film. And play good guy or bad – with style.

In fact, as we discussed his life yesterday after our session, while he banged on my guitar in the Airlift Studios Green Room, I felt somewhat envious. Edoardo jets between NYC and NOLA, playing out the lives of fascinating folks on sets and sound stages …. while yours truly makes a living from the solitude of a dimly-lit, tricked-out digital cave.

AirliftProductionsRecordingStudioNewOrleans — Airlift Productions, New Orleans

But it’s funny, ya know, the Great Spirit has kept things in such perfect balance that one cannot lose one thing without gaining another. One door may close, but a window will open.

And a fine digital cave it is. And I have my privacy. And flying is for the birds. And the inquisitive fingers of prying TSA agents.

Which brings us back to sex.

And it continues to sell – well at Airlift Productions.

** A couple recent radio thirties for the gang at Legends Encore from Airlift Mike & the Airlift Productions Studios **

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“It has been my pleasure to collaborate with Mike at Airlift on a variety of projects from sound effects for museum films, to narration for corporate and commercial work, to high end deeply layered radio spots. In every case, he has maintained the highest standards of production that equal anything produced in New York or LA. He is dedicated, tireless, dependable and truly enjoys his work to the point of making the process actually fun. I would not hesitate to recommend his services to my colleagues or anyone seeking a totally professional sound track.” ~ DALE ANTHONY SMITH, Designer/Producer at Multi-Media Corporation, NOLA

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Morgus & Me, New Orleans VoiceOvers

Airlift Mike & Morgus: Let’s Get Personal

July 9, 2015 Micheal Leave a comment

MorgusSidneyNoelRideauRecordsAtAirliftProductionsNewOrleans — Sidney Noel Rideau Records VoiceOvers and More at Airlift Productions New Orleans

As a close personal friend to the New Orleans & Late Night TV Icon Morgus the Magnificent and extremely gifted spirit Sidney Noel Rideau, it is with a heavy heart on this July morning that I pen this one.

Like most guy friendships, we can go months at a time without a chat and then pick right up where we left off, with a lunch or a recording session. So, in an entirely unrelated matter, I got Sid on the phone just yesterday only to find out that just months ago he had lost the one true love of his life – Donia.

While we had spoken often of her through the years, I only knew of her through her answering the phone or in the background during our many phone conversations between NOLA and the north shore of the lake.

Sid & Aldona met innocently enough in New York City back in the early ’60s while he was the struggling actor & radio dude and she was an interpreter at the United Nations. Really.

Their 52-year marriage included two beautiful children and a mutual love for the theater, the arts … and words. Oh, how they loved ‘words’.

DoniaRideau — Sidney’s wife of 52 blessed years Donia

It was ‘words’ that carried the lovely Aldona through Poland, England, Pakistan & Switzerland, all before even having met Sidney in New York. Catch up with just a bit of this woman’s spirit in her online obituary here Aldona Nalecz-Tyminska Rideau.

Sid’s beloved and adored Aldona served all through those turbulent & chaotic Morgus years as not only his silent partner … but as the wind beneath his wings.

Now, all this having been said, Sid would just kick my ass if he even knew that I was writing these words. Of all the people I’ve ever met in show business, radio or the theater – Sidney Noel Rideau would have to be the most personally private of all. Truly. He fiercely defends his privacy.

So, to the reader of these words, a simple request. For prayers. For the spirit of his beloved bride. For healing. And maybe one of thanks – for all the years of enjoyment & fun his on-air exploits have given generations of late night horror movie fanatics around America. And now, prayers for the woman who helped to inspire it all.

May God indeed bless you, Uncle Sid, and your lovely Donia.

“Don’t stand at my grave and weep. I am not there. I do not sleep.

I am the thousand winds that blow….

I am the diamond glints of the winter snow…

I am the sunlight that ripens grain…

I am the gentle autumn rain.

Don’t stand at my grave and cry. I am not there. I did not die.”

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MichealZiantsWithMorgusNOLA — Airlift Mike On-Camera performing with Sid in “Morgus Presents”, in happier times, 1988, re-broadcast on Fox-8

Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Airlift Productions RADIO work

Airlift Mike Rings The Dinner Bell For N’awlins

June 10, 2015 Micheal Leave a comment

Anna Mae's Restaurant Opening In Metairie — Anna Mae’s Restaurant Opening In Metairie at the same location as Legends Encore Night club

So, in a city internationally known for it’s incredible cuisine, exactly how do you put the spin on yet another entree into an already crowded field?

How do you make that new entree sizzle, bite, and cut through the clutter?

Keep it real. Keep it honest.

** Airlift Mike “Straight Talk” :30 for Anna Mae’s Restaurant **

NewOrleansVoiceOverTalentMichealZiantsAirliftProductions — Airlift Productions’ Micheal Ziants putting in another day at the office

And just last night at the “Soft Opening” party, as I finished my last-bite-as-good-as-the-first of grilled chicken fettuccine alfredo, I had to admit that I sure knew what I was talking about.

Tasked to write, voice and produce a radio campaign to introduce a brand new restaurant is a pretty daunting challenge but I guess you could say that I really sank my teeth into it.

** Airlift Mike’s “Be Anna-mazed” radio :30 **

And adding a piece of real bluesy Clapton-ish feel-good music, a few sound effects, and a clever turn of a phrase branding element sure does add some pepper to the pitch.

Oh, and we can’t leave out the desserts! While most folks talk of calorie-laden, decadent-sounding desserts using the phrase “to die for”, at Anna Mae’s we take a different tactic…

Along with an intro at the top that pokes a bit of fun at the phone-obsessed texting crowd that just can’t seem to tear themselves away from their last message or entry.

** Airlift Mike talks “Just Desserts” for Anna Mae’s **

In fact, the only thing I enjoyed more than coming up with the ideas, writing and producing these radio spots … was actually EATING there at Anna Mae’s.

So, brunch, lunch or dinner, if you can’t catch me around the Airlift Productions Studios … you’ll know where to find me.

Airlift Productions ~ Audio Alchemy from NOLA since 1984

Audio Book Recording & Production

Audio Books Are Murder! But Only When Done Correctly.

April 30, 2015 Micheal Leave a comment

"Murder In Coweta County", the true crime drama that shocked Georgia - and America - from 1948, via Margaret Anne Barnes...and Pelican Publishing — “Murder In Coweta County”, the true 1948 crime drama that shocked America – Now in Audio from Airlift Productions , Micheal Ziants & Pelican Publishing

It really is true: To the VoiceOver guy, if the thirty second radio spot is the 100 yard dash, then the audio book recording process would have to be the marathon.

What a marathon – and what an audio book – “Murder In Coweta County” turned out to be. An autopsy on American Ideals and Dreams that mixes prejudice, racism, big money, pride, murder and southern justice all cast against the backdrop of 1948 Georgia – I lost count after 75 all the different characters I would have to portray by book’s end.

The courtroom scenes, which dominate the back half of the book, involve questioning from agenda-filled lawyers and testimony from terrified and frightened witnesses. For they have been called to help fill in all the details and build the state’s case against the villainous, feared, arrogant John Wallace.

AirliftProductionsRecordsAudioBookVersionOfMurderInCowetaCounty — Actual courtroom photograph from 1948 of a smiling, confident – and headed to the electric chair (“Old Sparky”) – John Wallace

Bringing LIFE to printed words on paper, painting mental pictures, taking the listener to front-stage center in the ‘theater of the mind’ are the challenges posed to the audio book narrator & actor.

In this excerpt from Chapter 21 of “Murder In Coweta County”, it was my task to, in effect, be the Judge, Jury & Executioner, as the saying goes … as I create antagonist, protagonist and everyone in between – from the prosecutor to the service station attendant cleaning up blood-stained car mats. Even the aged father of the poor, murdered victim.

~ Airlift Mike reads from Chapter 21 of “Murder In Coweta County”, courtesy of the krewe at Pelican Publishing ~

If a printed book can be referred to as a “page turner”, urging the reader ever-onward, it’s Pelican Publishing’s and my hope that this audio book will be a tough one to turn off.

Given the fact that the outcome, which is a long foregone conclusion having been based on a true crime drama (“he gets the chair”), the magic has to be in the story telling. Or as Billy Shakespeare used to say, “The play’s the thing”.

And play it I did. My heart, soul, blood, sweat & tears … metaphysical studies & philosophical leanings, coupled with my decades of on-mic experiences are all boiled down into the tracks of every chapter of this audio book. Truly.

So, as 2015 continues to grind on – with tensions from Ferguson to Baltimore – give a listen to this fascinating autopsy on America’s roots and ideals.

Available from the krewe across the river at Pelican Publishing, it will serve as a permanent reminder around the house and to all of America, that racism must be a thing of the past, that might does not make right … and that “crime does not pay”!

The late author Margaret Anne Barnes together with Johnny Cash, who portrayed her MICC hero Lamar Potts in the made-for-TV movie version

Airlift Productions ~ Telling America’s Great Stories since 1984

Airlift Productions RADIO work, Audio Book Recording & Production, New Orleans VoiceOvers

Spring Is Busting OUT All Over At Airlift Productions

April 18, 2015 Micheal Leave a comment

It would appear that seeds sown through countless past seasons have now rooted, grown and indeed blossomed. Too flowery? Too poetic? Not so much. Run with me here…

While Airlift Productions clients of last century found Airlift & me via the Yellow Pages (“let your fingers do the walking…”), this Spring’s flowers have all been delivered through SEO (Search Engine Optimization) and that wacky Internet of Things. Really.

Don Draper & Roger Sterling, those dashing Mad Men, would not even recognize the marketing landscape of today! And audio/video production crews of the 1970s and ’80s wouldn’t even have a clue as to what’s going down in 2015.

Through the Airlift Productions website and this blog, imagine the fascinating and interesting jobs produced already this Spring from the Airlift Productions studios here in NOLA —–

Jeorjina Tegel, the right-hand hands-on exec at Right Hat on this job. Thanks for your help, Jeorjina. To call this gig ‘interesting’ would be a gross understatement.

The call came just weeks ago from Elonide, the President of a Boston & Chicago-based Ad Agency, Right Hat, for some help – the job? A :30 radio ad, which would be overseen by the writer Andy, who lives in Manhattan… the spot would be voiced by four different voice actors (all working from their respective home studios), and yours truly was contracted to produce and engineer the finished spot (for a CPA firm) to air – in San Francisco!

All sound a bit confusing? Well, it certainly was ‘out there’ and different. The commercial involved EIGHTEEN cuts/edits – in a thirty second radio ad – and multiple attempts to find the just-right music.

And the entire job … from NOLA to Chicago to NYC to San Francisco began … with a Google/Bing search by Elonide at the helm of Right Hat.

AirliftProductionsRecordsAudioBooksforRecordedBooksNYC — Airlift Productions records “The Boys Who Challenged Hitler” for Recorded Books, New York

Just two weeks ago, the Airlift Studios were really buzzing, as we phone-patched between NOLA and NYC (from the Big Apple to the Big Easy) to record the Audio Book “The Boys Who Challenged Hitler: Knud Pedersen & the Churchill Club”.

Contracted by Recorded Books in NYC, the world’s largest independent distributor of audio books to libraries, schools & the retail market, Airlift Productions warmed-up the mics to record the book’s author Phil Hoose, as he interpreted the words of it’s hero.

Imagine, if you can, 1940s Danish teens, upset by Denmark’s neutral stance, who decide to take on the Gestapo, the Nazis and the 3rd Reich all by themselves … and spearhead Danish resistance. Wow! What a story.

AuthorPhilHooseAirliftProductionsMichealZiantsApril2015 — Author PHIL HOOSE records “The Boys Who Challenged Hitler” at Airlift Productions NOLA April 2015

The sessions ran nine hours across two days, and all the wave files were directed via the Airlift phone-patch and neatly dropped back into Manhattan via an FTP site for use by their editors.

And Andy & his gang at Recorded Books found Airlift and me via the internet and a Google search. As he let his ‘fingers do the walking’ – 21st century style.

Finally, just this past week, the call came into the Airlift Studios from Denver and a big post-production house called High Noon Entertainment. These guys are the driving force behind many of your fave shows from TLC, Discovery, HGTV, Animal Planet & …. well, you get the idea.

As it turns out, the hot new show on The Cooking Channel is a fun one called “Taco Trip”, and it’s star, another fun one himself, is a close buddy & business partner with our NOLA chef John Besh. And he needed to record VoiceOver tracks for the show.

AaronSanchezRecordsVoiceOversFromNOLAandAirliftProductions — The Cooking Channel’s AARON SANCHEZ cooks-up tasty VoiceOvers for TACO TRIP at Airlift Productions NOLA April 2015

Chef Aaron Sanchez blew in the Airlift Studio doors like a hurricane Wednesday morning, we set mic levels, then phone-patched between NOLA and Denver as producer Matt Walker walked the good chef through all his reads for the show.

Again, voila! Within the hour, all the big fat wave files were delivered to Denver, tagged & bagged and ready for air – on flat screens via cable & satellite on The Cooking Channel … all across America!

MichealZiantsNewOrleansVoiceTalentAndAudioProducer — Airlift Mike – like the local fireman down at the firehouse – ready to take the call

Yeah, I guess you could say that Spring is busting out all over at Airlift Productions. And if these are the April showers … what will May bring?

Stay tuned ….

Airlift Productions & Airlift Mike ~ delivering the Goods … from New Orleans since 1984

New Orleans VoiceOvers, VoiceOver Marketing

Voice + Over Tips from Airlift Mike

March 22, 2015 Micheal Leave a comment

Everything changes. Count on it. Even – and especially – in the world of VoiceOver. If you want to get addicted to anything – get addicted to change.

Times-PicayuneFrontPage3-22-15AirliftProductions — For the Out-of-Towners, today’s Front Page News for Sunday, March 22nd, 2015 ~ courtesy the boyz down at the Times-Picayune, New Orleans

America’s most fascinating city – New Orleans – is only now beginning to return to ‘normal’ after the developments of the past weeks.

Thrust begrudgingly into the spotlight of national and international news by (1) eccentric millionaire Texas fugitive Robert Durst – picked up downtown in our Marriott (packing a gun, mask, fake ID, and 5 ounces of pot, medicinal I’m sure) on the lam from the law… and HBO, and (2) this weekend’s machete-wielding miscreant (God rest his troubled soul) who decided Friday night to whup-up on some unsuspecting TSA agents out at Louis Armstrong … we’re only now beginning to catch our breath.

But as I type these words, yet another parade, the annual Irish-Italian parade is marching one block from the Airlift Studios, tossing cabbages & other assorted goodies to the eager, jubilant crowds. Oh, and passing out a kiss or two.

You see – everything changes. And the beat … goes on.

When I began my radio and VoiceOver career, the voice artist (we used to just call them announcers) Demo was distributed via the archaic audio cassette and reel-to-reel recording tape. Then, in the early 80s, it evolved to compact disc. Today it just has to be available via a digital file, wave or mp3, and easily downloadable to someone’s phone, tablet, computer, or digital device.

Only problem is, from what I can gather surfing the web and various voice artist sites, many Voice dudes and dudesses are still employing Flash files on their sites to play their voice demos. Not good.

The Flash format is simply ignored by many devices, including many iOS Apple devices, like the ever-present iPad! So the quest began for a more cross-platform compatible approach that would make the voice demo playable most anywhere and on most anything in 2015.

Ah-hah! Necessity being the mother of invention, the solution seems to be – to make Videos out of our audio. The VoiceOver audition demo, sampled, stored and uploaded as a video plays on the iPad, a Mac computer, Android phone & tablet, and, of course, on all Windows PCs. True cross-platform compatibility! For now.

Case in point, I spent the better part of yesterday in the Airlift Studios toying around with Window’s ‘Movie Maker’, available free on most all PCs or as a free download.

Watch – as well as Listen – to my new Commercials Voice Demo on the Airlift Productions Website Welcome Page by clicking here.

OK, so maybe I got a little carried away, a little too artsy-fartsy with it, as I took jpegs from the studio, art work, even a shot from the banks of the MS River, to punch-up every read. As I alternated from serious to light, dramatic to frivolous.

This same video-from-audio approach can also be as simple as displaying a gif image (bouncing analog or digital vu meters, for example) as ‘eye-candy’ while your demo rolls before their ears.

In any event, you’ve got to love the ‘StarWars-ish’ scroll at the top as an attention-grabber, plus the ‘credits’ at the tail, which gives the listener/viewer the opportunity – the Call-to-Action – to get you by phone right then should they choose. Try doing that with an audio-only file.

This approach also gives the VoiceOver talent an opportunity to ‘display the goods’ via YouTube, Vimeo, or a Facebook page near you. Not bad, huh?

Yeah, we used to snail mail our cassettes, reel-to-reel tapes, digital tapes & CDs to chase voice work with UPS & Fed Ex as the middlemen. In 2015, not so much.

Like I said, everything changes. Even the nature of change.

Best of Luck from NOLA as you chase that VO dream.

Comments?

Airlift Productions ~ Audio Alchemy from NOLA since 1984!

Airlift Music Sessions, Airlift Productions RADIO work, New Orleans VoiceOvers

From the Airlift Productions Studios to “12 Years a Slave”?

March 11, 2015 Micheal Leave a comment

So I’ve got the Airlift Studios in the ‘home theater mode’ the other night to catch another blockbuster in 5.1 surround sound. It’s my favorite way to watch a movie. No texters, no talkers, no cell phones! I get to actually hear every word. And imagine my surprise!

McQueen’s ’12 Years a Slave’ – 2014’s Academy Award winning Best Picture – is a brutally painful one to watch for sure. But I reveled in it. For personal reasons. Very personal.

Astonished I was to catch not one, not two, not three, not four… but FIVE different and wildly talented individuals who’ve recorded, laughed and spent time with me at Airlift Productions …. IN THE MOVIE!

There was – for all the world to see – Quvenzhane Wallis, John “Spud” McConnell, Donald Surtain, and that dynamic mother-daughter combo of Deneen & Devyn Tyler! Wow!

And they all comported themselves quite admirably. No. No starring roles, but in very key supporting ones.

QuvenzhaneWallisRecordsVoiceOversAtAirliftProductionsNOLA — Quvenzhane as Margaret Northup in ’12 Years a Slave’

Playing Solomon Northup’s daughter Margaret as a child was little Quvenzhane, all dolled-up. And in the critical closing and final scene, playing Margaret as an adult and mother … was Deneen’s real-life daughter – Devyn Tyler!

In fact, as she cried while holding the lead character (Chiwetel Ejiofor/Solomon), Devyn had the final words in the entire movie! Double wow.

DeneenTylerScreenShotJRL-ICanLearnAirliftProductionsNOLA — Deneen Tyler On-Camera teaching Mathematics for JRL Enterprises & I Can Learn

In scenes where Solomon was seen playing the violin, Chiwetel was faking it, but Donald Surtain – who was in the Airlift Studios just two months ago now, recording with Greg DiLeo – was on-camera and laying-down the REAL thing!

DonaldSurtainRecordsHisViolinAtAirliftProductionsJanuary2015 — Violin Virtuoso Donald Surtain lays down his totally awesome violin tracks at Airlift Productions January 2015

Spud was a plantation owner picking up a slave down along the Mississippi River in the French market and Deneen, as Phoebe, sure cried a lot.

OK, so my work with this talented crew was nowhere near as dramatic.

JohnSpudMcConnelRecordsRadioSpotsAtAirliftProductionsNOLA — John “Spud” McConnell as slave owner Jonus Ray, on-screen in ’12 Years a Slave’

Spud McConnell sold air conditioning installation & maintenance via radio spots for Comfort Engineered Systems, Deneen & Devyn Tyler worked on educational software tracks for John R. Lee and I Can Learn at the Airlift Studios, and little Quvenzhane , the youngest actress ever to earn a best actress Oscar nominee nod, recorded VoiceOvers with me to sell cars for Chrysler & Maserati.

God, but I truly admire, love and respect talent. At the Airlift Productions microphones … and on the big silver screen.

Congratulations, Kudos & High-Fives gang! Proud to work shoulder-to-shoulder with you … and know you I am.

So as Hollywood South continues to explode in NOLA (they’re starting to call Hollywood ‘New Orleans West’!), I’ll see you at the cinema. And next time, the popcorn’s on me.

Airlift Productions Proprietor Micheal Ziants along with the youngest Best Actress Nominee in the history of the Academy Awards - Quvenzhane Wallis - at the Airlift Studios 2014 — Airlift Productions Proprietor Micheal Ziants along with the youngest Best Actress Nominee in the history of the Academy Awards – Quvenzhane Wallis – at the Airlift Studios 2014

To Communicate is the Beginning of Understanding.
Airlift Productions Communicates.

Airlift Productions RADIO work, Audio Book Recording & Production, New Orleans VoiceOvers, VoiceOver Marketing

Airlift Mike Tosses An Audio Potpourri!

March 5, 2015 Micheal Leave a comment

The life of a VoiceOver Recording Artist in 2015 is never boring. I mean, no sooner do you think you have all the answers, than they change all the questions!

In the early days of the craft we were all called ‘Announcers’, as we all tended to speak rather loudly, with perfectly pear-shaped, authoritative tones… think preachers, teachers, parents, carnival barkers and military sergeants.

In 2015 not so much.

Consumers today worldwide are more savvy. And the delivery method has become more personal. The big box styled TV set of the 1950s has given way to personal, pocket-sized screens … and the tinny, brittle speakers have given way to earbuds and headphones.

All that being said, today’s blog is all about mixing it up – as Airlift Productions and I toss an audio potpourri that helps to capture the changes, and runs the gamut from newly-produced radio ads and audio books … to a soliloquy!

This week, tasked to amp-up the crowds at a local night club, like the old radio days – where shock jocks would walk a fine line between good taste on the radio … and the unemployment line – the very first word out of my mouth is (OMG) “S-E-X!” (well, now that I have your attention….)

*** Airlift Mike talks (sort of) for “Legends Encore” ***

Like I said, never boring.

Back to the 1950s for a second. Not only were all TV sets huge pieces of furniture dominating your living room, all books were found doing a Dewey Decimal System search in a library, trees had to die to produce them, and they were read – page by flipped page.

Today, not so much.

In 2015, we google search and download to our personal digital device (mp3 player, I-Pod, I-Pad or phone) and LISTEN to the printed word – again read and cooed into our ears by a sympathetic, compassionate, yet dramatic voice.

My very first fully-Airlift-produced, narrated and read-by-yours-truly Audio Book is now on the market, and available for download on a digital device near you. But, fair warning, it is not for the faint of heart.

Murder in Coweta County, a true crime drama set in 1948 Georgia, well before Dr. King, Selma and the Civil Rights movement is indeed a shocker. It tackles racial prejudice, arrogant power and southern justice head-on. Give a listen to just a bit of Chapter 7 through the Airlift Productions microphones here ….

** Micheal Ziants interprets Chapter 7 of Murder in Coweta County ~ courtesy Pelican Publishing, NOLA **

Download the entire “Murder in Coweta County” Audio Book from the krewe at Pelican Publishing across the Mississippi River in Gretna by clicking either of these links. On sale for a mere $17.60, about the price of a good pizza. And this story will stay with you a lot longer. Truly.

But better strap yourself in for the ride first. And keep your hands and feet inside the car… and your 21st century sensitivities intact.

To wrap-up the Audio Potpourri, the VoiceOver Recording Artist of today is always sowing seeds for future work. We create demos to showcase our reach and talents wherein we cast ourselves in arenas within which we’d like to work.

Well, my favorite Rom-Com ever (and I’ve viewed many with the ladies through the years) would have to be ‘Love Actually’. In the opening sequence, Hugh Grant does this reflective monologue VoiceOver shortly after the events of 9-11, while we watch loved ones embracing at the airport.

Poetic license affords a name change from Heathrow to Louis Armstrong, and for demo purposes, re-casts the V-O with none other than yours truly, and it sounds like this ….

** Love Actually Soliloquy from Airlift & Micheal Ziants **

Airlift Productions & Airlift Mike ~ treating cold, metal microphones like warm human ears … from New Orleans … since 1984.

Airlift Productions RADIO work

Radio-Active Airlift Mike in 2015

January 7, 2015 Micheal Leave a comment

NewOrleansVoiceOverTalentMichealZiantsAtTheMic — New Orleans Voice Talent Micheal Ziants puts in another ‘day at the office’ via Airlift Productions

The life of a Voice Talent is certainly never boring. One day you’re asked to be totally serious in a video narration for offshore oil exploration or shipyard construction efforts … and the next day (sometimes the same day) you’re tasked and asked to cut loose!

One of my new fave accounts is a night club just outside New Orleans in Metairie called Legends Encore, a fave hangout for decades for the single- (and some not-so)-and-ready-to-mingle crowd. Copious amounts of alcohol + really LOUD cover bands = more fun than human beings ought to be allowed to have.

So, my first shot across the New Year bow for Nick and Chad includes a tip of the hat to New Year’s resolutions, exercise, staying healthy, and forgetting Match & E-Harmony-dot-com in favor of the old school approach.

As well as cameo appearances from Homer Simpson and Matt LeBlanc as his legendary Joey character from’Friends’, all cast against Robin & Pharell’s ‘Blurred Lines’. And it all comes out of the car dashboard radio speaker like this …..

** Legends Encore Night Club Radio :30 ~ penned, voiced & produced by Airlift’s Micheal Ziants **

Yes, having FUN is good for you! If there’s a real resolution in your New Year of 2015, that’s got to be it.

Catch up with us anytime at Airlift Productions Recording Studio … or if you want to go old-school, pick up that phone and CALL # 504.833.8450

MichealZiantsAirliftProductionsAtTheConsole — To get that Big Phat Sound nothing beats mixing analog with digital ** it’s Airlift Mike at the Spirit Soundcraft mixing desk, perfecting a compressed mix ** Airlift Productions, NOLA

Airlift Productions Blog – VoiceOver, NOLA & Micheal Ziants