Tag Archives: Ziants

Airlift Industrial & Documentary Work, Airlift Music Sessions, New Orleans VoiceOvers

Airlift Productions: A Life Lived In The Hurricane’s Eye

June 1, 2023 Micheal Leave a comment

On day one of the 2023 Atlantic Hurricane Season, some personal reflection —The National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.

Metaphorically, then, while the ever-changing media & technology would be the tropical cyclones/hurricanes, Airlift Productions & I would be the ones who have for nearly forty years resided… calmly persistent & steady – in the hurricane’s eye.

The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century

In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios. That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated CBS affiliates WWL-TV & WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.

From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation, and from Loyola’s WWL ownership change to Gannet/Tegna, and Entercom to Audacy – my oh my, how the media and technological winds have blown!

Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye, while at the same time, tacking into the winds of change.

A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated collage of a Life lived in the Hurricane’s Eye…

Bing Search Engine “Airlift Productions” Image Collage 2023

There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona. There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Amy Landon, Dr. Morgus/Sid Noel, Rachel Wulff, Tim Weston, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!

From radio commercials, TV voice-overs, podcasts & audio books, to educational software, industrial training & safety videos, and from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change – while remaining calm & steady in the Hurricane’s Eye.

“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants

*** Micheal Ziants AUDIO BOOK Demo ***

AirliftProductionsMichealZiantsAndTheShadowOnTheJob — Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with late studio mascot ‘The Shadeaux’

And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.

What’s next? AI, VR, the Metaverse?

Well, whatever it is, you can rest assured that Airlift Productions and I will be there, sitting calmly determined & ever persistent – in the Hurricane’s Eye.

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L-R.JoeRenierMichealZiantsSeacorMarineShoot — Airlift’s Micheal Ziants (Right) with actor Joe Rainer On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films. Not only is he a great guy and a super talent, but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

… we’ll leave the mics hot and the light on for you.

mystical micheal musings, Reflections

Memorial Day Musings on Strength & Honor

May 19, 2023 Micheal Leave a comment

What began just after the Civil War as a day of remembrance for our country’s war dead sure has morphed and changed since the time of Lincoln.

Today, Memorial Day seems forever tied to backyard barbecues, swimming pools, and appliance sales. Yes, appliance sales. Ironically, here in metro New Orleans, at stores on Veterans Memorial Boulevard.

Yes, the last Monday of every May has now become the unofficial start to America’s summer. As the true meaning becomes lost along with the ashes of yesterday’s cookout.

What needs to be remembered – and indeed commemorated on this day – is the Strength & Honor that drove America’s war dead down the path to becoming America’s war dead.

Thumbing through the pages of history it becomes very apparent. People come and go. Causes come and go. What is perceived as Right & Wrong comes and goes.

Strength & Honor are universal constants that do not.

Memorial Day has its roots in the late 1860s, shortly after the death of President Abraham Lincoln.

But ya know, when Abe was a little boy, you or I could have gone down to the French Market here in New Orleans… and purchased Shaquille O’Neal!

And, no, not to play on our basketball team.

What is Right and what is Wrong, indeed all man’s laws are founded and based on man’s myopia, his nearsightedness… on the ever-shifting sands of human perspective.

Universal Law, some would call Divine Law, works from another level altogether. And this is the level where Strength & Honor LIVE!

Strength & Honor do not recognize skin color, nationality, culture, time or space… or even a uniform.

From ancient Greece through the Roman Empire, from Britain’s mastery of the world’s oceans to America (England, Junior) and her not-so-civil war… the dead have piled-up in the countless billions!

Causes, Empires, Cultures, Countries and what is perceived as Right & Wrong have shifted with the winds of change down through all the centuries.

Strength & Honor have not.

America’s heralded General Patton once remarked that “No bastard ever won a war by dying for his country. He won it by making the other poor bastard die for his country.”

On this Memorial Day weekend 2023 let’s you & I send up a prayer. A prayer to the Father – to what Napoleon Hill termed ‘Infinite Intelligence’ – to remove ‘bastard’, ‘war’, ‘death’ and ‘country’ from this equation.

And let me raise a glass, or possibly a leftover beer from your backyard barbecue, and propose a toast.

A toast – To Strength & Honor!

~ With respect & prayers from the new Jer-USA-lem, New Orleans,

Micheal G. Ziants

Airlift Productions ~ a Catalyst for Positive Change since 1984

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“Mike, thank you for 25 years of successfully teaching Algebra to children of color and students who were living in poverty. They aren’t living in poverty anymore thanks to you and the mathematical skills you gave them. They are doctors, engineers and scientists today.” ~ the late John R. Lee, Founder of the I CAN Learn Mathematics E-Learning System

Airlift Music Sessions, New Orleans VoiceOvers, VoiceOver Marketing

Is Audio Recording An Art … Or A Science? Or Magic?

March 11, 2023 Micheal Leave a comment

The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…

To begin with, all sound travels in waves. That’s analog. As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital. Science.

But making MAGIC with that wave form is quite another thing altogether. Art.

AirliftProductionsNOLATalentBooth — Airlift Productions “Booth” ~ where talent shines!

Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy – possible is yet another story completely.

Art & Science & Magic get it on at Airlift Productions!

AirliftProductions_Pomona-OriginalDesignPlan_Ziants_3-5-2001 — Original Airlift Productions Studio Design ~ Micheal Ziants, 2001

Pause to consider, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.

Custom-designed, the entire room is built like the ancient Greeks imagined the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.

The Airlift Studios control room widens from 6 feet square at the front … to nearly 12 feet at the back. Dramatic, sure, but functional, as well. A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.

AirliftProductionsGiftOfLifeStainedGlassWindow — Airlift Productions “Gift of Life” Stained Glass Window

Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.

Yes, Art & Science get it on at Airlift Productions! To create MAGIC.

Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 from New Orleans to the planet with style!

From big screen to small; basic TV/Film voice over tracks & intimate audio book sessions to fully-produced broadcast-quality podcasts, test-drive your first session today from wherever you are on the web at Airlift Productions.

“Weapons of Mass Production” ~ Airlift Productions, New Orleans

Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.

When quality counts ~ count on Airlift Productions. Audio Alchemy & Digital Magic from New Orleans since 1984.

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MichealZiantsSeanOSheaAirliftProductionsAudiobookWork — Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production

“Airlift Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled out environment he’s cultivated…personally and within his studio… A big heartfelt thanks to Mike and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike with www.airliftproductions.com”

—- Los Angeles & NOLA-based Dog Trainer SEAN O’SHEA

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Airlift Productions – we’ll leave the mics hot… and the light on for you.

Audio Book Recording & Production, New Orleans VoiceOvers, VoiceOver Marketing

Voiceover Marketing 101.1: An S.O.S. On S.E.O… What?!?

October 12, 2022 Micheal Leave a comment

Boy, just when you thought you had all the answers … they changed all the questions!

Watching classic ‘Mad Men’ episodes the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.

We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.

Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to have :30 spots sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.

Today in 2022 even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!

‘Permission marketing’ in the 21st century ‘allows’ the buyer into YOUR world when he is ready to buy. It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.

So, telling your compelling story online, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers while online has indeed become the 21st century marketing challenge.

And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.

The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered.

SteveBlazeAndMichealZiantsRecordVoiceOversAtAirliftProductionsNewOrleans — An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.

From local New Orleans television personalities to New York AudioBook producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics (astonishingly, in sync with Congressman Steve Scalise’s opinion) to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their own words!

From VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again. From the last century to this one.

So go ahead, tap the 21st-century-brakes for just a second, hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonials page here – when YOU are ready, 24-7-365 – and we’ll be there for you!

AirliftProductionsTestimonials — Airlift PROductions & Micheal Ziants Website Testimonials Page

And trust me, Mad Men’s Don Draper wouldn’t have had a clue!

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Airlift Productions ~ Delivering the Goods from NOLA since 1984!

MichealZiantsRhiannonBoulgerAirliftProductionsNOLA — Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

Airlift Music Sessions, Airlift Productions RADIO work, Audio Book Recording & Production

Airlift Productions ~ Recording With Mood & Attitude!

May 4, 2022 Micheal Leave a comment

AirliftProductionsRecordingStudioNewOrleans2014PromoPic — **Airlift Productions Recording Studio & PROduction House, New Orleans Panoramic Studio Pic. Check it out … “Weapons of Mass Production”**

With all the equipment in the Airlift Productions studios – bouncing meters, glowing lights, ‘bells & whistles’ – the one thing visitors and clients seem to remark the most about is, strangely enough, the Window!

Its custom-cut, stained glass beauty captures every New Orleans sunset from it’s setting in the western wall of the studio, and gives constant feedback on current sky conditions as it reflects the tempo of each and every recording day.

Inspired by ancient Mayan illustrations and pyramid hieroglyphics, it was custom-designed to carry the colors of the Airlift Studios into it’s intricate artwork – from the passionate purple of the walls to the midnight blue carpet & charcoal grey acoustic foamed walls.

“The Gift of Life”, as it is called, symbolizes the spiritual journey of man.

At the center is the flame-like symbol of God who is Light & Life, the Creator of All.

The Triangle – symbolizing Mind, Spirit & Soul enlightened by God in its midst – is within the circle that signifies God is All in All, without beginning or end.

Surrounding the circle are the glyph signs for sky, earth’s abundance, and precious water.

And this magnificent artwork accomplishes all this spiritually without being overtly religious, to say nothing of ‘choosing up sides’ – favoring one religion, faith, or approach over another.

“The Gift of Life” also serves as the perfect backdrop and vibe for all the intensely creative audio projects & work being recorded and captured at the Airlift Productions Studios.

AirliftProductionsNewOrleansEngineRoom — The Airlift Productions “Engine Room” ~ a view into the studio control room, as seen from the Talent room, along with the “Gift of Life”, Myron’s Discobolus … and the Laughing Christ.

Catch the Fire! At the Airlift Productions Recording Studio ~ Audio Alchemy from NOLA since 1984

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“We’ve worked with Mike for over 20 years, both as voice over and on-camera talent in more than 50 films. Not only is he a great guy and a super talent, but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, New Orleans, LA, USA

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Audio Book Recording & Production, New Orleans VoiceOvers, VoiceOver Marketing

What Makes a Voice Over Talent … Talented?

April 27, 2022 Micheal Leave a comment

MichealZiantsAirliftProductionsEarlyDays1965 — The little, bespectacled goober front row left is 13 year old Micheal Ziants of Airlift Productions – part of the “Young Tom Edison” cast, Youngstown, Ohio Civic Children’s Theater, 1964

It has been said that the best VoiceOverTalents come from the stage – not the radio – because the theater and acting is at the heart of the craft, not broadcasting.

But what if a talent could combine both?

Yes, this blog could perhaps be seen as self-serving, tooting one’s own horn … and sort of like ‘breaking the 4th wall’ in a Woody Allen movie where he addresses the camera directly, but here goes …

While I began my broadcasting career in the 1970s and worked on-air in some of America’s greatest cities (and was subsequently hired & fired from some of America’s greatest radio stations), for me… it all began on the stage!

Airlift Mike with the Tribe of Ziants, front porch, Youngstown, Ohio, circa 1962

The acting bug bit me early – and hard! In the 1960s it was civic Children’s Theater in Youngstown, Ohio that was my launch pad. Saturdays could find me on-stage re-creating the stories of Peter Pan, Tom Edison or Robin Hood.

I then went on, through high school, to become the President of the Thespian Club and had the leads in the Junior and Senior Class plays as well.

Using the human voice to arrest someone’s attention … and then motivate them to relate to a cause or sympathize with an issue seemed the stuff of magic. I was hooked.

Later on, as a broadcaster – and then as a voice over talent – I learned to call on these same skills, intuitive yet honed on a stage … and bring them to the microphone!

Shocking, Raw, Visceral – Adults Only ** Micheal reads from Pelican Publishing’s True Crime Drama “Murder in Coweta County”

So, again, what if the voice over artist – the person delivering the message at the microphone – could combine innate, yet trained, acting chops plus vast commercial broadcast experience and decades of technical, hands-on production experience?

OK, here comes the horn tooting part – that would be … me!

Do you want to book a voice talent with experience? With theater in his blood? With years of broadcasting & audio production thrown in ala carte?

MichealZiantsVoiceOverTalentAirliftProductions — Broadcast Veteran – and Actor – Micheal Ziants, plying his trade at the Airlift Studios

Then you want to book, hire, call on Airlift Productions, New Orleans Premier Voice Over Recording Studio!

We now return you to your regularly scheduled internet browsing, already in progress…

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“I listened to a lot of voices to represent Detective Lt. Robert (Robbo) Davidson for our audiobook version of “The Evil I Have Seen” and none quite fit. At last, I did a search for a commanding, seasoned, slightly Southern voice — and pulled up Airlift Productions of NOLA. I clicked on Micheal’s sample narrations of “Murder in Coweta County” then James Patterson’s “The Chef,” and I was hooked. No one else would do.

I was surprisingly delighted after speaking with Micheal to learn, he would not agree to narrate and produce the audiobook until he read it. He wasn’t in it just for money — he would only partner on material he believed to be worthwhile. It has been a delightful, rewarding experience and Robbo and I could not be more proud of the way he brought this book to life.” — Author PJ Jones

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Airlift Music Sessions, Airlift Productions Educational Software, Airlift Productions RADIO work, New Orleans VoiceOvers

Airlift Productions – From Dream to Reality Brick by Brick on Iberville

March 4, 2022 Micheal 2 Comments

AirliftProductionsIbervilleLocationConstruction1989 — Airlift Productions 3927 Iberville Street location, under construction in 1989

If you ever recorded at or visited or got silly during Friday ‘happy hours’ at the now-the-stuff-of-legend Airlift Productions Iberville Street location … have you ever paused to consider what it took to create that remarkable space?

It’s not too bold a statement to say that my blood is quite literally in the mortar that holds the very bricks in this wall together! For though I am not a mason or a brick layer, I certainly played one in 1989 on Iberville Street.

AirliftProductionsMichealZiantsIbervilleLocation1992 — Airlift Productions Proprietor Micheal Ziants ~ like a proud papa ~ at the Airlift shingle, Iberville Street, NOLA 1992

With the help of just one other guy (Joe Delery now works in the crime division of the NOPD), I also pounded the nails, hung & floated sheet rock, packed insulation, laid carpet, and wired the entire facility. Whew!

And oh, the people who were destined to walk through that front door to record within these walls … Peyton & Eli’s pop Archie Manning, Mayor Marc Morial, his mother Sybil, the Rev. Avery C. Alexander, Romper Room’s “Miss Linda” Mintz, Dr. Morgus the Magnificent, Ronnie Lamarque, I CAN Learn founder John R. Lee, WDSU’s Norman Robinson …

Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

Dr. John (Mac Rebennack), Oliver Thomas, Senator Jon Johnson, Congressman Bill Jefferson, Academy Award winning documentary film maker Charles Guggenheim, Anders Osborne, Theresa Andersson, Bishop Paul Morton…

And a whole host of radio rebels, stand-up comics, misfits, in-laws & outlaws!

The mantra through the entire construction stage was ‘Build it…and they will come!’ What a passion, what a studio… what a time!

AirliftProductionsNewOrleans1992StudioPromoPic — Airlift Productions – as it looked in 1992 on Iberville Street … Reel-to-reel analog decks, outboard gear & mixer, the way recording used to be done. Oh, if only you’d lived then, kids.

** A “Mike McCann” classic VoiceOver/Production Demo from the 90s, all produced on Iberville with R-R tape – for NOLA clients like WVUE-TV, Pat O’Brien’s, Times-Picayune, etc. ***

But as much as I loved this location, Iberville street, the elevator, my Endymion parties, and having Venezia’s Italian food, Angelo Brocato’s, Mandina’s & Liuzza’s but a block or two walk away … I flooded twice at this location – and this was well before Mother Katrina came to town!

MichealZiantsVoiceTalentAirliftProductionsNOLA.2001 — Airlift Proprietor Micheal Ziants outside the Iberville haunts, shortly before the 2001 move to Pomona

So, I ran with my prophetic visions and in early 2001 moved the entire Airlift Productions business well out of the flood plain and to the high ground just the other side of the now-infamous breached 17th Street Canal . To start over.

Yet again.

But Airlift on Pomona – along with its construction & marketing challenges – is the story for another blog and another time.

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AmyLandonRecordsAudiobooksAirliftProductionsNewOrleansMarch2017 — Amy Landon recording audio books at Airlift Productions New Orleans, March 2017

“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ AMY LANDON, Los Angeles-based Actress & Ultra-busy AudioBook Narrator

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New Orleans Premier VoiceOver & Recording Studio ~ Audio Alchemy from the Big Easy … since 1984

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New Orleans VoiceOvers, The Radio Days/Daze, VoiceOver Marketing

From New Castle … to New Orleans, What a Trip!

December 15, 2021 Micheal 2 Comments

MichealZiantsBabyPic1952NewCastlePA — Airlift Productions Proprietor Micheal Ziants as a ‘babe in the woods’ New Castle, PA. What, no headphones?

From New Castle (PA) to New Orleans (LA) … to quote the California sage Jerry Garcia, “What a long strange trip it’s been!”

Born in New Castle (just north of Pittsburgh) to Charlie & Phyllis, the middle child of five kids, by the time I was five, we’d already relocated all the way to Florida – where we moved two additional times in three years … before moving back north to Youngstown, Ohio.

So, let me see, I’m all of nine years old and I’ve already had five different mailing addresses in three different states in the union. No, pop wasn’t running from the law, just an upwardly mobile and in-demand chemical/mechanical engineer.

My first jobs were newspaper boy, altar boy, and grocery bagging and delivery boy. Boy, that’s a lot of ‘boys’. And great training at a young age in dependability and responsibility for manhood, I might add.

Even as a young dude (boy) through all these very same years, the roots of the recording studio and voiceover career were planted. I took up acting in civic children’s theater, studied ventriloquism (even built my own dummy), taught myself to play the guitar (had my own band in high school) … and fell in love with radio & communications.

MIchealZiantsHighSchoolGradPic1970 — Micheal Ziants High School Grad Pic 1970 Northwestern High, Beaver Falls, PA

Upon graduating high school, with dreams of heading to the military academy at West Point, I spent a year working hard as a land surveyor during the day and attending Penn State by night. When the academy dreams fell apart, I’ve got to admit – it was radio, communications and broadcasting that captured my heart.

Big time!

So, after carrying a 4.0 in English, Speech, Philosophy and (oh, my) Calculus at Penn State, I decided to drop out, follow my heart and launch a career in radio. Now the fun begins.

From Columbus to Youngstown, Ohio … Harrisburg, PA to Saint Louis, MO … Nashville, TN to Philadelphia, PA … all before landing in the land of sugarcane and Pontchartrain – New Orleans!

MichealZiantsAkaJohnStJohnWLACNashville1980 — Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980

Yes, I’ve been hired – and fired – from some of the finest radio stations in America! And worked for some of the country’s hallmark names and companies … the Joseph Pulitzer family-KSD Radio in St. Louis, Billboard Magazine-WLAC, Nashville, and General Cinema Corporation-WIFI, Philadelphia.

When I arrived in New Orleans at Q-93, the station was then owned by Insilco, a Fortune 500 outfit with silver mines all over planet earth!

But I just grew tired and weary of the fragile existence that radio offered and/or threatened, along with the toll on my private and personal life.

Ya’ want to know something? Women will only take to that packing and unpacking, up-and-down-the-radio-dial life for just so long … before they say ‘so long’.

Necessity being the mother of invention, I began the Airlift Productions thing – recording and producing ‘voice-overs for export’ – long before it became fashionable. I built my first recording studio in 1984, ‘burned the ships’ (as the expression goes) and never looked back.

OriginalAirliftProductions1985 — The Original Airlift Productions – before digital, the internet & mp3s – in the closet of my one-bedroom apartment – 1985

Airlift Productions was my opportunity to combine all my loves – acting, music, communications, production and radio – into my own business. Oh sure, I could still run the bus off the road, but at least from now onward … I was the one at the wheel.

1984 was the age of reel-to-reel magnetic recording tape, grease pencils and splicing blocks, cassettes and Fed Ex next-day deliveries. The internet and world wide web, mp3 email attachments, and digital non-destructive edits weren’t even dreams yet in a tech head’s head!

Fast-forward now to 2021… and the kid has stayed in the picture. I still love to paint those mental pictures, color the air with bright pastels and deep earth-toned hues … motivate with sound!

QuvenzhaneWallisRecordsAtAirliftProductionsWithMichealZiants — Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions

And what a thrill and honor to do it all from the world’s most unique city and America’s most fascinating destination. If you’ve been to New Orleans you know whereof I speak … and if you haven’t, well, you’ll just have to take my word for it.

Catch-up with us when you can at Airlift Productions Recording Studio here in New Orleans. We’ll leave the mics hot for you!

*** AudioBook Sample ** True-Crime Drama ** Adults Only ***

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It has been a delightful, rewarding experience and Robbo and I could not be more proud of the way he brought this book to life. He is the voice, the director and producer of the audio version of “The Evil I Have Seen.” I recommend him wholeheartedly! — P.J. JONES, AUTHOR of the out-now shocker, “The Evil I Have Seen”

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Airlift Productions RADIO work, New Orleans VoiceOvers

Airlift Productions Answers Chicken Versus Egg Conundrum

July 27, 2021 Micheal Leave a comment

Which came first, the chicken or the egg?

Around the Airlift Productions Studios, I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?

I mean, what is all televison except radio… with pictures? Which came first? And where are the more powerful emotional cues?

You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?

Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it – the sense of HEARING! The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves, surrounding it’s ears.

The eyes are nowhere in the picture yet.

Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.

But you cannot close your ears!

The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding. Even when all sounds disappear and come to a complete … heart-pounding … stop!

Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!

Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.

More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen. In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.

The AUDIO portion of the ad, however, is still there – OUT LOUD for all to witness!

And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire presentation was aural – powerful, memorable and impact-full.

Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.

Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.

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“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice. Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”

– – – HARLON MILLER, Voice-Over Actor

** Harlon’s Airlift-Mike-produced VoiceOver Demo **

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans… since 1984

Careful-They Might Be Ziants, The Radio Days/Daze

Airlift Mike ~ Footprints In The Sands Of Time?

July 15, 2021 Micheal Leave a comment

AirliftProductionsFeaturedInHarrisburgBroadcastinHistoryBook — Harrisburg Broadcasting: Images of America Book, written by Timothy P. Portzline … with Airlift Productions, John St. John, Micheal Ziants pics & stories

Footprints in the Sands of Time …. or skid marks at the intersection?

I guess it’s human nature for all of us to seek love and respect in life. Respect from family, friends and co-workers. And to be thought lovingly of and to be fondly remembered by those we’ve left behind is to never die. You know, “footprints”.

Well, as a life-long student of history, world religions and philosophy, I’ve read many a book on history, but I can honestly say that I’ve never been IN one … until now.

I don’t know what you – the reader of this blog – were doing in the 1970s, or even if you were alive in the ’70s, but in that decade I left enough creative blood and sweat in Harrisburg, PA radio station control rooms to fill a swimming pool!

NewOrleansVoiceTalentMichealZiantsOnAirWKBOin1976 — Airlift Productions Proprietor Micheal Ziants as John Saint John, in the WKBO, Harrisburg, PA studios, circa 1976

And here, in the 21st century, Harrisburg native, broadcast vet, engineer & scholar Timothy P. Portzline has written ‘Harrisburg Broadcasting: Images of America’, wherein he devotes an embarrassing amount of ink to yours truly.

Available today through all the usual outlets and on Amazon here — ‘Harrisburg Broadcasting’ tells the remarkable story – along with images – of radio’s & television’s roots in the state capital of Pennsylvania. Including that irascible John Saint John guy.

AirliftProductionsMichealZiantsFeaturedInHarrisburgBroadcastingBookByTimothyPortzline — Airlift Productions Proprietor Micheal Ziants AKA John Saint John, featured in ‘Harrisburg Broadcasting’ History Book

Yes, it was my job every afternoon for over five years to entertain state workers (white & blue collar) in the ‘commuter combat zones’… topical, relevant, cutesy, but never ‘rude, crude, or lascivious’. And it was all LIVE and direct into car speakers years before the internet, web, mp3 players and digital downloads.

Listen to a WKBO Radio AirCheck of John Saint John from 1977, along with Listener Introduction here ….

This recording, along with a few others, helped to catapult me from Harrisburg to afternoon drive with the Pulitzer Family at NBC affiliate KSD Radio in Saint Louis the very next year.

MichealZiantsAKA-JohnSaintJohnWKBOSurvey — Pre-MP3/Downloads – in the days of 45 rpm records – a WKBO Radio weekly music survey, charting record sales … with John Saint John

‘Fun’ is too weak a word. ‘Exciting’ barely captures the passion and drive. Personality Radio to a then-20-something was EVERYTHING! It’s a good thing J. Albert Dame (WKBO owner) didn’t know it, but I would have paid HIM for the opportunity.

And to think, to this wild-eyed wanderer … New Orleans, recording studio entrepreneurship and Airlift Productions weren’t even dreams yet or even on my radar.

The Cherokee have a sentiment and saying which states that each of us (as “human beings”) live as long as the last person who remembers us.

So we’ll leave it all to the history books and workplace water cooler talk to make sense of my years in Pennsylvania’s capitol city. Footprints…or skid marks. Either way, I wouldn’t change a thing or trade a day.

In the meantime, the mics are hot and the creative juices are still flowing … in NOLA … every day … at AirliftProductions.com

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“Micheal Ziants and Airlift Productions offer an excellent and affordable option for VoiceOver & Recording.” — Michael Morris, Head of Post-Production, Discovery Studios, Hollywood, California

Airlift Productions Blog – VoiceOver, NOLA & Micheal Ziants

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VoiceOver Recording & Production … with a New Orleans twist