From AudioBook-fed earbuds on a London commuter train to grief-stricken Cancer patients gathered around iPads in New Orleans… now throw in interstate-clogged, radio-driven commutes into work from Sacramento, CA to Washington, DC & from Akron, Ohio to Tampa Bay, Fla. – how remarkable here in 2024 to be…
EVERYTHING.
EVERYWHERE.
ALL AT ONCE.
But the fact is that AudioBooks I have narrated and/or produced here at Airlift PROductions are being consumed at any given moment on any given continent, while at the same time, weekday mornings my radio imaging VO tracks are LIVE driving conservative talk iHeart radio stations across America!
Airlift Mike narrates “The Evil I Have Seen” from Robbo & P.J. Jones * Excerpts
As “Mike McCann” ** Radio Imaging for Michael DelGiorno on iHeart Radio
Meanwhile, at the very same time, the podcasts I’ve produced for the gang down at Ochsner Health Institute continue to dole out downloadable sage advice around the clock 24/7/365 to the Gulf South and beyond on surviving “The Big C”.
Ochsner Cancer Docs Colon Cancer Podcast Excerpt
See what I’m sayin’?
EVERYTHING.
EVERYWHERE.
ALL AT ONCE.
What a trip, huh? And a virtual one, at that. All made possible by harnessing the tech – analogue & digital toys & slick DAWs connected to wicked-fast internet fiber – and marrying it to an exhilaratingly creative, relentless, indefatigable (you like these words?) work ethic.
What a trip is right! And one that would have given pause to old H.G. Wells, Jules Verne, or George Orwell. Even old Rod Serling would’ve lit up a lung dart to stare unblinkingly into the camera and muse over the possibilities.
Yours truly at the Airlift Productions Spirit Soundcraft mixing desk
“I met Mike in 2004 working on a recording project for WDSU’s Children’s Miracle Network telethon benefiting Children’s Hospital and we became instant friends. He’s the best at what he does, an all-around great guy and fun to hang out with. The folks that call Bag of Donuts’ hotline to book my band and buy our merchandise are greeted with a first impression of Mr. Ziants navigating their call and have told me that our professionalism stands out, which is exactly what we are going for and why we partner up with the best!” — JERRY CHRISTOPHER, JR * FOUNDER & BAND LEADER OF BAG O’DONUTS, NEW ORLEANS’ MUSIC HALL OF FAME HONORED ALL-TIME FAVE COVER BAND
Original Airlift Productions LOGO – 1984 by Harrel Grey
It’s kind of strange the way inspiration works. I was sitting at a bar here in downtown New Orleans that no longer exists in a hotel that no longer exists while dreaming of a business that didn’t yet exist – and it struck!
In my second year on Q-93 radio ( WQUE-FM, New Orleans ) as afternoon air personality Mike McCann, I was frustrated and, to be honest, somewhat frightened and more than a bit concerned.
After all, I would not have been at Q-93 had a format change not led to my being terminated/fired from my on-air job in Philadelphia! And wouldn’t have been in Philly had they not let the entire air staff go in Nashville! A similar story – station sale & format change – led to my exit from St. Louis.
Short story longer, I used to wake up in a cold sweat on the waterbed (hey, it was the 1980s) in the middle of the night wondering where I’d be when I reached age 40, to say nothing of 50 or 60 if I stayed on my current path.
So, my Q-93 partner in crimeRon Chatman and I were sitting around the bar at Bert’s, a bar on the first floor of a now-imploded and long-gone hotel on Canal Street, having a few and comparing battle scars while musing about our collective futures.
Bing-Search-Generated Image page for Airlift Productions
I grabbed a bar napkin and started doodling, sketching, dreaming – and came up with the first crude version of the Airlift Productions logo.
Airlift – as in ‘to the rescue’, with all it’s heroic connotations. If all radio & TV commercials are indeed sent over the air, “Let me give your Air a Lift!” Alphabetical listings being what they are, I’d also be listed first in all the recording studio listings.
** Airlift Mike narrates James Patterson’s best-seller “The Chef”, now available on worldwide AudioBook platforms **
Plus, I somehow knew all those years ago that the studio would be involved in projects bigger and loftier than just commercials, so it just had to be Airlift ‘Productions’. I knew that I was on to something.
The year was 1984.
After hiring local artist, the late Harrel Grey to fine-tune my crude bar napkin logo rendering, I trademarked it with Baton Rouge officials, got my first bonafide freelance account – WGNO-TV/Tribune Broadcasting – and was off to the races.
Airlift Productions Logo Reboot ~ re-imagined by Digital Artist Ethan Anderson ~ 2012
Today in 2024, if one were to do an internet search with just those two words ‘airlift productions‘ in a search engine – with no qualifiers, no country or state, nothing else – out of over several million possibilities worldwide and worldwide-web-wise – there I am.
Hard to believe that as I write these words it is forty years later, but that’s what the calendar tells me.
Meanwhile, the technology, the recording gear & the delivery methods somehow grew into my dream & vision.
And the jobs? Well, Airlift Productions has today recorded and delivered audio all around the world – literally!
Mandarin Chinese-translated video for the Port of New Orleans, Shell Oil Industrial Narrations for Melbourne, Australia… Arabicaudio for MBC (Middle East Broadcasting) in Dubai…and AudioBook production for every major player on Manhattan Island in New York City.
Furthermore, the latest “plum” fallen from this marketing tree?
I am now heard nationwide as the Imaging/Announcer Voice for iHeart Radio’s Michael DelGiorno & his “Your Morning Show” Talk Show every weekday morning – from Sacramento to Nashville and from Tampa Bay to Youngstown/Akron.
With Anchorage and Washington D.C. waiting in the wings….
As I provide the “Ed McMahon to his Johnny Carson” – Four breaks an hour through three hours of conservative talk every weekday morning across America!
Yes, while most my age have thrown in the towel, walked away… or passed away, here in 2024, I find myself still writing new & exciting chapters.
So, what’s in a logo? In a word – Everything!
And I do mean every little and BIG thing.
Airlift Productions Recording Studio, New Orleans, Panoramic Studio Pic
Steve Scalise & Airlift Mike during a break from “Back In The Game”, Airlift Productions NOLA, October 2018
“Mike, I can’t thank you enough for the great job you did coaching me through the audio recording of my new book, ‘Back in the Game!’ Since this was the first book I’ve ever written (and recorded), it was all new territory for me. You made the entire process go very smoothly, and I am incredibly happy with the final product.
I appreciate all you did to bring this book to life. You know you are really good when both James Carville and I are in complete agreement that you are great to work with!!” – CONGRESSMAN STEVE SCALISE
WTN Nashville’s Talk Show Host MICHAEL DELGIORNO at the studios, along with a close friend, Donald who?
Would I be able to make myself available for an interview the following morning with Michael DelGiorno?
Well, color me intrigued.
Of course I agreed, and then found myself back on the air in Nashville on October 4th, 2017 being “grilled, chilled and thrilled” (sorry Acme Oyster House) by Michael DelGiorno himself!
As the fates would have it, growing up in New Orleans as the son of famed WWL talk show host Bob DelGiorno, young Michael was an unabashed fan of that Q-93 Radio Mike McCann dude.
Together with stories about meeting me briefly back in the 1980s at the WQUE studios and the huge impact my on-air work had on him back in the day, he salt ‘n peppered-in probing questions about the way I dressed back then (my choice of jeans) – and even this choice one, “Did you ever date (then-WDSU-TV Anchor) Lynn Gansar?”
It was all a lot of FUN. And very, very flattering.
We reminisced, caught up and laughed – HARD – about many things – my early WGNO-Tribune TV announcer days, Scoot’s transition to talk radio (not pretty), and the times I recorded both his dad, for TV-radio spots, and his brother Bobby, for Ray Brandt TV-radio campaigns at the Airlift Productions Iberville location in the ’90s.
And it all came out of Nashville radios like this….
**** 10-4-17 WTN Nashville Interview with Mike McCann ***
Gee, the POWER of radio, huh?
As I traveled town-to-town all those years – Harrisburg to St. Louis, on into Nashville, then Philadelphia, and on to New Orleans, I always thought of myself as a modern day ‘Johnny Appleseed’, sowing little seeds and nuggets of wisdom & whimsy among the records I played.
But little did I know, until just last week, that one would find fertile soil in the heart, soul and mind of little Mikey DelGiorno.
I do now.
Chalk another one up to the powerful – yet intimate – MAGIC of radio.
Oh yeah, and a free dinner and Tennessee Titans game are now but a cell phone call and a road trip car ride away.
L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004
“For years, I have worked with Micheal Ziants and Airlift Productionsrecording songs for Children’s Hospital and the Children’s Miracle Network. Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that. He gets it. Professionally, he’s as good as it gets. Everyone SOUNDS better after a session with Mike. And no matter what the audio project, you FEEL better after a session with Airlift. That’s “Z” truth! ~ Heath Allen, WDSU-TV Reporter, and veteran guitar picker
