From Recording Dr. Morgus & Dr. John…To Recording REAL Doctors in 2023! WTH?

SidNoelRideauMorgusRecordsVoiceOverForNewOrleansAtAirliftProductions
E.R.I.C. the talking skull records VoiceOver at Airlift Productions

I first met and recorded Sid Noel in 1986, Mac Rebennack in 1991, and all their personas, fame, makeup & feathers aside – these guys were real, sincere, down-to-earth humans to me.

And after all these rather remarkable recording sessions across decades with these rather remarkable individuals, the rather remarkable fact today is that here in 2023 I record and work with REAL doctors!

Life’s kinda funny like that sometimes, huh?

Does art imitate life, or is it the other way around?

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Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

My years recording and working with New Orleans’ magical, mythical & mystical Dr. John & Dr. Morgus are now history, and the subject of many posts within my blogs here. May they both rest in Power, as well as Paradise. But podcast recording with the REAL docs from Ochsner Hospital here in 2023 is something else all together.

Mac helped the world sing & dance, Sid had N’awlins in stitches, yet these “cut-ups” take it to a whole other level.

These ladies and gentlemen I record & work alongside today actually save lives! Treat cancer. Cure cancer. Moms, dads, loved ones live to see another day thanks to these folks.

Ochsner Cancer Doctors Podcasting at the Airlift mics (L-R) Johnson, Mizrahi, Burkeen MDs

Me? I’m just the middleman, pressing all the pretty buttons, adjusting mic levels, coaching, editing, uploading … and recording the podcasts.

Might I add, this one is not the job for the queasy, or for the hypochondriac among us!

So far we’ve tackled Melanoma, Lung Cancer, Colorectal Cancer, Breast Cancer, Liver Cancer, Prostate Cancer, Leukemia (Cancer of the blood), et al. Yeah, line-up the usual suspects.

Colorectal Cancer Podcast Excerpt, courtesy the Ochsner Cancer Institute

Hosted by Dr. Jon Mizrahi, we call it “All In Against Cancer”, and you’ll find the entire series available for download free by clicking here… https://www.ochsner.org/lp/podcast-cancer

What’s that classic Jack Nicholson movie line? “You can’t handle the truth!?!” Well, when faced with one of these life-changing illnesses, it sure helps to get that heretofore un-face-able truth from the educated, well-informed, up-to-date troops in the frontlines of these ongoing cancer battles.

Airlift Mike Onstage with Sid Noel at NOLA’s Orpheum Theater, Halloween 2019

And through it all, I must confess that there are days here around the Airlift PROductions Campus, while working on these podcasts, when the sun hits the studio’s stained glass just right… I feel the presence & the spirit of those other “doctors”.

There’s New Orleans iconic otherworldly Dr. John & Dr. Morgus peering over my shoulders at the edit bay, and offering words of inspiration and wisdom.

MichealZiantsDrJohnBigEasyAwarcsNOLA
Dr. John & Airlift Mike, Big Easy Awards Show New Orleans 1995

OK, maybe not exactly wisdom, it’s more like words of encouragement — Sid/Morgus will whisper, “Chopsley-Mike, try that edit again! Make it a marvel of modern science. And now back to those idiots down at the station!”

Meanwhile, as to Mac /Dr. John? Well, he just says, “Chillax, big Mike, without question you are at exactly the right place. At the right time!”

Airlift PROductions, Audio Alchemy & Digital Magic from New Orleans …since 1984

Airlift PROductions Stained Glass Studio Window

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Nathan, while recording at Airlift Productions, on behalf of Macmillan Audio Books, NYC

“Mike is a master of his craft, a true audio artisan. The long days I spent recording my audio book with him were a joy. First and foremost, he is a meticulous professional who wants to make sure that the production achieves the best possible quality. Because of his extensive background as a voice actor, he can coach you in exactly how to make something sound serious, credible, and powerful.

And because he built the whole studio himself, he knows how to get the most out of his equipment and produce exceptional recordings. But more than that, Mike is not just a skilled producer. He’s a great guy, with a tranquil life philosophy that will put you at ease and make you feel comfortable enough to give your best effort. He knows how to make you feel good, from the mood lighting to his calming presence in your headphones. He’s funny, too, and has lots of great stories from his long career in radio.

I truly had a blast working with Mike and will write another book just to do a new audio book with him.” — NATHAN J. ROBINSON, Editor in chief of Current Affairs magazine and author of “Why You Should Be A Socialist”.

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MLK Meets JFK Meets Abraham ~ AirLift Style

Abe-Martin-JohnVerily, all the highest aspirations of all mankind have always been towards PEACE. And Brotherhood.

And the dream that lay closest to the heart of the Nazarene was the manifestation of the Kingdom of Heaven – not far-off in some dreamy otherworld but right here in the physical plane, in your neighborhood and mine, here on  planet Earth.

Abraham knew that. Jack knew that. Martin really knew that.

dr-martin-luther-king-jrSo, on MLK Day 2023 let’s go there.

My Airlift Productions here in NOLA has always been about more than just ‘selling stuff’ or ‘telling stuff’;  my mission, for what is now nearly forty years, is one of serving as a catalyst for positive change.

Henceforth, today’s entry…

As we celebrate and commemorate the life of this visionary peacemaker, and the stock markets, banks & post offices close, I’m flashing back on this MLK Day to a very special ‘homework assignment’ from days gone by.

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Katy & Dad, Iberville Street, NOLA, 1992

My then-ten year old Katy was visiting dad for the Christmas holidays, and after the dinners, movies, and playtime, we went down into the Airlift Studios on Iberville to record.

Imagine, if you can, one of the most powerful speeches ever uttered on these American shores – The Gettysburg Address – dramatically interpreted by a ten year old!

Then, put these words wrapped around the speeches of Martin Luther King, Jr. and John F. Kennedy, and support all this with the inspirational and soaring music of the late, prolific James Horner from the “Glory” motion picture soundtrack.

Oh, my.

** “Is Anyone Home at the Gettysburg Address?” * Airlift, 1992 **

Abe-Martin-John-2

Peace? Brotherhood?

What, to me, is so extremely saddening is that the success of this dream, the manifestation of true PEACE on earth, will never ever (as in ‘not ever’) be settled on a battlefield.

For the answers, as Martin, Jack, and Abraham all knew too well, lie between the left ear and the right ear of the reader of these very words.

And the only true battlefield… is the human heart.

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L-R.HeathAllen, TheresaAnderssonMichealZiantsRichLenzAirliftProductionsNOLA
L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

“For ten years now I have worked with Micheal Ziants and Airlift Productions recording songs for Children’s Hospital & the Children’s Miracle Network.  He’s unique and a constant… solid as the rock in rock ‘n roll.  Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that.  He gets it.  Professionally, he’s as good as it gets.  Everyone SOUNDS better after a session with Mike.  And no matter what the audio project, you FEEL  better after a session with Airlift.  That’s ‘Z’ truth!” — HEATH ALLEN, Long-time WDSU/NBC New Orleans News Reporter & veteran guitar picker

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

If You Knew Pomona Like I Know Pomona…

Naples, Italy statue to the Roman Goddess Pomona

(To be sung) As the old tune about Susie goes, “She’s Oh, Oh, Oh what a gal!”

Pomona may be just another street to neighbors & friends here just outside New Orleans, but to me it’s a lot, lot more.

After flooding at the Iberville Street Airlift Productions location TWICE through my 1989-2001 stay, just off Carrollton & Canal, I re-located the whole biz to suburban Metairie well outside the ‘bowl’ that is Orleans parish in March 2001.

Airlift Podcasting session selfie, taken by Jefferson Parish Councilman-At-Large SCOTT WALKER, along with JULIE COURET

Pomona sits on Metairie ridge in Jefferson Parish, naturally above the flood plain and, ironically, not even a mile from the now-infamous 17th Street Canal which breached and gave America the historical tragedy known as “Katrina”.

Furthermore, the Bonnabel subdivision here in Metairie seems somewhat preoccupied with the Holy (or otherwise) Roman Empire.

Really.

I routinely take morning walks past streets named “Nero”, “Claudius”, and “Feronia”. Go figure.

Punchline?

Rome’s mythological muse & sweetheart Pomona

Well, unbeknownst to most of my neighbors and friends here in the ‘hood, Pomona is the ancient Roman mythological goddess of fruitful abundance! 

Not that she gets that much attention here in this hectic, frantic-paced #MeToo generation, but check out her Wikipedia page here.

Living, loving, playing, and, yes, “working”/recording from Pomona for what is now nearly 22 years, and having found a success beyond my wildest dreams, I’d have to say that perhaps the Romans were onto something here.

Fruitful abundance?

Airlift Productions Pomona Game Room, right next to the studio doors

Well, lemme see here, through my tour of duty on Pomona, I’ve seen in/out the studio doors… Chef John Besh, Mayor Mitch Landrieu, Dr. Morgus (the Magnificent), Necar Zadegan, Ronnie Lamarque, James Carville, Mary Matalin, Steve Scalise, Deuce McAllister, Quvenzhane Wallis, Alden Ehrenreich, Toby Kebbell, Morris Bart, Lee Zurik, Greg DiLeo, Rich Lenz, Norman Robinson, Rachel Wulff, Camille Whitworth, Heath Allen,  Troy Mutter, “Miss Linda” Mintz, Theresa Andersson, David Weill MD, Stacy Head, John “Spud” McConnell, Edoardo Ballerini, Bo “Boots” Walker, Ed Clancy, Jamie Neumann, Scott Walker, Sophie Amoss, “Scoot”, the Krewe of Nyx, Bradley Edelman, Mike Weldon,  Anne Gisleson, David Menasche, John R. Lee, Mike Church, Nathan Ales, P.H. Fred, and, well, even some folks you may have heard of.  (I know, cheeky, huh? But try Googling just a few of these names…)

And from the high ground on Pomona, I’ve produced work that encompasses most all media – from Radio spots, TV VoiceOvers, Educational Software, Radio Imaging, Animation VO, Website Explainers, Industrial Narrations & Podcasts… to Phone Messages-on-Hold, CD-ROMs, and AudioBooks.

          ** Airlift Mike narrates “Murder In Coweta County” for Pelican **

Furthermore, I’ve been blessed to have my AudioBook recording efforts include work with the biggest & best-selling AudioBook producers on Earth – Penguin, Hachette, Recorded Books, Macmillan, Simon & Schuster, Blackstone, Harper, Listen-Up & Random House.

Rubens’ artwork depicting Pomona displaying her, well, uh, “fruits”

So, while I indeed thank the One True Living God for the inspiration and effort to have made the move to Pomona all those years ago… let’s not leave the old gal herself out.

For all dat voodoo that you do… Thanks, Pomona!

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Airlift Mike Onstage with the late Sid Noel at NOLA’s Orpheum Theater, Halloween 2019

“Dr. Ziants:

My dear colleague, it was a true delight to visit and work with you in your digital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute. — Momus” ** A tested-by-time Testimonial from Dr. Morgus (aka – the late Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from NOLA since 1984.

Have You Heard About the Big One That Got Away?

{ Editor’s note 12-7-2022: With word this week of the passing of my longtime radio cohort Wakeman “Gator” Linscomb, I’m re-posting this one about our Boston radio escapade. And, come to think of it, let’s make that ‘TWO’ Big Ones that got away. Rest in Power…And Paradise, pal! ~ mgz }

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“Gator” (Wakeman Linscomb) & Airlift Productions Proprietor “Mike McCann”, the Q-93 Wake-Up Krewe, entertaining N’awlins in 1989, and laying-down tracks at Airlift Productions on Iberville

It happened again last night. 

Even though I haven’t worked LIVE on the radio this century, the dreams persist.

I’m on-air in a control room in the 1970s or ’80s, or more to the point, locked-OUT of the control room… records are running out… I can’t find the right commercials… DEAD AIR!

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a full-page ad in Sunday’s Times-Picayune promoting WQUE’s Mike McCann

Town-to-town, packing, unpacking…. making new friends, saying goodbye to old friends… up & down the radio dial… AM, FM… ego trips, bad trips… but through it all —- 

Radio was without question the most fun I ever had with my clothes on!

And the people and towns it brought into my life informed my life – and changed it. { Cue the flashback harp music glissando …}

It was 1989, and after many years freelancing, I was ‘seduced back to the dark side of the force’… and re-entered radio for a brief while here in New Orleans at WQUE-FM/Q-93 as one half of a morning team, partnered with this character called ‘the Gator’.

While we only lasted a short while as a team on-air, there was magic! At least enough to catch the interest of an agent. An agent who then parlayed our airchecks into a LIVE On-Air three-day audition at Boston’s top-rated WZOU over Christmas of 1989!

L-R.MikeMcCannSinbadGatorOnAirAtQ-93RadioFall1989AirliftProductionsNOLA
(L-R) Micheal Ziants (Mike McCann), Comedian/Actor Sinbad, Gator on-air at Q-93 New Orleans in the Fall of 1989

Steve Rivers, program director at the time, flew the Gator and me into Boston, put us up at the Boston Harbor Hotel (pretty swanky) and we actually woke up the city of Boston, Mass for three mornings that winter!

I’m at a loss for words to explain how vibrantly thrilling and exciting this whole process was. Working LIVE on-air, walking a tightrope without a net ( no ‘take two’ as is done in a recording studio ), in a strange town … and all in the days before the internet & the world wide web … you know, when radio was really radio! Wow!

Listen to just some of the madness, excitement and fun of this on-air audition at this monster of a radio station here —

**** Gator & McCann  On-Air @ WZOU-Boston 12-14-89 ***

The absolutely precious WZOU "Zoo-Cat" logo - complete with headphones, as it appeared on bumper stickers & T-Shirts in 1989
The absolutely precious WZOU “Zoo-Cat” logo – complete with headphones – as it appeared on bumper stickers & T-Shirts in 1989

Now, to ‘cut to the chase’, we were not hired at WZOU. After all was said and done – and believe me, much was said and done – management decided that our act would not fit-in in Boston … and we flew back to New Orleans without a contract.

Funny the way life works. When I think how differently my life would have turned out had we gotten this job it makes my head spin.  Me, a Yankee again? No Airlift Productions? Erase my over thirty years of contributions to New Orleans media & history? I think not.

But was it ever fun!  And still makes for quite the story over beers with the guys, or when we sit around comparing battle scars in the radio wars … or, like the fishermen here in Sportsman’s Paradise – talking about the big one … that got away.

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Nathan J. Robinson, while recording at Airlift Productions, October 2019

“Mike is a master of his craft, a true audio artisan. The long days I spent recording my audio book with him were a joy. First and foremost, he is a meticulous professional who wants to make sure that the production achieves the best possible quality. Because of his extensive background as a voice actor, he can coach you in exactly how to make something sound serious, credible, and powerful.

And because he built the whole studio himself, he knows how to get the most out of his equipment and produce exceptional recordings. But more than that, Mike is not just a skilled producer. He’s a great guy, with a tranquil life philosophy that will put you at ease and make you feel comfortable enough to give your best effort. He knows how to make you feel good, from the mood lighting to his calming presence in your headphones. He’s funny, too, and has lots of great stories from his long career in radio.

I truly had a blast working with Mike and will write another book just to do a new audio book with him.” — NATHAN J. ROBINSON, Editor in chief of Current Affairs magazine and author of Why You Should Be A Socialist.

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

“Back In The Game”, Congressman Steve Scalise & Me

AirliftProductionsSteveScaliseMichealZiantsOctober2018
Congressman Steve Scalise records “Back In The Game” with Airlift Mike, October 2018 at Airlift Productions NOLA

I first met Congressman Steve Scalise Monday morning, October 8th, 2018 at the Airlift Productions Studios.

Hired by the Hachette AudioBook Group, based in Paris & NYC, my job was simple.

Or was it?

I would host the congressman, along with his body guards the Capitol Police, here at Airlift through the month to record and capture his personal memoir reading of “Back In The Game” for worldwide distribution.

The AudioBook recording process, even to the pro, can prove a daunting task. To a newbie, like Steve, it can prove most intimidating.

Even though as Majority Whip the congressman could and would speak on the floor of the United States House with conviction, confidence & fervor – THIS was something else altogether.

Alone. Isolated. Pensive. Painful. Hopeful.

While reflecting on a life-changing event. And one that damn near took his life.

** Steve Scalise Excerpt from “Back In The Game”, courtesy Hachette AudioBook Group **

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Airlift Productions records “Back In The Game” AudioBook, October 2018

“Back In The Game” details the congressional baseball practice shooting in June 2017 – what could have been the biggest political assassination in U.S. History – and the remarkable efforts of the police, first-responders, doctors, and surgeons who saved Steve’s life.

Not exactly light reading. 

It was harrowingly frightening, desperately challenging… and ultimately inspirational and hopeful.

Through our three weeks of recording, I hosted and made  all the Capitol Police comfortable, engineered the sessions, operated the phone-patch with our director in New York, delivered the wav files via FTP to the final producer – and bonded with the congressman.

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Steve Scalise at the “hot mic”, October 2018, Airlift Productions NOLA

Steve and I recorded for hours (over two dozen), had lunches together, shared anecdotes from our respective life-walks, laughed long and hard, and talked of God, politics, and country.

Incredibly, to this audio engineer, two of our recording sessions followed lunches he had just come from with U.S. Secretary of Education Betsy DeVos, and another with our U.S. Secretary of Agriculture (and former two-term Georgia Governor) Sonny Perdue!

Ya know, not exactly my lunchtime cohorts down at the Subway.

Although after this rather unique month, I can now look upon this affable, personable & warmly sincere congressman as more than an acquaintance.

So, Steve, if you just so happen to be reading this – you’ve got more than just a constituent on Pomona…  you’ve got a friend.

And howzabout a rematch on that ping-pong game?

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MichealZiantsSteveScaliseAirliftProductionsNOLA-Oct2018
Steve Scalise & Airlift Mike during a break from “Back In The Game”, Airlift Productions NOLA, October 2018

“Mike, I can’t thank you enough for the great job you did coaching me through the audio recording of my new book, “Back in the Game!” Since this was the first book I’ve ever written (and recorded), it was all new territory for me. You made the entire process go very smoothly, and I am incredibly happy with the final product.

I appreciate all you did to bring this book to life. You know you are really good when both James Carville and I are in complete agreement that you are great to work with!!” — CONGRESSMAN STEVE SCALISE

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Airlift Productions ~ Telling America’s Greatest Stories from New Orleans … since 1984

The ART Of VoiceOver Demo Production

SteveBlazeAndMichealZiantsRecordVoiceOversAtAirliftProductionsNewOrleans

Airlift Productions’ VO session in progress with Steve Blaze of Lillian Axe fame at the hot mic

Of all the audio jobs produced at Airlift Productions, I enjoy creating Voice and VoiceOver Demos the most.

Whether working with a ‘newbie’ or a veteran, taking the written word on a page and using all the tricks in my audio producer’s bag to bring it to life, to create ART, is indeed an art unto itself.

And today in 2022 the Voice Demo runs the gamut – from commercial to animation, video games to the medical field, and from industrial narration to audio books.

Still today affectionately called a “reel”, I’ve seen the demo go from reel-to-reel tape… to audio cassette… to compact disc… to digital wav file and mp3.

Yet through all the technological changes, the heart of the art remains the same —

The copy has to ‘sing’, the reads have to be spot-on, music selection and editing, along with proper equalization, compression, reverberation, and normalization remain paramount.

Art, unlike science (although there is  a helluva lot of science involved here), is indeed a very subjective call.  And what is art to one … is shite to another.

The call here is obviously up to the reader of this blog.

Enter Exhibit A – JOHN DENNEY.

When Denney first rang my phone, he’d found my website in a Google search, had experience behind a microphone – he founded the Weirdos, an LA-based punk band in the ’80s – had moved here to NOLA, and had never done a commercial in his life.

I said, “Well, John, we’ll change all that!”

And change it we did. It began with a commercial demo (heard here); after he landed his first job within two weeks of production, he subsequently returned to produce an animation demo… and a medical demo.

                               ** JOHN DENNEY VOICEOVER DEMO **

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Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

Enter Exhibit B – RACHEL WULFF.

A longtime television news anchor and reporter, Rachel had moved to town, had been in New Orleans about ten years, and was looking to exit the local TV scene and begin self-employment as a VoiceOver artist.

Again, like John Denney, she had a lot of on-camera and on-mic experience, but Rachel had no commercial background.

She does now.

                       ** RACHEL WULFF VOICEOVER DEMO **

MaryRoseNeumeyerRecordsDemoAirliftProductionsNewOrleans
Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

Enter Exhibit C – MARY ROSE NEUMEYER.

Mary Rose was all of fourteen years old, had studied acting for some five years, done some on-camera things, but was looking to spread her wings into the VoiceOver field.

After a brief pre-production meeting, we collaborated on some copy, I then coached her through all the reads and edited her demo. 

It captures promo pieces as well as commercial copy, and I’d have to say, for a “newbie”, she states her case for an on-mic job most eloquently.

                 ** MARY ROSE NEUMEYER VOICEOVER DEMO **

Finally, an entry from yours truly.

Enter Exhibit D.

MichealZiantsNewOrleansVoiceTalentAndAudioProducer
New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike

As I pursue the AudioBook field, I’ve  compiled a demo targeted at this particular audience; a demonstration recording completely different from the shorter commercial ones.

It also differs from the previous demos, which were “manufactured” and produced from scratch, in that this demo is actually from a product being currently sold and marketed.

So, in this case, the demo is more of a ‘sampler’.

What follows here are actual excerpts from “Murder In Coweta County”, a true crime drama that took place in 1940s Georgia and shocked the nation.

Think ‘The Sopranos’ gone south!  With mysticism, race, murder, and the police all thrown into one big gumbo….

                    ** MICHEAL ZIANTS AudioBook DEMO **

Commercial, AudioBooks, Industrial, Animation, Video Games, the Voice Demo in 2022 sure does cover a lot of ground.

Er, ah… make that “air”.

And make no mistake. Evoking this kind of emotion is an ART.

Or is it a science?

OK, how about BOTH?

Well, whatever you want to call it…

Call on Airlift Mike and Airlift Productions to book yours.

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“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success.” ~ JOHN DENNEY, Founder/Lead Singer of the notorious LA-based punk band The Weirdos … and relatively new VoiceOver Artist

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AirliftProductionsExteriorAtNight
“We’ll keep the mics hot…and leave the light on for you!”

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Voiceover Marketing 101.1: An S.O.S. On S.E.O… What?!?

Search-Engine-Marketing-Ideas
Boy, just when you thought you had all the answers … they changed all the questions!
 
Watching classic ‘Mad Men’  episodes the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.
 
We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.
 
Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to have :30 spots sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.
 
Today in 2022 even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!
 
search_engine_marketing_ser‘Permission marketing’ in the 21st century ‘allows’ the buyer into YOUR world when he is ready to buy.  It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
 
So, telling your compelling story online, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers  while online has indeed become the 21st century marketing challenge.
 
And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.
 
The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered. 

SteveBlazeAndMichealZiantsRecordVoiceOversAtAirliftProductionsNewOrleans
An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

 
And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.
 
From local New Orleans television personalities to New York AudioBook producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics (astonishingly, in sync with Congressman Steve Scalise’s opinion) to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their own words!
 
1407-nighttime-pomonacrateFrom VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again.  From the last century to this one.
 

So go ahead, tap the 21st-century-brakes for just a second,  hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonials page here – when YOU are ready, 24-7-365 – and we’ll be there for you! 

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Airlift PROductions & Micheal Ziants Website Testimonials Page

And trust me, Mad Men’s Don Draper wouldn’t have had a clue!
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Airlift Productions ~ Delivering the Goods from NOLA since 1984!

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Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

Airlift Productions: A Life Lived In The Hurricane’s Eye

AirliftProductionsInTheHurricanesEyeThe National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.

Metaphorically, the ever-changing media & technology would be the tropical cyclones/hurricanes, and  Airlift Productions & I would be the ones who have for nearly forty years resided… calmly persistent & steady, in the hurricane’s eye.

Airlift Productions New Orleans Logo Re-boot 2012 by Ethan Anderson
The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century

In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios. That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated  CBS affiliates WWL-TV WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.

From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation,  and from Loyola’s WWL ownership change to Gannet/Tegna, and Entercom to Audacy –  my oh my, how the media and technological winds have blown!

Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye.

A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated collage of a Life lived in the Hurricane’s Eye…

Bing Search Engine “Airlift Productions” Image Collage 2022

There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona.  There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Amy Landon, Dr. Morgus, Rachel Wulff, Tim Weston, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!

From radio commercials, TV voice-overs, podcasts & audio books, to educational software, industrial training & safety videos,  and from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change … while remaining calm & steady in the Hurricane’s Eye.

“Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants

                   *** Micheal Ziants AUDIO BOOK Demo ***

AirliftProductionsMichealZiantsAndTheShadowOnTheJob
Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with late studio  mascot ‘The Shadeaux’

And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.

What’s next?

Well, whatever it is, you can rest assured that Airlift Productions and I will be there … in the Hurricane’s Eye.

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L-R.JoeRenierMichealZiantsSeacorMarineShoot
Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

… we’ll leave the mics hot and the light on for you.

You May Say I’m A Dreamer …

AirliftProductionsImaginesWithJohnLennon
John Lennon at the piano creating a vision with “Imagine”

Imagine there’s no heaven

It’s easy if you try

No hell below us
Above us only sky
Imagine all the people living for today

Imagine there’s no countries
It isn’t hard to do
Nothing to kill or die for
And no religion too
Imagine all the people living life in peace

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people sharing all the world

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will live as one

~ John Lennon, “Imagine”

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As my fave old metaphysical space cowboy running partner Henry David (Thoreau) used to say, “Do not worry if you have built your castles in the air.  They are where they should be.  Now… put the foundations under them”.   And …

“What lies behind us and what lies ahead of us … are tiny matters compared to what lives within us.”

MichealZiantsAirliftProductionsAtAge20WNIO.YoungstownOhio
Airlift Productions’ Micheal Ziants – at age 20 –  on the first real radio job, Youngstown-Niles, Ohio, 1972.

Airlift Mike – channeling and realizing the dreams of John Lennon & Henry David Thoreau… since 1972.

So, what do you do with YOUR spare time?

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Norman Robinson & Airlift Mike, tracking VoiceOver session, October 2019 at Airlift Productions New Orleans

“Michael is without a doubt one of the most versatile audio and production experts in the industry. ” — NORMAN ROBINSON, Harvard Nieman fellow; Honorary Doctorate of Human Letters-Our Lady of Holy Cross College; former CBS-TV White House correspondent;  senior news anchor WDSU-TV, NOLA

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift PROductions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

WLAC, Nashville, 1980 – and John Saint John

NashvilleStreetScene1980In early 1980, Nashville was a very different place. Today’s Country SuperStars were on the playgrounds, if they were even born yet… Conway Twitty was very much alive, George Jones was still rattin’ the Printers Alley bars… and yours truly  was ridin’ herd on the afternoon radio rodeo – as John Saint John!

Think about it: Forty-two years ago, Jimmy Carter sat in the Oval Office,  John Travolta’s ‘Urban Cowboy’ was huge at the box office, and my “office” was the afternoon drive “air chair” at WLAC, Nashville.

The internet, world wide web, digital audio and mp3 downloads weren’t even dreams yet in a tech head’s head.  Radio – and AM at that – was king!

15WLAC-Logo

~ 15-WLAC Logo, during it’s final hurrah as a music station, before yielding to changing times and becoming All News & Talk in late 1980 ~

Picked up ‘on waivers’ from KSD radio in Saint Louis, I was freshly hired by Billboard Magazine to do the afternoon drive shift  from their swanky showroom studios at 14 Music Circle East every afternoon on the legendary 50,000 watt blowtorch –  WLAC Radio.

Together with RJ Harris, Spider Harrison, Dennis John Cahill, Smokey Rivers, ‘Captain Sunshine’, Randy Davis and Jeff Warren,  we held court as the last bastions of music on WLAC. 

What an exciting and truly awesome gig this was.  To work for Billboard Magazine in Music City, USA and broadcast every afternoon to the entire mid-south. No tape delay, no second takes…it was all LIVE – from my mouth into tens of thousands of ears in a split second!

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~ Airlift Productions’ Micheal Ziants as alter-ego John Saint John, in the WLAC, Nashville Studios in 1980 ~

As most know, but few give thought to, Nashville is not only Music City USA, it is also the capital city of the great state of Tennessee, so much of the talk was centered around politics. In early 1980, that talk revolved around Carter, Reagan & Bush.

And do you remember the music of the 1980s? No, we weren’t playing country. It was more like Donna Summer, Boz Scaggs, Doobie Brothers, Michael Jackson, Eagles, Christopher Cross, Kim Carnes and the Electric Light Orchestra!

That John Saint John guy served them up like this —-

~ WLAC Radio & John Saint John, Wednesday July 30th, 1980 – broadcasting from Nashville’s Music Row ~

And the doors that were opened to me as afternoon air personality for WLAC ;  to talk with – and get to know – the Legends of Nashville music:  Brenda Lee, Charlie Daniels, George Jones, Dottie West, I even co-emceed an auto show benefit for Nashville’s Humane Society with Conway Twitty!

During my brief tour of duty at WLAC, I interviewed and sat down with Eddie Money, Ted Nugent, Terry Bradshaw,  Eagles’ lead guitar Don Felder, the comic Gallagher … and Lawrence Welk ran his music publishing company in the offices upstairs – in fact, when he was in town, he’d occasionally knock on the studio window, make faces, and wave at me!

But you can never separate the words Radio & Business.  And in the early 1980s, the handwriting was on the wall – FM penetration, together with it’s stereo & higher fidelity proved the death knell for music-formatted AM radio.  And with it went my job.

In the Fall of 1980, in fact it was Halloween weekend that year,  thirteen months after I was hired, WLAC fired/terminated it’s entire air staff- “Trick or Treat”!! In favor of new owners… and a new all News/Talk format which forty-two years later it still is today.

WLAC-RhythmOfNashvilleSingl

As I look back now, across all these years, I have to admit that it was in the subsequent days of unemployment in Nashville that the seeds of one day being my own boss, having my own business – a recording studio – were first planted.

But there were still fields yet to plow, and Airlift Productions and New Orleans were not even on my radar yet. But we’ll save Philadelphia, WIFI-FM and that wacky city of Brotherly Love for another day. 

That’s a story for another blog and another time.

In the meantime, the creative juices still bubble over daily at the Airlift Productions Studios on Pomona in New Orleans. Stop by for a cold one when you can. We’ll leave the mics hot for you!

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BoWalkerAirliftProductionsNOLA“I met Mike in the mid 80’s when I was first starting out in the business … a consummate professional and just a really nice guy. He has seen me through the highs and lows of this business during my 33 year career. I walked away in 2014. He has produced countless air checks for me when I was fired and looking for a new gig. I have recorded in all 3 of his studios from a closet at Rock Creek in Metairie, Mid City, and just recently when I recorded a few pages of an audio book as a demo for a friend/author who just released a new book. Mike is a true friend.” ~ BO WALKER, New Orleans radio legend & Former Production Director, I-Heart Media, NOLA

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

VoiceOver Recording & Production … with a New Orleans twist