I Never Did Heroin With Dr. John. We Just Did Other Things.

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Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

Hired by Quincy Jones’ staff and his daughter Jolie to record Mac’s VoiceOver tracks for their Take It Back Foundation, I first met the Nite Tripper in the Airlift Productions Iberville days during New Orleans’ raucous early 1990s.

He walked in without pomp or circumstance, no entourage, no fanfare, no feathers, solo… but just as cool as the other side of the pillow.

Our job wasn’t anything to do with recording music, it was all about VoiceOver – he’d been cast as the Yak in Quincy’s animated PSA to promote recycling efforts and it was destined for use in movie theaters, television & MTV across America that summer.

We phone-patched to Los Angeles and together with Stevie Wonder, Ozzy Osbourne, B.B. King, Natalie Cole, Pat Benatar, Charlie Daniels, Barry White and Bugs Bunny…

With a hip-hop beat straight outta “In Living Color” – Fox’s big hit at the time – it all showed-up in movie theaters like this

Dr. John’s 1st visit to Airlift Productions – as “the Yak”

Some recording session, I’ll tell you that.

When Mac, not even asking if he could smoke, pulled out a Cheroot and lit it up, we rushed an ash tray into the booth without giving it a second thought. Sort of.

And when he asked if he could “use the facilities”, I took him up in the elevator to the Iberville Street living quarters, to the bathroom, where he encountered my then-one-year-old son Benjamin.

Imagine, if you can, Dr. John setting his walking stick aside, so he could pick up your child, hold him… and whisper sweet voodoo nothings in his ear!

Our second session, the following year, was all about VoiceOver for an awards presentation, wherein Mac & I were hired to record the introduction to accompany the big show-opening video – all about New Orleans legendary Red Light District!

Dr. John “Special Events Magazine” Awards Show Intro – 1993

Our paths – and stars – would continue to cross through the next couple decades, most notably at New Orleans’ Big Easy Entertainment Awards Shows.

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Dr. John & Airlift Mike, Big Easy Awards Show New Orleans 1995

I was honored to act as ‘Live Announcer’ for the show for ten consecutive years and Mac, being the one and only Dr. John, would be along many years to receive an award, or just to perform.

Just. As if.

My favorite memory was the year his mother flew in from NYC for the show, so Mac tracks me down and tells me that he wants me to meet his mama… and together we made the trek across the Fairmont ballroom so I could give my regards to his Dorothy.

Indeed, while Mac’s bouts with smack/heroin through the years are the stuff of legend, he had successfully navigated those choppy waters and was ‘clean’ the entire time I ever was fortunate enough to talk and record with him.

Through the years – the recording sessions & Big Easy Awards – we talked and laughed of many things… his love for New Orleans, his love of music, the ‘Big Picture’, existential things like living a life with “one foot in this world… and the other… in the other”!

Much in the way that Time Magazine caught his candor here

Dr. John, with some pretty amazing answers… and questions.

The last time we ever spoke to each other?

It was at the funeral for Cosimo Matassa, New Orleans’ legendary, seminal recording engineer and producer.

Along with a Who’s-Who of New Orleans music royalty – Allen Toussaint, Irma Thomas, Quint Davis, Deacon John Moore, Benny Grunch – we’d all gathered to say goodbye to Cos, the big mac-daddy that started it all down on Rampart all those years ago.

Dr. John had flown into NOLA from NYC to say his final farewell to Cosimo down at Lake Lawn.

Then, in 2019… it was his turn.

Yeah, we all may very well be ‘whistling past the graveyard’ but, damn – nobody whistled that tune better than Dr. John!

And just like ‘dat, mellifluous, mesmerizing, mystical Mac moved on… from New Orleans & ‘da World.

Sort of.

I mean, there IS the matter of all that fantastic music he left us.

Deepest thanks for all that hoodoo voodoo that you did so well, bud.

Nighty-night, Nite Tripper.

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Airlift Mike Onstage with the late Sid Noel at NOLA’s Orpheum Theater, Halloween 2019

Dr. Ziants: My dear colleague, it was a true delight to visit and work with you in your digital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute.” — Momus

** A tested-by-time Testimonial from Dr. Morgus (aka – Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Taylor Swift “Shakes Off” Airlift Productions

Taylor Swift, tagged to headline Jefferson Parish's Family Gras 2008
Taylor Swift, tagged to headline Jefferson Parish’s Family Gras 2008

** With the rather remarkable news of Ms. Swift booking NOT ONE, BUT THREE SHOWS IN THE SUPERDOME FOR NEXT YEAR, 2024 – I’m re-posting this blog, originally published in June of 2015 **

Long before her recent shaking-up of the “Apple Cart’s” new music streaming service, Country/Pop-Tart Taylor Swift was headed to play New Orleans – and yours truly, Airlift Mike, was tagged to help promote and give voice to the show.

Little did any of us realize when then-19 year old Taylor was selected to appear at Family Gras 2008 – just down Veterans Boulevard from the Airlift Productions Studios – that she was destined  to explode and become one of the world’s hottest selling musical artists!

Family Gras was brand new – and so was Taylor Swift’s career.

Contracted & hired by NOLA public relations ace Greg Buisson and the Jefferson Parish Convention & Visitor’s Bureau, I was tasked with voicing and producing the :60 audio track (video edited by Joseph Schneider) which was then to play all over New Orleans television to promote the affair.

** An uncharacteristically UP-Tempo Micheal Ziants, generating excitement for Taylor Swift’s Family Gras 2008 Appearance **

2008FamilyGrasLineupSo, with but one big hit in her hip pocket (“Our Song”), Taylor got in the bus with mom & dad, Andrea & Scott, and drove down to NOLA from Nashville for the show on that ill-fated late January.

She was slated to appear along with Blake Shelton, Kansas, Billy Ray Cyrus, The Bangles and a host of class N’awlins acts  – all in between Mardi Gras parades on the neutral ground of Veterans Boulevard here in Metairie for Family Gras 2008.

But Mother Nature had other ideas.

As fate and the rain gods would have it, the skies over NOLA opened up that fate-filled Friday afternoon and it rained.  And it rained.  And it rained!

Poor Taylor’s only appearance that afternoon was on the 6:00 News/Blues.  Under an umbrella.  In a pouring rainstorm.  As she tendered her regrets to a dismayed New Orleans crowd about her canceled show.

swift14f-1-webReally.  Ask her about this one sometime, should you get a chance.

And little did any of us realize that day that this little PA native, Nashville transplant, Taylor Alison Swift’s career was about to explode – into the stratosphere!

Oh wait, of course. Her mama did.

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984   

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L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

“Great recording studios share something in common with great concert venues. They both have a…what is it? An aura, a vibe, a karma, an ambiance? Whatever you call it, it’s as real as any speaker on the wall or slider on a console. You can’t see it, but, you can absolutely FEEL it. 

Airlift Productions has IT – thanks to the man behind the board (and in your ear). Micheal Ziants has a knack for gently pulling your best work out of you – and then improving upon it in the final mix. The finished product always leaves you thrilled, satisfied and amazed that you really had it in you! The best part- he gives you all the credit and you only realize later what great hands your material was in. 

Do yourself a favor- give Airlift a try. You’ll love the results and every moment you spent producing them.”

~ RICH LENZ , former WDSU-TV Sports Director/Anchor 

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What Makes a Voice Over Talent … Talented?

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The little, bespectacled goober front row left is 13 year old Micheal Ziants of Airlift Productions – part of the “Young Tom Edison” cast, Youngstown, Ohio Civic Children’s Theater, 1964

It has been said that the best VoiceOverTalents come from the STAGE not the RADIO because the theater and acting is at the heart of the craft – not broadcasting.

But what if a talent could combine both?

Yes, this blog could perhaps be seen as self-serving, tooting one’s own horn and sort of like ‘breaking the 4th wall’ in a Woody Allen movie where he addresses the camera directly, but here  goes:
 
While I began my broadcasting career in the 1970s and worked on-air in some of America’s greatest cities as well as for some of the USA’s hallmark companies – The Pulitzers in St. Louis & Billboard Magazine in Nashville –  for me it all began on the stage!
 
Airlift Mike with the Tribe of Ziants, front porch, Youngstown, Ohio, circa 1962

The acting bug bit me early and hard! In the 1960s it was the Civic Children’s Theater in Youngstown, Ohio that was my launch pad. Saturdays could find me onstage re-creating the stories of Peter Pan, Tom Edison or Robin Hood for hundreds of school age kids at a time.

 
I then went on through high school to become the President of the Thespian Club and had the leads in the Junior and Senior Class plays as well.
 
Using the human voice to arrest someone’s attention, intrigue them, and then motivate them to relate to a cause or sympathize with an issue seemed damned near magical.  I was hooked.
 
Later on, as a broadcaster and then as a voice over talent, I learned to call on these same skills, intuitive yet honed on a stage, and bring them all to the microphone!
 

               Shocking, Raw, Visceral – Adults Only ** Micheal reads from Pelican Publishing’s True Crime Drama “Murder in Coweta County”

So, again, what if the voice over artist – the person delivering the message at the microphone – could combine innate, yet trained, acting chops plus vast commercial broadcast experience plus decades of technical, hands-on production experience?
 
OK, here comes the horn tooting part: that would be – ME!
 
Do you want to book a voice talent with experience?  With theater in his blood? With years of broadcasting & audio production thrown in ala carte? 
 
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Broadcast Veteran – and Actor – Micheal Ziants, plying his trade at the Airlift Studios
 
Then you want to book, hire, make the call – Airlift Productions, New Orleans Premier Voice Over Recording Studio!
 
(I know, cheeky, huh?)
 
We now return you to your regularly scheduled internet browsing, already in progress…
 
 

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Texan Peg Jones at work station

“I listened to a lot of voices to represent Detective Lt. Robert (Robbo) Davidson for our audiobook version of “The Evil I Have Seen” and none quite fit. At last, I did a search for a commanding, seasoned, slightly Southern voice — and pulled up Airlift Productions of NOLA. I clicked on Micheal’s sample narrations of “Murder in Coweta County” then James Patterson’s “The Chef,” and I was hooked. No one else would do.

I was surprisingly delighted after speaking with Micheal to learn, he would not agree to narrate and produce the audiobook until he read it. He wasn’t in it just for money — he would only partner on material he believed to be worthwhile. It has been a delightful, rewarding experience and Robbo and I could not be more proud of the way he brought this book to life.” — Author PJ Jones

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What Do You Do When You’re #@&% Tired Of Being Fired?!?

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1984 Times-Picayune Sunday article about that new Mike McCann dude at Q-93

 

When clients first visit my Airlift Productions Studios here in New Orleans one of their first questions is regarding my motivation for building such an awesome recording space & studio complex in the first place.

My response? “Well, quite frankly, I have an entrepreneurial drive that was born and forged in the fires of unemployment!”

Really.

Q-93 Memo to Staff & Times-Picayune article about Mike McCann's exit
Q-93 Memo to Staff & Times-Picayune article about Mike McCann’s exit

I just grew tired and weary of the corporate radio mentality that treated warm, talented and caring humans – with families to look after – as simple commodities!

While much of America today it seems is constantly being outsourced, marginalized, downsized and capsized, even back in the ’80s, I wanted to forge, hand-craft, and create my own future.  

Enter the Airlift dream.

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              Airlift Productions Recording Studio, New Orleans Master Control on Pomona

 

Pause to consider, I would never have been at Q-93 Radio (WQUE-FM) in 1983 had WIFI-FM in Philadelphia not terminated my position.  A format change to “Rock of the ’80s” – Psychedelic Furs, Oingo-Bongo, Roxy Music, X, Berlin all the time – in early ’83 led to my dismissal.

Imagine taking this excuse to the PA unemployment line bean-counters, “Well, the consultants considered my on-air approach & style too adult sounding and too mature for the new format!”  Really.

I would never have been at WIFI in Philadelphia had management not fired the entire air staff at WLAC in Nashville.  This legendary 50,000 watt radio station sat on Music Row in Nashville, was owned by Billboard Magazine at the time, and reached Canada and Cuba from the mid-south with it’s remarkable signal.

But it all didn’t matter when Billboard sold the station to new owners – who then changed the format to All-Talk/News and fired/terminated its entire air staff, including yours truly.

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Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980

I would never have been on-air at WLAC had the Pulitzer family in St. Louis at 55-KSD not made a similar move. The radio station was sold to new owners who then changed the format to All-Talk/News and fired it’s entire on-air personality music air staff.

Are you beginning to see a pattern here?  Enter the Airlift dream.

Note that my exits from WKBO in Harrisburg in 1978 and from WQUE here in New Orleans were indeed at my own hand.

I left Harrisburg on my own terms to pursue my first major market air shift in St. Louis.  And I indeed exited Q-93 (as afternoon DJ/Air personality) in 1985 to build my own dream, to fulfill my destiny… to create Airlift Productions.

Airlift Productions was my way of taking all the skills that I’d learned working for “the man” and putting them to work for myself! I simply parlayed the many skills hard-earned and fine-tuned through all those radio years into self-employment as a VoiceOver talent and recording studio owner.

MichealZiantsAsMikeMcCannQ-93Ad-1984The final chapter?  Well, it has yet to be written.  As the old advertising adage goes… “watch this space…”

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984 

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Airlift Mike Onstage with Sid Noel at NOLA’s Orpheum Theater, Halloween 2019

“Dr. Ziants:

My dear colleague, it was a true delight to visit and work with you in your digital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute.” — Momus

** A tested-by-time Testimonial from Dr. Morgus (aka – Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.

 

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Airlift Productions ~ Recording With Mood & Attitude!

AirliftProductionsRecordingStudioNewOrleans2014PromoPic
Airlift Productions Recording Studio & PROduction House, New Orleans Panoramic Studio Pic… My digital-meets-analogue “more than a man cave” connection to the planet.

With all the equipment in the Airlift Productions studios – bouncing meters, glowing lights, ‘bells & whistles’ – the one thing visitors and clients seem to remark the most about is, strangely enough, the Window!

Its custom-cut, stained glass beauty captures every New Orleans sunset from it’s setting in the western wall of the studio, and gives constant feedback on current sky conditions as it reflects the tempo of each and every recording day.

Inspired by ancient Mayan illustrations and pyramid hieroglyphics, it was custom-designed to carry the colors of the Airlift Studios into its intricate artwork – from the passionate purple of the walls to the midnight blue carpet & charcoal grey acoustic foamed walls.

“The Gift of Life”, as it is called, symbolizes the spiritual journey of man.

At the center is the flame-like symbol of God who is Light & Life, the Creator of All.

The Triangle – symbolizing Mind, Spirit & Soul enlightened by God in its midst – is within the circle that signifies God is All in All, without beginning or end.

Surrounding the circle are the glyph signs for sky, earth’s abundance, and precious water.

And this magnificent artwork accomplishes all this spiritually without being overtly religious, to say nothing of ‘choosing up sides’ –  favoring one religion, faith,  or approach over another.

“The Gift of Life” also serves as the perfect backdrop and vibe for all the intensely creative audio projects & work being recorded and captured at the Airlift Productions Studios.

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The Airlift Productions “Engine Room” ~ a view into the studio control room, as seen from the Talent room, along with the “Gift of Life”, Myron’s Discobolus … and the Laughing Christ.

Catch the Fire!  At the  Airlift Productions Recording Studio  ~ Audio Alchemy from NOLA since 1984

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Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for over 20 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, New Orleans, LA, USA

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Notes On Recording James Carville at Airlift Productions

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James Carville & Mary Matalin on Meet the Press, along with former BFF Tim Russert

In my now nearly 40 years of recording voice overs, radio/TV, AudioBooks & musicians at Airlift Productions in America’s most fascinating and interesting city, you could say that I’ve encountered quite a few characters.

 

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Dr. John ‘da Nite Tripper records at Airlift Productions NOLA

Doctor John (aka Mac Rebennack) has spent hours with me, recording voice-over tracks for awards shows, and even cartoon voice tracks for Quincy Jones’ Take it Back Foundation.

I still can’t get over that, not even asking if he could smoke, at the Airlift Productions Iberville location, he pulled out a cheroot at the mic and lit it up! (We rushed an ash tray in to his rescue.)
** Dr. John at the Airlift mics telling the story of N’awlins’ bawdy, infamous Red-Light District, known as  “Storyville” **

Archie Manning records with Airlift Productions
Archie Manning recorded  radio spots with Airlift Productions

For several years in the 90s, Peyton & Eli’s dad Archie Manning had the Gold’s Gym franchise here just outside NOLA in Metairie, and I served as a one-man ad agency, writing, voicing & producing all the radio ads for the gym, which brought Archie & his partners regularly into the Airlift Productions Studios.

** Archie Manning’s Golds Gym Christmas Radio :60 Classic  – with Airlift  Mike as Santa, along with Archie, at the Airlift mics **

 
The cast of characters – from the mayors (both Morial & Landrieu), to all the city council members, Morgus the Magnificent, stand-up/fall-down comics, radio rebels, misfits, in-laws and outlaws has become the stuff of legend.
 
JamesCarvilleAndMaryMatalinRecordLoveAndWarAtAirliftProductionsBut I would have to say the most memorable and colorful of them all is none other than James Carville!
 
We’ve spent dozens of hours together one-on-one – with only a producer, long distance on a phone-patch Skype connection – recording two separate audio books, ‘It’s the Middle Class, Stupid!’ and, along with wife Mary, ‘Love & War’.
 
Now, by his own admission, James has untreated ADHD (Attention Deficit Hyperactivity Disorder).  He’s tried the drugs but didn’t like how they made him feel, so he and Mary just ‘deal with it’.  Add (ADHD) me to the list.
 
Imagine working through hour-after-hour with someone in this situation and condition.  Add to that, someone very highly opinionated (ya think?), outspoken, given to tantrums … and ‘caged’ for an extended length of time!  Yowza & Yikes!
**  Airlift Mike reflects on 1st sessions, along with classic James Carville musings and rants, captured at Airlift Productions NOLA **

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Micheal Ziants and Political Firebrand James Carville at the Airlift Productions Studios 

But we worked through it all and laughed, bonded, and created two very memorable and collectible audio books  available from that amazon crowd.

James’ reaction to his experiences at Airlift?
 
“I’ve been in studios from the Bayou to the Beltway and I can say after recording my last two audio books with Mike that there is no better place than Airlift Productions.  The quality of the production, the studio, and quite frankly, the comfort, make it the only place I want to record now or in the future” ~ James Carville
And, needless to say, but I will anyway, the out-takes are simply priceless!  Perhaps a tale for a blog for yet another day.
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JamesCarvilleRecordsAtAirliftProductionsA candid shot – through the studio door into the Airlift ‘green room’ – of Carville on the cell, taking a needed break, talking to George Stephanopolous in DC, with his feet ON my ping-pong table! Really, James?

The Immortal Wayne Dyer & His Airlift Legacy

WayneDyerHandsClaspedTrue, but hard to believe, this summer marks eight years (8-29-2015) since Dr. Wayne Dyer drew his last breath and proceeded to drop his body an ocean away in Hawaii.

I first met Wayne through a series of audio cassettes I’d ordered from Nightingale-Conant in Chicago.  The series was called “The Awakened Life”. The year was 1987.  And my life was never the same.

Wayne introduced me to eastern, metaphysical, transcendent thought, he opened my eyes – and spirit – as he challenged me to take chances with my life that I would have never dared in the past. I learned to jump off cliffs … and build wings on the way down.

Emerson & Thoreau came alive for me,  sacred scripture never rang so true, mystical sages of history spoke clearly in my ears,  as night-after-night I listened to Wayne unraveling and demystifying thought concepts that for so long were so foreign to me.

That’s all changed. Thanks, Wayne.

Through what is now decades of his lectures, writings & teachings, he introduced me to Alan Watts, Deepak Chopra, Ram Dass, Carl Jung, and many others. Together, we’ve traveled the shores of Galilee with Jesus of Nazareth, meditated under the bodhi tree with the Buddha, and ridden camel-back with Muhammad across the sands of Mecca.

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My autographed copy of Wayne’s “The Secrets To Manifesting Your Destiny” program

We first met personally in March of 1997 at a Life Expo here in New Orleans. I confessed to him that he had very directly inspired me to ‘roll the dice’ and move my Airlift Productions business from my closet to a bonafide store-front with shingle out front on Iberville Street back in ’89.

He laughed and would take no credit whatsoever, saying that he never wanted to be anyone’s ‘guru’.  Further joking that if he ever took credit for anyone’s success that he’d also have to share the blame for their failures! 🙂

It was roughly a year later, while I was leading a  production team working for a NYC-based ad agency recording radio commercials in Toronto, Canada that we met again.

This time the visit was much more personal.

Through our days-long, sleep-deprived job in Toronto, I had quoted Wayne’s most incredible body of work extensively to the team I’d traveled with to Canada. At the end of the convention, we then rushed off to the airport to catch our flight back to New Orleans.

Dr.-Wayne-Dyer-RIP-at75_8-30-15Dog-tired, with my head down, waiting for our plane, a pair of sandaled feet walked past my field of vision. I looked up – and it was Wayne Dyer!

Together with his assistant Maya, he was en route  from addressing a seminar in Amsterdam, headed back to his family in south Florida. As I shook my head in surprise and astonishment, he joked, “Well, Micheal, it would seem that you manifested ME!”

We proceeded to talk and laugh together for a half-hour!

And we talked about EVERYTHING:  Life, loves, disappointments, divorce, enlightenment, authorship, radio, recording, music, the Book of Tao, the Gita, days of future passed … he even was very complimentary about my voice.  Wow.

WayneDyerSeriousLookThen, called to our respective planes, we parted.  I will always treasure this remarkable day, and my not-so-coincidental conversation and time spent with this most remarkable spirit.

Dr. Dyer, quite frankly,  I am at a loss for words to describe the impact you’ve made on my life.  And, through my life and my Airlift Productions – and the lessons you’ve taught me – the impact I have then made on countless hundreds of other lives.

BuddhaCandles

It has been said that when the student is ready, the teacher will appear.  From the bottom of my heart and the height of my spirit, brother Wayne, thanks for appearing in my life… and sharing your candle with me.

 

Airlift Productions ~ Audio Alchemy from NOLA since 1984 (with a special assist-on-the-play from Dr. Wayne Dyer)

 

WayneDyerFacebookPicMemorial

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(L-R) Don Banks , Dawn Vachon, Bo “Boots” Walker, Airlift Mike on a lunch break in NOLA, pre-Covid-19, no “social distancing”

The Airlift Productions Studio itself is a mirror of Micheal; warm and inviting. I immediately feel at home when I’m there…never rushed, always cordial (great coffee) and I feel like MY project is the most important thing on his mind…total focus. It’s rare to find this kind of personal service. I never have any doubt that whatever I’m working on at Airlift will come out sounding great…always! If you want professional results; use a professional…Micheal Ziants at Airlift Productions IS that professional.” — BO WALKER, Former Production Director at New Orleans’ iHeart Media Stations (and in 2023, a Utah-based recovering radio rebel.)

New Orleans TV News Drops Anchor(s) at Airlift Productions

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(L-R) Airlift’s Micheal Ziants, Norman Robinson, Heath Allen, Rich Lenz at the WDSU-TV Studios for the CMN Telethon

Norman Robinson. Lee Zurik. Camille Whitworth. Rich Lenz. Heath Allen. Rachel Wulff.

Round up the usual suspects.

I have –  to record various voice-over projects here in New Orleans at Airlift Productions.

I first met and recorded Norman Robinson in 1991. He was fresh back in NOLA from the White House CBS-TV Network news beat, and was the newly-ordained anchor man at our WDSU.

Little did we then realize, or even think about future days, but the fact is, 32 years later, we’re still at it!

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Anchor man NORMAN ROBINSON brushing-up his VoiceOver skills at Airlift Productions NOLA

Our most recent project? Recording and compiling every electronic message for every streetcar and bus – even the ferries – in the city of New Orleans.

“Senior citizens ride the bus for only 40 cents”… “Please look around you for any personal items you may have left behind before exiting the vehicle. Next stop, Canal Street.”

NORTA – the New Orleans Regional Transit Authority – tagged Norman and me to record well over 1,500 wav files for use in their system citywide.

** Norman narrates NORTA’s ‘Go Mobile’ App Tutorial **

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L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

Rich Lenz now calls  Tulsa, OK & OETA home, a gone pecan from NOLA for well over ten years now (gee, Thanks, Katrina), but he served for 16 years as sports director/anchor at WDSU.

Richie and I’ve recorded countless tunes together, including epic anthems to herald the Children’s Miracle Network Telethon fund-raising year-after-year to benefit and support our Children’s Hospital’s life saving efforts for our kids.

** the 1st, of many, Telethon Tunes for Children’s Hospital **

Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

After meeting former WWL/WDSU anchor gal Rachel Wulff around the aisles of our local Lowe’s Home Improvement store, I helped Rachel improve her post-anchor life and UP her game by producing a VoiceOver demo for her.

Very nice.

** Rachel’s VO Demo, with her daughter’s cutesy intro **

Fox-8/WVUE’s solid anchor dude – and award-winning investigative reporter – Lee Zurik and I work together on projects for video ace Paul Atkinson.

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Airlift Mike, Lee Zurik, Paul Atkinson – “Glory Days” sessions

The latest project? VoiceOver for “Glory Days”, an homage to the passions and victories of Newman High School’s football program.

As it turns out, Lee was on the same team at Newman with a local boy-made-good you may have heard of – the NFL’s Peyton Manning.

** Lee Zurik narrates “Glory Days” with Airlift Mike **

Man, that must’ve been some wild locker room, huh?

L-R. Micheal Ziants, Heath Allen, Rich Lenz, Brian Landry, making music at Airlift Productions NOLA

The Airlift Productions studio doors are always open to Heath Allen . A veteran reporter for decades at WDSU.  Heath carved-out his reputation in the early days all over Baton Rouge TV, and is today enjoying a well-deserved retirement on the north shore with his Janet.

His compassionate, and knowledgeable in-the-field reporting was always incisive and spot-on. And he picks quite a guitar, at that. The magic Heath brought to our Children’s Hospital Telethon tunes is the stuff of legend.

2023 continues to see local NOLA news veteran Camille Whitworth drop by from time to time for various VO commercial and industrial projects.

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Camille Whitworth sets the VO mood at Airlift Productions NOLA

Camille dedicated years to  the anchor chair at WDSU, and today fills her days public speaking, doing on-camera work for our East Jefferson Hospital, and recording various VoiceOver projects for clients in and around NOLA.

Dependable, personable, and experienced, Camille is always fun to have around the Airlift Studios.

Truth is, there is simply no reason or need for news anchors to walk away from their skills & finely-honed talents when they walk away from the nightly news anchor desk.

Norman, Rich, Heath, Rachel, Lee & Camille are all exceptionally fine and experienced talents with, as the expression goes, ‘ a lot of good miles left on their tires’.

It has also been said, and rightly so, that journalism, as well as the nightly news, is ‘History – the first draft’.

I am so gratified – and humbled – that these remarkable ladies and gentlemen have all chosen to work with me and Airlift Productions to write new chapters.

And, as Paul Harvey used to intone, tell ‘the rest of the story’.

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Airlift Productions Proprietor Micheal Ziants shoulder-to-shoulder with JAMES CARVILLE at the Airlift Studios

“I’ve been in studios from the Bayou to the Beltway and I can say after recording my last two audio books with Mike that there is no better place than Airlift Productions. The quality of the production, the studio, and frankly the comfort make it the only place I want to record now or in the future”— JAMES CARVILLE, Political commentator, Tulane professor & Campaign Strategist behind the most dramatic political victories of our generation

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Airlift Productions – where the warmth of analogue lives. And the lightning speed of digital delivers.

Airlift Productions: A Life Lived In The Hurricane’s Eye

AirliftProductionsInTheHurricanesEyeOn day one of the 2023 Atlantic Hurricane Season, some personal reflection —The National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.

Metaphorically, then, while the ever-changing media & technology would be the tropical cyclones/hurricanes,  Airlift Productions & I would be the ones who have for nearly forty years resided… calmly persistent & steady – in the hurricane’s eye.

Airlift Productions New Orleans Logo Re-boot 2012 by Ethan Anderson
The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century

In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios. That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated  CBS affiliates WWL-TV WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.

From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation,  and from Loyola’s WWL ownership change to Gannet/Tegna, and Entercom to Audacy –  my oh my, how the media and technological winds have blown!

Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye, while at the same time, tacking into the winds of change.

A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated collage of a Life lived in the Hurricane’s Eye…

Bing Search Engine “Airlift Productions” Image Collage 2023

There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona.  There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Amy Landon, Dr. Morgus/Sid Noel, Rachel Wulff, Tim Weston, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!

From radio commercials, TV voice-overs, podcasts & audio books, to educational software, industrial training & safety videos,  and from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change – while remaining calm & steady in the Hurricane’s Eye.

“Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants

                   *** Micheal Ziants AUDIO BOOK Demo ***

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Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with late studio  mascot ‘The Shadeaux’

And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.

What’s next? AI, VR, the Metaverse?

Well, whatever it is, you can rest assured that Airlift Productions and I will be there, sitting calmly determined & ever persistent – in the Hurricane’s Eye.

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Airlift’s Micheal Ziants (Right) with actor Joe Rainer On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

… we’ll leave the mics hot and the light on for you.

Memorial Day Musings on Strength & Honor

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What began just after the Civil War as a day of remembrance for our country’s war dead sure has morphed and changed since the time of Lincoln. 

Today, Memorial Day seems forever tied to backyard barbecues, swimming pools, and appliance sales.  Yes, appliance sales. Ironically, here in metro New Orleans, at stores on Veterans Memorial Boulevard.
 
MemorialCookoutYes, the last Monday of every May has now become the unofficial start to America’s summer. As the true meaning becomes lost along with the ashes of yesterday’s cookout.
 
What needs to be remembered – and indeed commemorated on this day – is the Strength & Honor that drove America’s war dead down the path to becoming America’s war dead.
 
Thumbing through the pages of history it becomes very apparent. People come and go. Causes come and go. What is perceived as Right & Wrong comes and goes.
Strength & Honor are universal constants that do not.
Memorial Day has its roots in the late 1860s, shortly after the death of President Abraham Lincoln.
 
But ya know, when Abe was a little boy, you or I could have gone down to the French Market here in New Orleans… and purchased Shaquille O’Neal!
And, no, not to play on our basketball team.
 
What is Right and what is Wrong, indeed all man’s laws are founded and based on man’s myopia, his nearsightedness… on the ever-shifting sands of human perspective.
 
20120531-bbqday1Universal Law, some would call Divine Law, works from another level altogether. And this is the level where Strength & Honor LIVE!
 
Strength & Honor do not recognize skin color, nationality, culture, time or space… or even a uniform.
 
From ancient Greece through the Roman Empire, from Britain’s mastery of the world’s oceans to America (England, Junior) and her not-so-civil war… the dead have piled-up in the countless billions! 
 
Causes, Empires, Cultures, Countries and what is perceived as Right & Wrong have shifted with the winds of change down through all the centuries.
 
Strength & Honor have not.
 
America’s heralded General Patton once remarked that “No bastard ever won a war by dying for his country.  He won it by making the other poor bastard die for his country.”
 
On this Memorial Day weekend 2023 let’s you & I send up a prayer.  A prayer to the Father – to what Napoleon Hill termed ‘Infinite Intelligence’ – to remove ‘bastard’, ‘war’, ‘death’ and ‘country’ from this equation. 
 
And let me raise a glass, or possibly a leftover beer from your backyard barbecue, and propose a toast.
A toast – To Strength & Honor!
 
~ With respect & prayers from the new Jer-USA-lem, New Orleans,
     
    Micheal G. Ziants
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Airlift Productions ~ a Catalyst for Positive Change since 1984
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“Mike, thank you for 25 years of successfully teaching Algebra to children of color and students who were living in poverty. They aren’t living in poverty anymore thanks to you and the mathematical skills you gave them. They are doctors, engineers and scientists today.” ~ the late John R. Lee, Founder of the I CAN Learn Mathematics E-Learning System

VoiceOver Recording & Production … with a New Orleans twist