Boy, just when you thought you had all the answers … they changed all the questions!
Watching classic ‘Mad Men’ episodes the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.
We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.
Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to have :30 spots sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.
Today in 2022 even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!
‘Permission marketing’ in the 21st century ‘allows’ the buyer into YOUR world when he is ready to buy. It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
So, telling your compelling story online, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers while online has indeed become the 21st century marketing challenge.
And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.
The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered.
An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic
In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!
And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.
From local New Orleans television personalities to New York AudioBook producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics (astonishingly, in sync with Congressman Steve Scalise’s opinion) to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their own words!
From VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again. From the last century to this one.
So go ahead, tap the 21st-century-brakes for just a second, hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonials page here – when YOU are ready, 24-7-365 – and we’ll be there for you!
Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17
“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the hugeAirlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”
Airlift Productions Proprietor Micheal Ziants as a ‘babe in the woods’ New Castle, PA. What, no headphones?
From New Castle (PA) to New Orleans (LA) … to quote the California sage Jerry Garcia, “What a long strange trip it’s been!”
Born in New Castle (just north of Pittsburgh) to Charlie & Phyllis, the middle child of five kids, by the time I was five, we’d already relocated all the way to Florida – where we moved two additional times in three years … before moving back north to Youngstown, Ohio.
So, let me see, I’m all of nine years old and I’ve already had five different mailing addresses in three different states in the union. No, pop wasn’t running from the law, just an upwardly mobile and in-demand chemical/mechanical engineer.
My first jobs were newspaper boy, altar boy, and grocery bagging and delivery boy. Boy, that’s a lot of ‘boys’. And great training at a young age in dependability and responsibility for manhood, I might add.
Even as a young dude (boy) through all these very same years, the roots of the recording studio and voiceover career were planted. I took up acting in civic children’s theater, studied ventriloquism (even built my own dummy), taught myself to play the guitar (had my own band in high school) … and fell in love with radio & communications.
Micheal Ziants High School Grad Pic 1970 Northwestern High, Beaver Falls, PA
Upon graduating high school, with dreams of heading to the military academy at West Point, I spent a year working hard as a land surveyor during the day and attending Penn State by night. When the academy dreams fell apart, I’ve got to admit – it was radio, communications and broadcasting that captured my heart.
Big time!
So, after carrying a 4.0 in English, Speech, Philosophy and (oh, my) Calculus at Penn State, I decided to drop out, follow my heart and launch a career in radio. Now the fun begins.
When I arrived in New Orleans at Q-93, the station was then owned by Insilco, a Fortune 500 outfit with silver mines all over planet earth!
But I just grew tired and weary of the fragile existence that radio offered and/or threatened, along with the toll on my private and personal life.
Ya’ want to know something? Women will only take to that packing and unpacking, up-and-down-the-radio-dial life for just so long … before they say ‘so long’.
Necessity being the mother of invention, I began the Airlift Productions thing – recording and producing ‘voice-overs for export’ – long before it became fashionable. I built my first recording studio in 1984, ‘burned the ships’ (as the expression goes) and never looked back.
The Original Airlift Productions – before digital, the internet & mp3s – in the closet of my one-bedroom apartment – 1985
Airlift Productions was my opportunity to combine all my loves – acting, music, communications, production and radio – into my own business. Oh sure, I could still run the bus off the road, but at least from now onward … I was the one at the wheel.
1984 was the age of reel-to-reel magnetic recording tape, grease pencils and splicing blocks, cassettes and Fed Ex next-day deliveries. The internet and world wide web, mp3 email attachments, and digital non-destructive edits weren’t even dreams yet in a tech head’s head!
Fast-forward now to 2021… and the kid has stayed in the picture. I still love to paint those mental pictures, color the air with bright pastels and deep earth-toned hues … motivate with sound!
Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions
And what a thrill and honor to do it all from the world’s most unique city and America’s most fascinating destination. If you’ve been to New Orleans you know whereof I speak … and if you haven’t, well, you’ll just have to take my word for it.
“I listened to a lot of voices to represent Detective Lt. Robert (Robbo) Davidson for our audiobook version of “The Evil I Have Seen” and none quite fit. At last, I did a search for a commanding, seasoned, slightly Southern voice — and pulled up Airlift Productions of NOLA. I clicked on Micheal’s sample narrations of “Murder in Coweta County” then James Patterson’s “The Chef,” and I was hooked. No one else would do.
I was surprisingly delighted after speaking with Micheal to learn, he would not agree to narrate and produce the audiobook until he read it. He wasn’t in it just for money — he would only partner on material he believed to be worthwhile.
It has been a delightful, rewarding experience and Robbo and I could not be more proud of the way he brought this book to life. He is the voice, the director and producer of the audio version of “The Evil I Have Seen.” I recommend him wholeheartedly! — P.J. JONES, AUTHOR of the out-now shocker, “The Evil I Have Seen”
Around the Airlift Productions Studios, I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?
I mean, what is all televison except radio… with pictures? Which came first? And where are the more powerful emotional cues?
You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?
Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it – the sense of HEARING! The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves, surrounding it’s ears.
The eyes are nowhere in the picture yet.
Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.
But you cannot close your ears!
The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding. Even when all sounds disappear and come to a complete … heart-pounding … stop!
Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!
Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.
More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen. In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.
And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire presentation was aural – powerful, memorable and impact-full.
Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.
Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.
“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice. Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”
Ben-Hur Star Toby Kebbell records national TV Sony Tablet Commercial VoiceOvers at Airlift Productions NOLA
I didn’t know quite what to expect the morning TOBY KEBBELL showed up at my Airlift Productions Studios to record VoiceOver for Sony Corporation and it’s new Xperia Z tablet.
“Ben-Hur 2016” wasn’t even on the drawing boards yet, he was in New Orleans to film “Dawn of the Planet of the Apes”, and tagged by Tag-Europe (a huge London-based ad agency) as the voice for Sony Products, he needed a studio to record a few V-O patches.
The UK’s TOBY KEBBELL drops the mic – with Airlift Mike, on behalf of Sony
So, Toby and his brother arrived at Airlift that morning … Toby was unshaven, in flip-flops & cargo shorts – hey, it WAS for a VoiceOver session, after all; at 6’1″, we stood eye-to-eye – I set-up the phone-patch to connect us with Europe and we went to work.
As the fates would have it, in the UK the letter ‘Z’ is pronounced ‘Zed’, and in order to introduce this new tablet here in the states, the tag lines had to be re-recorded with the Yank’s sound.
The tracks were coached and directed by Louise at Tag, with her agency contact for Sony piggy-backed in on the call – from Tokyo!
I then relayed the wav files via an FTP site into the computers at the editing bays in London, England and the finished commercial – along with some help from David Bowie – appeared here in the United States like this…
And I love the exchange as he exited the studios that day. With Ziants being my last name, I’ve got a welcome mat at the front door with a ‘Z’ on it. Toby pointed it out and chuckled at the irony as he headed back to the rent-a-car.
The girls (or ‘birds’ as they call them there) in the UK are just gaga over this dude, and the ladies in on the phone-patch session that morning echoed that excitement.
Studly. Easy on the eyes. Soft-spoken. Ultra talented.
But from his appearance as Doctor Doom in the ill-fated “Fantastic Four” to the apparent miscues, in the eyes of some critics, with “Ben-Hur 2016”, I just wish Toby could find his footing in a true star-making role, one that could seriously catapult him into the stratosphere.
In the meantime, I’ll be the one catching Kebbell’s magic via Netflix on the flat screen in the den, remembering my morning recording Toby before his days with Judah Ben-Hur, popcorn in-hand, smiling – and shaking the dust off my sandals.
“Working on the road can be a pain for voice artists – I was so glad to find Airlift studios on my travels, just outside NOLA CBD! What a beautiful, cozy, and quiet space to work in. Micheal was an absolute pleasure to work with, being 100% professional and 100% nice guy! If I’m ever in the Big Easy again, I’ll be sure to stop in and see Mike at Airlift Productions.” ~TOBY RICKETTS, Award-Winning, World-Class, New Zealand-based VoiceOver Talent
“Try to remember the kind of September, when you were a young & callow fellow…” ~ Airlift Productions Proprietor Micheal Ziants as John Saint John, in the WKBO, Harrisburg, PA studios, circa 1976
It was the ancient Chinese sage Confucius who once said, “Choose work that you love… and you will never have to work a day in your life”. Joseph Campbell amplified this comment with his admonition, “Follow your bliss!”
Furthermore, the Cherokee used to tell their children that we are all ‘born with a song’, and that we all need to learn to sing that song. Not someone else’s song…. but our unique song.
Airlift Mike with the Tribe of Ziants, front porch, Youngstown, Ohio, circa 1962
Well, I actually used to fall asleep as a pre-teen kid in Youngstown, Ohio with a transistor radio tucked under the pillow, listening to far-off radio stations in Chicago (WLS & WCFL) and New York (WABC) dreaming of one day being a radio star.
To communicate with someone unseen without wires over great distances was to a kid the stuff of magic. I wanted to be the magician – badly.
The millennial of 2019 would not even recognize the time. At all. No internet, no world wide web… no iPhones, iPads, iPods, or apps. Video games? Excuse me? Pong & Pac-Man were hardly even on the horizon. The compact disc & video tape hadn’t even been invented yet, let alone ‘cloud storage’ or DVD. The 7-inch 45 rpm record, the audio cassette, and reel-to-reel tape was it. And it was magic!
Along the banks of the Susquehanna River, Harrisburg, PA … 1st WKBO Music Survey – 1973
My very first rock radio job – being a disc jockey, an air personality – was at WKBO Radio in Harrisburg, PA. It’s where I really discovered my true love – communications. It’s where John Saint John was born. It’s where I learned how to work a microphone as though it were a warm human ear… instead of a cold metal object. And it was magic!
**Micheal Ziants as John Saint John On-Air WKBO Radio, Harrisburg, PA – 1977 … with Listener Introduction **
But the afternoon air shift wasn’t the full story.
Everyday duties – in addition to the air shift – included production! Every day… of every week… for five straight years, I produced radio commercials. Little did I realize, but the seeds were being sown for Airlift Productions…. one day… way down yonder in New Orleans. Boy, was it ever magic!
Airlift Productions’ Micheal Ziants, as alter ego John Saint John, standing behind John Travolta’s brother Joey at a WKBO Radio promotion, Harrisburg East Mall, 1977
** Micheal Ziants ON-AIR at WKBO Radio – Summer 1978, shortly before the move to KSD, St. Louis **
Work I love? Following my bliss? I tell you what, give a listen to the LIVE On-Air WKBO Airchecks within this blog … and then you tell me.
And the challenge of translating all this On-Air fun & drive into self-employment as a recording studio owner & VoiceOver Talent is the subject for yet another blog, another day. But, oh, what days/daze these were….
“Try to remember the kind of September, when you were a young and callow fellow….” ~ from the Fantasticks
“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success!” ~ JOHN DENNEY, founder & lead singer of the Los Angeles-based ’80s Punk Band The Weirdos – AND VoiceOver Talent
The Legendary Walton & Johnson flanking that imported Yankee Mike McCann, Times-Picayune TV Focus, June 1983
It’s kind of funny after all these years and all this time, but I’m still asked about the ‘Mike McCann’ thing.
After all, most disc jockeys (as we were called back in the day) or air personalities on the radio used a stage name or alias for on-air purposes. Perhaps this gave us a more dramatic & imaginative persona, but it also assured us some form of anonymity and privacy. Some form.
A Pennsylvania native with roots further back in Austria & Hungary, and with brothers & uncles who’ve actually mined coal for a living, I’ve long been proud of the family name ‘Ziants’, but never used it on the radio.
The Ziants Boyz (L-R) Tommy (coal miner), Micheal (radio/recording dude), John (Ohio coal mine boss), Steve (newspaper writer/sports editor) … on vacation, Holden Beach, 1994
In fact, through 12 years on-air, all through my tours of duty in Harrisburg (WKBO), Saint Louis (KSD), Nashville (WLAC), and Philadelphia (WIFI) … I was known to the masses as John Saint John!
And it really worked. I could play on and riff on that name all day long … ‘Philly’s one radio saint – that ain’t’, or (in St. Louis) ‘preaching the gospel according to St. John from the banks of the Mississippi’, and … well, you get the idea.
Micheal Ziants ON-AIR at WKBO Radio, Harrisburg, PA as John Saint John rocked the state capital for years, 1973-1978
Without a doubt, the radio days/daze in Harrisburg, PA are among my favorite memories through all these years. “And don’t forget to smell the flowers along the way, ’cause we’re only here for a short while.”
** Micheal as John St. John, On the Air @ WKBO Radio, Harrisburg, PA **
Pre-MP3/Downloads – in the days of 45 rpm records – a WKBO Radio weekly music survey, charting record sales … with John Saint John
In fact, some of my best pals & brothers-in-arms from along the banks of the Susquehanna now belong to the ages and pages of broadcast history.
Your names – and broadcast contributions – are now the stuff of Legend.
** Micheal as John St. John, WLAC, Nashville, 1980 **
But you know, names, people and places will always change … and upon my arrival in New Orleans in 1983, so did the “John Saint John” thing.
a full-page ad in Sunday’s Times-Picayune promoting WQUE’s Mike McCann
Q-93 (owned at the time by Insilco, an international silver company, really) employed a mid-day jock (who still today does production for Entercom’s WWL) by the on-air name of STEVE St. John … a jock that I would have to follow in afternoon drive! Uh-oh.
WQUE management loved what I had been doing on-air in Philadelphia, and flew me down to hire me in June of 1983. But the name had to go!
Oh well, (sigh) what’s that old Billy Shakespeare line about, “A rose by any other name…”?
So, ‘Mike McCann’ was born. And in one fell swoop, Q-93 hired me for afternoon drive … and these two crazed characters out of Beaumont, Texas – Walton & Johnson for morning drive … all in that one fateful week!
** Mike McCann On the Air @ Q-93/WQUE-FM, along with Walton & Johnson, May 1984 **
Now, at that point in time, John & Steve had only been together for 5 months as a team, having met for a breakfast and formed their alliance just a half year before – in Beaumont.
I had been a top-rated and tested major market air personality for years, and was looking to do mornings at Q, but management had other ideas. And that is the subject for yet another blog… another time.
What’s in a name? The answer, my friend, is blowin’ in the wind.
L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions
“For years, I have worked with Micheal Ziants and Airlift Productions recording songs for Children’s Hospital and the Children’s Miracle Network. Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that. He gets it. Professionally, he’s as good as it gets. Everyone SOUNDS better after a session with Mike. And no matter what the audio project, you FEEL better after a session with Airlift. That’s “Z” truth! — HEATH ALLEN, WDSU-TV Reporter, and Veteran Guitar Picker
Airlift Productions NOLA’s Micheal & Ben Ziants along with The Shadeaux – his first Christmas 2006
The only problem with dogs is … that they don’t live forever!
And spelled either frontwards or backwards … Dog is still man’s best friend.
The Shadeaux, with powers and abilities far beyond those of mortal dogs, came to the Airlift Productions Studios and became our official mascot and ‘talent herder’ over Christmas 2006.
Near as we can tell, he’s twelve years old today and, truth be known, he picked us out at the SPCA that day. Kind of like the Ziants boyz – a mutt; part German Shepherd, part Chow, part Border Collie … and all Love.
Airlift Mike and The Shadeaux – ears back – after a long walk. Gee, this totally Zen dog doesn’t even return a bark for a bark! But he loves to give that mailman hell. 🙂
No, this is not his obituary (and even he’d appreciate the humor that the word ‘bitch’ is in that word), it’s more like a mid-life opus and testament to his otherworldly powers.
After all, the recording process can be somewhat intimidating to some, and capturing a stellar on-mic performance can feel a bit daunting at times – even to the pro!
And the Shadeaux has an uncanny way of throwing a ‘chill-out’ factor into the entire equation.
Little Quvenzhane Wallis (of ‘Beasts of the Southern Wild’ fame) wanted to take him home with her (no chance), and James Carville’s ‘missus’ – Mary Matalin – could hardly tear herself away to get back to work on her audio book.
With a woof, a lick, and an appreciative tail wag – coupled with more fur than Liz Taylor at a pre-PETA-days holiday bash – the Shadeaux has an amazing talent for making anyone feel comfortable, relaxed and right at home.
And when trying to record a stunning on-mic, on-point performance … what more could you ask for?
Except maybe that he’d live forever.
Airlift Productions … where EVERY day is ‘Take Your Doggie to Work Day’… Airlift Mike with his fave, furry four-footed friend – and uncharacteristically shy, The Shadeaux
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“If there are no dogs in Heaven, then when I die I want to go where they went.” ~ Will Rogers
“I care not for a man’s religion whose dog & cat are not the better for it.” ~ Abraham Lincoln
“The average dog is a nicer person than the average person.” ~ Andy Rooney
Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production, Airlift Productions New Orleans, June 2017
“Airlift Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled outenvironment he’s cultivated…personally and within his studio.
I can’t tell you how excited I am to be able to get this audio book out to you guys!! As challenging as it all was, the end result, I think, is amazing!
Once again, a big heartfelt thanks to Mike and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike withwww.airliftproductions.com
Thanks for the great week my friend! :)”
— SEAN O’SHEA, Los Angeles-based Dog Trainer & AudioBook Producer
Now playing – yes, still in 2018, that’s what ‘buyouts’ are all about – on flat screens all across Atlanta, from hotels to motels and on the web, is this classic piece all about a Mediterranean Grill in downtown Atlanta called “Aviva by Kameel”.
The creative crew at Destination Network in Florida came up with the copy, approach & video editing expertise. The call came into the Airlift Productions Studiosfor V/O help on the announce tracks.
Yours truly – as the VoiceOver guy – is merely a supporting player, helping to tell the story. The star is without question – proprietor, chief cook and bottle washer – Kameel Srouji!
A native of Nazareth, Israel, who emigrated to the states and Atlanta in 1979, this guy just lights up the screen with his intensity, passion, and drive. And, oh, those eyes.
Kameel serving it up…with style & passion
My job? Simply to tie it all together – level, even-handed, even understated – while the orchestrated symphony of the kitchen workers and the snappy music track propel it forward.
Fun! Bouncy! Electric! And motivating hungry Atlanta natives & tourists to sample Aviva’s eclectic fare… and keep coming back for more.
Broadcast Veteran – and Actor – Micheal Ziants, plying his trade at the Airlift Studios
Airlift Productions & Airlift Mike ~ sort of like my buddy Kameel ~ ‘boxing-up’ VoiceOvers-to-Go since 1984!
Tour the Studios right now from your laptop or cell phone here ~ AIRLIFT PRODUCTIONS, or just call on the 504 at 833-8450.
“My experience with Airlift Productions was top notch from the start. My company is based in Los Angeles and I had a client that needed to do a last minute VO session in New Orleans. Micheal was incredibly knowledgable and accommodating, not to mention a blast to work with! Our session turned out beautifully.”
– LIZZ RANTZE, Executive Producer, Rantze + Raves Productions, Los Angeles, CA
Sister Thecla celebrating her 75th year as a nun in the Order of the Holy Family ~ along with Micheal Ziants in 2009
Today, January 10th, 2018, would have been Sister Thecla’s 104th birthday.
Born Agnes Bonner in 1914 in Scott, LA, Sister Thecla was a nun in New Orleans’ Order of the Holy Family for 75 years!
I first met the good sister through mutual friend John Lee in the aftermath of a rather painful divorce. We took to each other immediately. She wore her air of peaceful equanimity and compassionate non-judgment like a crown.
Calling the house every night for 7 straight years, she consoled and comforted, listened and directed, laughed and cried … and prayed with me.
Would that we all could make the ‘other side’ so clearly visible from this one.
Sister Thecla in 1934, as she took her vows to be a nun. I always used to tease her that we would get Halle Berry to play her in the made-for-TV movie! 🙂
Never one to proselytize, catechize or evangelize – ‘Sister Tee’ showed by her example, the way she lived her life every minute of everyday … the way to a Kingly life.
After all, True religion is not something to be ‘put on’ for an hour or two a week in a building, but rightly used is knit into the day-to-day fabric of our very lives. Wow! Did Thecla ever get that.
Through her 75 year run as a nun she led the posse at the Order, in the French Quarter originally, and then on Chef Menteur, through quite a litany list of soap operas … as they tended to the temporal, as well as the spiritual, needs of everyone!
That’s everyone. From hookers, homeless and drug addicts … to abandoned children and severely abused women. The Sisters of the Order of the Holy Family even took in Louis Armstrong at one point in his life.
In 2004, on her 90th birthday, Sister Thecla visited the Airlift Productions Studios to record her life story
*** Thecla Therapy ~ “What a Wonderful World” from Airlift ***
Sister Thecla’s unyielding faith, relentless compassion, and inner strength are captured in her voice. Listen to just a bit of this remarkable spirit – the patron saint of Airlift Productions – in this recording made on her 90th birthday in 2004.
Sister Thecla hanging with the sinners – the Ziants boyz Ben & Micheal – on Thanksgiving 2004
Though she dropped her body in 2009, I won’t say ‘rest in peace’ at this point. Because she’s still at it today … planning her work, and working her plan. That’s what that Roman Catholic concept of ‘communion of the saints’ is really all about.
Let me just say God Speed, ‘Sister Tee’! And thanks ever so for helping me to be a little more than just human … and for helping Airlift Productions in NOLA to be a little something more than just a recording studio.
Airlift’s Micheal Ziants and BFF Sister Thecla hanging around the Order of the Holy Family commissary on Father’s Day 2008
“Mike, thank you for 25 years of successfully teaching Algebra to children of color and students who were living in poverty. They aren’t living in poverty anymore thanks to you and the mathematical skills you gave them. They are doctors, engineers and scientists today.” ~ the late JOHN R. LEE, founder & creator of the I CAN Learn Mathematics Educational Software
As a couple of my Airlift Productionsassociates (pals, cronies) were listening to excerpts from “Murder in Coweta County”, Ed Clancy chimed-in and said, with his eyes closed, that the whole presentation sounded to him like the early days of radio.
Think about it,”The Shadow”, “The Lone Ranger”, “Dragnet”, “Amos & Andy”… In radio’s infancy, and way before TV was born, radio delivered early 20th century drama, suspense, intrigue, laughs, and even coined the term “soap opera”.
I was flattered. Deeply.
Because as a student of radio, and not just the crazed on-air personality music days of the ’70s and ’80s, but of that good old-time radio … that was exactly what I was going for as I laid down the tracks to “Murder in Coweta County”.
And what is so fascinating about this particular piece of work is that, in retrospect, it would not be too far a stretch to say that this audio book version has proved to be a bridge between the centuries. Because here the old-time radio approach is married to the poker-hot, ripped-from-the-headlines issues of today.
Really.
In 2017, as America continues to wrestle with racial strife and the over-reaching of police forces from Charlotte to Baltimore and from Baton Rouge to Tulsa, “Murder in Coweta County” casts quite the spotlight on race, murder, the police and the scales of justice.
** Micheal Ziants reads from Chapter 7 **
Little did I realize when approached by the Pelican Publishing gang to record the audio book version of “Murder in Coweta County” how challenging, demanding, and damned thrilling this project would become.
And how similar to old-time radio it would turn out to be.
** Airlift Mike reads from Chapter 3 **
Gee, when they did the made-for-TV version in the 1980s, Johnny Cash had to play only ONE guy, while Andy Griffith had to play only ONE guy. Here, I was tasked to play them ALL!
And play it I did, calling on all my life’s travels & travails, all my metaphysical studies, and 40+ years of behind-the-mic experience to give that old-time radio feel to a book written in the 1970s about an actual crime that happened in the 1940s – here in 2017!
** Excerpt from Chapter 21 of Murder in Coweta County **
Micheal Ziants in the Airlift Productions ‘torpedo room’, during a break from giving LIFE to “Murder in Coweta County” for Pelican Publishing, NOLA
** Excerpt from Chapter 4 of Murder in Coweta County **
Truth be told, radio commercials are a kick, TV VoiceOvers are rewarding, but audio books are where it’s at. To get completely lost in a zen-like way telling a compelling story while playing and giving voice to every single character is truly a remarkable experience.
Directly tied to the ease of digital distribution, the Audio Book industry has exploded here in 2017! Retail sales have increased from a mere $480 million in 1997 to a projected Two Billion for this year! As intriguing narration coupled to a great story and delivered just like good old-time radio … delivers … again.
And everything old is new again.
I’ll meet you between the headphones one cold & rainy night.
Airlift Productions ~ telling America’s Great Stories from New Orleans since 1984
Zak George recording with Micheal Z at Airlift Productions NOLA, October 2016
“Micheal Ziants is an absolute professional with a thorough understanding of his craft. I could not be more pleased and happy with my experience at Airlift Productions, and I’m confident that anyone who has the pleasure to work with Micheal will feel the same! Recording an entire audio book can be a stressful process, but his experience, calm professionalism and determination to get it right really made all of the difference! Thank you for a truly wonderful experience, Airlift Productions!” ~ ZAK GEORGE, America’s preeminent Dog Trainer, Animal Planet/YouTube star, & Author of the best-selling “Dog Training rEvolution”
‘Permission marketing’ in the 21st century ‘allows’ the buyer into YOUR world when he is ready to buy. It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
From VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again. From the last century to this one.
