SEX Continues To Sell Well At Airlift Productions

9c8980092c6baa5cb82835995209d93eIt occurs to me that my last several blogs have dealt with Life’s Rear View mirror (history), so let’s pump the brakes just a second and re-enter the 21st century – in fact, a poker-hot July at the Airlift Productions Studios in NOLA.

From the days of the Mad Men in the ’60s to today, let’s face it, SEX sells! Folks will part with their last dollar to find it, thrill to it, and hang on to it. The magic allure of sex is a well that the Madison Avenue crowd will always draw from.  Always.  And in all ways.

I was reminded of this just this past Wednesday as the phone rang from Madison Avenue in NYC looking for some help on a project for Yves Saint Laurent.  The boys were curious if I could find some time to record an actor while he was filming for HBO in New Orleans.

Ah-h, sure, let me check my schedule.

So, in the middle of cranking out some new night club commercials (also involving sex and the search for same), I agreed to record Edoardo Ballerini on behalf of Yves Saint Laurent for Moritz & Company in Manhattan.

NYC-based Film/TV actor Edoardo Ballerini records VoiceOver for Yves Saint Laurent at Airlift Productions NOLA

Check this dude out. Perhaps you’ve already witnessed Edoardo’s talents on the Sopranos or Boardwalk Empire on HBO.  It was further work with the Home Box Office crowd that brought him to NOLA.  His new show, coming soon, is called “Quarry”.

What a stud. Edoardo blew through the Airlift Studio doors yesterday afternoon with all the swag of Johnny Depp … only with more talent! His zen-like, laser-focused mic techniques – honed through his recording of over one hundred audio books – were most impressive.  Listen here to just a bit of this week’s magic captured by the Airlift Productions mics …

** Edoardo Ballerini talks for Yves Saint Laurent, 7-16-15 **

Ballerini on-camera playing shoot-em-up
Ballerini on-camera playing shoot-em-up

This guy’s skill set is just off the charts.  Not only is he bilingual, fluent in Italian as well, but he studied Latin while on a scholarship – in Rome.  And his relaxed and self-assured looks allow him to fit into any era on film.  And play good guy or bad – with style.

In fact, as we discussed his life yesterday after our session, while he banged on my guitar in the Airlift Studios Green Room, I felt somewhat envious. Edoardo jets between NYC and NOLA, playing out the lives of fascinating folks on sets and sound stages …. while yours truly makes a living from the solitude of a dimly-lit, tricked-out digital cave.

Airlift Productions, New Orleans

But it’s funny, ya know,  the Great Spirit has kept things in such perfect balance that one cannot lose one thing without gaining another. One door may close, but a window will open.

And a fine digital cave it is. And I have my privacy. And flying is for the birds.  And the inquisitive fingers of prying TSA agents.

Which brings us back to sex.

And it continues to sell – well at Airlift Productions.

** A couple recent radio thirties for the gang at Legends Encore from Airlift Mike & the Airlift Productions Studios **



DaleAnthonySmithRecordsWithAirliftProductionsNOLA“It has been my pleasure to collaborate with Mike at Airlift on a variety of projects from sound effects for museum films, to narration for corporate and commercial work, to high end deeply layered radio spots.  In every case, he has maintained the highest standards of production that equal anything produced in New York or LA. He is dedicated, tireless, dependable and truly enjoys his work to the point of making the process actually fun. I would not hesitate to recommend his services to my colleagues or anyone seeking a totally professional sound track.”  ~ DALE ANTHONY SMITH, Designer/Producer at Multi-Media Corporation, NOLA


Airlift Productions ~ Audio Alchemy from New Orleans since 1984

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