Tag Archives: Ziants

Is A Good Audio Book Just Really Good Old-Time Radio?

July 19, 2017 Micheal Leave a comment

As a couple of my Airlift Productions associates (pals, cronies) were listening to excerpts from “Murder in Coweta County”, Ed Clancy chimed-in and said, with his eyes closed, that the whole presentation sounded to him like the early days of radio.

Think about it,”The Shadow”, “The Lone Ranger”, “Dragnet”, “Amos & Andy”… In radio’s infancy, and way before TV was born, radio delivered early 20th century drama, suspense, intrigue, laughs, and even coined the term “soap opera”.

I was flattered. Deeply.

Because as a student of radio, and not just the crazed on-air personality music days of the ’70s and ’80s, but of that good old-time radio … that was exactly what I was going for as I laid down the tracks to “Murder in Coweta County”.

And what is so fascinating about this particular piece of work is that, in retrospect, it would not be too far a stretch to say that this audio book version has proved to be a bridge between the centuries. Because here the old-time radio approach is married to the poker-hot, ripped-from-the-headlines issues of today.

Really.

In 2017, as America continues to wrestle with racial strife and the over-reaching of police forces from Charlotte to Baltimore and from Baton Rouge to Tulsa, “Murder in Coweta County” casts quite the spotlight on race, murder, the police and the scales of justice.

** Micheal Ziants reads from Chapter 7 **

Little did I realize when approached by the Pelican Publishing gang to record the audio book version of “Murder in Coweta County” how challenging, demanding, and damned thrilling this project would become.

And how similar to old-time radio it would turn out to be.

** Airlift Mike reads from Chapter 3 **

Gee, when they did the made-for-TV version in the 1980s, Johnny Cash had to play only ONE guy, while Andy Griffith had to play only ONE guy. Here, I was tasked to play them ALL!

And play it I did, calling on all my life’s travels & travails, all my metaphysical studies, and 40+ years of behind-the-mic experience to give that old-time radio feel to a book written in the 1970s about an actual crime that happened in the 1940s – here in 2017!

** Excerpt from Chapter 21 of Murder in Coweta County **

Micheal Ziants in the Airlift Productions ‘torpedo room’, during a break from giving LIFE to “Murder in Coweta County” for Pelican Publishing, NOLA

** Excerpt from Chapter 4 of Murder in Coweta County **

Truth be told, radio commercials are a kick, TV VoiceOvers are rewarding, but audio books are where it’s at. To get completely lost in a zen-like way telling a compelling story while playing and giving voice to every single character is truly a remarkable experience.

Directly tied to the ease of digital distribution, the Audio Book industry has exploded here in 2017! Retail sales have increased from a mere $480 million in 1997 to a projected Two Billion for this year! As intriguing narration coupled to a great story and delivered just like good old-time radio … delivers … again.

And everything old is new again.

I’ll meet you between the headphones one cold & rainy night.

Airlift Productions ~ telling America’s Great Stories from New Orleans since 1984

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ZakGeorgeRecordsAudioBookAtAirliftProductionsNOLA — Zak George recording with Micheal Z at Airlift Productions NOLA, October 2016

“Micheal Ziants is an absolute professional with a thorough understanding of his craft. I could not be more pleased and happy with my experience at Airlift Productions, and I’m confident that anyone who has the pleasure to work with Micheal will feel the same! Recording an entire audio book can be a stressful process, but his experience, calm professionalism and determination to get it right really made all of the difference! Thank you for a truly wonderful experience, Airlift Productions!” ~ ZAK GEORGE, America’s preeminent Dog Trainer, Animal Planet/YouTube star, & Author of the best-selling “Dog Training rEvolution”

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Audio Book Recording & Production

What Does John F McElroy Know That You Don’t?

July 7, 2017 Micheal Leave a comment

JohnFMcElroyRecordsWithAirliftProductionsNOLA — New York-based Award-Winning Audio Book Producer John F McElroy records with Airlift Mike at Airlift Productions

If a thirty second radio ad is a sprint, audio book recording would have to be the marathon.

To capture the spirit, essence & dedication of an author is without question a meticulous, pain-staking and arduous ( do you like these words? ) task.

With four Grammy awards on the shelf – for Best Spoken Word (3X) as well as Best Comedy Album – Audio Book producer John F. McElroy knows the task well.

John has personally worked with and recorded ( for hours on end ) Jon Stewart, Kelsey Grammer, David Hyde Pierce, Jason Alexander, Stephen Colbert, along with scores of other notables.

And just imagine, if you can, working with, directing & producing President Bill Clinton through his personal reading of his triumphs & tribulations in the Grammy Award winning autobiography “My Life”. I mean, really.

JamesCarvilleRecordsWithAirliftProductionsNOLA — James Carville Mouths-Off at Airlift Productions, New Orleans

Now, all that being said, Airlift Productions & I are honored and thrilled to count this guy among our clients. Together, hour after hour, John & I steered James Carville through two entire audio book recordings. “It’s the Middle Class, Stupid!” and “Love & War”, along with his lovely wife, Mary Matalin.

The amazing thing? All of our work was conducted via Skype and a Symetrix phone patch. John & I have never personally met. Similar to the set-up of a radio talk show host, we did all of this work, every second of every hour with John F. coaching and directing long distance from New York!

Quite a remarkable feat. Quite amazing sessions. Quite a Marathon indeed.

Mr. McElroy, thanks for the vote of confidence, sir. I’m certainly gratified to know that Airlift and I did not misplace your trust.

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“Micheal Ziants and I have worked on a number of celebrity productions together. He’s a cool head in tight spots, keeping the talent moving ahead happily. He has a wealth of experience at the controls and behind the mic and knows what he can and can’t get–a valuable and rare sense of proportion. Working at Airlift remotely via Skype or phone patch is seamless. It’s like being in the next room.”

~ John F. McElroy, New York based Grammy Award winning Audio Book Producer

JamesCarvilleRecordsAtAirliftProductionsNOLA — Airlift Productions Proprietor Micheal Ziants shoulder-to-shoulder with JAMES CARVILLE at the Airlift Studios during the “It’s the Middle Class, Stupid!” sessions, 2012

To communicate is the beginning of understanding.

Airlift Productions communicates.

mystical micheal musings, Reflections

Easter Weekend Reflections from Airlift Mike

April 15, 2017 Micheal Leave a comment

Whether the reader of these words be Christian, Jew, Muslim, Buddhist, Hindu, Atheist, Agnostic, or none-of-the-above – there is one thing in which we all must be in agreement: this Jesus of Nazareth’s impact on planet earth and its history is undeniable, quantifiable, and measurable.

Through all these now twenty centuries, his messages of Peace, Love, Hope & Redemption have reverberated strongly, from the blood-soaked sands of his birth in the Middle-East to the church steeples on the corners of Anytown, USA.

And as you and I dance every day on a whisker-thin bubble that separates this life from the afterlife, Easter weekend reminds us all of his hopeful, joyful promise of that life which follows this one.

Let’s be honest. This is the part that hangs us all up the most.

TheLaughingChristViaAirliftProductionsNOLA — The Laughing Christ – an artist’s rendering that has adorned the Airlift Productions Studio Walls for over two decades

Life after Death? Really?

When I’m often questioned on this one, I respond, “Well, where do you go when you dream? We already spend a third of our lives (sleeping) existing in pure consciousness. What’s the big deal about going from one third to three thirds?”

We will all do the math.

Life is but a parenthesis in eternity. From cradle to grave, sperm to worm, womb to tomb … in the final reality – Eternity – no more real than an eight hour nightly dream on your Serta perfect sleeper. For true.

Jesus of Nazareth got that! He lived that. He died that. Or did he?

Truth be known – You and I are but ghosts driving meat-coated skeletons made from stardust! Let that one sink in a bit. The biggest part of any of us will never show up in an autopsy. And it’s not about the name on your driver’s license, or how much water you displace in a hot tub. All things must pass. You and me included.

What fights the realization that these words I write are true is Ego. E-G-O – Earth Guide Only, Edging God Out, Eliminating Golden Opportunities! Merely one of the teachings that the Nazarene – in his too-short tour of duty – was trying to get through to mortal man.

And I continue to be amazed by some of our sayings, like “Hey, I’m only human!” No, you’re not. We’re all more. Much more.

But here’s the big caveat – only to the extent that we realize this, internalize this, and make it our day-to-day reality.

Yeshua, along with the Lion and the Lamb ... and a promise of 'swords to plowshares' ... death to the EGO and a promise of everlasting Life — Yeshua, along with the Lion and the Lamb … and a promise of ‘swords to plowshares’ … death to the EGO and a promise of everlasting Life

If you’ve run with me this far, let’s take it a bit further.

I’ll never understand the Christian who makes fun of the Jew, when Judaism was the incubator for all Christianity! While many will agree that Jesus to his death was still a Jew, few realize that St. Paul (Saul of Tarsus) to his beheading by Nero in 68 AD Rome – was still a Jew!

So, if looked at from a different perspective, all what we term ‘Christianity’ today could be viewed as a rather elaborate and magnificent Jewish sect. Yes, the two great faith traditions are inextricably and deliciously intertwined at the root forever.

Easter, Passover – from solemn seder meals to Good Friday crawfish boils – we all need to find a way to come to the same table!

And 9-11 & Osama Bin Laden no more represented sacred Islam than David Koresh at Waco or a hooded Klansman at a lynching represented sacred Christianity. But that is the subject for another holiday weekend blog, another day.

"I am in the Father... and the Father is in Me" ~ 21st century style — “I am in the Father… and the Father is in Me” ~ 21st century style

Yes, this Jesus of Nazareth sure did teach us all to “color outside the lines” … and think “outside the box”. Wait a minute, you mean there’s a box?

Yes, the one humans call a coffin.

And the everlasting promise of this Easter weekend – no matter what your faith or belief system – is that ‘the box’ is not the end … of … the … story.

(to be continued)

Airlift Productions & Airlift Mike wish ALL across the planet a Happy, Peace-full, Easter Weekend!

To Communicate is the Beginning of Understanding!

Airlift Productions Communicates.

Reflections, They Might Be Ziants

Happy Father’s Day Weekend MMXV !

June 21, 2015 Micheal Leave a comment

CharlieZiantsWW2Pic — Charlie Ziants – in a pic he sent home from Europe to his sweetie Phyllis – trying to look all macho and all that. I’d say, for only 21, he pulled it off.

So, what does a baby computer call its Father?!? Ri-i-i-ght. He calls it ‘Data’!

You know, a lot of truth is captured in this cutesy, pun-ny Father’s Day joke for the 21st century.

Everything that you – the reader of these very words – and I are … is the end result of that one split second of conception, when that sperm hit that egg, the DNA, the ‘data’ in your ‘Da-Da’!

Your eye color, the cut of your chin, your height, your default weight, your ability to process a thought, your IQ, your eye-to-hand coordination when you hit or throw a ball – is all predestined and pre-configured in a rather remarkable instant of the sharing of the ‘baby batter’.

Oh sure, mom had a hand in it, so to speak, but after all, this is Father’s Day weekend 2015, so let’s go there.

Charlie & Phyllis Ziants - Snowbirds awol from Ohio - Gulfport, MS, 1992 — Charlie & Phyllis Ziants – Snowbirds awol from Ohio – Gulfport, MS, 1992

Meet mine. Charlie Ziants was sure a character. ‘Good time Charlie’ to the gang around the golf course or bowling alley, ‘Mr. Ziants’ to many around the power plant, ‘Chuck’ to his wife Phyllis of 40+ years … and ‘Sir’ or ‘Pop’ to my brothers and me.

CharlieZiantsGolfTrophiesBeaverFallsPA — Charlie Ziants quietly celebrating a rather good day on the golf course with his mates, Beaver Falls, PA, 1971

Courageous (a WW II & Korea Vet); Brilliant (Ohio State Grad & accomplished engineer); Trustworthy (raised five kids); Resilient (never without a job or paycheck); Loving (a pat on the head or kick in the pants when needed); Gregarious & Fun (always there with a joke, laugh & cold drink ); Supportive (a treasure trove of sage advice & counsel); Athletic (a true Bowling & Golf Ace); Musical (you should’ve heard him on piano or accordion)… and with a Voice and a Laugh that could really grab attention!

Rumi, the Persian mystic & poet once wrote, “When you are dead, seek for your final resting place … not in the dirt … but in the hearts of men.” Charlie even pulled this feat off too.

Pop, God Bless you, sir! Thank you for your service, both on foreign shores in the U.S. Army … and on these shores raising the tribe of Ziants.

And thank you – especially – for the Da-Da data!

CharlesZiantsAirliftProductions1995 — My Pop Charles Edwin Ziants at his favorite place, the beach, enjoying his last year, 1995

Charles Edwin Ziants ~ 1925 – 1996

Airlift Productions ~ Making Noise from NOLA since 1984.

Airlift Productions RADIO work

Airlift Mike Rings The Dinner Bell For N’awlins

June 10, 2015 Micheal Leave a comment

Anna Mae's Restaurant Opening In Metairie — Anna Mae’s Restaurant Opening In Metairie at the same location as Legends Encore Night club

So, in a city internationally known for it’s incredible cuisine, exactly how do you put the spin on yet another entree into an already crowded field?

How do you make that new entree sizzle, bite, and cut through the clutter?

Keep it real. Keep it honest.

** Airlift Mike “Straight Talk” :30 for Anna Mae’s Restaurant **

NewOrleansVoiceOverTalentMichealZiantsAirliftProductions — Airlift Productions’ Micheal Ziants putting in another day at the office

And just last night at the “Soft Opening” party, as I finished my last-bite-as-good-as-the-first of grilled chicken fettuccine alfredo, I had to admit that I sure knew what I was talking about.

Tasked to write, voice and produce a radio campaign to introduce a brand new restaurant is a pretty daunting challenge but I guess you could say that I really sank my teeth into it.

** Airlift Mike’s “Be Anna-mazed” radio :30 **

And adding a piece of real bluesy Clapton-ish feel-good music, a few sound effects, and a clever turn of a phrase branding element sure does add some pepper to the pitch.

Oh, and we can’t leave out the desserts! While most folks talk of calorie-laden, decadent-sounding desserts using the phrase “to die for”, at Anna Mae’s we take a different tactic…

Along with an intro at the top that pokes a bit of fun at the phone-obsessed texting crowd that just can’t seem to tear themselves away from their last message or entry.

** Airlift Mike talks “Just Desserts” for Anna Mae’s **

In fact, the only thing I enjoyed more than coming up with the ideas, writing and producing these radio spots … was actually EATING there at Anna Mae’s.

So, brunch, lunch or dinner, if you can’t catch me around the Airlift Productions Studios … you’ll know where to find me.

Airlift Productions ~ Audio Alchemy from NOLA since 1984

New Orleans VoiceOvers, VoiceOver Marketing

Voice + Over Tips from Airlift Mike

March 22, 2015 Micheal Leave a comment

Everything changes. Count on it. Even – and especially – in the world of VoiceOver. If you want to get addicted to anything – get addicted to change.

Times-PicayuneFrontPage3-22-15AirliftProductions — For the Out-of-Towners, today’s Front Page News for Sunday, March 22nd, 2015 ~ courtesy the boyz down at the Times-Picayune, New Orleans

America’s most fascinating city – New Orleans – is only now beginning to return to ‘normal’ after the developments of the past weeks.

Thrust begrudgingly into the spotlight of national and international news by (1) eccentric millionaire Texas fugitive Robert Durst – picked up downtown in our Marriott (packing a gun, mask, fake ID, and 5 ounces of pot, medicinal I’m sure) on the lam from the law… and HBO, and (2) this weekend’s machete-wielding miscreant (God rest his troubled soul) who decided Friday night to whup-up on some unsuspecting TSA agents out at Louis Armstrong … we’re only now beginning to catch our breath.

But as I type these words, yet another parade, the annual Irish-Italian parade is marching one block from the Airlift Studios, tossing cabbages & other assorted goodies to the eager, jubilant crowds. Oh, and passing out a kiss or two.

You see – everything changes. And the beat … goes on.

When I began my radio and VoiceOver career, the voice artist (we used to just call them announcers) Demo was distributed via the archaic audio cassette and reel-to-reel recording tape. Then, in the early 80s, it evolved to compact disc. Today it just has to be available via a digital file, wave or mp3, and easily downloadable to someone’s phone, tablet, computer, or digital device.

Only problem is, from what I can gather surfing the web and various voice artist sites, many Voice dudes and dudesses are still employing Flash files on their sites to play their voice demos. Not good.

The Flash format is simply ignored by many devices, including many iOS Apple devices, like the ever-present iPad! So the quest began for a more cross-platform compatible approach that would make the voice demo playable most anywhere and on most anything in 2015.

Ah-hah! Necessity being the mother of invention, the solution seems to be – to make Videos out of our audio. The VoiceOver audition demo, sampled, stored and uploaded as a video plays on the iPad, a Mac computer, Android phone & tablet, and, of course, on all Windows PCs. True cross-platform compatibility! For now.

Case in point, I spent the better part of yesterday in the Airlift Studios toying around with Window’s ‘Movie Maker’, available free on most all PCs or as a free download.

AirliftProductionsRecordingStudioNewOrleans — Airlift Productions, New Orleans

Watch – as well as Listen – to my new Commercials Voice Demo on the Airlift Productions Website Welcome Page by clicking here.

OK, so maybe I got a little carried away, a little too artsy-fartsy with it, as I took jpegs from the studio, art work, even a shot from the banks of the MS River, to punch-up every read. As I alternated from serious to light, dramatic to frivolous.

This same video-from-audio approach can also be as simple as displaying a gif image (bouncing analog or digital vu meters, for example) as ‘eye-candy’ while your demo rolls before their ears.

In any event, you’ve got to love the ‘StarWars-ish’ scroll at the top as an attention-grabber, plus the ‘credits’ at the tail, which gives the listener/viewer the opportunity – the Call-to-Action – to get you by phone right then should they choose. Try doing that with an audio-only file.

This approach also gives the VoiceOver talent an opportunity to ‘display the goods’ via YouTube, Vimeo, or a Facebook page near you. Not bad, huh?

Yeah, we used to snail mail our cassettes, reel-to-reel tapes, digital tapes & CDs to chase voice work with UPS & Fed Ex as the middlemen. In 2015, not so much.

Like I said, everything changes. Even the nature of change.

Best of Luck from NOLA as you chase that VO dream.

Comments?

Airlift Productions ~ Audio Alchemy from NOLA since 1984!

Careful-They Might Be Ziants

Requiem For A Hero: Charlie Ziants (1925-1996)

March 18, 2015 Micheal 12 Comments

Yesterday, March 17th, was St. Patrick’s Day 2015, tomorrow will be St. Joseph’s Day 2015, and today (as the old Temptations record out of Motown would extol) … “was the day my daddy died”.

Some of my earliest recollections as a child are of trying to fall asleep in New Castle, PA, while listening to his raucous laughter from down the hallway, as he sat in front of a b/w TV watching Jackie Gleason in ‘The Honeymooners’. I would later join him.

What a character! ‘Good time Charlie’ to the gang around the golf course or bowling alley, ‘Mr. Ziants’ to many around the power plants (coal, then later, nuclear), ‘Chuck’ to Phyllis, his wife of 40+ years … and ‘Sir’ or ‘Pop’ to my brothers and me.

CharlesZiantsAtTheAccordion1935WindberPA — Chuck Ziants, who would later master the thing, at the accordion in 1935 Windber, PA, flanked by his Uncles Steve & Joe. And boy, could Charlie make that thing … sing!

Felled way before his time, at only 70, by Creutzfeldt-Jakob disease, pop was otherwise healthy as a horse, as the expression goes. Extremely rare, CJD is often called the human equivalent of mad cow disease (bovine spongiform encephalopathy) … in short, he ate something that didn’t agree with him. CJD, named for the doctors that first discovered it, is incurable and invariably fatal.

Towards the end, he and I would joke about his going out like a Viking – sword in hand, ship ablaze, on his way to Valhalla! What really happened was … they kept his brain for further study before the cremation.

The various faith traditions around the planet have different takes on the afterlife. Buddhist tradition holds that in the bardo (the in-between-world) the spirit gets to choose the parents into whom’s lives it will incarnate. If that’s true, thank God I picked this guy.

Courageous – a veteran of both World War II & Korea … Brilliant – Ohio State Buckeye Grad & accomplished engineer …. Trustworthy – he raised five kids … Loving – a pat on the back or kick in the butt when needed …. Gregarious & Fun – always there with a joke, laugh, and a cold adult beverage … Supportive – a treasure trove of sage advice & counsel … Resilient & Resourceful – never without a job or paycheck … Athletic – a true bowling & golf ace … Musical – you should have heard him on the accordion & piano … and with a Sense of Humor, coupled with a Voice and a Laugh, that could fill a hall and really grab attention.

Rumi, the Persian mystic & poet once wrote, “When you are dead, seek for your final resting place … not in the dirt, but in the hearts of men”. Charlie even pulled this feat off too!

Have you ever been on the interstate and found yourself in between two big semi-trucks as you barreled down the highway, knowing that you were safe from state police radar because you were ‘in the cradle’, safe between these two big guys?

I would later comfort my mother, at both the funeral and today, that Charlie dropping his body on this date – the 18th of March, in between St. Patrick’s and St. Joseph’s day, on his way to the ‘other side’ – did exactly the same thing.

Pop, as the family today commemorates the 19th year of your passing , may God Bless You, sir. Many thanks for your service, both on foreign shores in the U.S. Army … and on these shores raising the tribe of Ziants.

Airlift Productions ~ Audio Alchemy from NOLA since 1984

Airlift Music Sessions, Airlift Productions RADIO work, New Orleans VoiceOvers

From the Airlift Productions Studios to “12 Years a Slave”?

March 11, 2015 Micheal Leave a comment

So I’ve got the Airlift Studios in the ‘home theater mode’ the other night to catch another blockbuster in 5.1 surround sound. It’s my favorite way to watch a movie. No texters, no talkers, no cell phones! I get to actually hear every word. And imagine my surprise!

McQueen’s ’12 Years a Slave’ – 2014’s Academy Award winning Best Picture – is a brutally painful one to watch for sure. But I reveled in it. For personal reasons. Very personal.

Astonished I was to catch not one, not two, not three, not four… but FIVE different and wildly talented individuals who’ve recorded, laughed and spent time with me at Airlift Productions …. IN THE MOVIE!

There was – for all the world to see – Quvenzhane Wallis, John “Spud” McConnell, Donald Surtain, and that dynamic mother-daughter combo of Deneen & Devyn Tyler! Wow!

And they all comported themselves quite admirably. No. No starring roles, but in very key supporting ones.

QuvenzhaneWallisRecordsVoiceOversAtAirliftProductionsNOLA — Quvenzhane as Margaret Northup in ’12 Years a Slave’

Playing Solomon Northup’s daughter Margaret as a child was little Quvenzhane, all dolled-up. And in the critical closing and final scene, playing Margaret as an adult and mother … was Deneen’s real-life daughter – Devyn Tyler!

In fact, as she cried while holding the lead character (Chiwetel Ejiofor/Solomon), Devyn had the final words in the entire movie! Double wow.

DeneenTylerScreenShotJRL-ICanLearnAirliftProductionsNOLA — Deneen Tyler On-Camera teaching Mathematics for JRL Enterprises & I Can Learn

In scenes where Solomon was seen playing the violin, Chiwetel was faking it, but Donald Surtain – who was in the Airlift Studios just two months ago now, recording with Greg DiLeo – was on-camera and laying-down the REAL thing!

DonaldSurtainRecordsHisViolinAtAirliftProductionsJanuary2015 — Violin Virtuoso Donald Surtain lays down his totally awesome violin tracks at Airlift Productions January 2015

Spud was a plantation owner picking up a slave down along the Mississippi River in the French market and Deneen, as Phoebe, sure cried a lot.

OK, so my work with this talented crew was nowhere near as dramatic.

JohnSpudMcConnelRecordsRadioSpotsAtAirliftProductionsNOLA — John “Spud” McConnell as slave owner Jonus Ray, on-screen in ’12 Years a Slave’

Spud McConnell sold air conditioning installation & maintenance via radio spots for Comfort Engineered Systems, Deneen & Devyn Tyler worked on educational software tracks for John R. Lee and I Can Learn at the Airlift Studios, and little Quvenzhane , the youngest actress ever to earn a best actress Oscar nominee nod, recorded VoiceOvers with me to sell cars for Chrysler & Maserati.

God, but I truly admire, love and respect talent. At the Airlift Productions microphones … and on the big silver screen.

Congratulations, Kudos & High-Fives gang! Proud to work shoulder-to-shoulder with you … and know you I am.

So as Hollywood South continues to explode in NOLA (they’re starting to call Hollywood ‘New Orleans West’!), I’ll see you at the cinema. And next time, the popcorn’s on me.

Airlift Productions Proprietor Micheal Ziants along with the youngest Best Actress Nominee in the history of the Academy Awards - Quvenzhane Wallis - at the Airlift Studios 2014 — Airlift Productions Proprietor Micheal Ziants along with the youngest Best Actress Nominee in the history of the Academy Awards – Quvenzhane Wallis – at the Airlift Studios 2014

To Communicate is the Beginning of Understanding.
Airlift Productions Communicates.

Airlift Productions RADIO work, Audio Book Recording & Production, New Orleans VoiceOvers, VoiceOver Marketing

Airlift Mike Tosses An Audio Potpourri!

March 5, 2015 Micheal Leave a comment

The life of a VoiceOver Recording Artist in 2015 is never boring. I mean, no sooner do you think you have all the answers, than they change all the questions!

In the early days of the craft we were all called ‘Announcers’, as we all tended to speak rather loudly, with perfectly pear-shaped, authoritative tones… think preachers, teachers, parents, carnival barkers and military sergeants.

In 2015 not so much.

Consumers today worldwide are more savvy. And the delivery method has become more personal. The big box styled TV set of the 1950s has given way to personal, pocket-sized screens … and the tinny, brittle speakers have given way to earbuds and headphones.

All that being said, today’s blog is all about mixing it up – as Airlift Productions and I toss an audio potpourri that helps to capture the changes, and runs the gamut from newly-produced radio ads and audio books … to a soliloquy!

This week, tasked to amp-up the crowds at a local night club, like the old radio days – where shock jocks would walk a fine line between good taste on the radio … and the unemployment line – the very first word out of my mouth is (OMG) “S-E-X!” (well, now that I have your attention….)

*** Airlift Mike talks (sort of) for “Legends Encore” ***

Like I said, never boring.

Back to the 1950s for a second. Not only were all TV sets huge pieces of furniture dominating your living room, all books were found doing a Dewey Decimal System search in a library, trees had to die to produce them, and they were read – page by flipped page.

Today, not so much.

In 2015, we google search and download to our personal digital device (mp3 player, I-Pod, I-Pad or phone) and LISTEN to the printed word – again read and cooed into our ears by a sympathetic, compassionate, yet dramatic voice.

My very first fully-Airlift-produced, narrated and read-by-yours-truly Audio Book is now on the market, and available for download on a digital device near you. But, fair warning, it is not for the faint of heart.

Murder in Coweta County, a true crime drama set in 1948 Georgia, well before Dr. King, Selma and the Civil Rights movement is indeed a shocker. It tackles racial prejudice, arrogant power and southern justice head-on. Give a listen to just a bit of Chapter 7 through the Airlift Productions microphones here ….

** Micheal Ziants interprets Chapter 7 of Murder in Coweta County ~ courtesy Pelican Publishing, NOLA **

Download the entire “Murder in Coweta County” Audio Book from the krewe at Pelican Publishing across the Mississippi River in Gretna by clicking either of these links. On sale for a mere $17.60, about the price of a good pizza. And this story will stay with you a lot longer. Truly.

But better strap yourself in for the ride first. And keep your hands and feet inside the car… and your 21st century sensitivities intact.

To wrap-up the Audio Potpourri, the VoiceOver Recording Artist of today is always sowing seeds for future work. We create demos to showcase our reach and talents wherein we cast ourselves in arenas within which we’d like to work.

Well, my favorite Rom-Com ever (and I’ve viewed many with the ladies through the years) would have to be ‘Love Actually’. In the opening sequence, Hugh Grant does this reflective monologue VoiceOver shortly after the events of 9-11, while we watch loved ones embracing at the airport.

Poetic license affords a name change from Heathrow to Louis Armstrong, and for demo purposes, re-casts the V-O with none other than yours truly, and it sounds like this ….

** Love Actually Soliloquy from Airlift & Micheal Ziants **

Airlift Productions & Airlift Mike ~ treating cold, metal microphones like warm human ears … from New Orleans … since 1984.

Audio Book Recording & Production, New Orleans VoiceOvers

50 Shades Of Grey … Matter, from Airlift Productions

February 12, 2015 Micheal 2 Comments

MichealZiantsAkaMikeMcCannWQUEPhotoShoot1985 — Airlift Productions Proprietor Micheal Ziants, in a photo shoot for Q-93/WQUE-FM back in the day, to promote that afternoon M&M Mike McCann Show for New Orleans

As Mardi Gras rumbles through the streets of NOLA yet again (bands, beads & boobs), and just ahead of the opening of “50 Shades of Grey” at a cineplex near you … a few thoughts from Airlift.

It’s kind of funny the way life works sometimes. The Chinese call it ‘wu wei’ …. living with the give and take, the flow of life, but the biggest industrial VoiceOver job I got all last year centered around an unbelievable set of circumstances.

The CEO of this major Chicago-based supply house needed VoiceOver work recorded for a huge upcoming convention in Dallas. As fate would have it, the CEO was female, and her request to the video producer was, “Have Micheal read it like he did ‘The Highwayman’ on his website.”

Now, the read in question came from an audio book on CD that I had finished recording in the mid-1990s, “Soft Words, Warm Nights“, and was a far cry from anything I’d been cast to record at that point. Not even close.

Passionate. Dramatic. Cinematic. As you may recall from high school or collegiate English classes, this epic poem tells the tale of highway robbery, torrid passion, star-crossed lovers, suicide & murder!

Certainly not what one would call ‘commercial fare’.

Yet across the decades, this recording of ‘The Highwayman’ was the clincher. This was the approach, the mic technique, the raw emotion that this woman – the corporate decision maker – based her final decision on.

All that being said, here comes another Airlift Mike stretch.

In her sizzling, poker-hot, best-seller “50 Shades of Grey”, E. L. James set fire to the smoldering libidos of women all across the planet.

And now, just ahead of it’s big box office release, Airlift Productions presents ’50 Shades of Grey ~ the Ziants way’ – no reverb, no special effects, no music. Naked. Raw. Real. Sensual. Oh, and fun!

Plug-in the headphones (no kids allowed) and give a LISTEN to Airlift’s audio book audition track here …

***** Micheal Ziants reads from ’50 Shades of Grey’ *****

To the uninitiated who’ve never heard an audio book, yes, the narrator/reader performs all the parts. It’s all about treating the microphone not as a cold piece of metal … but as a warm, human ear. Making sterile technology & internet downloads all warm … and fuzzy.

It has been said that the most important sexual organ is between the ears, not the legs … the human brain, the gray matter. So, let’s tickle it a bit.

Whether this read influences the next corporate narration VoiceOver job or not is purely an academic question at this point … but for now, let’s just consider this a bedtime story for the 21st century woman.

NOLAVoiceOverTalentMichealZiantsAirliftProductions2014 — Airlift Productions’ Micheal Ziants putting in another day at the office in 2015. “Ah, can I really say THAT on the microphone?”

Airlift Productions Recording Studio ~ Telling America’s Great Stories from New Orleans since 1984!

Airlift Productions Blog – VoiceOver, NOLA & Micheal Ziants