Tag Archives: Micheal Ziants

Happy Father’s Day Weekend MMXV !

June 21, 2015 Micheal Leave a comment

CharlieZiantsWW2Pic — Charlie Ziants – in a pic he sent home from Europe to his sweetie Phyllis – trying to look all macho and all that. I’d say, for only 21, he pulled it off.

So, what does a baby computer call its Father?!? Ri-i-i-ght. He calls it ‘Data’!

You know, a lot of truth is captured in this cutesy, pun-ny Father’s Day joke for the 21st century.

Everything that you – the reader of these very words – and I are … is the end result of that one split second of conception, when that sperm hit that egg, the DNA, the ‘data’ in your ‘Da-Da’!

Your eye color, the cut of your chin, your height, your default weight, your ability to process a thought, your IQ, your eye-to-hand coordination when you hit or throw a ball – is all predestined and pre-configured in a rather remarkable instant of the sharing of the ‘baby batter’.

Oh sure, mom had a hand in it, so to speak, but after all, this is Father’s Day weekend 2015, so let’s go there.

Charlie & Phyllis Ziants - Snowbirds awol from Ohio - Gulfport, MS, 1992 — Charlie & Phyllis Ziants – Snowbirds awol from Ohio – Gulfport, MS, 1992

Meet mine. Charlie Ziants was sure a character. ‘Good time Charlie’ to the gang around the golf course or bowling alley, ‘Mr. Ziants’ to many around the power plant, ‘Chuck’ to his wife Phyllis of 40+ years … and ‘Sir’ or ‘Pop’ to my brothers and me.

CharlieZiantsGolfTrophiesBeaverFallsPA — Charlie Ziants quietly celebrating a rather good day on the golf course with his mates, Beaver Falls, PA, 1971

Courageous (a WW II & Korea Vet); Brilliant (Ohio State Grad & accomplished engineer); Trustworthy (raised five kids); Resilient (never without a job or paycheck); Loving (a pat on the head or kick in the pants when needed); Gregarious & Fun (always there with a joke, laugh & cold drink ); Supportive (a treasure trove of sage advice & counsel); Athletic (a true Bowling & Golf Ace); Musical (you should’ve heard him on piano or accordion)… and with a Voice and a Laugh that could really grab attention!

Rumi, the Persian mystic & poet once wrote, “When you are dead, seek for your final resting place … not in the dirt … but in the hearts of men.” Charlie even pulled this feat off too.

Pop, God Bless you, sir! Thank you for your service, both on foreign shores in the U.S. Army … and on these shores raising the tribe of Ziants.

And thank you – especially – for the Da-Da data!

CharlesZiantsAirliftProductions1995 — My Pop Charles Edwin Ziants at his favorite place, the beach, enjoying his last year, 1995

Charles Edwin Ziants ~ 1925 – 1996

Airlift Productions ~ Making Noise from NOLA since 1984.

Airlift Productions RADIO work

Airlift Mike Rings The Dinner Bell For N’awlins

June 10, 2015 Micheal Leave a comment

Anna Mae's Restaurant Opening In Metairie — Anna Mae’s Restaurant Opening In Metairie at the same location as Legends Encore Night club

So, in a city internationally known for it’s incredible cuisine, exactly how do you put the spin on yet another entree into an already crowded field?

How do you make that new entree sizzle, bite, and cut through the clutter?

Keep it real. Keep it honest.

** Airlift Mike “Straight Talk” :30 for Anna Mae’s Restaurant **

NewOrleansVoiceOverTalentMichealZiantsAirliftProductions — Airlift Productions’ Micheal Ziants putting in another day at the office

And just last night at the “Soft Opening” party, as I finished my last-bite-as-good-as-the-first of grilled chicken fettuccine alfredo, I had to admit that I sure knew what I was talking about.

Tasked to write, voice and produce a radio campaign to introduce a brand new restaurant is a pretty daunting challenge but I guess you could say that I really sank my teeth into it.

** Airlift Mike’s “Be Anna-mazed” radio :30 **

And adding a piece of real bluesy Clapton-ish feel-good music, a few sound effects, and a clever turn of a phrase branding element sure does add some pepper to the pitch.

Oh, and we can’t leave out the desserts! While most folks talk of calorie-laden, decadent-sounding desserts using the phrase “to die for”, at Anna Mae’s we take a different tactic…

Along with an intro at the top that pokes a bit of fun at the phone-obsessed texting crowd that just can’t seem to tear themselves away from their last message or entry.

** Airlift Mike talks “Just Desserts” for Anna Mae’s **

In fact, the only thing I enjoyed more than coming up with the ideas, writing and producing these radio spots … was actually EATING there at Anna Mae’s.

So, brunch, lunch or dinner, if you can’t catch me around the Airlift Productions Studios … you’ll know where to find me.

Airlift Productions ~ Audio Alchemy from NOLA since 1984

mystical micheal musings, Native American Sympathies

Mother’s Day 2015 & The Hand That Rocks The Cradle

May 10, 2015 Micheal Leave a comment

Many thoughts are rambling around my head on this Mother’s Day 2015, so I came here to unpack a few of them. Allow me to wish you & yours a Happy One, as I attempt to sort some things out.

It’s been said that “The hand that rocks the cradle rules the world”, and indeed mothers – and the way in which they raise their children – most definitely mold and form society and the world in which we live.

Rightly or wrongly (and yes, there are bad mothers), through motherhood women leave their indelible mark on the planet. Some seek to leave their footprints in the sands of time … while others leave but skid marks at the intersection.

Did you know that America’s first people, the Tribes – from the Sioux to the Cherokee – had quite a different view when talk of the planet and mothers was involved?

To them, four simple words summed-up all of existence – “Mother Earth, Father Sky”.

ALL food, all sustenance – indeed all life – grew from the Earth! Berries, fruit, maize, corn, wheat ALL came from the dirt beneath their feet. Mother Earth.

And all this nourishment, the very essence of life, would not be possible without the rains and the sun to make it grow. Father Sky.

Pretty simple, huh? And pretty true, too.

Well, if you’ve run with me this far on this Mother’s Day, let’s run just a bit further. I’m haunted as of late by a line from Paul Simon’s tune “Questions For the Angels”, wherein he poses this question…

“If every human on the planet and all the buildings on it should disappear… would a zebra grazing on the African savanna care enough to shed one zebra tear?”

Wow! Ponder that one a moment. Let that one sink-in a bit.

And I realize that it’s more than a tad on the dark side (for Mother’s Day 2015), but couple that thought with this troubling nightmare that persists… in my New Orleans nights.

The whole planet Earth – all 7-billion+and counting – all humanity … the very planet we call home – gone! Disappeared. And the epitaph on the tombstone says rather succinctly – “Well, it seemed like a good idea at the time.” ~ the Father.

No. Despite all human ‘advancements’ and technology and progress and religion and culture … in the eyes of the Creator Spirit that is All — we just didn’t cut it.

And the kicker? In the Big Picture? In the eyes of the vast universe… the disappearance of this one little planet in the backwaters of the Milky Way, here in what we call the 21st Century … didn’t even make the front page in the Sunday Universal Times.

Yet, from the palaces of Kim Jong Un to Vlad Putin, the games persist. And from the streets of Ferguson, MO to Baltimore, MD… peace, love & respect for human dignity increasingly get lost in our crazed, frantic and hyper-connected digital world.

And the beat goes on. Until it doesn’t.

I only wish that I had a rosier picture to paint this morning, but we’ll save that ‘rose’ for the Mother’s Day bouquet sitting on kitchen tables all over the world at this moment.

*** Airlift Mike’s “This Is For the Mothers” ***

And along with it, a Hope and a Prayer … for your Mother Earth and mine.

IncreaseThePeace … with Love & Respect ~ Micheal Z

To communicate is the Beginning of Understanding.

Airlift Productions Communicates.

… from the new Jer-USA-lem

Audio Book Recording & Production

Audio Books Are Murder! But Only When Done Correctly.

April 30, 2015 Micheal Leave a comment

"Murder In Coweta County", the true crime drama that shocked Georgia - and America - from 1948, via Margaret Anne Barnes...and Pelican Publishing — “Murder In Coweta County”, the true 1948 crime drama that shocked America – Now in Audio from Airlift Productions , Micheal Ziants & Pelican Publishing

It really is true: To the VoiceOver guy, if the thirty second radio spot is the 100 yard dash, then the audio book recording process would have to be the marathon.

What a marathon – and what an audio book – “Murder In Coweta County” turned out to be. An autopsy on American Ideals and Dreams that mixes prejudice, racism, big money, pride, murder and southern justice all cast against the backdrop of 1948 Georgia – I lost count after 75 all the different characters I would have to portray by book’s end.

The courtroom scenes, which dominate the back half of the book, involve questioning from agenda-filled lawyers and testimony from terrified and frightened witnesses. For they have been called to help fill in all the details and build the state’s case against the villainous, feared, arrogant John Wallace.

AirliftProductionsRecordsAudioBookVersionOfMurderInCowetaCounty — Actual courtroom photograph from 1948 of a smiling, confident – and headed to the electric chair (“Old Sparky”) – John Wallace

Bringing LIFE to printed words on paper, painting mental pictures, taking the listener to front-stage center in the ‘theater of the mind’ are the challenges posed to the audio book narrator & actor.

In this excerpt from Chapter 21 of “Murder In Coweta County”, it was my task to, in effect, be the Judge, Jury & Executioner, as the saying goes … as I create antagonist, protagonist and everyone in between – from the prosecutor to the service station attendant cleaning up blood-stained car mats. Even the aged father of the poor, murdered victim.

~ Airlift Mike reads from Chapter 21 of “Murder In Coweta County”, courtesy of the krewe at Pelican Publishing ~

If a printed book can be referred to as a “page turner”, urging the reader ever-onward, it’s Pelican Publishing’s and my hope that this audio book will be a tough one to turn off.

Given the fact that the outcome, which is a long foregone conclusion having been based on a true crime drama (“he gets the chair”), the magic has to be in the story telling. Or as Billy Shakespeare used to say, “The play’s the thing”.

And play it I did. My heart, soul, blood, sweat & tears … metaphysical studies & philosophical leanings, coupled with my decades of on-mic experiences are all boiled down into the tracks of every chapter of this audio book. Truly.

So, as 2015 continues to grind on – with tensions from Ferguson to Baltimore – give a listen to this fascinating autopsy on America’s roots and ideals.

Available from the krewe across the river at Pelican Publishing, it will serve as a permanent reminder around the house and to all of America, that racism must be a thing of the past, that might does not make right … and that “crime does not pay”!

The late author Margaret Anne Barnes together with Johnny Cash, who portrayed her MICC hero Lamar Potts in the made-for-TV movie version

Airlift Productions ~ Telling America’s Great Stories since 1984

Airlift Productions RADIO work, Audio Book Recording & Production, New Orleans VoiceOvers

Spring Is Busting OUT All Over At Airlift Productions

April 18, 2015 Micheal Leave a comment

It would appear that seeds sown through countless past seasons have now rooted, grown and indeed blossomed. Too flowery? Too poetic? Not so much. Run with me here…

While Airlift Productions clients of last century found Airlift & me via the Yellow Pages (“let your fingers do the walking…”), this Spring’s flowers have all been delivered through SEO (Search Engine Optimization) and that wacky Internet of Things. Really.

Don Draper & Roger Sterling, those dashing Mad Men, would not even recognize the marketing landscape of today! And audio/video production crews of the 1970s and ’80s wouldn’t even have a clue as to what’s going down in 2015.

Through the Airlift Productions website and this blog, imagine the fascinating and interesting jobs produced already this Spring from the Airlift Productions studios here in NOLA —–

Jeorjina Tegel, the right-hand hands-on exec at Right Hat on this job. Thanks for your help, Jeorjina. To call this gig ‘interesting’ would be a gross understatement.

The call came just weeks ago from Elonide, the President of a Boston & Chicago-based Ad Agency, Right Hat, for some help – the job? A :30 radio ad, which would be overseen by the writer Andy, who lives in Manhattan… the spot would be voiced by four different voice actors (all working from their respective home studios), and yours truly was contracted to produce and engineer the finished spot (for a CPA firm) to air – in San Francisco!

All sound a bit confusing? Well, it certainly was ‘out there’ and different. The commercial involved EIGHTEEN cuts/edits – in a thirty second radio ad – and multiple attempts to find the just-right music.

And the entire job … from NOLA to Chicago to NYC to San Francisco began … with a Google/Bing search by Elonide at the helm of Right Hat.

AirliftProductionsRecordsAudioBooksforRecordedBooksNYC — Airlift Productions records “The Boys Who Challenged Hitler” for Recorded Books, New York

Just two weeks ago, the Airlift Studios were really buzzing, as we phone-patched between NOLA and NYC (from the Big Apple to the Big Easy) to record the Audio Book “The Boys Who Challenged Hitler: Knud Pedersen & the Churchill Club”.

Contracted by Recorded Books in NYC, the world’s largest independent distributor of audio books to libraries, schools & the retail market, Airlift Productions warmed-up the mics to record the book’s author Phil Hoose, as he interpreted the words of it’s hero.

Imagine, if you can, 1940s Danish teens, upset by Denmark’s neutral stance, who decide to take on the Gestapo, the Nazis and the 3rd Reich all by themselves … and spearhead Danish resistance. Wow! What a story.

AuthorPhilHooseAirliftProductionsMichealZiantsApril2015 — Author PHIL HOOSE records “The Boys Who Challenged Hitler” at Airlift Productions NOLA April 2015

The sessions ran nine hours across two days, and all the wave files were directed via the Airlift phone-patch and neatly dropped back into Manhattan via an FTP site for use by their editors.

And Andy & his gang at Recorded Books found Airlift and me via the internet and a Google search. As he let his ‘fingers do the walking’ – 21st century style.

Finally, just this past week, the call came into the Airlift Studios from Denver and a big post-production house called High Noon Entertainment. These guys are the driving force behind many of your fave shows from TLC, Discovery, HGTV, Animal Planet & …. well, you get the idea.

As it turns out, the hot new show on The Cooking Channel is a fun one called “Taco Trip”, and it’s star, another fun one himself, is a close buddy & business partner with our NOLA chef John Besh. And he needed to record VoiceOver tracks for the show.

AaronSanchezRecordsVoiceOversFromNOLAandAirliftProductions — The Cooking Channel’s AARON SANCHEZ cooks-up tasty VoiceOvers for TACO TRIP at Airlift Productions NOLA April 2015

Chef Aaron Sanchez blew in the Airlift Studio doors like a hurricane Wednesday morning, we set mic levels, then phone-patched between NOLA and Denver as producer Matt Walker walked the good chef through all his reads for the show.

Again, voila! Within the hour, all the big fat wave files were delivered to Denver, tagged & bagged and ready for air – on flat screens via cable & satellite on The Cooking Channel … all across America!

MichealZiantsNewOrleansVoiceTalentAndAudioProducer — Airlift Mike – like the local fireman down at the firehouse – ready to take the call

Yeah, I guess you could say that Spring is busting out all over at Airlift Productions. And if these are the April showers … what will May bring?

Stay tuned ….

Airlift Productions & Airlift Mike ~ delivering the Goods … from New Orleans since 1984

New Orleans VoiceOvers, VoiceOver Marketing

Voice + Over Tips from Airlift Mike

March 22, 2015 Micheal Leave a comment

Everything changes. Count on it. Even – and especially – in the world of VoiceOver. If you want to get addicted to anything – get addicted to change.

Times-PicayuneFrontPage3-22-15AirliftProductions — For the Out-of-Towners, today’s Front Page News for Sunday, March 22nd, 2015 ~ courtesy the boyz down at the Times-Picayune, New Orleans

America’s most fascinating city – New Orleans – is only now beginning to return to ‘normal’ after the developments of the past weeks.

Thrust begrudgingly into the spotlight of national and international news by (1) eccentric millionaire Texas fugitive Robert Durst – picked up downtown in our Marriott (packing a gun, mask, fake ID, and 5 ounces of pot, medicinal I’m sure) on the lam from the law… and HBO, and (2) this weekend’s machete-wielding miscreant (God rest his troubled soul) who decided Friday night to whup-up on some unsuspecting TSA agents out at Louis Armstrong … we’re only now beginning to catch our breath.

But as I type these words, yet another parade, the annual Irish-Italian parade is marching one block from the Airlift Studios, tossing cabbages & other assorted goodies to the eager, jubilant crowds. Oh, and passing out a kiss or two.

You see – everything changes. And the beat … goes on.

When I began my radio and VoiceOver career, the voice artist (we used to just call them announcers) Demo was distributed via the archaic audio cassette and reel-to-reel recording tape. Then, in the early 80s, it evolved to compact disc. Today it just has to be available via a digital file, wave or mp3, and easily downloadable to someone’s phone, tablet, computer, or digital device.

Only problem is, from what I can gather surfing the web and various voice artist sites, many Voice dudes and dudesses are still employing Flash files on their sites to play their voice demos. Not good.

The Flash format is simply ignored by many devices, including many iOS Apple devices, like the ever-present iPad! So the quest began for a more cross-platform compatible approach that would make the voice demo playable most anywhere and on most anything in 2015.

Ah-hah! Necessity being the mother of invention, the solution seems to be – to make Videos out of our audio. The VoiceOver audition demo, sampled, stored and uploaded as a video plays on the iPad, a Mac computer, Android phone & tablet, and, of course, on all Windows PCs. True cross-platform compatibility! For now.

Case in point, I spent the better part of yesterday in the Airlift Studios toying around with Window’s ‘Movie Maker’, available free on most all PCs or as a free download.

AirliftProductionsRecordingStudioNewOrleans — Airlift Productions, New Orleans

Watch – as well as Listen – to my new Commercials Voice Demo on the Airlift Productions Website Welcome Page by clicking here.

OK, so maybe I got a little carried away, a little too artsy-fartsy with it, as I took jpegs from the studio, art work, even a shot from the banks of the MS River, to punch-up every read. As I alternated from serious to light, dramatic to frivolous.

This same video-from-audio approach can also be as simple as displaying a gif image (bouncing analog or digital vu meters, for example) as ‘eye-candy’ while your demo rolls before their ears.

In any event, you’ve got to love the ‘StarWars-ish’ scroll at the top as an attention-grabber, plus the ‘credits’ at the tail, which gives the listener/viewer the opportunity – the Call-to-Action – to get you by phone right then should they choose. Try doing that with an audio-only file.

This approach also gives the VoiceOver talent an opportunity to ‘display the goods’ via YouTube, Vimeo, or a Facebook page near you. Not bad, huh?

Yeah, we used to snail mail our cassettes, reel-to-reel tapes, digital tapes & CDs to chase voice work with UPS & Fed Ex as the middlemen. In 2015, not so much.

Like I said, everything changes. Even the nature of change.

Best of Luck from NOLA as you chase that VO dream.

Comments?

Airlift Productions ~ Audio Alchemy from NOLA since 1984!

Airlift Music Sessions, Airlift Productions RADIO work, New Orleans VoiceOvers

From the Airlift Productions Studios to “12 Years a Slave”?

March 11, 2015 Micheal Leave a comment

So I’ve got the Airlift Studios in the ‘home theater mode’ the other night to catch another blockbuster in 5.1 surround sound. It’s my favorite way to watch a movie. No texters, no talkers, no cell phones! I get to actually hear every word. And imagine my surprise!

McQueen’s ’12 Years a Slave’ – 2014’s Academy Award winning Best Picture – is a brutally painful one to watch for sure. But I reveled in it. For personal reasons. Very personal.

Astonished I was to catch not one, not two, not three, not four… but FIVE different and wildly talented individuals who’ve recorded, laughed and spent time with me at Airlift Productions …. IN THE MOVIE!

There was – for all the world to see – Quvenzhane Wallis, John “Spud” McConnell, Donald Surtain, and that dynamic mother-daughter combo of Deneen & Devyn Tyler! Wow!

And they all comported themselves quite admirably. No. No starring roles, but in very key supporting ones.

QuvenzhaneWallisRecordsVoiceOversAtAirliftProductionsNOLA — Quvenzhane as Margaret Northup in ’12 Years a Slave’

Playing Solomon Northup’s daughter Margaret as a child was little Quvenzhane, all dolled-up. And in the critical closing and final scene, playing Margaret as an adult and mother … was Deneen’s real-life daughter – Devyn Tyler!

In fact, as she cried while holding the lead character (Chiwetel Ejiofor/Solomon), Devyn had the final words in the entire movie! Double wow.

DeneenTylerScreenShotJRL-ICanLearnAirliftProductionsNOLA — Deneen Tyler On-Camera teaching Mathematics for JRL Enterprises & I Can Learn

In scenes where Solomon was seen playing the violin, Chiwetel was faking it, but Donald Surtain – who was in the Airlift Studios just two months ago now, recording with Greg DiLeo – was on-camera and laying-down the REAL thing!

DonaldSurtainRecordsHisViolinAtAirliftProductionsJanuary2015 — Violin Virtuoso Donald Surtain lays down his totally awesome violin tracks at Airlift Productions January 2015

Spud was a plantation owner picking up a slave down along the Mississippi River in the French market and Deneen, as Phoebe, sure cried a lot.

OK, so my work with this talented crew was nowhere near as dramatic.

JohnSpudMcConnelRecordsRadioSpotsAtAirliftProductionsNOLA — John “Spud” McConnell as slave owner Jonus Ray, on-screen in ’12 Years a Slave’

Spud McConnell sold air conditioning installation & maintenance via radio spots for Comfort Engineered Systems, Deneen & Devyn Tyler worked on educational software tracks for John R. Lee and I Can Learn at the Airlift Studios, and little Quvenzhane , the youngest actress ever to earn a best actress Oscar nominee nod, recorded VoiceOvers with me to sell cars for Chrysler & Maserati.

God, but I truly admire, love and respect talent. At the Airlift Productions microphones … and on the big silver screen.

Congratulations, Kudos & High-Fives gang! Proud to work shoulder-to-shoulder with you … and know you I am.

So as Hollywood South continues to explode in NOLA (they’re starting to call Hollywood ‘New Orleans West’!), I’ll see you at the cinema. And next time, the popcorn’s on me.

Airlift Productions Proprietor Micheal Ziants along with the youngest Best Actress Nominee in the history of the Academy Awards - Quvenzhane Wallis - at the Airlift Studios 2014 — Airlift Productions Proprietor Micheal Ziants along with the youngest Best Actress Nominee in the history of the Academy Awards – Quvenzhane Wallis – at the Airlift Studios 2014

To Communicate is the Beginning of Understanding.
Airlift Productions Communicates.

Airlift Productions RADIO work, Audio Book Recording & Production, New Orleans VoiceOvers, VoiceOver Marketing

Airlift Mike Tosses An Audio Potpourri!

March 5, 2015 Micheal Leave a comment

The life of a VoiceOver Recording Artist in 2015 is never boring. I mean, no sooner do you think you have all the answers, than they change all the questions!

In the early days of the craft we were all called ‘Announcers’, as we all tended to speak rather loudly, with perfectly pear-shaped, authoritative tones… think preachers, teachers, parents, carnival barkers and military sergeants.

In 2015 not so much.

Consumers today worldwide are more savvy. And the delivery method has become more personal. The big box styled TV set of the 1950s has given way to personal, pocket-sized screens … and the tinny, brittle speakers have given way to earbuds and headphones.

All that being said, today’s blog is all about mixing it up – as Airlift Productions and I toss an audio potpourri that helps to capture the changes, and runs the gamut from newly-produced radio ads and audio books … to a soliloquy!

This week, tasked to amp-up the crowds at a local night club, like the old radio days – where shock jocks would walk a fine line between good taste on the radio … and the unemployment line – the very first word out of my mouth is (OMG) “S-E-X!” (well, now that I have your attention….)

*** Airlift Mike talks (sort of) for “Legends Encore” ***

Like I said, never boring.

Back to the 1950s for a second. Not only were all TV sets huge pieces of furniture dominating your living room, all books were found doing a Dewey Decimal System search in a library, trees had to die to produce them, and they were read – page by flipped page.

Today, not so much.

In 2015, we google search and download to our personal digital device (mp3 player, I-Pod, I-Pad or phone) and LISTEN to the printed word – again read and cooed into our ears by a sympathetic, compassionate, yet dramatic voice.

My very first fully-Airlift-produced, narrated and read-by-yours-truly Audio Book is now on the market, and available for download on a digital device near you. But, fair warning, it is not for the faint of heart.

Murder in Coweta County, a true crime drama set in 1948 Georgia, well before Dr. King, Selma and the Civil Rights movement is indeed a shocker. It tackles racial prejudice, arrogant power and southern justice head-on. Give a listen to just a bit of Chapter 7 through the Airlift Productions microphones here ….

** Micheal Ziants interprets Chapter 7 of Murder in Coweta County ~ courtesy Pelican Publishing, NOLA **

Download the entire “Murder in Coweta County” Audio Book from the krewe at Pelican Publishing across the Mississippi River in Gretna by clicking either of these links. On sale for a mere $17.60, about the price of a good pizza. And this story will stay with you a lot longer. Truly.

But better strap yourself in for the ride first. And keep your hands and feet inside the car… and your 21st century sensitivities intact.

To wrap-up the Audio Potpourri, the VoiceOver Recording Artist of today is always sowing seeds for future work. We create demos to showcase our reach and talents wherein we cast ourselves in arenas within which we’d like to work.

Well, my favorite Rom-Com ever (and I’ve viewed many with the ladies through the years) would have to be ‘Love Actually’. In the opening sequence, Hugh Grant does this reflective monologue VoiceOver shortly after the events of 9-11, while we watch loved ones embracing at the airport.

Poetic license affords a name change from Heathrow to Louis Armstrong, and for demo purposes, re-casts the V-O with none other than yours truly, and it sounds like this ….

** Love Actually Soliloquy from Airlift & Micheal Ziants **

Airlift Productions & Airlift Mike ~ treating cold, metal microphones like warm human ears … from New Orleans … since 1984.

Audio Book Recording & Production, New Orleans VoiceOvers

50 Shades Of Grey … Matter, from Airlift Productions

February 12, 2015 Micheal 2 Comments

MichealZiantsAkaMikeMcCannWQUEPhotoShoot1985 — Airlift Productions Proprietor Micheal Ziants, in a photo shoot for Q-93/WQUE-FM back in the day, to promote that afternoon M&M Mike McCann Show for New Orleans

As Mardi Gras rumbles through the streets of NOLA yet again (bands, beads & boobs), and just ahead of the opening of “50 Shades of Grey” at a cineplex near you … a few thoughts from Airlift.

It’s kind of funny the way life works sometimes. The Chinese call it ‘wu wei’ …. living with the give and take, the flow of life, but the biggest industrial VoiceOver job I got all last year centered around an unbelievable set of circumstances.

The CEO of this major Chicago-based supply house needed VoiceOver work recorded for a huge upcoming convention in Dallas. As fate would have it, the CEO was female, and her request to the video producer was, “Have Micheal read it like he did ‘The Highwayman’ on his website.”

Now, the read in question came from an audio book on CD that I had finished recording in the mid-1990s, “Soft Words, Warm Nights“, and was a far cry from anything I’d been cast to record at that point. Not even close.

Passionate. Dramatic. Cinematic. As you may recall from high school or collegiate English classes, this epic poem tells the tale of highway robbery, torrid passion, star-crossed lovers, suicide & murder!

Certainly not what one would call ‘commercial fare’.

Yet across the decades, this recording of ‘The Highwayman’ was the clincher. This was the approach, the mic technique, the raw emotion that this woman – the corporate decision maker – based her final decision on.

All that being said, here comes another Airlift Mike stretch.

In her sizzling, poker-hot, best-seller “50 Shades of Grey”, E. L. James set fire to the smoldering libidos of women all across the planet.

And now, just ahead of it’s big box office release, Airlift Productions presents ’50 Shades of Grey ~ the Ziants way’ – no reverb, no special effects, no music. Naked. Raw. Real. Sensual. Oh, and fun!

Plug-in the headphones (no kids allowed) and give a LISTEN to Airlift’s audio book audition track here …

***** Micheal Ziants reads from ’50 Shades of Grey’ *****

To the uninitiated who’ve never heard an audio book, yes, the narrator/reader performs all the parts. It’s all about treating the microphone not as a cold piece of metal … but as a warm, human ear. Making sterile technology & internet downloads all warm … and fuzzy.

It has been said that the most important sexual organ is between the ears, not the legs … the human brain, the gray matter. So, let’s tickle it a bit.

Whether this read influences the next corporate narration VoiceOver job or not is purely an academic question at this point … but for now, let’s just consider this a bedtime story for the 21st century woman.

NOLAVoiceOverTalentMichealZiantsAirliftProductions2014 — Airlift Productions’ Micheal Ziants putting in another day at the office in 2015. “Ah, can I really say THAT on the microphone?”

Airlift Productions Recording Studio ~ Telling America’s Great Stories from New Orleans since 1984!

Airlift Music Sessions, New Orleans VoiceOvers

“Anchors Away” – Airlift Mike Reflects On Decades of Recording Norman Robinson

February 8, 2015 Micheal 1 Comment

NormanRobinsonRecordsVoiceOversAtAirliftProductions — Norman Robinson sat in the Anchor chair at WDSU-TV, New Orleans for over twenty years … and still today records his euphonium and VoiceOvers at Airlift Productions.

I first met Norman Robinson in 1991 at the Airlift Productions studios on Iberville Street. He was fresh off the White House beat for the CBS Network and was the newly ordained nightly news anchor at WDSU-TV here in New Orleans.

Along with John Lee, the founder of the I Can Learn educational programs, he showed up at the studios to record some promotional VoiceOver tracks to help attract some attention to this new and innovative method of teaching.

I was thinking about our first meeting and that first session together as Norman arrived at the Airlift studios this past Friday, February 6th, 2015 to record with me… yet again.

Let’s see, so simple math would indicate that our relationship and friendship now spans nearly a quarter of a century!

L-R.BrianLandryNormanRobinsonRichLenzMichealZiantsAirliftProductionsNOLA — (L-R) Brian Landry, Norman Robinson, Rich Lenz & Airlift’s Micheal Ziants ~ in the Airlift Productions ‘Green Room’, along with a plaque commemorating four years of Children’s Miracle Network Telethon Theme Songs for our Children’s Hospital in New Orleans

In addition to his outstanding contributions every night for over two decades in the anchor chair at WDSU, Norman is quite the musician as well. While foreign to many, the euphonium (sort of a hybrid cross between a french horn and a tuba) is Norm’s instrument of choice.

He played it in the marine band while in the service, and still does today in various orchestras and ensembles around the Crescent City – and for the Children’s Hospital NOLA at Airlift Productions.

NormanRobinsonBrianLandryRecordingAtAirliftProductions — Norman Robinson at the euphonium, along with Brian Landry, the “Soul Men”, laying-down tracks for the 2014 Telethon at Airlift Productions

But it’s more than his chops at the euphonium or at the anchor desk that make Norman so special. It’s his spirit! Charm. Charisma. Magnetism. Gravitas. Norman didn’t just sit in the anchor chair. He inhabited it. He owned it.

In a day and time where even NBC Network News & Brian Williams’ authority and credibility have now come into question, the city of New Orleans always had its fingers on the pulse of what was going on … and believed in and trusted Norman Robinson.

It was that trust, that gravitas, that authoritative weight that brought Norman back into the Airlift Productions Studios this past week to record VoiceOver for a very special project. Just give a listen to a taste of what went down Friday here ….

*** Norman Robinson at the Airlift Productions microphones Friday, February 6th, 2015, talking unabashedly of the city he loves ***

If all Norman did was string words together in that marvelous booming baritone, to many, that would be more than enough, but it doesn’t stop there. His nightly news laughter and asides, and his boundless humanity and love of life on the yearly Children’s Telethons is what endeared him to so many.

Witness this clip provided by his successor Scott Walker, from a cell phone video at our last telethon in June of 2014, as Norman invokes the spirit of James Brown ….

*** Norman performs to make the telephones ring and the pledges come in at the 2014 Children’s Miracle Network Telethon ***

As Norman and I wrapped-up our session this past week, we reflected on our many years working together. And I guess the most interesting part of our conversation was about what lies ahead for us … because we’re just getting warmed-up.

Because, you see, on that great Highway of Life, the most fascinating years, the really interesting ones … are through the windshield – not the rear view mirror!

For more, as they used to say in the ad world, “Watch this Space”.

L-R.MichealZiantsNormanRobinsonHeathAllenRichLenzWDSU-AirliftProductionsNOLA — (L-R) Airlift’s Micheal Ziants, Norman Robinson, Heath Allen, Rich Lenz at the WDSU-TV Studios for the annual Children’s Miracle Network Telethon.

Airlift Productions Recording Studio ~ Audio Alchemy from NOLA

Airlift Productions Blog – VoiceOver, NOLA & Micheal Ziants