All posts by Micheal

I am a Recording Artist and Studio Owner in New Orleans, Louisiana for over thirty years now. After a whirlwind radio career that took me through St. Louis, Nashville, Harrisburg & Philadelphia, I settled in New Orleans in 1983. VoiceOver work for TV & film, completely-produced radio ads, and audio book recording & production are specialties of the house, but my Airlift Productions Studio also plays in the music arena with artist CD projects and has become a go-to shop for Hollywood South. Look us up on the web at www.AirliftProductions.com, or connect with us at #1-800-210-WORD.

Everything Old is NEW Again at Airlift Productions

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Airlift Productions’ Micheal Ziants putting in another day at the office.

Gee, it’s Thanksgiving week in New Orleans, we’re not even really into the Christmas season yet, and I’ve already got one of my fave holiday stories.

The Airlift Productions studios‘ bat phone rings Tuesday morning, and who’s on the other end but my old friend and client Sue Bonano of Sue’s Jewelry here just outside NOLA on fashionable, swanky Old Metairie Road.

You see, kind of like Dorothy in “The Wizard of Oz”, who once said that if she ever went looking for happiness again she’d never look further than her own backyard, some of voice work’s & radio’s most rewarding gems can be found not on national TV or radio… but right down the street.

suesjewelrysignagefrontstoreAt any rate, Sue says to me, “Mike, do you remember that radio campaign we ran back in the ’90s? Those ‘Because…’ spots?”

I knew immediately what she was talking about: a pair of sixty second ads I’d put together for her in a year that was, well, twenty-one years ago!

As I pulled them out of the Airlift Archive, still safe & sound – on those little DATs (digital audio tapes) – I’ve got to admit, they still sounded pretty effective.

I mean, to be clear here, no one actually talks like this, and I’m obviously putting on a show, playing on emotions and heart strings like a Hallmark Channel special meets Harlequin romance novel.

** Diamonds for Christmas ~ at Sue’s, with Airlift Mike **

Effusive. Intensely dramatic. Even melodramatic. And, along with the DeBeers diamond music swelling underneath and all around, they make quite the poetic & compelling case for ‘Diamonds for Christmas”.

And the only thing I had to edit-out was the line saying, “No payments until February 1996” which, of course, would never work.

** Engagement Rings ~ at Sue’s, with Airlift Mike ***

suesjewelrywebsitelogoSo, I input them to the computer, created the mp3 files, and just like that, these ear-gasmic creations from November 1995 are now airing through the holi-daze  all over NOLA at an Entercom radio station near you. 

For yet another generation of lovers here in 2016.

As everything OLD becomes NEW again.

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Outside the Airlift Productions Studios at night

“Well, Mike, you’ve done it again! Thank you for producing another rock and sock-em voiceover demo that I can be proud of!! Your professionalism and expertise is greatly appreciated and highly respected. I highly recommend Mike of Airlift Productions to anyone in the industry for great quality production work. He is your man!” ~ Karlin T. O’Neill, VoiceOver Artist

 

 

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

No Cat In This Hat … It’s In The Cradle!

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Singer-Songwriter Harry Chapin visits with John Saint John (Airlift’s Micheal Ziants), lower right, and WKBO Radio, Harrisburg, PA, 1974 ~ Oh my, the hair!

As I walked from yet another funeral just this morning (rest in peace, Raymond B), Harry’s “Cat’s in the Cradle” was still ringing in my ears.

For yet another person (two in the same week!) had incorrectly credited Cat Stevens with writing this song. Perhaps it’s the ‘cat’ thing, but make no mistake about it, “Cat’s in the Cradle” is ALL Harry!

But let me tell you the real story.

Every time I hear ‘Cat’s in the Cradle’, (like when I’m making groceries at the Rouses and it’s playing overhead on the store speakers), or I hear ‘Taxi’, or ‘W.O.L.D.’ … I always flash back to this day in 1974!

I was John Saint John, Harrisburg, PA’s ‘politically apathetic, tho’ ultra-liberal and semi-hippie rock ‘n roll disc jockey’ at WKBO Radio, and HARRY CHAPIN was making HIS mark on radio stations all across the USA.

In fact, as few today remember, in addition to his stellar music career, Harry helped to create the Presidential Commission on World Hunger, and in 1987, President Reagan posthumously awarded him the Congressional Gold Medal for his dedication and tireless humanitarianism!

What an extremely fine human being and incredible spirit this guy was… and remains today.

 

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“To John St. John ~ Thanks for giving my music a shot and making the day at Harrisburg such a pleasure! Good luck & Keep on Trucking! ~ Harry Chapin”

 

On the day these pictures were taken, Harry and I spent the entire day together at the Harrisburg East Mall, and had lunch together – cheeseburgers and fries – along with his son, Joshua, the inspiration for his only #1 song, ‘Cat’s in the Cradle’.

Oh, and the pride of Upper Darby High in Philadelphia Todd Rundgren of ‘Hello, it’s Me’ fame sat in the booth with us too! But that’s another story altogether.

Harry, Todd and I laughed, exchanged jokes and even got philosophical and metaphysical together.  Some memory, I’ll tell you that.

As Harry’s epitaph on his tombstone reads, Harry Chapin (1942-1981) … ‘Oh, if a man tried to take his time on Earth and prove before he died what one man’s life could be worth… I wonder what would happen to this world?’

Indeed, Harry, indeed.

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WKBO Radio, Harrisburg, PA – ‘3-Ring Circus’ promo – with Todd Rundgren, Harry Chapin & son Josh, Cactus – and the WKBO gang – Harrisburg East Mall 1974 … Harry Chapin with son Josh shoulder to shoulder with John Saint John in lower right hand corner

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blackstoneaudiologo“I had the extreme pleasure of working with Mike of Airlift Productions for a project in 2016. He was professional, courteous and most importantly, fun to work with. Mike is patient and very thorough with his recording, making sure that what you want is done before he powers down the gear for the day. 10/10, I would work with him again.” -Jared Garcia, Sr. Recording Engineer for Blackstone Audio and Downpour.com

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Airlift PROductions ~ Making New Memories Every Day!  Audio Alchemy from New Orleans since 1984 …

 

Airlift Productions Goes to the Dogs! Arf-Arf!

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Zak George records his audio book “Dog Training rEvolution” @ Airlift Productions New Orleans

The email came into the Airlift Studios, innocently enough, just a couple weeks back.

It was a referral (my favorite kind of email) from the Studio Director at Blackstone Audio, the largest independent audio book publisher in America.

Bryan had been referred to Airlift Productions & me by the same audio book producer who’d hired me to record James Carville for the first time. And the second time. And the third time.

The job?

Taking the words of America’s preeminent ‘dog whisperer’ and making them leap off the page in a new audio book treatment, in an effort to help dog lovers across the world wake up to a more ethical and nurturing approach to raising their little canine cuties.

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Zak George articulates his humane – and human – approach to dog training at Airlift Productions NOLA

If you haven’t already, meet ZAK GEORGE!

Zak has simply stolen the dog training stage – from shows on the Animal Planet to the BBC, and from the late-night forums of Letterman to Fallon, Zak has 130, 895 Likes & Followers on his Facebook page and 1.5 million views PER MONTH on You Tube!

Whew!

Zak & I first met and went to work (?) on Thursday, October 6th, recording the audio book treatment of his destined-to-be bestseller for Blackstone, along with hot-shot producer Jared Garcia on the Airlift Studio’s phone-patch setup.

Together, we plowed through the introduction and chapter after chapter, while bonding and laughing, and creating the doggie lover’s ultimate tome – “Dog Training rEvolution”.

Sample just a taste of Zak’s genuine love & compassion for our favorite four footed furry friends in his most recent You Tube blast here ….

Monday and Tuesday we’ll be back at it – giving LIFE to words on paper… making Audio Book Magic!

Recording and mastering wave files into computers, and at the same time delivering sincere, honest emotion into headphones and speakers.

zakgeorgedogrevolutionbookcoverDon’t you just love people who’ve found a way to make life work?

I mean, a job is one thing … but when one has found a way to live life at the intersection of passion/compassion and opportunity/luck … well, that’s quite another.

I would say, “Zak, go fetch!”

But, apparently, he’s already caught it.

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JohnFMcElroyRecordsWithAirliftProductionsNOLA
New York-based Award-Winning Audio Book Producer records with Airlift Productions

“Micheal Ziants & I have worked on a number of celebrity productions together.  He’s a cool head in tight spots, keeping the talent moving ahead happily.  He has a wealth of experience at the controls and behind the mic, and knows what he can and can’t get — a valuable and rare sense of proportion.  Working at Airlift Productions remotely via Skype or phone patch is seamless.  It’s like being in the next room.”

— JOHN F. McELROY, New York based Grammy Award Winning Audio Book Producer

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Airlift Productions ~ Telling America’s Great Stories from New Orleans since 1984

Bandits, Robin Hood & Kismet In Old New Orleans

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Airlift Mike & The Shadow at Airlift Productions, where Every day is ‘Take your Doggie to Work’ Day

I first met Jake Landry, innocently enough, while walking my faithful four-footed friend The Shadow through the Old Bonnabel subdivision here just outside NOLA.

After our brief introduction, he told me he played guitar, sang and wrote music, while I told him that I owned and operated a recording studio.

Kismet.

A fave boyhood hero and model of mine was Robin Hood, who heroically stood up for the oppressed, rescued damsels in distress, and went about righting wrongs.

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Jake Landry Records at Airlift Productions NOLA

Jake told me his band was called The Right Lane Bandits and he wanted to make his mark, steal a few hearts, and change the world with his music.

Kismet.

For the record, ‘kismet’ is an old Arabic word that’s often used to describe something significant that was meant to be, that happens seemingly by chance, but is steered by fate or destiny. (Dude, that’s deep.)

For the record, yes, Jake and his band of Merry Men will together with yours truly, Airlift Mike (Robin Hood), make many!

Records, that is.

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Harp-man Paul Piazza mystifies and amazes with his masterful microphone maneuvers at Airlift Productions

Our first project together was a jingle for the Frere Jean Cajun Seasonings folks, but that session merely served as my introduction to Jake’s rather formidable talents and passion.

As producer & recording engineer, my suggestion to Jake was pretty simple: Original tunes are one thing, but we need to give Linda & Larry Listener, Karl & Karla K-Mart, Arnold & Alice Average (who’ve never heard your work before) a yardstick by which to measure your talents – a totally excellent cover song.

So, this past week, that’s exactly what we did at Airlift Productions… record the ultimate, classic cover song.

Written by musical Christian mystic troubadour Van Morrison and with lyrics like “We were born before the wind, Also younger than the sun” …. rockin’ your gypsy soul, Linda & Larry Listener,  here come the Right Lane Bandits —

** “Into the Mystic” ~ Right Lane Bandits at Airlift Productions **

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(L-R) Paul Piazza, Jake Landry, Zach Fellman, Brandon Bates entertaining the house at the House of Blues in NOLA’s French Quarter

 

Catch-up with The Right Lane Bandits when you can, around the House of Blues here in NOLA, or at a night club or wedding reception near you.

While you still can.

 

***Jake and his posse in Greenwich, CT this past month, entertaining the troops via You Tube ***

The ‘kismet’ moral to the whole story here?

Keep your faith in your boyhood heroes.

And walk your dog more often.

ports Director & Anchor … and current King of Daytime Television, ********************************************************************

Airlift Productions ~ Audio Alchemy & Digital Magic from NOLA since 1984NewOrleansskylineg studios share something in common with great concert venues.  They both have a… what is it?  An aura, a vibe, a karma, an

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Original WDSU-Airlift Productions-Children’s Hospital ‘Healing House’ krewe ~ (L-R) Heath Allen, Brian Landry, Rich Lenz, Micheal Ziants

“Great recording studios share something in common with great concert venues. They both have a…what is it? An aura, a vibe, a karma, an ambiance? Whatever you call it, it’s as real as any speaker on the wall or slider on a console. You can’t see it, but, you can absolutely FEEL it. 

Airlift Productions has IT- thanks to the man behind the board ( and in your ear). Michael Ziants has a knack for gently pulling your best work out of you- and then improving upon it in the final mix. The finished product always leaves you thrilled, satisfied and amazed that you really had it in you! The best part- he gives you all the credit and you only realize later what great hands your material was in. 

Do yourself a favor- give Airlift a try. You’ll love the results and every moment you spent producing them.” 

— RICH LENZ, former WDSU-TV Sports Director and currently KING of Daytime Television at KOTV-Tulsa

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, OK

 

Oh, Captain! My Captain! Remembering WKBO & J. Albert Dame

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J. Albert Dame as a young broadcasting buckeroo entertaining Kittanning, PA

Pardon me as I lace-up the Adidas for yet another jog down memory lane, but there are people you meet in life who change your life. Know what I mean? Meet one of mine.

It was the spring of 1973, and I wanted out of country radio and booth announcing at a TV station in Youngstown, Ohio, and INTO rock ‘n roll Top 40 radio so bad I could taste it!

 

 

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J. Albert Dame, PA Media Giant, died June 5th, 2016

No one wanted to talk with me about it except this guy.

I first met J. Albert Dame, along with his partner Mike Rea, behind the closed doors of a 3rd story walk-up radio station at 31 North Second Street in Harrisburg, PA. Program Director, Alexander-in-the-morning (Bob Klepic), wanted to give me the afternoon drive shift at the Rock of Harrisburg WKBO, but the decision rested on J. Al’s shoulders.

April-May 1977 Harrisburg, PA Arbitron Afternoon Ratings for John Saint John
April-May 1977 Harrisburg, PA Arbitron Afternoon Ratings for John Saint John (WKBO is underlined)

He took the gamble, and my real radio career was off to the races. He trusted me (what was he thinking?) with a LIVE microphone every afternoon for over five years, as I learned on-the-job what REAL radio was about, while earning a buck – and his TRUST.

My business card in the '70s - made for me, and given to me by J. Albert Dame
My business card in the ’70s – made for me, and given to me by J. Albert Dame

I was a then-twenty-year-old, away from home in the big city, and J. Al was like a 2nd father to me, doling out advice, compassion, and genuine concern for my well being.

Ironically, while Al loved what I brought to the mic on-air in afternoons, many was the time that he told me that my future would be in production!

Thanks, Al.  For everything.

Well, this past weekend, Mr. Dame decided to drop his body…and move on to the ‘other side’, and I wanted to pay him homage and love and respect by sharing this brief note with you.

J. Al's Memo to the WKBO staff upon John Saint John's exit for St. Louis
J. Al’s Memo to the WKBO staff upon John Saint John’s exit for St. Louis

As the world of broadcasting observes a moment of dead-air silence at his passing, I merely wanted to add my heartfelt sentiments and admiration.

Peace, prayers & angelic support to the Dame family, may God Bless You, Al, and let me spin one from New Orleans for you, Oh,Captain, My Captain …”Oh, when the Saints…go marchin’ in….”

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Phyllis Ziants {1925-2016}: I Remember Mama

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Phyllis Dunkle Ziants (1925-2016), as a heart breaker Pitt nursing student, South Park, PA 1945

** originally written & published January 13th, 2016 **

I only ever got into one real fight in my life. You know, a real knock-down, drag-out fist fight. It was 1960s Shadyside, Ohio, I was the new kid in town and it was one of those classic ‘Your mama wears combat boots’, defending-your-mother’s-honor kind of fights.

Now, in 2016, this past Monday night, that same mother gave UP the fight.

Yeah, leave it to Mama Z to decide to drop her body and move on from this world at roughly the same time as the planet’s most notorious shape-shifter, rock icon David Bowie was doing the same an ocean away.

Bowie got all the headlines. Except here.

Born in the days before the Great Depression, in 1925 Johnstown, PA, Phyllis Ziants pursued a nursing degree at Pitt … and a certain young man from the neighboring coal town of Windber.

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The Ziants Clan – 2004 (L-R) John, Linda, Tom, Mike, Steve … and one proud mama

Who knew when Charlie & Phyllis went on that first date at the roller skating rink all those years ago what was to come? Oh, what a tangled web we weave when at first we practice to conceive.

Their union yielded five kids – Linda, John, Mike, Tom, and Steve.  

I’m sure we never crossed their minds as they skated around to the refrains of Hoagy Carmichael’s “Stardust” that night – it was their song – the one pop carried with him off to war —

                           “And now the purple dusk of twilight time
                            Steals across the meadows of my heart
                            High up in the sky the little stars climb
                            Always reminding me that we’re apart…”

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The Ziants tribe, Clearwater, Florida 1960, Steve Ziants in mama Phyllis’ arms

Wars end, as wars sometimes do, Charlie returned to his Phyllis, they got married in 1947 and began the odyssey. 

Together with her husband, she moved the Tribe of Ziants countless times across state lines to new homes, new churches, new schools, new doctors, seemingly every other year.

Baby Micheal with Mama Ziants and brother John, New Castle, PA 1952
Baby Micheal with Mama Ziants and brother John, New Castle, PA 1952

From Pennsylvania to Florida, then on to Ohio, back to Pennsylvania, then back to Ohio, Phyllis kept a steady hand on the wheel, kept us all fed, and kept us all occupied (in the days before digital) with music lessons, ping-pong, and card games.

She loved “Kings On the Corner”.

Her nursing degree sure came in handy, as she tended to every wound life could inflict –  lost jobs, unemployment, hospitalizations, broken hearts, divorces – and was always there with advice, consolation and compassion. 

Charlie & Phyllis Ziants - Snowbirds awol from Ohio - Gulfport, MS, 1992
Charlie & Phyllis Ziants – Snowbirds awol from Ohio – Gulfport, MS, 1992

Don’t get me wrong, like all humans, she had her quirks … boy, could she talk (seemingly endlessly at times, even derailing her own train of thought), tended to fall asleep in front of the TV (narcolepsy?), and (no doubt a skill cultivated through years of corralling five rambunctious kids) could be quite the ‘control freak’.

Hey, it was all part of her unmistakable charm.

After pop’s passing in 1996, she sold the family home and downsized to her condo, then to the nursing home, and then this past week to hospice care … and now, there is no more ‘then’.

I once comforted my boy Ben-Jam after his first visit to a funeral home with the thought that the body after death is but a fingerprint that the soul leaves behind.

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One of my final pics with Mom, Waterbury Court, Lancaster, Ohio 2010

What a gal. What a fingerprint.

And from the coal mines of West Virginia and Ohio, to the newspaper at Pittsburgh, to the recording studios of N’awlins … this woman’s fingerprints are everywhere.

Now, it’s eternal.

Much love, kisses, prayers & peace, mother dear.

You’re still the first one I think of whenever I fall down and go boom.

And please tell Sister T. and Charlie Z. “Hi” for me.

“You wander down the lane and far away
          Leaving me a song that will not die
          Love is now the stardust of yesterday
          The music of the years gone by…”

~ Mom’s final Birthday Wish to her boy, Mikey * July 2015 ~

Phyllis' ashes - and her Charles - are now interred to the left of this headstone, Grandview Cemetery, Johnstown, Pennsylvania
Phyllis’ ashes – and those of her Charles – are now interred to the left of this headstone, Grandview Cemetery, Johnstown, Pennsylvania

2016 NOLA VoiceOvers So Far: “Round-Up the Usual Suspects!”

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Airlift Productions “Gift of Life” Stained Glass Window

I guess when I first conceived, designed, built and wired the Airlift Productions Studios,  I was dedicated to creating a space to create.

A space with a ‘vibe’.

A space with an aura.

Comfortable, relaxing, and yet stimulating all at the same time.

Every day looks different because natural daylight filtered through stained glass gives feedback on the day, and every sunset has a different hue… a different feel.

And the sound? Oh yes, it had to be killer!

Whether UP full blast and in-your-face or background mellow relaxed, Airlift Productions is where the warmth of analogue lives… and the lightning-quick speed of digital delivers.

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Veteran WDSU News Anchor NORMAN ROBINSON delivering the goods for Posi-Gen Solar

And check out just a few of the totally cool – and multi-talented  -individuals who’ve been ‘killing time’ with  yours truly already here in 2016 —-

If you live in or around metro New Orleans, these characters really need no introduction. But we’ll give them one anyway.

Norman Robinson, after handling White House duties for CBS Nightly News, and after spending 20+ years in the anchor chair at WDSU-TV, enjoys cracking the Airlift Productions microphones for VoiceOver jobs for various clients, including Posi-Gen solar.

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L-R. Micheal Ziants, Steve Blaze, Todd Schmidt – recording V-O for “Through the Veil”, March 2016, Airlift Productions NOLA

Heavy Metal fans all across the south have lost their minds to the tender, heartfelt refrains of Lillian Axe since the 1980s, and the band’s founder & leader Steve Blaze was by the Airlift mics to lay down V-O tracks last month for “Through the Veil”, coming soon to a flat screen near you.

Imagine. Steve is now a ghost hunter out along the bayou, cher!

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Deuce McAllister records PSA TV VoiceOvers with Airlift Productions, NOLA

Together with over 70,000 of my closest friends, I’ve stood (like a scene out of ‘Gladiator’) in our Superdome and chanted this guy’s name, as he pounded yet another one over the goal line.

The New Orleans Saints’ all-time leading ground-gainer/rusher, with over 6,000 yards and 55 Touchdowns to his credit – “The Deuce”, Deuce McAllister dropped by just last week to ‘drop the mic’ for the Mississippi State Dept of Protective Services.

We laid-down tracks for a PSA campaign slated for air all across the state to raise awareness to the plight of abused and exploited kids.

Let me tell you, Fox-8/WVUE-TV down on Jefferson Davis Parkway here in NOLA is awfully lucky to have this dude in its employ.

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Fox-8’s Lee Zurik, along with videographer Paul Atkinson, recording “Glory Days” VoiceOvers at Airlift Productions NOLA

Lee Zurik not only anchors the nightly newscasts – he makes news! Lee’s mantle above the fireplace isn’t big enough to handle all the awards – the Peabody, National Edward R. Murrows,  the Dupont Silver Batons… as his investigative reports shake up New Orleans almost nightly!

What many do NOT know about Lee, though, is that he was pulling guard for Peyton Manning down at Newman here in NOLA, as he and Peyton were high school teammates back in the day. Really.

We got together in February to make waves for a program called “Glory Days”, along with video dude Paul Atkinson.

And I haven’t even added my contributions – from radio imaging for Mike Church to TV VoiceOvers and radio spots for the local N’awlins market and beyond.

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An Airlift Productions’ VO session in progress, with Steve Blaze at the hot mic

I guess what I find most exciting about 2016 so far is the VARIETY of work: TV promotional V-O for a solar company,  public service announcements to raise awareness for exploited kids, high school football retrospectives … even ghost hunting on the bayou!

And the year is yet young.

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discovery_channel_logo“Micheal Ziants and Airlift Productions offer an excellent and affordable option for VoiceOver & Recording.”– Michael Morris, Head of Post-Production, Discovery Studios, Hollywood, California

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To Communicate is the Beginning of Understanding. Airlift Productions Communicates.

Panda Bears, Sex & VoiceOvers, Oh my!

panda-sitting-on-woodNever let it be said that the recording arts & sciences, nor life in NOLA, are ever boring.

Ever.

So, I get this email from Jamie last week about help with a voice-over audition for a cartoon about animals and sex.

Well, now that I have your attention.

It’s adult. It’s an un-named project. And it’s damned fun. And funny!

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Jamie Neumann records VoiceOver cartoon tracks at Airlift Productions

Jamie Neumann‘s skill set is just off the charts. She brings an enthusiasm, acting chops and range to the microphone that simply mystify and amaze.

New Orleans will miss her across most of the spring and summer because she’s off to NYC to work with David Simon’s crew on the new HBO show “The Deuce”, all about the porn industry’s early days in Times Square.

Oh boy.

Jamie will work alongside James Franco and Maggie Gyllenhaal as the hooker who falls for her john.  (sigh) Yes, a love story. 🙂

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Jamie Neumann playing panda patty-cake at the Airlift Productions mics, Easter weekend 2016

In the meantime, she’s slumming with yours truly, Airlift Mike, around the Airlift Studio microphones, trolling for work – as a panda-on-the-make!

Give a listen to a panda bear named Heather, detailing her… well, ah, experience.

A-hem! Like I said. Never boring.

It may only be early Spring, but the Heat’s ON at Airlift Productions!

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Charlyne Fabi“Micheal is an amazing talent. We were faced with several issues on a recent project and he was incredibly proactive in finding the perfect solution. He worked tirelessly and at lightning speed to create music that not only made our client happy but also garnered industry recognition.” ~ Charlyne Fabi, Creative Director, Right Hat LLC, Chicago, Illinois

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Oil Prices Tumble, But Airlift Productions Gets “Industrious” Anyway

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Airlift Mike On-Camera for Tim Weston, TLW Productions & Seacor Marine Worldwide

The field of VoiceOver is more than ‘hoo haa’ & ‘boom shaka laka’! While commercial voice work is positioned to cajole, pitch and sell, the industrial read has to be, well… industrious.

Industrial narration is a different bird. And here in Louisiana, Sportsman’s Paradise, it would seem that bird is becoming somewhat of an endangered species.

Through over thirty years of VoiceOver (as well as on-camera work) here in NOLA, Airlift Productions and I have helped steer many a company – both large and small – through some pretty tricky waters.

We’ve narrated and produced audio for Shell Oil, Bollinger Shipyards, Edison Chouest Offshore, Amoco Oil, and Seacor Marine Worldwide Interests, among others.

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Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

But America’s current oil situation, and its subsequent nationwide drop in oil prices, while causing glee for giddy drivers has been cause for major concern – as well as job losses – for countless thousands here in the Bayou State.

Count yours truly in that number.

While Louisiana continues to reel from yet another oil bust, the trickle-down effect is reverberating across the state. And as the oil money dries up, so does the Industrial Narration Voice Over work.

Get a feel for the impact of oil – to Louisiana and America – with this one video which I narrated post-Katrina for the Port Fourchon (pronounced FOO-shon) Commission, along with stunning aerial photography from Andreas Frentzos & Tim Weston at TLW Productions here in NOLA —

Port Fourchon, Louisiana’s southernmost port, and “the nerve center of oil and gas drilling and production in the Gulf of Mexico!”

The VoiceOver read for industrial concerns strips away all the cajoling, pitching and selling. It remains sober, confident and in-control, as it crosses all the Ts and dots all the Is with letter-perfect diction and tone.

On top of that, with much of this type work addressing safety concerns,  it occurs to me that teaching someone how not to DIE while on the job is not only necessary, but rather noble.

TedWilliamsCloseUpWithCardboardSignSo, as we move through the balance of 2016, Airlift Productions and I will tack into the winds of change yet again, adjust our sails/sales, keep a vigilant eye on the oil prices, and keep moving forward.

But should you happen to find me alongside this guy at the interstate overpass … with a black-magic-marker-on-cardboard sign, a PB & J will work, ham ‘n cheese preferred, but remember — ” Airlift Mike will talk – WELL – for food!”

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Airlift Mike on-camera shoot with Tim Weston of TLW Productions - 2004
Airlift Mike on-camera shoot with Tim Weston of TLW Productions – 2004

“We’ve worked with Mike for almost 15-years, both as voiceover and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent, but he has the coolest recording studio in the South.” — Tim Weston, President, TLW Productions, NOLA

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

The Law, Sex & Guitars At Airlift Productions

 

GregDiLeoRecordsAlbumWithAirliftProductionsNewOrleans
TV Ad ScreenShot of Greg DiLeo, New Orleans Legal-Minute Attorney … plying his trade.

If you live in or around metro New Orleans, this dude needs no introduction.  Greg DiLeo is Everywhere! Television, Radio, Internet … even on iPhone apps.

I first met Greg through a mutual acquaintance, the lovely & talented Leslie Hoffman, who informed me that Greg was looking for a studio and a quality engineer to help him record an album.

GregDiLeoRecordsWithMichealZiantsAirliftProductionsNOLA
Greg, shoulder-to-shoulder with Airlift Productions proprietor Micheal Ziants

Enter Airlift Mike.

You see, one thing, among others, that separates me from the ‘1,001+and-counting’ other VoiceOver dudes and dudesses all over the internet is that I operate a real, genuine, bonafide, fully tricked-out recording studio!

And I know how to use it.

If, by chance, you only peruse these blogs for my occasional wit & whimsy and have never taken a peek at my room, my totally awesome more-than-a-man cave, it looks like this —-

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Airlift PROductions Recording Studio, New Orleans, LA, USA, Earth – 2016

I designed, built and wired this facility, from the ground up.  It’s where the warmth of analogue lives … and the  lightning speed of digital delivers!

But, back to Greg.  And the Law, Sex and Guitars.

As it turns out, this man of the law is extremely gifted and talented, and just loves to write, compose, play, sing and perform with his guitar, among other things.  Throughout our months of recording his album, he brought in 12-strings, harmonica, drum kits, melotron … even a hammered dulcimer!

Together, we recorded everything from introspective, heartfelt ballads to rip-snorting rock ‘n roll.  But my fave just has to be this little ditty he composed about, um… well, his girlfriend’s sex toys.  We affectionately entitled it ‘Toys On the Shelf’, and it goes like this….

~ “Toys on the Shelf”, written & performed by Greg DiLeo, with                                                    Airlift Mike riding shotgun ~

This one’s on the house.  If you want to hear the balance of our collective collaborative efforts, track him down on I-Tunes or CD Baby for the rest.

Yes, Greg DiLeo is more than an attorney.  And yours truly is a lot more than just another VoiceOver dude.

And, in the future, should I catch you smiling – broadly – the next time a Greg DiLeo TV or radio spot airs, or the I-phone app flares …. just you & I will know why.

L-R.TerryMcDermottGregDiLeoMichealZiants.AirliftProductionsNewOrleans
(L-R) Scottish Rocker & NBC’s ‘The Voice’ finalist Terry McDermott, Attorney Greg DiLeo, Airlift resident rascal Micheal Ziants during a session

Airlift PROductions ~ Audio Alchemy from New Orleans since 1984

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GregDiLeoRecordsAtAirliftProductionsNOLA“Micheal Ziants was a pleasure to work with, and he took my creative process and turned it into something I am proud to have on iTunes for sale.  I intended to come in to the studio and to take days for a final product, but Mike was like a second musical force in the room, moving the process along until we had a finished product I was happy with and proud to play.

And he always brought out the most beautiful sounds out of my instruments.  I have a home studio with ProTools and all the bells and whistles added on, and I can’t get the warmth and presence that he pulls out of my recordings.  Kudos to Airlift.” — GREG DiLEO

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