Everything Old is NEW Again at Airlift Productions

Airlift Productions’ Micheal Ziants putting in another day at the office.

Gee, it’s Thanksgiving week in New Orleans, we’re not even really into the Christmas season yet, and I’ve already got one of my fave holiday stories.

The Airlift Productions studios‘ bat phone rings Tuesday morning, and who’s on the other end but my old friend and client Sue Bonano of Sue’s Jewelry here just outside NOLA on fashionable, swanky Old Metairie Road.

You see, kind of like Dorothy in “The Wizard of Oz”, who once said that if she ever went looking for happiness again she’d never look further than her own backyard, some of voice work’s & radio’s most rewarding gems can be found not on national TV or radio… but right down the street.

suesjewelrysignagefrontstoreAt any rate, Sue says to me, “Mike, do you remember that radio campaign we ran back in the ’90s? Those ‘Because…’ spots?”

I knew immediately what she was talking about: a pair of sixty second ads I’d put together for her in a year that was, well, twenty-one years ago!

As I pulled them out of the Airlift Archive, still safe & sound – on those little DATs (digital audio tapes) – I’ve got to admit, they still sounded pretty effective.

I mean, to be clear here, no one actually talks like this, and I’m obviously putting on a show, playing on emotions and heart strings like a Hallmark Channel special meets Harlequin romance novel.

** Diamonds for Christmas ~ at Sue’s, with Airlift Mike **

Effusive. Intensely dramatic. Even melodramatic. And, along with the DeBeers diamond music swelling underneath and all around, they make quite the poetic & compelling case for ‘Diamonds for Christmas”.

And the only thing I had to edit-out was the line saying, “No payments until February 1996” which, of course, would never work.

** Engagement Rings ~ at Sue’s, with Airlift Mike ***

suesjewelrywebsitelogoSo, I input them to the computer, created the mp3 files, and just like that, these ear-gasmic creations from November 1995 are now airing through the holi-daze  all over NOLA at an Entercom radio station near you. 

For yet another generation of lovers here in 2016.

As everything OLD becomes NEW again.


Outside the Airlift Productions Studios at night

“Well, Mike, you’ve done it again! Thank you for producing another rock and sock-em voiceover demo that I can be proud of!! Your professionalism and expertise is greatly appreciated and highly respected. I highly recommend Mike of Airlift Productions to anyone in the industry for great quality production work. He is your man!” ~ Karlin T. O’Neill, VoiceOver Artist




Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

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