Just like a good gumbo, a memorable radio jingle has to have the just-right ingredients to make it POP! Talented musicians + a catchy tune + the magic of a kids’ chorus = a Jingle that tingles! (too much?)
Well, Frere Jean’s got it Goin’ On!
One week ago today the Airlift Productions Studios were hummin’ and buzzin’ as, together, we cooked-up one serious gumbo.
Jake Landry & Paul Piazza, front men for the notorious (and wickedly talented) Right Lane Bandits showed-up to lay-down guitars, tambourines. harmonica, and vocals as Ingredient #1.
*** First things first ~ Landry guitars + Piazza’s Harp – Wow! ***
Enter Madisyn, Dayton & Daylan –
Frere Jean’s owners’ grandchildren – to punch-up the message with exuberant shouts & fun giggles – Ingredient #2.
Last, but certainly not least, add the voice of co-owner and namesake front-man for the organization – Brother John Rodrigue – tagging the whole effort with his “Yep! ‘Dat’s ‘da One!” at the tail – Ingredient #3.
*** Frere Jean Full Sing :15 Jingle recorded @ Airlift Productions ***
Mix well, add Cajun seasoning to taste… and you’ve got one fun, catchy, memorable jingle! Think “the Von Trapp Family meets Rockin Dopsie”.
Oh, OK, I guess I left out one ingredient. And that would be some nondescript announcer dude doing all the stuff that would be impossible to do in a jingle – descriptive info and a definitive call to action … Airlift Mike closes the sale.
** Airlift’s Micheal Ziants delivers the Jingle ‘donut’ pitch **
A good jingle has to capture the essence of a company, what they’re really all about. And with a product name like “Frere Jean”, we had to emphasize Cajun-French heritage along with the qualities of Family & Brotherhood!
How’d we do?
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“I have been recording at Airlift Productions since 2010, and I completed my album in 2012. Micheal Ziants was a pleasure to work with, and he took my creative process and turned it into something I am proud to have on iTunes for sale. Mike was like a second musical force in the room, moving the process along until we had a finished product I was happy with and proud to play. And he always brought the most beautiful sounds out of my instruments. I have a home studio with ProTools and all the bells and whistles added on, but I can’t get the warmth and presence that he pulls out of my recordings. Kudos to Airlift.”
~ GREG DILEO, New Orleans’ “Legal-Minute” Attorney by day, Big Easy Troubadour & Recording Artist by night
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