Tag Archives: Jingle sessions

Airlift Productions Spices-Up N’awlins Airwaves

Just like a good gumbo, a memorable radio jingle has to have the just-right ingredients to make it POP! Talented musicians + a catchy tune + the magic of a kids’ chorus = a Jingle that tingles!  (too much?)

Frere Jean Salt-Free Cajun Seasonings, available all throughout southeast Louisiana, and on line, visited Airlift Productions NOLA to make their products "Sing"!
Frere Jean Salt-Free Cajun Seasonings, available all throughout southeast Louisiana, and on line, visited Airlift Productions NOLA to make their products “Sing”!

Well, Frere Jean’s got it Goin’ On!

One week ago today the Airlift Productions Studios were hummin’ and buzzin’ as, together, we cooked-up one serious gumbo.

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Jake Landry & Paul Piazza – of Right Lane Bandits – Record Jingles At Airlift Productions NOLA, Sept. 2015

Jake Landry & Paul Piazza, front men for the notorious (and wickedly talented) Right Lane Bandits showed-up to lay-down guitars, tambourines. harmonica, and vocals as Ingredient #1.

 

*** First things first ~ Landry guitars + Piazza’s Harp – Wow! ***

Frere Jean's Kids' Chorus ~ Madisyn, Dayton & Daylan Having a Ball at Airlift Productions NOLA
Frere Jean’s Kids’ Chorus ~ Madisyn, Dayton & Daylan Having a Ball at Airlift Productions NOLA

Enter Madisyn, Dayton & Daylan –

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Brother John Rodrigue Laying-down “Yep! ‘Dat’s ‘da One!”

Frere Jean’s owners’ grandchildren  – to punch-up the message with exuberant shouts & fun giggles – Ingredient #2.

Last, but certainly not least, add the voice of co-owner and namesake front-man for the organization – Brother John Rodrigue – tagging the whole effort with his “Yep! ‘Dat’s ‘da One!” at the tail – Ingredient #3.

*** Frere Jean Full Sing :15 Jingle recorded @ Airlift Productions ***

Mix well, add Cajun seasoning to taste… and you’ve got one fun, catchy, memorable jingle! Think “the Von Trapp Family meets Rockin Dopsie”.

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Broadcast Veteran – and Actor – Micheal Ziants, plying his trade at the Airlift Studios

Oh, OK, I guess I left out one ingredient. And that would be some nondescript announcer dude doing all the stuff that would be impossible to do in a jingle – descriptive info and a definitive call to action … Airlift Mike closes the sale.

** Airlift’s Micheal Ziants delivers the Jingle ‘donut’ pitch **

A good jingle has to capture the essence of a company, what they’re really all about. And with a product name like “Frere Jean”, we had to emphasize Cajun-French heritage along with the qualities of Family & Brotherhood!

How’d we do?

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(L-R) NBC’s “The Voice” Finalist Terry McDermott, Greg DiLeo, Micheal Ziants at Airlift Productions NOLA

“I have been recording at Airlift Productions since 2010, and I completed my album in 2012.  Micheal Ziants was a pleasure to work with, and he took my creative process and turned it into something I am proud to have on iTunes for sale.  Mike was like a second musical force in the room, moving the process along until we had a finished product I was happy with and proud to play. And he always brought  the most beautiful sounds out of my instruments.  I have a home studio with ProTools and all the bells and whistles added on, but I can’t get the warmth and presence that he pulls out of my recordings.  Kudos to Airlift.”

~ GREG DILEO, New Orleans’ “Legal-Minute” Attorney by day, Big Easy Troubadour & Recording Artist by night  

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