New Orleans VoiceOvers, The Radio Days/Daze

What Do You Do When You’re #@&% Tired Of Being Fired?!?

September 10, 2023 Micheal Leave a comment

MichealZiantsAKA-MikeMcCannQ-93Article-1984 — 1984 Times-Picayune Sunday article about that new Mike McCann dude at Q-93

When clients first visit my Airlift Productions Studios here in New Orleans one of their first questions is regarding my motivation for building such an awesome recording space & studio complex in the first place.

My response? “Well, quite frankly, I have an entrepreneurial drive that was born and forged in the fires of unemployment!”

Really.

Q-93 Memo to Staff & Times-Picayune article about Mike McCann's exit — Q-93 Memo to Staff & Times-Picayune article about Mike McCann’s exit

I just grew tired and weary of the corporate radio mentality that treated warm, talented and caring humans – with families to look after – as simple commodities!

While much of America today it seems is constantly being outsourced, marginalized, downsized and capsized, even back in the ’80s, I wanted to forge, hand-craft, and create my own future.

Enter the Airlift dream.

AirliftProductionsRecordingStudioNewOrleans2014PromoPic — Airlift Productions Recording Studio, New Orleans Master Control on Pomona

Pause to consider, I would never have been at Q-93 Radio (WQUE-FM) in 1983 had WIFI-FM in Philadelphia not terminated my position. A format change to “Rock of the ’80s” – Psychedelic Furs, Oingo-Bongo, Roxy Music, X, Berlin all the time – in early ’83 led to my dismissal.

Imagine taking this excuse to the PA unemployment line bean-counters, “Well, the consultants considered my on-air approach & style too adult sounding and too mature for the new format!” Really.

I would never have been at WIFI in Philadelphia had management not fired the entire air staff at WLAC in Nashville. This legendary 50,000 watt radio station sat on Music Row in Nashville, was owned by Billboard Magazine at the time, and reached Canada and Cuba from the mid-south with it’s remarkable signal.

But it all didn’t matter when Billboard sold the station to new owners – who then changed the format to All-Talk/News and fired/terminated its entire air staff, including yours truly.

MichealZiantsAkaJohnStJohnWLACNashville1980 — Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980

I would never have been on-air at WLAC had the Pulitzer family in St. Louis at 55-KSD not made a similar move. The radio station was sold to new owners who then changed the format to All-Talk/News and fired it’s entire on-air personality music air staff.

Are you beginning to see a pattern here? Enter the Airlift dream.

Note that my exits from WKBO in Harrisburg in 1978 and from WQUE here in New Orleans were indeed at my own hand.

I left Harrisburg on my own terms to pursue my first major market air shift in St. Louis. And I indeed exited Q-93 (as afternoon DJ/Air personality) in 1985 to build my own dream, to fulfill my destiny… to create Airlift Productions.

Airlift Productions was my way of taking all the skills that I’d learned working for “the man” and putting them to work for myself! I simply parlayed the many skills hard-earned and fine-tuned through all those radio years into self-employment as a VoiceOver talent and recording studio owner.

The final chapter? Well, it has yet to be written. As the old advertising adage goes… “watch this space…”

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

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Airlift Mike Onstage with Sid Noel at NOLA’s Orpheum Theater, Halloween 2019

“Dr. Ziants:

My dear colleague, it was a true delight to visit and work with you in your digital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute.” — Momus

** A tested-by-time Testimonial from Dr. Morgus (aka – Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.

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mystical micheal musings, Reflections

The Immortal Wayne Dyer & His Airlift Legacy

July 14, 2023 Micheal Leave a comment

True, but hard to believe, this summer marks eight years (8-29-2015) since Dr. Wayne Dyer drew his last breath and proceeded to drop his body an ocean away in Hawaii.

I first met Wayne through a series of audio cassettes I’d ordered from Nightingale-Conant in Chicago. The series was called “The Awakened Life”. The year was 1987. And my life was never the same.

Wayne introduced me to eastern, metaphysical, transcendent thought, he opened my eyes – and spirit – as he challenged me to take chances with my life that I would have never dared in the past. I learned to jump off cliffs … and build wings on the way down.

Emerson & Thoreau came alive for me, sacred scripture never rang so true, mystical sages of history spoke clearly in my ears, as night-after-night I listened to Wayne unraveling and demystifying thought concepts that for so long were so foreign to me.

That’s all changed. Thanks, Wayne.

Through what is now decades of his lectures, writings & teachings, he introduced me to Alan Watts, Deepak Chopra, Ram Dass, Carl Jung, and many others. Together, we’ve traveled the shores of Galilee with Jesus of Nazareth, meditated under the bodhi tree with the Buddha, and ridden camel-back with Muhammad across the sands of Mecca.

WayneDyerAutographToMichealZiants — My autographed copy of Wayne’s “The Secrets To Manifesting Your Destiny” program

We first met personally in March of 1997 at a Life Expo here in New Orleans. I confessed to him that he had very directly inspired me to ‘roll the dice’ and move my Airlift Productions business from my closet to a bonafide store-front with shingle out front on Iberville Street back in ’89.

He laughed and would take no credit whatsoever, saying that he never wanted to be anyone’s ‘guru’. Further joking that if he ever took credit for anyone’s success that he’d also have to share the blame for their failures! 🙂

It was roughly a year later, while I was leading a production team working for a NYC-based ad agency recording radio commercials in Toronto, Canada that we met again.

This time the visit was much more personal.

Through our days-long, sleep-deprived job in Toronto, I had quoted Wayne’s most incredible body of work extensively to the team I’d traveled with to Canada. At the end of the convention, we then rushed off to the airport to catch our flight back to New Orleans.

Dog-tired, with my head down, waiting for our plane, a pair of sandaled feet walked past my field of vision. I looked up – and it was Wayne Dyer!

Together with his assistant Maya, he was en route from addressing a seminar in Amsterdam, headed back to his family in south Florida. As I shook my head in surprise and astonishment, he joked, “Well, Micheal, it would seem that you manifested ME!”

We proceeded to talk and laugh together for a half-hour!

And we talked about EVERYTHING: Life, loves, disappointments, divorce, enlightenment, authorship, radio, recording, music, the Book of Tao, the Gita, days of future passed … he even was very complimentary about my voice. Wow.

Then, called to our respective planes, we parted. I will always treasure this remarkable day, and my not-so-coincidental conversation and time spent with this most remarkable spirit.

Dr. Dyer, quite frankly, I am at a loss for words to describe the impact you’ve made on my life. And, through my life and my Airlift Productions – and the lessons you’ve taught me – the impact I have then made on countless hundreds of other lives.

It has been said that when the student is ready, the teacher will appear. From the bottom of my heart and the height of my spirit, brother Wayne, thanks for appearing in my life… and sharing your candle with me.

Airlift Productions ~ Audio Alchemy from NOLA since 1984 (with a special assist-on-the-play from Dr. Wayne Dyer)

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(L-R) Don Banks , Dawn Vachon, Bo “Boots” Walker, Airlift Mike on a lunch break in NOLA, pre-Covid-19, no “social distancing”

“The Airlift Productions Studio itself is a mirror of Micheal; warm and inviting. I immediately feel at home when I’m there…never rushed, always cordial (great coffee) and I feel like MY project is the most important thing on his mind…total focus. It’s rare to find this kind of personal service. I never have any doubt that whatever I’m working on at Airlift will come out sounding great…always! If you want professional results; use a professional…Micheal Ziants at Airlift Productions IS that professional.” — BO WALKER, Former Production Director at New Orleans’ iHeart Media Stations (and in 2023, a Utah-based recovering radio rebel.)

Airlift Industrial & Documentary Work, Airlift Music Sessions, New Orleans VoiceOvers

New Orleans TV News Drops Anchor(s) at Airlift Productions

June 19, 2023 Micheal Leave a comment

L-R.MichealZiantsNormanRobinsonHeathAllenRichLenzWDSU-AirliftProductionsNOLA — (L-R) Airlift’s Micheal Ziants, Norman Robinson, Heath Allen, Rich Lenz at the WDSU-TV Studios for the CMN Telethon

Norman Robinson. Lee Zurik. Camille Whitworth. Rich Lenz. Heath Allen. Rachel Wulff.

Round up the usual suspects.

I have – to record various voice-over projects here in New Orleans at Airlift Productions.

I first met and recorded Norman Robinson in 1991. He was fresh back in NOLA from the White House CBS-TV Network news beat, and was the newly-ordained anchor man at our WDSU.

Little did we then realize, or even think about future days, but the fact is, 32 years later, we’re still at it!

NormanRobinsonRecordsVoiceOverAirliftProductionsNOLA — Anchor man NORMAN ROBINSON brushing-up his VoiceOver skills at Airlift Productions NOLA

Our most recent project? Recording and compiling every electronic message for every streetcar and bus – even the ferries – in the city of New Orleans.

“Senior citizens ride the bus for only 40 cents”… “Please look around you for any personal items you may have left behind before exiting the vehicle. Next stop, Canal Street.”

NORTA – the New Orleans Regional Transit Authority – tagged Norman and me to record well over 1,500 wav files for use in their system citywide.

** Norman narrates NORTA’s ‘Go Mobile’ App Tutorial **

L-R.HeathAllen, TheresaAnderssonMichealZiantsRichLenzAirliftProductionsNOLA — L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

Rich Lenz now calls Tulsa, OK & OETA home, a gone pecan from NOLA for well over ten years now (gee, Thanks, Katrina), but he served for 16 years as sports director/anchor at WDSU.

Richie and I’ve recorded countless tunes together, including epic anthems to herald the Children’s Miracle Network Telethon fund-raising year-after-year to benefit and support our Children’s Hospital’s life saving efforts for our kids.

** the 1st, of many, Telethon Tunes for Children’s Hospital **

Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

After meeting former WWL/WDSU anchor gal Rachel Wulff around the aisles of our local Lowe’s Home Improvement store, I helped Rachel improve her post-anchor life and UP her game by producing a VoiceOver demo for her.

Very nice.

** Rachel’s VO Demo, with her daughter’s cutesy intro **

Fox-8/WVUE’s solid anchor dude – and award-winning investigative reporter – Lee Zurik and I work together on projects for video ace Paul Atkinson.

LeeZurikRecordsVoiceOverAirliftProductionsNOLA — Airlift Mike, Lee Zurik, Paul Atkinson – “Glory Days” sessions

The latest project? VoiceOver for “Glory Days”, an homage to the passions and victories of Newman High School’s football program.

As it turns out, Lee was on the same team at Newman with a local boy-made-good you may have heard of – the NFL’s Peyton Manning.

** Lee Zurik narrates “Glory Days” with Airlift Mike **

Man, that must’ve been some wild locker room, huh?

**L-R. Micheal Ziants, Heath Allen, Rich Lenz, Brian Landry, making music at Airlift Productions NOLA**

The Airlift Productions studio doors are always open to Heath Allen . A veteran reporter for decades at WDSU. Heath carved-out his reputation in the early days all over Baton Rouge TV, and is today enjoying a well-deserved retirement on the north shore with his Janet.

His compassionate, and knowledgeable in-the-field reporting was always incisive and spot-on. And he picks quite a guitar, at that. The magic Heath brought to our Children’s Hospital Telethon tunes is the stuff of legend.

2023 continues to see local NOLA news veteran Camille Whitworth drop by from time to time for various VO commercial and industrial projects.

CamilleWhitworthRecordsVoiceOverAirliftProductionsNOLA — Camille Whitworth sets the VO mood at Airlift Productions NOLA

Camille dedicated years to the anchor chair at WDSU, and today fills her days public speaking, doing on-camera work for our East Jefferson Hospital, and recording various VoiceOver projects for clients in and around NOLA.

Dependable, personable, and experienced, Camille is always fun to have around the Airlift Studios.

Truth is, there is simply no reason or need for news anchors to walk away from their skills & finely-honed talents when they walk away from the nightly news anchor desk.

Norman, Rich, Heath, Rachel, Lee & Camille are all exceptionally fine and experienced talents with, as the expression goes, ‘ a lot of good miles left on their tires’.

It has also been said, and rightly so, that journalism, as well as the nightly news, is ‘History – the first draft’.

I am so gratified – and humbled – that these remarkable ladies and gentlemen have all chosen to work with me and Airlift Productions to write new chapters.

And, as Paul Harvey used to intone, tell ‘the rest of the story’.

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JamesCarvilleRecordsAtAirliftProductionsNOLA — Airlift Productions Proprietor Micheal Ziants shoulder-to-shoulder with JAMES CARVILLE at the Airlift Studios

“I’ve been in studios from the Bayou to the Beltway and I can say after recording my last two audio books with Mike that there is no better place than Airlift Productions. The quality of the production, the studio, and frankly the comfort make it the only place I want to record now or in the future”— JAMES CARVILLE, Political commentator, Tulane professor & Campaign Strategist behind the most dramatic political victories of our generation

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Airlift Productions – where the warmth of analogue lives. And the lightning speed of digital delivers.

mystical micheal musings, Reflections

Memorial Day Musings on Strength & Honor

May 19, 2023 Micheal Leave a comment

What began just after the Civil War as a day of remembrance for our country’s war dead sure has morphed and changed since the time of Lincoln.

Today, Memorial Day seems forever tied to backyard barbecues, swimming pools, and appliance sales. Yes, appliance sales. Ironically, here in metro New Orleans, at stores on Veterans Memorial Boulevard.

Yes, the last Monday of every May has now become the unofficial start to America’s summer. As the true meaning becomes lost along with the ashes of yesterday’s cookout.

What needs to be remembered – and indeed commemorated on this day – is the Strength & Honor that drove America’s war dead down the path to becoming America’s war dead.

Thumbing through the pages of history it becomes very apparent. People come and go. Causes come and go. What is perceived as Right & Wrong comes and goes.

Strength & Honor are universal constants that do not.

Memorial Day has its roots in the late 1860s, shortly after the death of President Abraham Lincoln.

But ya know, when Abe was a little boy, you or I could have gone down to the French Market here in New Orleans… and purchased Shaquille O’Neal!

And, no, not to play on our basketball team.

What is Right and what is Wrong, indeed all man’s laws are founded and based on man’s myopia, his nearsightedness… on the ever-shifting sands of human perspective.

Universal Law, some would call Divine Law, works from another level altogether. And this is the level where Strength & Honor LIVE!

Strength & Honor do not recognize skin color, nationality, culture, time or space… or even a uniform.

From ancient Greece through the Roman Empire, from Britain’s mastery of the world’s oceans to America (England, Junior) and her not-so-civil war… the dead have piled-up in the countless billions!

Causes, Empires, Cultures, Countries and what is perceived as Right & Wrong have shifted with the winds of change down through all the centuries.

Strength & Honor have not.

America’s heralded General Patton once remarked that “No bastard ever won a war by dying for his country. He won it by making the other poor bastard die for his country.”

On this Memorial Day weekend 2023 let’s you & I send up a prayer. A prayer to the Father – to what Napoleon Hill termed ‘Infinite Intelligence’ – to remove ‘bastard’, ‘war’, ‘death’ and ‘country’ from this equation.

And let me raise a glass, or possibly a leftover beer from your backyard barbecue, and propose a toast.

A toast – To Strength & Honor!

~ With respect & prayers from the new Jer-USA-lem, New Orleans,

Micheal G. Ziants

Airlift Productions ~ a Catalyst for Positive Change since 1984

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“Mike, thank you for 25 years of successfully teaching Algebra to children of color and students who were living in poverty. They aren’t living in poverty anymore thanks to you and the mathematical skills you gave them. They are doctors, engineers and scientists today.” ~ the late John R. Lee, Founder of the I CAN Learn Mathematics E-Learning System

New Orleans VoiceOvers, VoiceOver Marketing

Airlift Mike & A Planet That Gets Smaller Every Day!

April 6, 2023 Micheal 2 Comments

The WORLD wide web? You betcha’!

As New Orleans readies for yet another Jazz Festival and prepares to welcome visitors from all over the planet, I was reminded of the incredible reach of the internet & the web just this week as Airlift Productions & I received two emails – one from Israel & one from China.

A film-scoring musician checked-in from Israel looking to ‘score’ U.S.-based work, and a pen pal (20th century slang) wrote me from China. I guess you’ve heard of renowned cellist Yo-Yo Ma, well meet my VoiceOver pen pal, formerly of Beijing – Yuyu He (or David) —

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“Yo Mike,

I am not in Beijing anymore, for it’s a very busy city with very high life cost. I am back in my hometown Yueyang, a southern city, it is like Seattle in US, rainy in most time of a year. I need time to fix myself in.

Fortunately, the food is great, girls are hot, cars are less, life is quiet, I start to enjoy my life at my age of 30. As for my voice work, I work harder, making demos, visit clients, though it’s a bit quiet market. USA is definitely my most want-to-go place, in the world, now I have a new destination by Missisipi river. I could see you are proud to be a people of New Orleans, that is great.

All the best

Yuyu (David)”

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Yes indeed, the world of VoiceOver is quite the fraternity. Nice to hear that some things truly are universal – VoiceOver work can be hard … and girls are still hot!

And it certainly is reassuring that given the unrest, strife & turf wars that still exist around much of the planet, that the passion for a craft like VoiceOver and the love of communication can still unite us like a band of brothers.

To Communicate is the Beginning of Understanding.

Airlift Productions Communicates

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MichealZiantsRhiannonBoulgerAirliftProductionsNOLA — Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

New Orleans VoiceOvers, Reflections

MLK Meets JFK Meets Abraham ~ AirLift Style

January 13, 2023 Micheal Leave a comment

Verily, all the highest aspirations of all mankind have always been towards PEACE. And Brotherhood.

And the dream that lay closest to the heart of the Nazarene was the manifestation of the Kingdom of Heaven – not far-off in some dreamy otherworld but right here in the physical plane, in your neighborhood and mine, here on planet Earth.

Abraham knew that. Jack knew that. Martin really knew that.

So, on MLK Day 2023 let’s go there.

My Airlift Productions here in NOLA has always been about more than just ‘selling stuff’ or ‘telling stuff’; my mission, for what is now nearly forty years, is one of serving as a catalyst for positive change.

Henceforth, today’s entry…

As we celebrate and commemorate the life of this visionary peacemaker, and the stock markets, banks & post offices close, I’m flashing back on this MLK Day to a very special ‘homework assignment’ from days gone by.

MichealZiantsKatyTuckerAirliftProductions1992 — Katy & Dad, Iberville Street, NOLA, 1992

My then-ten year old Katy was visiting dad for the Christmas holidays, and after the dinners, movies, and playtime, we went down into the Airlift Studios on Iberville to record.

Imagine, if you can, one of the most powerful speeches ever uttered on these American shores – The Gettysburg Address – dramatically interpreted by a ten year old!

Then, put these words wrapped around the speeches of Martin Luther King, Jr. and John F. Kennedy, and support all this with the inspirational and soaring music of the late, prolific James Horner from the “Glory” motion picture soundtrack.

Oh, my.

** “Is Anyone Home at the Gettysburg Address?” * Airlift, 1992 **

Peace? Brotherhood?

What, to me, is so extremely saddening is that the success of this dream, the manifestation of true PEACE on earth, will never ever (as in ‘not ever’) be settled on a battlefield.

For the answers, as Martin, Jack, and Abraham all knew too well, lie between the left ear and the right ear of the reader of these very words.

And the only true battlefield… is the human heart.

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“For ten years now I have worked with Micheal Ziants and Airlift Productions recording songs for Children’s Hospital & the Children’s Miracle Network. He’s unique and a constant… solid as the rock in rock ‘n roll. Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that. He gets it. Professionally, he’s as good as it gets. Everyone SOUNDS better after a session with Mike. And no matter what the audio project, you FEEL better after a session with Airlift. That’s ‘Z’ truth!” — HEATH ALLEN, Long-time WDSU/NBC New Orleans News Reporter & veteran guitar picker

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

Reflections, The Radio Days/Daze

Have You Heard About the Big One That Got Away?

December 7, 2022 Micheal 2 Comments

{ Editor’s note 12-7-2022: With word this week of the passing of my longtime radio cohort Wakeman “Gator” Linscomb, I’m re-posting this one about our Boston radio escapade. And, come to think of it, let’s make that ‘TWO’ Big Ones that got away. Rest in Power…And Paradise, pal! ~ mgz }

L-R.GatorAndMikeMcCannQ-93in1989AirliftProductionsNOLA — **“Gator” (Wakeman Linscomb) & Airlift Productions Proprietor “Mike McCann”, the Q-93 Wake-Up Krewe, entertaining N’awlins in 1989, and laying-down tracks at Airlift Productions on Iberville**

It happened again last night.

Even though I haven’t worked LIVE on the radio this century, the dreams persist.

I’m on-air in a control room in the 1970s or ’80s, or more to the point, locked-OUT of the control room… records are running out… I can’t find the right commercials… DEAD AIR!

MichealZiantsAkaMikeMcCannWQUE — a full-page ad in Sunday’s Times-Picayune promoting WQUE’s Mike McCann

Town-to-town, packing, unpacking…. making new friends, saying goodbye to old friends… up & down the radio dial… AM, FM… ego trips, bad trips… but through it all —-

Radio was without question the most fun I ever had with my clothes on!

And the people and towns it brought into my life informed my life – and changed it. { Cue the flashback harp music glissando …}

It was 1989, and after many years freelancing, I was ‘seduced back to the dark side of the force’… and re-entered radio for a brief while here in New Orleans at WQUE-FM/Q-93 as one half of a morning team, partnered with this character called ‘the Gator’.

While we only lasted a short while as a team on-air, there was magic! At least enough to catch the interest of an agent. An agent who then parlayed our airchecks into a LIVE On-Air three-day audition at Boston’s top-rated WZOU over Christmas of 1989!

L-R.MikeMcCannSinbadGatorOnAirAtQ-93RadioFall1989AirliftProductionsNOLA — (L-R) Micheal Ziants (Mike McCann), Comedian/Actor Sinbad, Gator on-air at Q-93 New Orleans in the Fall of 1989

Steve Rivers, program director at the time, flew the Gator and me into Boston, put us up at the Boston Harbor Hotel (pretty swanky) and we actually woke up the city of Boston, Mass for three mornings that winter!

I’m at a loss for words to explain how vibrantly thrilling and exciting this whole process was. Working LIVE on-air, walking a tightrope without a net ( no ‘take two’ as is done in a recording studio ), in a strange town … and all in the days before the internet & the world wide web … you know, when radio was really radio! Wow!

Listen to just some of the madness, excitement and fun of this on-air audition at this monster of a radio station here —

**** Gator & McCann On-Air @ WZOU-Boston 12-14-89 ***

The absolutely precious WZOU “Zoo-Cat” logo – complete with headphones – as it appeared on bumper stickers & T-Shirts in 1989

Now, to ‘cut to the chase’, we were not hired at WZOU. After all was said and done – and believe me, much was said and done – management decided that our act would not fit-in in Boston … and we flew back to New Orleans without a contract.

Funny the way life works. When I think how differently my life would have turned out had we gotten this job it makes my head spin. Me, a Yankee again? No Airlift Productions? Erase my over thirty years of contributions to New Orleans media & history? I think not.

But was it ever fun! And still makes for quite the story over beers with the guys, or when we sit around comparing battle scars in the radio wars … or, like the fishermen here in Sportsman’s Paradise – talking about the big one … that got away.

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Nathan J. Robinson, while recording at Airlift Productions, October 2019

“Mike is a master of his craft, a true audio artisan. The long days I spent recording my audio book with him were a joy. First and foremost, he is a meticulous professional who wants to make sure that the production achieves the best possible quality. Because of his extensive background as a voice actor, he can coach you in exactly how to make something sound serious, credible, and powerful.

And because he built the whole studio himself, he knows how to get the most out of his equipment and produce exceptional recordings. But more than that, Mike is not just a skilled producer. He’s a great guy, with a tranquil life philosophy that will put you at ease and make you feel comfortable enough to give your best effort. He knows how to make you feel good, from the mood lighting to his calming presence in your headphones. He’s funny, too, and has lots of great stories from his long career in radio.

I truly had a blast working with Mike and will write another book just to do a new audio book with him.” — NATHAN J. ROBINSON, Editor in chief of Current Affairs magazine and author of Why You Should Be A Socialist.

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Audio Book Recording & Production

“Back In The Game”, Congressman Steve Scalise & Me

November 10, 2022 Micheal Leave a comment

AirliftProductionsSteveScaliseMichealZiantsOctober2018 — Congressman Steve Scalise records “Back In The Game” with Airlift Mike, October 2018 at Airlift Productions NOLA

I first met Congressman Steve Scalise Monday morning, October 8th, 2018 at the Airlift Productions Studios.

Hired by the Hachette AudioBook Group, based in Paris & NYC, my job was simple.

Or was it?

I would host the congressman, along with his body guards the Capitol Police, here at Airlift through the month to record and capture his personal memoir reading of “Back In The Game” for worldwide distribution.

The AudioBook recording process, even to the pro, can prove a daunting task. To a newbie, like Steve, it can prove most intimidating.

Even though as Majority Whip the congressman could and would speak on the floor of the United States House with conviction, confidence & fervor – THIS was something else altogether.

Alone. Isolated. Pensive. Painful. Hopeful.

While reflecting on a life-changing event. And one that damn near took his life.

** Steve Scalise Excerpt from “Back In The Game”, courtesy Hachette AudioBook Group **

AirliftProductionsRecordsBackInTheGame-Oct-2018 — **Airlift Productions** records “Back In The Game” AudioBook, October 2018

“Back In The Game” details the congressional baseball practice shooting in June 2017 – what could have been the biggest political assassination in U.S. History – and the remarkable efforts of the police, first-responders, doctors, and surgeons who saved Steve’s life.

Not exactly light reading.

It was harrowingly frightening, desperately challenging… and ultimately inspirational and hopeful.

Through our three weeks of recording, I hosted and made all the Capitol Police comfortable, engineered the sessions, operated the phone-patch with our director in New York, delivered the wav files via FTP to the final producer – and bonded with the congressman.

SteveScaliseAirliftProductionsNOLA — **Steve Scalise at the “hot mic”, October 2018, Airlift Productions NOLA**

Steve and I recorded for hours (over two dozen), had lunches together, shared anecdotes from our respective life-walks, laughed long and hard, and talked of God, politics, and country.

Incredibly, to this audio engineer, two of our recording sessions followed lunches he had just come from with U.S. Secretary of Education Betsy DeVos, and another with our U.S. Secretary of Agriculture (and former two-term Georgia Governor) Sonny Perdue!

Ya know, not exactly my lunchtime cohorts down at the Subway.

Although after this rather unique month, I can now look upon this affable, personable & warmly sincere congressman as more than an acquaintance.

So, Steve, if you just so happen to be reading this – you’ve got more than just a constituent on Pomona… you’ve got a friend.

And howzabout a rematch on that ping-pong game?

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MichealZiantsSteveScaliseAirliftProductionsNOLA-Oct2018 — Steve Scalise & Airlift Mike during a break from “Back In The Game”, Airlift Productions NOLA, October 2018

“Mike, I can’t thank you enough for the great job you did coaching me through the audio recording of my new book, “Back in the Game!” Since this was the first book I’ve ever written (and recorded), it was all new territory for me. You made the entire process go very smoothly, and I am incredibly happy with the final product.

I appreciate all you did to bring this book to life. You know you are really good when both James Carville and I are in complete agreement that you are great to work with!!” — CONGRESSMAN STEVE SCALISE

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Airlift Productions ~ Telling America’s Greatest Stories from New Orleans … since 1984

Audio Book Recording & Production, New Orleans VoiceOvers, VoiceOver Marketing

Voiceover Marketing 101.1: An S.O.S. On S.E.O… What?!?

October 12, 2022 Micheal Leave a comment

Boy, just when you thought you had all the answers … they changed all the questions!

Watching classic ‘Mad Men’ episodes the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.

We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.

Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to have :30 spots sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.

Today in 2022 even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!

‘Permission marketing’ in the 21st century ‘allows’ the buyer into YOUR world when he is ready to buy. It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.

So, telling your compelling story online, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers while online has indeed become the 21st century marketing challenge.

And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.

The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered.

SteveBlazeAndMichealZiantsRecordVoiceOversAtAirliftProductionsNewOrleans — An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.

From local New Orleans television personalities to New York AudioBook producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics (astonishingly, in sync with Congressman Steve Scalise’s opinion) to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their own words!

From VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again. From the last century to this one.

So go ahead, tap the 21st-century-brakes for just a second, hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonials page here – when YOU are ready, 24-7-365 – and we’ll be there for you!

AirliftProductionsTestimonials — Airlift PROductions & Micheal Ziants Website Testimonials Page

And trust me, Mad Men’s Don Draper wouldn’t have had a clue!

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Airlift Productions ~ Delivering the Goods from NOLA since 1984!

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

mystical micheal musings, Reflections

SuperMoon 2022 Musings On “The HereAfter”

August 15, 2022 Micheal Leave a comment

Go ahead and get caught up in the game all you want, but when you get right down to it, all Life as we know it here on the 3rd rock from the sun is nothing more than an elaborate, wildly choreographed, sexually transmitted disease!

And this just in, the Leading cause of Death … is Birth. Just ask Olivia Newton John, Tony Dow, or Anne Heche. Or, for that matter, the dozens of SIDS victims this week alone who never even got their chance.

As you look back upon the Super Moon, the Sturgeon Moon, hanging low in the summer sky the other night, pause to consider – not a one of us is sure exactly HOW we got here, WHY we are here, or WHEN we go home.

But of one thing we are all certain.

You and I both have, like the milk jugs on the refrigerator door, an expiration date stamped on our forehead that we just can’t quite read. And we all hang by a slim thread from the tree of this life never knowing the day or the hour.

We all come IN with nothing and EXIT with nothing (I’ve never seen a hearse with a luggage rack), and one hundred years from today, in 2122, every human on the planet today (now nearly 8-Billion) will be gone!

OK, so do we meditate on this eternally universal truth to depress us … or to liberate and motivate us? The answer is quite obvious.

We cannot ever change the cards we’ve been dealt. Our only choice in the matter is how we play the hand!

Life is not, as the saying goes, ‘a bitch, and then you die’, it’s more like: Life is this grand and glorious, most bodacious Amusement Park that mom & dad bought and paid our ticket for when they did the horizontal hokey pokey, the mattress mambo.

To continue the metaphor, we only get so many rides around that sun. And, just like the carousel merry-go-round ride, our lives goes Up & Down, and round ‘n round … and eventually come to an end!

Oh, and you must be this spiritually tall to continue riding the ride. 🙂

So as you reflect back on that big, fat Super Moon, just a couple thoughts to ponder:

‘That which was never born … can never die’.

The biggest part of ANY of us will never be reflected in a mirror, doesn’t show up on a scale, and will never be found in an autopsy.

And my favorite Zen Koan (riddle), ‘Who were you … before your mother & father met?’

I’ll wait.

~ Respectfully,

Micheal Z down in dixie at N’awlins’ airliftproductions.com

p.s. And should you get a chance, increasethepeace ….mgz

SuperMoonBroadwayAirliftProductions — Super Moon hanging low over Broadway, New York City

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SuperMoon 2022 Musings On “The HereAfter”

VoiceOver Recording & Production … with a New Orleans twist