When clients first visit my Airlift Productions Studios here in New Orleans one of their first questions is regarding my motivation for building such an awesome recording space & studio complex in the first place.
My response? “Well, quite frankly, I have an entrepreneurial drive that was born and forged in the fires of unemployment!”
Really.
I just grew tired and weary of the corporate radio mentality that treated warm, talented and caring humans – with families to look after – as simple commodities!
While much of America today it seems is constantly being outsourced, marginalized, downsized and capsized, even back in the ’80s, I wanted to forge, hand-craft, and create my own future.
Enter the Airlift dream.
Pause to consider, I would never have been at Q-93 Radio (WQUE-FM) in 1983 had WIFI-FM in Philadelphia not terminated my position. A format change to “Rock of the ’80s” – Psychedelic Furs, Oingo-Bongo, Roxy Music, X, Berlin all the time – in early ’83 led to my dismissal.
Imagine taking this excuse to the PA unemployment line bean-counters, “Well, the consultants considered my on-air approach & style too adult sounding and too mature for the new format!” Really.
I would never have been at WIFI in Philadelphia had management not fired the entire air staff at WLAC in Nashville. This legendary 50,000 watt radio station sat on Music Row in Nashville, was owned by Billboard Magazine at the time, and reached Canada and Cuba from the mid-south with it’s remarkable signal.
But it all didn’t matter when Billboard sold the station to new owners – who then changed the format to All-Talk/News and fired/terminated its entire air staff, including yours truly.
I would never have been on-air at WLAC had the Pulitzer family in St. Louis at 55-KSD not made a similar move. The radio station was sold to new owners who then changed the format to All-Talk/News and fired it’s entire on-air personality music air staff.
Are you beginning to see a pattern here? Enter the Airlift dream.
Note that my exits from WKBO in Harrisburg in 1978 and from WQUE here in New Orleans were indeed at my own hand.
I left Harrisburg on my own terms to pursue my first major market air shift in St. Louis. And I indeed exited Q-93 (as afternoon DJ/Air personality) in 1985 to build my own dream, to fulfill my destiny… to create Airlift Productions.
Airlift Productions was my way of taking all the skills that I’d learned working for “the man” and putting them to work for myself! I simply parlayed the many skills hard-earned and fine-tuned through all those radio years into self-employment as a VoiceOver talent and recording studio owner.
The final chapter? Well, it has yet to be written. As the old advertising adage goes… “watch this space…”
Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984
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“Dr. Ziants:
My dear colleague, it was a true delight to visit and work with you in your digital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute.” — Momus
** A tested-by-time Testimonial from Dr. Morgus (aka – Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.
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