AudioBook Production 101… Goes To The Dogs!

Sean O’Shea, the dude who’s got Los Angeles on a leash, records his New AudioBook “The Good Dog Way” at Airlift Productions New Orleans


The email came into the Airlift Productions Studios, innocently enough, from Los Angeles in mid-Spring, it was Sean O’Shea, looking to make the AUDIO version of his new book, “The Good Dog Way”, a reality.

Having worked with Sean a year and a half ago, recording VoiceOver tracks for his DVD series, I knew what I was working with.

And how.

With tens of thousands of followers on Facebook, YouTube, and Instagram, Sean’s like-ability factor, as well as his talent, is more “off the chain” than many of the dogs he’s tamed and trained.

But, he confessed, he was an “AudioBook Virgin”.

Knowing it was his first time, I committed to being gentle.

Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production, Airlift Productions New Orleans, June 2017

Our pre-production meeting included tips on studio mic technique, definite ‘Dos and Do-Nots’  – no dairy products the day of recording (audible phlegm), petroleum jelly on lips to limit vocal artifacts, etc. – and I taught him how to “punch & roll”.

We edited his AudioBook masterpiece AS WE RECORDED IT!

Mistakes were fixed right then and there – on the fly. No tedious post-recording editing sessions here. No. We got it right – right there!

Ziants & O’Shea applying “The Good Dog Way” with Airlift Mascot ‘The Shadeaux”

And roll, we did, through six days of recording, every afternoon, Monday-through-Saturday, teaching America – and the world – a more human, and humane, approach to LOVING our favorite, four-footed, furry friends by LEADING them.

As the sessions progressed, Sean’s confidence and studio savvy grew, as we plowed through chapter after chapter… “Dismantling Dogs”, “The Drug that is You”, “Arousal is the Enemy”, “What you Pet is what you Get”….

Sample just a taste of “The Good Dog Way”, with this one track that Sean calls, “Bar or Therapist”, here…

By Saturday, all 1.73 gigabytes of edited material were ready to be normalized, properly mastered, and prepared for AudioBook internet consumption.

I saved all the edited wave files for future use to create CDs down the road, and crunched the entire project into 192 kilobyte-per-second mp3 files for quicker internet downloading purposes.

What a week. What a project. What an AudioBook!

Andy Rooney once opined, “The average dog is a nicer human than the average human”.

And, no doubt, you’ll put your nicer human’s best paw forward by putting “The Good Dog Way” through your earbuds today.


“Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled out environment he’s cultivated…personally and within his studio.

A big heartfelt thanks to Mike Ziants and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike with

Thanks for the great week my friend! :)” ~ Sean O’Shea


Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

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