Tag Archives: Sex Sells!

Airlift Mike Closes-Out 2015 With A “Bang!”… Sort Of

Coitus not-so interruptis
Coitus not-so interruptis

Perhaps it’s because it’s what brought us all here to the planet – the “horizontal hokey-pokey”, the “old in/out, in/out”, the “mattress mambo” – that SEX hangs us all up the most.

And intrigues us the most. And sells … everything from beer to burgers, cars to movies.  Just ask E. L. James.

Yes, 2015 has been very good to old E. L. and her 50 Shades Phenomenon.  And to the gang at Airlift Productions as well.

New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike

So, as we wrap-up the old and prepare to unwrap the new (year), here at the Airlift Studios we’re, ah… well, unwrapping a few things too. Metaphorically speaking of course.

I’ve had quite the reaction from this audio file through the past months from both women and men, and after many requests to re-post it, I figured what the heck – let’s exit 2015 with a “bang”! 

Or at least the prelude.

Unlike so many of Airlift’s Productions, this one is raw. Naked. No music. No sound effects. No reverberation. Nothing. Except the human voice. Softly cooing into the human ear.

Airlift Productions Proprietor Micheal Ziants, in a photo shoot for Q-93/WQUE-FM back in the day, to promote that afternoon M&M Mike McCann

While the reaction from the movie version was mixed at best, this audio book sample has been rather warmly received. OMG. Plug in the ear buds and send the kids out of the room.

Its Airlift Mike’s rendition of a couple sassy & seductive pages from E. L. James’ “Fifty Shades of Grey”. 


Oh. My. 

So, as we exit the old year with a bang tonight, so to speak, and with tongue firmly in cheek, allow the Airlift krewe and me to wish you & yours a most fulfilling, scintillating, and  titillating  2016!

(did all that make it past the censors?)


Charlyne Fabi“Micheal is an amazing talent. We were faced with several issues on a recent project and he was incredibly proactive in finding the perfect solution. He worked tirelessly and at lightning speed to create music that not only made our client happy but also garnered industry recognition.” ~ Charlyne Fabi, Creative Director, Right Hat LLC, Chicago, Illinois


Airlift Productions ~ Telling America’s Greatest Stories from America’s Greatest City since 1984

Sex Sells Via Airlift Productions



Perhaps it’s because SEX is the act that brought us all here, I mean you would not even be alive to be reading this blog post if mom & dad had not done the horizontal hokey-pokey, that it drives so much attention, and as a result – most advertising.

From all makeup products to clothing styles, colognes to beer – SEX and the drive to find it, hang on to it, make yourself more attractive to the other and/or same SEX, it’s allure & mystical powers have driven us all to part with more dollars than any other ad gimmick you can name.

Not to be left out, enter Airlift Mike and local N’awlins radio work for Chad, Nick and the krewe at Legends Encore, radio ads for “Jeff Parish’s Party Palace”.

In putting together the latest spot for the club, I threw ‘lost love’, the quest for ‘new love’, Steve Carell’s voice from ’40 year old virgin’ and the ’50 Shades of Grey’ phenomenon into the audio cuisinart and came up with this, beginning tomorrow on N’awlins radio …..

** LEGENDS ENCORE Radio :30 from Airlift Productions **

Since time immemorial men have dueled under oaks over a lady, fought to the death in arenas over a lady, waged great wars over the loss of a lady. Thankfully, and hopefully, there’ll be less bloodshed on North Hullen generated by this radio ad.

On a tamer note, after years of staid educational software audio work that gave me cause to walk away from the local media scene, it sure is fun and rewarding for yours truly to be back on the radio & TV in my own home base of New Orleans.

And in many cases, as is the case with this Legends Encore piece, writing the spots too! It gives me the opportunity to put my own words in my own mouth.

From TV campaigns for Sue’s Jewelry & Laser Tag of Metairie to some recent political ads … and, of course, this on-going work to help pack the club at Legends Encore, it sure is a riot to be flexing my commercial muscle again for the hometown crowd.

Airlift Productions Audio Spin Doctor Micheal, it’s 50 Shades of  Ziants

Yes, SEX sells – 24-7-365… even at Christmastime.

And what if, just what if, at the end of the game (the end of life) … the hokey-pokey really IS what it’s all about?

Airlift Productions ~ Audio Alchemy from NOLA since 1984