Tag Archives: Radio Advertising

Sex Sells Via Airlift Productions



Perhaps it’s because SEX is the act that brought us all here, I mean you would not even be alive to be reading this blog post if mom & dad had not done the horizontal hokey-pokey, that it drives so much attention, and as a result – most advertising.

From all makeup products to clothing styles, colognes to beer – SEX and the drive to find it, hang on to it, make yourself more attractive to the other and/or same SEX, it’s allure & mystical powers have driven us all to part with more dollars than any other ad gimmick you can name.

Not to be left out, enter Airlift Mike and local N’awlins radio work for Chad, Nick and the krewe at Legends Encore, radio ads for “Jeff Parish’s Party Palace”.

In putting together the latest spot for the club, I threw ‘lost love’, the quest for ‘new love’, Steve Carell’s voice from ’40 year old virgin’ and the ’50 Shades of Grey’ phenomenon into the audio cuisinart and came up with this, beginning tomorrow on N’awlins radio …..

** LEGENDS ENCORE Radio :30 from Airlift Productions **

Since time immemorial men have dueled under oaks over a lady, fought to the death in arenas over a lady, waged great wars over the loss of a lady. Thankfully, and hopefully, there’ll be less bloodshed on North Hullen generated by this radio ad.

On a tamer note, after years of staid educational software audio work that gave me cause to walk away from the local media scene, it sure is fun and rewarding for yours truly to be back on the radio & TV in my own home base of New Orleans.

And in many cases, as is the case with this Legends Encore piece, writing the spots too! It gives me the opportunity to put my own words in my own mouth.

From TV campaigns for Sue’s Jewelry & Laser Tag of Metairie to some recent political ads … and, of course, this on-going work to help pack the club at Legends Encore, it sure is a riot to be flexing my commercial muscle again for the hometown crowd.

Airlift Productions Audio Spin Doctor Micheal, it’s 50 Shades of  Ziants

Yes, SEX sells – 24-7-365… even at Christmastime.

And what if, just what if, at the end of the game (the end of life) … the hokey-pokey really IS what it’s all about?

Airlift Productions ~ Audio Alchemy from NOLA since 1984