Laser Tag of Baton Rouge | Airlift Productions Blog – VoiceOver, NOLA & Micheal Ziants

“Think and Grow Rich” Author, a young NAPOLEON HILL

As the great 20th century American thinker Napoleon Hill so eloquently reminded us all – the IMAGINATION is the Workshop of the Soul! And therein, I use power tools.

You see, one of the many things that separates me from the one-thousand-and-one other guys who offer VoiceOver services on the internet today is that I not only operate a genuine, bonafide, tricked-out full recording studio, but, in many cases, I also get the opportunity to WRITE and CREATE – from the ground up – the V-O copy I read.

How thrilling to put my OWN words into my OWN mouth!

NOLAVoiceOverTalentMichealZiantsAirliftProductions2014 — Airlift Productions’ Micheal Ziants putting in another day at the office.

The power tools? Well, those would be meditation and exercise. Properly focused and fine-tuned, these two aid and assist in the entire creative pursuit, as they feed the imagination from the deep wells of the subconscious, which then directly grease the wheels of the entire writing process.

Too deep? A classic case in point would be the exercise of this past week.

Tasked by running partner Nathan Ales to create, write, voice, and produce thirty seconds of audio for Baton Rouge, La. television & radio to promote a Laser Tag outfit … I went to work. And can we make it “Star-Wars-y”?!?

Oh, sure.

*** Airlift Mike’s “Star-Wars-y” Laser Tag of Baton Rouge ***

Working within the 29.5 seconds ‘Goalposts’, that’s a lot to accomplish: Cop a James-Earl-Jones-ish attitude & pitch, grab some cinematic french horns, make ‘Sky-walk’ into a verb, draw an analogy to paintball challenges, state a very direct call to action, and finish with an ‘out-of-this-world’ tag – literally.

** Laser Tag of Baton Rouge :30 Television, along with running partners Video Wizard Todd Schmidt & Sales Ace Nathan Ales **

Now, how much fun is that?

From the ‘Workshop of the Soul’ – to countless tens of thousands of ears and eyes via the magic of technologies (radio, TV & the Internet) that weren’t even on the radar when Napoleon Hill was born.

Now, how magical is that?

AirliftProductionsRecordingStudioNewOrleans — Airlift Productions, New Orleans

Work? Excuse me? That’s what my coal miner brothers have been doing their entire lives, not me. For I have made my vacation … my vocation! The only ‘mining’ I do is within the ‘mind’ ~ and the ‘Workshop of the Soul’.

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MichealZiantsDavidMenascheAirliftProductionsNOLA — The late David Menasche, author of “The Priority List” (soon to be a major motion picture from Warner Bros), recording with Micheal Ziants at Airlift Productions NOLA in 2012

” I would like to thank Micheal Ziants & Airlift Productions for making the recording of the audio version of my book such a pleasure. Not only is Micheal an incredible audio engineer, he is my new best friend. This guy is one of the coolest cats I have ever had the honor of meeting. He made me comfortable, he made me feel talented, and he actually made my book into a product I can actually imagine people enjoying listening to. So far, the opportunity to work with Micheal on a future project is my best incentive to write another book. If any of you out there ever need a professional to help you with sound recordings, contact Micheal Ziants at Airlift Productions immediately!”

— the late DAVID MENASCHE, Author, Educator of Young Minds, Brain Cancer Activist, Major Mensch

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

Truth be known, across America today there might very well be busier VoiceOver dudes and recording studios than Airlift & me, but I seriously doubt that any are doing a wider variety of work!

In the past week alone … I’ve recorded incendiary tracks for the controversial audio book “Murder In Coweta County” (coming soon to a Pelican Publishing download/CD near you), in-your-face TV audio for Baton Rouge, banging the drum for a Laser Tag outlet …. and canned stage announcements for a N’awlins-based Bollywood dance team! I mean, really.

~ Audio Excerpt of Micheal Ziants, interpreting the pain of dealing with a dead body, in Chapter 7 of ‘Murder in Coweta County” – courtesy Pelican Publishing ~

~ Airlift Productions’ Micheal Ziants invades the flat screens of Baton Rouge – along with ad ace Nathan Ales – with this :30 TV spot (written, voiced & produced in the Airlift engine room by Micheal) to promote ‘Laser Tag of Baton Rouge’ ~

Meanwhile, as the Laser Tag dudes are going at it in the dark of the arena …. on a brightly lit, spot-lighted stage in an auditorium somewhere around Louisiana and the Gulf South tonight – jubilant and righteously proud moms & dads are cheering on their daughters to these stage announcements ….

~ Airlift Mike – at it again – with pre-recorded (canned) stage announcements for Indian export Ruby Pal and her New Orleans-based Ruby Creative Dance team ~

Whew! Honestly, in my thirty years owning and operating Airlift Productions here in America’s most fascinating city, I’ve had busier, more versatile and challenging weeks … but I’d be hard-pressed to name one.

And, yes, the beat goes on …