Category Archives: National TV VoiceOver

I Never Did Heroin With Dr. John. We Just Did Other Things.

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Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

Hired by Quincy Jones’ staff and his daughter Jolie to record Mac’s VoiceOver tracks for their Take It Back Foundation, I first met the Nite Tripper in the Airlift Productions Iberville days during NOLA’s raucous early 1990s.

He walked in without pomp or circumstance, no entourage, no fanfare, no feathers, solo… but just as cool as the other side of the pillow.

Our job wasn’t anything to do with music, it was all about VoiceOver – he’d been cast as the Yak in Quincy’s animated PSA to promote recycling efforts and it was destined for use in movie theaters, television & MTV across America that summer.

We phone-patched to Los Angeles and together with Stevie Wonder, Ozzy Osbourne, B.B. King, Natalie Cole, Pat Benatar, Charlie Daniels, Barry White… and Bugs Bunny…

With a hip-hop beat straight outta “In Living Color” – Fox’s big hit at the time – it all showed-up in movie theaters like this…

Dr. John’s 1st visit to Airlift Productions – as “the Yak”

Some recording session, I’ll tell you that.

When Mac, not even asking if he could smoke, pulled out a Cheroot and lit it up, we rushed an ash tray into the booth without giving it a second thought. Sort of.

And when he asked if he could “use the facilities”, I took him up in the elevator to the Iberville Street living quarters, to the bathroom, where he encountered my then-one-year-old son Benjamin.

Imagine, if you can, Dr. John setting his walking stick aside, so he could pick up your child, hold him… and whisper sweet voodoo nothings in his ear!

Our second session, the following year, was all about VoiceOver for an awards presentation, wherein Mac was hired to record the introduction to accompany this big, splashy video – all about New Orleans legendary Red Light District!

Dr. John “Special Events Magazine” Awards Show Intro – 1993

Our paths – and stars – would continue to cross through the next couple decades, most notably at New Orleans’ Big Easy Entertainment Awards Shows.

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Dr. John & Airlift Mike, Big Easy Awards Show New Orleans 1995

I was honored to act as ‘Live Announcer’ for the show for ten consecutive years and Mac, being the one and only Dr. John, would be along many years to receive an award, or just to perform.

Just. As if.

My favorite memory was the year his mother flew in from NYC for the show, so Mac tracks me down and tells me that he wants me to meet his mama… and together we made the trek across the Fairmont ballroom so I could give my regards to his Dorothy.

Indeed, while Mac’s bouts with smack/heroin through the years are the stuff of legend, he had successfully navigated those choppy waters and was ‘clean’ the entire time I ever was fortunate enough to talk and record with him.

Through the years – the recording sessions & Big Easy Awards – we talked and laughed of many things… his love for New Orleans, his love of music, the ‘Big Picture’… existential things like living a life with “one foot in this world… and the other… in the other”!

Much in the way that Time Magazine caught his candor here…

Dr. John, with some pretty amazing answers… and questions.

The last time we ever spoke to each other?

It was at the funeral for Cosimo Matassa, New Orleans’ legendary, seminal recording engineer and producer.

Along with a Who’s-Who of New Orleans music royalty – Allen Toussaint, Irma Thomas, Quint Davis, Deacon John Moore, Benny Grunch – we’d all gathered to say goodbye to Cos, the big mac-daddy that started it all down on Rampart all those years ago.

Dr. John had flown into NOLA from NYC to say his final farewell to Cosimo down at Lake Lawn.

Now, here in 2019… it’s his turn.

Yeah, we all may very well be ‘whistling past the graveyard’ but, damn – nobody whistled that tune better than Dr. John!

And just like ‘dat, mellifluous, mesmerizing, mystical Mac moves on… from New Orleans & ‘da World.

Sort of.

I mean, there IS the matter of all that fantastic music he left us.

Deepest thanks for all that hoodoo voodoo that you did so well, bud.

Nighty-night, Nite Tripper.

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Judah Ben-Hur’s Messala Drops The Mic – With Airlift Mike

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Ben-Hur 2016 Star Toby Kebbell records national TV Sony Tablet Commercial VoiceOvers at Airlift Productions NOLA

I didn’t know quite what to expect the morning TOBY KEBBELL showed up at my Airlift Productions Studios to record VoiceOver for Sony Corporation and it’s new Xperia Z tablet.

“Ben-Hur 2016” wasn’t even on the drawing boards yet,  he was in New Orleans to film “Dawn of the Planet of the Apes”, and tagged by Tag-Europe (a huge London-based ad agency) as the voice for Sony Products, he needed a studio to record a few V-O patches.

The UK's TOBY KEBBELL drops the mic - with Airlift Mike, on behalf of Sony
The UK’s TOBY KEBBELL drops the mic – with Airlift Mike, on behalf of Sony

So, Toby and his brother arrived at Airlift that morning … Toby was unshaven, in flip-flops & cargo shorts – hey, it WAS for a VoiceOver session, after all; at 6’1″, we stood eye-to-eye – I set-up the phone-patch to connect us with Europe and we went to work.

As the fates would have it, in the UK the letter ‘Z’ is pronounced ‘Zed’, and in order to introduce this new tablet here in the states, the tag lines had to be re-recorded with the Yank’s sound.

Toby talks for Sony on the Airlift microphones like this…

The tracks were coached and directed by Louise at Tag, with her agency contact for Sony piggy-backed in on the call – from Tokyo!

I then relayed the wave files via an FTP site into the computers at the editing bays in London, England … and the finished commercial  – along with some help from David Bowie – appeared here in the United States like this…

And I love the exchange as he exited the studios that day. With Ziants being my last name, I’ve got a welcome mat at the front door with a ‘Z’ on it. Toby pointed it out and chuckled at the irony as he headed back to the rent-a-car.

Toby Kebbell all decked-out for the premiere
Toby Kebbell all decked-out for the premiere

The girls (or ‘birds’ as they call them there) in the UK are just gaga over this dude, and the ladies in on the phone-patch session that morning echoed that excitement.

Studly. Easy on the eyes. Soft-spoken. Ultra talented.

But from his appearance as Doctor Doom in the ill-fated “Fantastic Four” to the apparent miscues, in the eyes of some critics, with “Ben-Hur 2016”, I just wish Toby could find his footing in a true star-making role, one that could seriously catapult him into the stratosphere.

In the meantime, I’ll be the one catching Kebbell’s magic via Netflix on the flat screen in the den, remembering my morning recording Toby before his days with Judah Ben-Hur,  popcorn in-hand, smiling – and shaking the dust off my sandals.

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TobyRickettsVoiceOverAirliftProductionsNOLA“Working on the road can be a pain for voice artists – I was so glad to find Airlift studios on my travels, just outside NOLA CBD! What a beautiful, cozy, and quiet space to work in. Micheal was an absolute pleasure to work with, being 100% professional and 100% nice guy! If I’m ever in the Big Easy again, I’ll be sure to stop in and see Mike at Airlift Productions.” ~ TOBY RICKETTS, Award-Winning, World-Class, New Zealand-based VoiceOver Talent

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Airlift Productions ~ Where the warmth of analogue lives … and the lightning speed of digital delivers!