Is Audio Recording An Art … Or A Science? Or Magic?

The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…

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To begin with, all sound travels in waves.  That’s analog.  As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital.  Science.

But making MAGIC with that wave form is quite another thing altogether.  Art.

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Airlift Productions “Booth” ~ where talent shines!

Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy –  possible is yet another story completely.

Art & Science & Magic get it on at Airlift Productions!

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Original Airlift Productions Studio Design ~ Micheal Ziants, 2001

First off, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.

It’s built like the ancient Greeks built the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.

The Airlift Studios control room widens from about 6 feet at the front … to nearly 12 feet at the back. A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.

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Airlift Productions “Gift of Life” Stained Glass Window

Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.

Yes, Art & Science get it on at Airlift Productions!  To create MAGIC.

Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 … from local to global with style!

From broadcast to podcast, big screen to small.  From simple voice over tracks to full band or artist CD projects, test-drive your first session today, from wherever you are …  on the web at  Airlift Productions.

“Weapons of Mass Production” ~ Airlift Productions, New Orleans

Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.

When quality counts ~ count on Airlift Productions.  Audio Alchemy from New Orleans since 1984.

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Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production

“Airlift Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled out environment he’s cultivated…personally and within his studio… A big heartfelt thanks to Mike and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike with www.airliftproductions.com”

—- Los Angeles & NOLA-based Dog Trainer SEAN O’SHEA

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Airlift Productions – we’ll leave the mics hot… and the light on for you.

WIFI-92, The City of Brotherly Love & John St. John: The Rear View Mirror

A 1980s era WIFI-92 Bumper Sticker & T-Shirt Design.
A 1980s era WIFI-92 Bumper Sticker & T-Shirt Design.

In 1982, Philadelphia moved to a different beat in a different world. And I was fortunate and blessed to make radio magic there, shoulder-to-shoulder, with the legendary late Don Cannon, radio wizard Tom Bigby, the wickedly talented Andre Gardner, and the sassy, smokey Liz Kiley.

Yes, in those prehistoric days before the internet, the web, and a digitally-connected world, RADIO was the thing. No iPads, iPods, iPhones… if you wanted to hear your favorite song, you turned on a radio!

In 1982, Ronald Reagan sat in the Oval Office, ‘E.T” was huge at the box office, and my “office” was the morning drive chair 5:30 – 9:00 on WIFI-92!

One of my fave Rejection Letters during the post-WLAC 1981 Radio Job Hunt ~ just keep the Faith, Mike
One of my fave Rejection Letters during the post-WLAC 1981 Radio Job Hunt ~ just keep the Faith, Mike

Picked up on waivers from Nashville, out of work for nearly half a year due to Billboard Magazine’s fall ‘housecleaning’ at WLAC, I came to the attention of big Tom Bigby. He liked what he’d heard on an aircheck, called, we met during a layover at the Nashville airport – and he hired me.

It’s  really hard to find the words to describe the thrill of the morning call to the starting gate.  (Despite some mornings being the ‘snow plow’) I mean, what a challenge to be the first voice a person heard in the morning – in the bathroom, the kitchen, by the bed, under the car dashboard in the commute – in Phila-freakin’-del-phia!

Rockin’ the Cradle of Liberty ~ WIFI, Philadelphia.

Morning Drive Radio was exciting, pulse-pounding and very rewarding on many levels. But what I remember most about the Philly days/daze is Satur-days!

Airlift Mike (Ziants) aka John Saint John in the WIFI Production Studios 1982 (thanks to brother Andre Gardner for the pic)
Airlift Mike (Ziants) aka John Saint John in the WIFI Production Studios 1982 (thanks to brother Andre Gardner for the pic)

Every Saturday, from 10 am to 3 pm – the most listened-to weekend day part – I cranked up TURNTABLES, brought in the most amazing collection of VINYL and held court with “From Motown to the Philly Sound”!

It was my professorial, Dick Clark-ish, honky, white boy approach to the most sizzlin’, cookin’, excitin’, sex-citin’ hit music of the 20th century.

Temptations. Four Tops. Supremes. Junior Walker. Marvin Gaye. Martha & her Vandellas. Spinners. Harold Melvin & his Blue Notes. Barry White. Michael Jackson… all served-up with background, historical facts, dates, anecdotes – and fun!

** John Saint John Entertains Philadelphia on WIFI-92 ~ From Motown to the Philly Sound in 1982 **

“Those were the days, my friend, we thought they’d never end” … but they did.

mqdefaultIn early ’83, the Bala Cynwyd-General-Cinema corporate crew decided to hire a consultant out of Los Angeles (only the name has been changed/dropped to protect the guilty), go ‘Rock of the ’80s’, and fire that morning John Saint John jock because he’s way ‘too adult and mature sounding for the new format’!? Really? 

But you know, when you’ve found a way to take all the shit folks throw at you … and then throw it over your shoulder to use as fertilizer for tomorrow’s crops, you roll with it.

In the ashes of every defeat lie the seeds to a greater or equivalent benefit.  And I am a graduate – with honors – from the University of Adversity.

Besides, New Orleans …. and my destiny …. and Airlift Productions were calling.

Pardon me while I pick up the phone.

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“I had the extreme pleasure of working with Mike of Airlift Productions for a project in 2016. He was professional, courteous and most importantly, fun to work with. Mike is patient and very thorough with his recording, making sure that what you want is done before he powers down the gear for the day. 10/10, I would work with him again.”– JARED GARCIA, Sr. Recording Engineer for Blackstone Audio and Downpour.com

 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984