You know, it occurs to me that the last few blogs have been all about the rear view mirror …. radio memories of Walton, Johnson, Chapin & Rundgren from the ’70s & ’80s – so let’s tap the brakes a second and re-enter the 21st century ~ 2014!
Tonight “Once Upon A Time” debuts on WWL Radio, with it’s unique-to-New-Orleans totally awesome, 50,000 watt, clear channel AM night-time signal. I mean, Hello … it covers and reaches 37 states in America!
I was entrusted by Brother John Foods to create ~ conceive, write, voice & produce ~ a sixty second radio spot to promote their one-of-a-kind SALT-FREE Cajun seasonings product.
The spot came out to be so much fun!
Pause to consider, the four most magical words in the English language are “Once upon a time …” for they set the stage for fable, myth, legend and fantastic stories.
And to think, there’s not a Boudreaux, cher, or ‘Ay-EEEE’ shout anywhere in the copy. LISTEN here —
*** Frere Jean ‘Once Upon A Time’ radio :60 for WWL Radio ***
The tinkling of the music box, the Chinese bell tree and the evocative music track sure help to set the stage for magic, huh? And I had a riot writing and developing the story-teller copy points, right down to the idea of rescuing damsels, er ah, princesses in distress – and their waistlines!
In fact, there’s so much packed into this sixty seconds of airtime that you hear and catch something different in it every time you listen. In my estimation that is what great radio should be all about.
Using the medium for what it does best … to light-up the imagination – and then take that imagination to front stage center in the Theater of the Mind!
{ Oh, and could you please clean this place up a bit?! Apparently some clown spilled popcorn & soda and my feet are sticking to the floor… LOL, LMFAO, BFF 🙂 ~ the management}
Airlift Productions Recording Studio ~ Telling America’s Great Stories from New Orleans …. since 1984!