Is A Good Audio Book Just Really Good Old-Time Radio?

radioAs a couple of my Airlift Productions associates (pals, cronies) were listening to excerpts from “Murder in Coweta County”, Ed Clancy chimed-in and said, with his eyes closed, that the whole presentation sounded to him like the early days of radio.

Think about it,”The Shadow”, “The Lone Ranger”, “Dragnet”, “Amos & Andy”…  In radio’s infancy, and way before TV was born, radio delivered early 20th century drama, suspense, intrigue, laughs, and even coined the term “soap opera”.

I was flattered.  Deeply.

Because as a student of radio, and not just the crazed on-air personality music days of the ’70s and ’80s, but of that good old-time radio … that was exactly what I was going for as I laid down the tracks to “Murder in Coweta County”.

AirliftProductionsMurderInCowetaCountyBookJacketAnd what is so fascinating about this particular piece of work is that, in retrospect, it would not be too far a stretch to say that this audio book version has proved to be a bridge between the centuries. Because here the old-time radio approach is married to the poker-hot, ripped-from-the-headlines issues of today.

Really.

In 2017, as America continues to wrestle with racial strife and the over-reaching of police forces from Charlotte to Baltimore and from Baton Rouge to Tulsa, “Murder in Coweta County” casts quite the spotlight on race, murder, the police and the scales of justice.

** Micheal Ziants reads from Chapter 7 **

Little did I realize when approached by the Pelican Publishing gang to record the audio book version of “Murder in Coweta County” how challenging, demanding, and damned thrilling this project would become.

And how similar to old-time radio it would turn out to be.

** Airlift Mike reads from Chapter 3 **

MichealZiantsNewOrleansVoiceOverTalentArtistRendering

Gee, when they did the made-for-TV version in the 1980s, Johnny Cash had to play only ONE guy, while Andy Griffith had to play only ONE guy. Here, I was tasked to play them ALL!

And play it I did, calling on all my life’s travels & travails, all my metaphysical studies, and 40+ years of behind-the-mic experience to give that old-time radio feel to a book written in the 1970s about an actual crime that happened in the 1940s – here in 2017!

 

             ** Excerpt from Chapter 21 of Murder in Coweta County **

 

Micheal Ziants in the Airlift Productions ‘torpedo room’, during a break from giving LIFE to “Murder in Coweta County” for Pelican Publishing, NOLA

 

 

 

** Excerpt from Chapter 4 of Murder in Coweta County **

Truth be told, radio commercials are a kick, TV VoiceOvers are rewarding, but audio books are where it’s at.  To get completely lost in a zen-like way telling a compelling story while playing and giving voice to every single character is truly a remarkable experience.

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Directly tied to the ease of digital distribution, the Audio Book industry has exploded here in 2017!  Retail sales have  increased from a mere $480 million in 1997 to a projected Two Billion for this year!  As  intriguing narration coupled to a great story and delivered just like good old-time radio … delivers … again.

And everything old is new again.

I’ll meet you between the headphones one cold & rainy night.

Airlift Productions ~ telling America’s Great Stories from New Orleans since 1984

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Zak George recording with Micheal Z at Airlift Productions NOLA, October 2016

“Micheal Ziants is an absolute professional with a thorough understanding of his craft. I could not be more pleased and happy with my experience at Airlift Productions, and I’m confident that anyone who has the pleasure to work with Micheal will feel the same! Recording an entire audio book can be a stressful process, but his experience, calm professionalism and determination to get it right really made all of the difference! Thank you for a truly wonderful experience, Airlift Productions!” ~ ZAK GEORGE, America’s preeminent Dog Trainer, Animal Planet/YouTube star, & Author of the best-selling “Dog Training rEvolution”

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What Does John F McElroy Know That You Don’t?

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New York-based Award-Winning Audio Book Producer John F McElroy records with Airlift Mike at Airlift Productions

If a thirty second radio ad is a sprint, audio book recording would have to be the marathon.

To capture the spirit, essence & dedication of an author is without question a meticulous, pain-staking and arduous ( do you like these words? ) task.

With four Grammy awards on the shelf – for  Best Spoken Word (3X) as well as Best Comedy Album –  Audio Book producer John F. McElroy knows the task well.

John has personally worked with and recorded ( for hours on end ) Jon Stewart, Kelsey Grammer, David Hyde Pierce, Jason Alexander,  Stephen Colbert, along with scores of other notables.

And just imagine, if you can, working with, directing & producing President Bill Clinton through his personal reading of his triumphs & tribulations in the Grammy Award winning autobiography “My Life”.  I mean, really.

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James Carville Mouths-Off at Airlift Productions, New Orleans

Now, all that being said, Airlift Productions & I are honored and thrilled to count this guy among our clients. Together, hour after hour, John & I steered  James Carville through two entire audio book recordings.  “It’s the Middle Class, Stupid!” and “Love & War”, along with his lovely wife, Mary Matalin.

The amazing thing?  All of our work was conducted via Skype and a Symetrix phone patch. John & I have never personally met.  Similar to the set-up of a radio talk show host, we did all of this work, every second of every hour with John F. coaching and directing long distance from New York!

JamesCarvilleAndMaryMatalinRecordLoveAndWarAtAirliftProductionsQuite a remarkable feat.  Quite amazing sessions.  Quite a Marathon indeed.

Mr. McElroy, thanks for the vote of confidence, sir.  I’m certainly gratified to know that Airlift and I did not misplace your trust.

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“Micheal Ziants and I have worked on a number of celebrity productions together. He’s a cool head in tight spots, keeping the talent moving ahead happily.  He has a wealth of experience at the controls and behind the mic and knows what he can and can’t get–a valuable and rare sense of proportion. Working at Airlift remotely via Skype or phone patch is seamless. It’s like being in the next room.”

~ John F. McElroy, New York based Grammy Award winning Audio Book Producer                       

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Airlift Productions Proprietor Micheal Ziants shoulder-to-shoulder with JAMES CARVILLE at the Airlift Studios during the “It’s the Middle Class, Stupid!” sessions, 2012

                    To communicate is the beginning of understanding.

                                   Airlift Productions communicates.