While Airlift Productions clients of last century found Airlift & me via the Yellow Pages (“let your fingers do the walking…”), this Spring’s flowers have all been delivered through SEO (Search Engine Optimization) and that wacky Internet of Things. Really.
Don Draper & Roger Sterling, those dashing Mad Men, would not even recognize the marketing landscape of today! And audio/video production crews of the 1970s and ’80s wouldn’t even have a clue as to what’s going down in 2015.
Through the Airlift Productions website and this blog, imagine the fascinating and interesting jobs produced already this Spring from the Airlift Productions studios here in NOLA —–
The call came just weeks ago from Elonide, the President of a Boston & Chicago-based Ad Agency, Right Hat, for some help – the job? A :30 radio ad, which would be overseen by the writer Andy, who lives in Manhattan… the spot would be voiced by four different voice actors (all working from their respective home studios), and yours truly was contracted to produce and engineer the finished spot (for a CPA firm) to air – in San Francisco!
All sound a bit confusing? Well, it certainly was ‘out there’ and different. The commercial involved EIGHTEEN cuts/edits – in a thirty second radio ad – and multiple attempts to find the just-right music.
And the entire job … from NOLA to Chicago to NYC to San Francisco began … with a Google/Bing search by Elonide at the helm of Right Hat.
Just two weeks ago, the Airlift Studios were really buzzing, as we phone-patched between NOLA and NYC (from the Big Apple to the Big Easy) to record the Audio Book “The Boys Who Challenged Hitler: Knud Pedersen & the Churchill Club”.
Contracted by Recorded Books in NYC, the world’s largest independent distributor of audio books to libraries, schools & the retail market, Airlift Productions warmed-up the mics to record the book’s author Phil Hoose, as he interpreted the words of it’s hero.
Imagine, if you can, 1940s Danish teens, upset by Denmark’s neutral stance, who decide to take on the Gestapo, the Nazis and the 3rd Reich all by themselves … and spearhead Danish resistance. Wow! What a story.
The sessions ran nine hours across two days, and all the wave files were directed via the Airlift phone-patch and neatly dropped back into Manhattan via an FTP site for use by their editors.
And Andy & his gang at Recorded Books found Airlift and me via the internet and a Google search. As he let his ‘fingers do the walking’ – 21st century style.
Finally, just this past week, the call came into the Airlift Studios from Denver and a big post-production house called High Noon Entertainment. These guys are the driving force behind many of your fave shows from TLC, Discovery, HGTV, Animal Planet & …. well, you get the idea.
As it turns out, the hot new show on The Cooking Channel is a fun one called “Taco Trip”, and it’s star, another fun one himself, is a close buddy & business partner with our NOLA chef John Besh. And he needed to record VoiceOver tracks for the show.
Chef Aaron Sanchez blew in the Airlift Studio doors like a hurricane Wednesday morning, we set mic levels, then phone-patched between NOLA and Denver as producer Matt Walker walked the good chef through all his reads for the show.
Again, voila! Within the hour, all the big fat wave files were delivered to Denver, tagged & bagged and ready for air – on flat screens via cable & satellite on The Cooking Channel … all across America!
Yeah, I guess you could say that Spring is busting out all over at Airlift Productions. And if these are the April showers … what will May bring?
Stay tuned ….