As one who’s written and produced countless thousands of radio & TV commercials through the years, I’ve come up with some pretty strange spots and approaches, but none stranger than the subject of this blog.
Imagine a TV spot with NO dialogue until the final seconds, all sound effects and undecipherable alien tongues … a commercial that rewards repeated viewings and definitely arrests attention.
Imagine all that and you can begin to get your imagination around the latest :30 TV creation for Laser Tag of Baton Rouge.
Running partner Nathan Ales threw down the gauntlet of challenge back in late July, the germ of an idea originally conceived by Laser Tag management that sounded, well, pretty crazy!
A teen alien doing an ‘Oogle search’ for the Best Laser Tag arena in the universe, who then cajoles his mama into letting him go, they do, he then scares the pants off the staff as he enters to play!
O-o-kay!
Video Magician Todd Schmidt and I then went to work.
I laid-out a rough storyboard concept and began an exhaustive sound effect hunt; it had to be cartoon-ish, outlandish and in-your-face Looney Toons fun!
The finished audio track was then relayed over to Todd, who did all the ‘Heavy Lifting’, as he waved his magic wand and created all the animation and edited video.
Frankly, I’ve worked with many a video dude through all these years, but this guy is hands-down the Best!
The end result of all these efforts?
A :30 belly laugh for the folks of Baton Rouge – who after the rains & high waters of August could sure use one!
In living rooms, dens, and bars around the state capital flat screens this late summer, it looks – and sounds – like this —-
https://www.youtube.com/watch?v=nMl-ZacRdao
** Laser Tag of Baton Rouge “Alien Encounter” TV :30 spot **
At last check, Davor & his Baton Rouge crew were still re-stocking their supply of Reese’s Pieces.
Oh, and E.T., if you just so happen to be reading this one … PHONE HOME, little dude!
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Airlift Productions ~ Audio Alchemy from NOLA since 1984
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“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice. Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”
– – – HARLON MILLER, Voice-Over Actor
(Hear Harlon’s most bodacious demo on his website at www.harlonmiller.com)