Tag Archives: Ziants

Is Audio Recording An Art … Or A Science? Or Magic?

The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…

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To begin with, all sound travels in waves.  That’s analog.  As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital.  Science.

But making MAGIC with that wave form is quite another thing altogether.  Art.

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Airlift Productions “Booth” ~ where talent shines!

Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy –  possible is yet another story completely.

Art & Science & Magic get it on at Airlift Productions!

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Original Airlift Productions Studio Design ~ Micheal Ziants, 2001

First off, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.

It’s built like the ancient Greeks built the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.

The Airlift Studios control room widens from about 6 feet at the front … to nearly 12 feet at the back. A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.

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Airlift Productions “Gift of Life” Stained Glass Window

Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.

Yes, Art & Science get it on at Airlift Productions!  To create MAGIC.

Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 … from local to global with style!

From broadcast to podcast, big screen to small.  From simple voice over tracks to full band or artist CD projects, test-drive your first session today, from wherever you are …  on the web at  Airlift Productions.

“Weapons of Mass Production” ~ Airlift Productions, New Orleans

Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.

When quality counts ~ count on Airlift Productions.  Audio Alchemy from New Orleans since 1984.

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Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production

“Airlift Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled out environment he’s cultivated…personally and within his studio… A big heartfelt thanks to Mike and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike with www.airliftproductions.com”

—- Los Angeles & NOLA-based Dog Trainer SEAN O’SHEA

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Airlift Productions – we’ll leave the mics hot… and the light on for you.

The Immortal Wayne Dyer & His Airlift Legacy

WayneDyerHandsClaspedTrue, but hard to believe, this summer marks five years since Dr. Wayne Dyer drew his last breath and proceeded to drop his body an ocean away in Hawaii.

I first “met” Wayne through a series of audio cassettes I’d ordered from Nightingale-Conant in Chicago.  The series was called “The Awakened Life”. The year was 1987.  And my life was never the same.

Wayne introduced me to eastern, metaphysical, transcendent thought, he opened my eyes – and spirit – as he challenged me to take chances with my life that I would have never dared in the past. I learned to jump off cliffs … and build wings on the way down.

Emerson & Thoreau came alive for me,  sacred scripture never rang so true, mystical sages of history spoke clearly in my ears,  as night-after-night I listened to Wayne unraveling and demystifying thought concepts that for so long were so foreign to me.

That’s all changed. Thanks, Wayne.

Through now-decades of his lectures, writings & teachings, he introduced me to Alan Watts, Deepak Chopra, Ram Dass, Carl Jung, and many others. Together, we’ve traveled the shores of Galilee with Jesus of Nazareth, meditated under the bodhi tree with the Buddha, and ridden camel-back with Muhammad across the sands of Mecca.

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My autographed copy of Wayne’s “The Secrets To Manifesting Your Destiny” program

We first met personally in March of 1997 at a Life Expo here in New Orleans. I confessed to him that he had very directly inspired me to ‘roll the dice’ and move my Airlift Productions business from my closet to a bonafide store-front with shingle out front on Iberville Street back in ’89.

He laughed and would take no credit whatsoever, saying that he never wanted to be anyone’s ‘guru’.  Further joking that if he ever took credit for anyone’s success that he’d also have to share the blame for their failures! 🙂

It was roughly a year later, while I was leading a  production team working for a NYC-based ad agency recording radio commercials in Toronto, Canada that we met again.

This time the visit was much more personal.

Through our days-long, sleep-deprived job in Toronto, I had quoted Wayne’s most incredible body of work extensively to the team I’d traveled with to Canada. At the end of the convention, we then rushed off to the airport to catch our flight back to New Orleans.

Dr.-Wayne-Dyer-RIP-at75_8-30-15Dog-tired, with my head down, waiting for our plane, a pair of sandaled feet walked past my field of vision. I looked up – and it was Wayne Dyer!

Together with his assistant Maya, he was enroute  from addressing a seminar in Amsterdam, headed back to his family in south Florida. As I shook my head in surprise and astonishment, he joked, “Well, Micheal, it would seem that you manifested ME!”

We proceeded to talk and laugh together for a half-hour!

About EVERYTHING:  Life, loves, disappointments, divorce, enlightenment, authorship, radio, recording, music, the Book of Tao, the Gita, days of future passed … he even was very complimentary about my voice.  Wow.

WayneDyerSeriousLookThen, called to our respective planes, we parted.  I will always treasure this remarkable day, and my not-so-coincidental conversation and time spent with this most remarkable spirit.

Dr. Dyer, quite frankly,  I am at a loss for words to describe the impact you’ve made on my life.  And, through my life and my Airlift Productions – and the lessons you’ve taught me – the impact I have then made on countless hundreds of other lives.

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It has been said that when the student is ready, the teacher will appear.  From the bottom of my heart and the height of my spirit, brother Wayne, thanks for appearing in my life… and sharing your candle with me.

 

Airlift Productions ~ Audio Alchemy from NOLA since 1984 (with a special assist-on-the-play from Dr. Wayne Dyer)

 

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(L-R) Don Banks , Dawn Vachon, Bo “Boots” Walker, Airlift Mike on a lunch break in NOLA, pre-Covid-19, no “social distancing”

The Airlift Productions Studio itself is a mirror of Micheal; warm and inviting. I immediately feel at home when I’m there…never rushed, always cordial (great coffee) and I feel like MY project is the most important thing on his mind…total focus. It’s rare to find this kind of personal service. I never have any doubt that whatever I’m working on at Airlift will come out sounding great…always! If you want professional results; use a professional…Micheal Ziants at Airlift Productions IS that professional.” — BO WALKER, Former Production Director at New Orleans’ iHeart Media Stations

Airlift Productions: A Life Lived In The Hurricane’s Eye

AirliftProductionsInTheHurricanesEyeThe National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.

Metaphorically, the ever-changing media & technology would be the tropical cyclones/hurricanes, and  Airlift Productions & I would be the ones who have for over thirty years resided… calmly, persistent & steady, in the hurricane’s eye.

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The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century

In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios. That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated  CBS affiliates WWL-TV WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.

From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation,  and from Loyola’s WWL ownership to Gannett, Tegna & Entercom … my, how the media and technological winds have blown!

Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye.

A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated collage of a Life lived in the Hurricane’s Eye…

Bing Search Engine “Airlift Productions” Image Collage 2020

There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona.  There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Dr. Morgus, Rachel Wulff, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!

From radio commercials, TV voice-overs, music projects & audio books, to educational software, industrial training & safety videos,  and from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change … while remaining calm & steady in the Hurricane’s Eye.

“Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants

                   *** Micheal Ziants AUDIO BOOK Demo ***

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Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with studio mascot ‘The Shadeaux’

And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.

What’s next?

Well, whatever it is, you can rest assured that Airlift Productions and I will be there … in the Hurricane’s Eye.

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Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

… we’ll leave the light on for you.

From New Castle … to New Orleans, What a Trip!

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Airlift Productions Proprietor Micheal Ziants as a ‘babe in the woods’ New Castle, PA. What, no headphones?

From New Castle (PA) to New Orleans (LA) … to quote the California sage Jerry Garcia, “What a long strange trip it’s been!”
 
Born in New Castle (just north of Pittsburgh) to Charlie & Phyllis, the middle child of five kids, by the time I was five, we’d already relocated all the way to Florida – where we moved two additional times in three years … before moving back north to Youngstown, Ohio.
 
So, let me see, I’m all of nine years old and I’ve already had five different mailing addresses in three different states in the union.  No, pop wasn’t running from the law, just an upwardly mobile and in-demand chemical/mechanical engineer.
My first jobs were newspaper boy, altar boy, and grocery bagging and delivery boy.  Boy, that’s a lot of ‘boys’.  And great training at a young age in dependability and responsibility for manhood, I might add.
Even as a young dude (boy) through all these very same years, the roots of the recording studio and voiceover career were planted. I took up acting in civic children’s theater, studied ventriloquism (even built my own dummy), taught myself to play the guitar (had my own band in high school) … and fell in love with radio & communications.

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Micheal Ziants High School Grad Pic 1970 Northwestern High, Beaver Falls, PA

Upon graduating high school, with dreams of heading to the military academy at West Point, I spent a year working hard as a land surveyor during the day and attending Penn State by night. When the academy dreams fell apart, I’ve got to admit – it was radio, communications and broadcasting that captured my heart.
 
Big time!
So, after carrying a 4.0 in English, Speech, Philosophy and (oh, my) Calculus at Penn State, I decided to drop out, follow my heart and launch a career in radio. Now the fun begins.
From Columbus to Youngstown, Ohio … Harrisburg, PA to Saint Louis, MONashville, TN to Philadelphia, PA … all before landing in the land of sugarcane and Pontchartrain – New Orleans!

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Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980

Yes, I’ve been hired – and fired – from some of the finest radio stations in America!  And worked for some of the country’s hallmark names and companies … the Joseph Pulitzer family-KSD Radio in St. Louis, Billboard Magazine-WLAC, Nashville, and General Cinema Corporation-WIFI, Philadelphia.
When I arrived in New Orleans at Q-93, the station was then owned by Insilco, a Fortune 500 outfit with silver mines all over planet earth! 
But I just grew tired and weary of the fragile existence that radio offered and/or threatened, along with the toll on my private and personal life.
You want to know something?  Women will only take to that packing and unpacking, up-and-down-the-radio-dial life for just so long … before they say ‘so long’.
 
Necessity being the mother of invention, I began the Airlift Productions thing – recording and producing ‘voice-overs for export’ – long before it became fashionable.  I built my first recording studio in 1984, ‘burned the ships’ (as the expression goes) and never looked back.

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The Original Airlift Productions – before digital, the internet & mp3s – in the closet of my one-bedroom apartment – 1985

Airlift Productions was my opportunity to combine all my loves – acting, music, communications, production and radio – into my own business. Oh sure, I could still run the bus off the road, but at least from now onward … I was the one at the wheel.  
 
1984 was the age of reel-to-reel magnetic recording tape, grease pencils and splicing blocks, cassettes and Fed Ex next-day deliveries. The internet and world wide web, mp3 email attachments, and digital non-destructive edits weren’t even dreams yet in a tech head’s head!
Fast-forward now to 2020… and the kid has stayed in the picture.  I still love to paint those mental pictures, color the air with bright pastels and deep earth-toned hues … motivate with sound!

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Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions

And what a thrill and honor to do it all from the world’s most unique city and America’s most fascinating destination.  If you’ve been to New Orleans you know whereof I speak … and if you haven’t, well, you’ll just have to take my word for it.
 
Catch-up with us when you can at Airlift Productions Recording Studio here in New Orleans.  We’ll leave the mics hot for you!

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Airlift Productions, New Orleans

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DaleAnthonySmith“It has been my pleasure to collaborate with Mike at Airlift on a variety of projects from sound effects for museum films, to Narration for corporate and commercial work, to high end deeply layered radio spots.
He works out of his own custom designed studio, so he has been able to offer a flexibility to accommodate erratic schedules.
In every case, he has maintained the highest standards of production that equal anything produced in New York or LA. He is dedicated, tireless, dependable and truly enjoys his work to the point of making the process actually fun. I would not hesitate to recommend his services to my colleagues or anyone seeking a totally professional sound track.” ~ DALE ANTHONY SMITH,  Designer/Producer at Multi-Media Corp,  New Orleans

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V/O Marketing 101.1: An S.O.S. On S.E.O… What?!?

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Boy, just when you thought you had all the answers … they changed all the questions!
 
Watching ‘Mad Men’ re-runs on Netflix the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.
 
We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.
 
Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.
 
Today – in 2020 – even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!
 
search_engine_marketing_ser‘Permission marketing’ in the 21st century ‘allows’ the buyer into your world when he is ready to buy.  It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
 
So, telling your compelling story on-line, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers  while on-line has indeed become the 21st century marketing challenge.
 
And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.
 
The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered. 

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An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

 
And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.
 
From local New Orleans television personalities to New York AudioBook producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics (astonishingly, in sync with Congressman Steve Scalise’s opinion) to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their own words!
 
1407-nighttime-pomonacrateFrom VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again.  From the last century to this one.
 

So go ahead, tap the 21st-century-brakes for just a second,  hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonial page here – when YOU are ready, 24-7-365 – and we’ll be there for you! 


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Airlift Productions ~ Delivering the Goods from NOLA since 1984!
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Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

Airlift Productions Answers Chicken Versus Egg Conundrum

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Which came first, the chicken or the egg?

Around the Airlift Productions Studios,  I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?

I mean, what is all televison except radio… with pictures?  Which came first? And where are the more powerful emotional cues?  

You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?

Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it –  the sense of HEARING!  The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves,  surrounding it’s ears.

The eyes are nowhere in the picture yet.

paragon-city-center-12Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.

But you cannot close your ears!

The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding.  Even when all sounds disappear and come to a complete … heart-pounding … stop!

Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!

Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.

More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen.  In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.

The AUDIO portion of the ad, however, is still there – OUT LOUD for all to witness!

And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire ‘presentation’ was aural – powerful, memorable and impact-full.

Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.

Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.

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harlon miller“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice.  Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”

– – – HARLON MILLER, Voice-Over Actor

** Harlon’s Airlift-Mike-produced VoiceOver Demo **

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from New Orleans… since 1984  

Confucius + John Saint John = Airlift Productions

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“Try to remember the kind of September, when you were a young & callow fellow…” ~ Airlift Productions Proprietor Micheal Ziants as John Saint John, in the WKBO, Harrisburg, PA studios, circa 1976

It was the ancient Chinese sage Confucius who once said, “Choose work that you love… and you will never have to work a day in your life”. Joseph Campbell amplified this comment with his admonition, “Follow your bliss!”

Furthermore, the Cherokee used to tell their children that we are all ‘born with a song’, and that we all need to learn to sing that song. Not someone else’s song…. but our unique song.

Airlift Mike with the Tribe of Ziants, front porch, Youngstown, Ohio, circa 1962

Well, I actually used to fall asleep as a pre-teen kid in Youngstown, Ohio with a transistor radio tucked under the pillow, listening to far-off radio stations in Chicago (WLS & WCFL) and New York (WABC) dreaming of one day being a radio star.

To communicate with someone unseen without wires over great distances was to a kid the stuff of magic.  I wanted to be the magician – badly.

The millennial of 2019 would not even recognize the time.  At all.  No internet, no world wide web… no iPhones, iPads, iPods, or apps.  Video games?  Excuse me? Pong & Pac-Man were hardly even on the horizon. The compact disc & video tape hadn’t even been invented yet, let alone ‘cloud storage’ or DVD.  The 7-inch 45 rpm record, the audio cassette, and reel-to-reel tape was it. And it was magic!

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Along the banks of the Susquehanna River, Harrisburg, PA … 1st WKBO Music Survey – 1973

My very first rock radio job – being a disc jockey, an air personality – was at WKBO Radio in Harrisburg, PA.  It’s where I really discovered my true love – communications.  It’s where John Saint John was born.  It’s where I learned how to work a microphone as though it were a warm human ear… instead of a cold metal object.  And it was magic!

** Micheal Ziants as John Saint John On-Air WKBO Radio, Harrisburg, PA – 1977 … with Listener Introduction **

But the afternoon air shift wasn’t the full story.

Everyday duties – in addition to the air shift – included production! Every day… of every week… for five straight years, I produced radio commercials.  Little did I realize, but the seeds were being sown for Airlift Productions…. one day… way down yonder in New Orleans. Boy, was it ever magic!

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Airlift Productions’ Micheal Ziants, as alter ego John Saint John, standing behind John Travolta’s brother Joey at a WKBO Radio promotion, Harrisburg East Mall, 1977

** Micheal Ziants ON-AIR at WKBO Radio – Summer 1978, shortly before the move to KSD, St. Louis **

Work I love?  Following my bliss? I tell you what, give a listen to the LIVE On-Air WKBO Airchecks within this blog … and then you tell me.

And the challenge of translating all this On-Air fun & drive into self-employment as a recording studio owner & VoiceOver Talent is the subject for yet another blog, another day.  But, oh, what days/daze these were….

“Try to remember the kind of September, when you were a young and callow fellow….” ~ from the Fantasticks 

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Airlift Productions ~ Audio Alchemy & Magic from NOLA since 1984

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JohnDenneyRecordsVoiceOverAtAirliftProductionsNOLA“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success!” ~ JOHN DENNEY, founder & lead singer of the Los Angeles-based ’80s Punk Band The Weirdos – AND VoiceOver Talent

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Airlift Productions – From Dream to Reality Brick by Brick on Iberville

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Airlift Productions 3927 Iberville Street location, under construction in 1989

If you ever recorded at or visited or got silly during Friday ‘happy hours’ at the now-the-stuff-of-legend Airlift Productions Iberville Street location … have you ever paused to consider what it took to create that remarkable space?

It’s not too bold a statement to say that my blood is quite literally in the mortar that holds the very bricks in this wall together!  For though I am not a mason or a brick layer, I certainly played one in 1989 on Iberville Street.

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Airlift Productions Proprietor Micheal Ziants ~ like a proud papa ~ at the Airlift shingle, Iberville Street, NOLA 1992

With the help of just one other guy (Joe Delery now works in the crime division of the NOPD), I also pounded the nails, hung & floated sheet rock, packed insulation, laid carpet, and wired the entire facility. Whew! 

And oh, the people who were destined to walk through that front door to record within these walls … Peyton & Eli’s pop Archie Manning,   Mayor Marc Morial, his mother Sybil, the Rev. Avery C. Alexander, Dr. Morgus the Magnificent, Ronnie Lamarque, I CAN Learn founder John R. Lee, WDSU’s Norman Robinson …

Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad
Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

Dr. John (Mac Rebennack), Oliver Thomas, Senator Jon Johnson, Congressman Bill Jefferson, Academy Award winning documentary film maker Charles Guggenheim, Anders Osborne, Theresa Andersson, Bishop Paul Morton…

And a whole host of radio rebels, stand-up comics, misfits, in-laws & outlaws!

The mantra through the entire construction stage was ‘Build it…and they will come!’  What a passion, what a studio… what a time!

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Airlift Productions – as it looked in 1992 on Iberville Street … Reel-to-reel analog decks, outboard gear & mixer, the way recording used to be done. Oh, if only you’d lived then, kids.

 

** A “Mike McCann” classic VoiceOver/Production Demo from the 90s, all produced on Iberville with R-R tape – for NOLA clients like WVUE-TV, Pat O’Brien’s, Times-Picayune, etc. ***

But as much as I loved this location, Iberville street, the elevator, my Endymion parties, and having Venezia’s Italian food, Angelo Brocato’s, Mandina’s & Liuzza’s but a block or two walk away … I flooded twice at this location – and this was well before Mother Katrina came to town!

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Airlift Proprietor Micheal Ziants outside the Iberville haunts, shortly before the 2001 move to Pomona

So, I ran with my prophetic visions and in early 2001 moved the entire Airlift Productions business well out of the flood plain and to the high ground just the other side of the now-infamous breached 17th Street Canal .  To start over.

Yet again.

But Airlift on Pomona – along with its construction & marketing challenges – is the story for another blog and another time.

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Amy Landon recording audio books at Airlift Productions New Orleans, March 2017

“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ AMY LANDON, Los Angeles-based Actress & Ultra-busy AudioBook Narrator

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New Orleans Premier VoiceOver & Recording Studio  ~ Audio Alchemy from the Big Easy … since 1984

Airlift Productions – we’ll leave the mics hot… and the light on for you.

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Memorial Day Musings on Strength & Honor

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What began just after the Civil War as a day of remembrance for our country’s war dead sure has morphed and changed since the time of Lincoln. 

Today, Memorial Day seems forever tied to backyard barbecues, swimming pools, and appliance sales.  Ironically, here in metro New Orleans, at stores on Veterans Memorial Boulevard.
 
MemorialCookoutYes, the last Monday of every May has now become the unofficial start to America’s summer. As the true meaning becomes lost along with the ashes of yesterday’s cookout.
 
What needs to be remembered – and indeed commemorated on this day – is the Strength & Honor that drove America’s war dead down the path to becoming America’s war dead.
 
Thumbing through the pages of history it becomes very apparent. People come and go. Causes come and go. What is perceived as Right & Wrong comes and goes.
Strength & Honor are universal constants that do not.
 
Ya know, when Abe Lincoln was a little boy, you or I could have gone down to the French Market here in New Orleans… and purchased Shaquille O’Neal!
And, no, not to play on our basketball team.
 
What is Right and what is Wrong, indeed all man’s laws are founded and based on man’s myopia, his nearsightedness  … on the ever-shifting sands of human perspective.
 
20120531-bbqday1Universal Law, some would call Divine Law, works from another level altogether. And this is the level where Strength & Honor LIVE!
 
Strength & Honor do not recognize skin color, nationality, culture, time or space … or even a uniform.
 
From ancient Greece through the Roman Empire … from Britain’s mastery of the world’s oceans to America (England, Junior) and her not-so-civil war … the dead have piled-up in the countless billions! 
 
Causes, Empires, Cultures, Countries and what is perceived as Right & Wrong have shifted with the winds of change down through all the centuries.
 
Strength & Honor have not.
 
America’s heralded General Patton once remarked that “No bastard ever won a war by dying for his country.  He won it by making the other poor bastard die for his country.”
 
On this Memorial Day weekend 2019 let’s you & I send up a prayer.  A prayer to the Father – to what Napoleon Hill termed ‘Infinite Intelligence’ – to remove ‘bastard’, ‘war’, ‘death’ and ‘country’ from this equation. 
 
And let me raise a glass,  possibly a leftover beer from your backyard barbecue, and propose a toast.
A toast – To Strength & Honor!
 
~ With respect & prayers from the new Jer-USA-lem, New Orleans,
     
    Micheal G. Ziants
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Airlift Productions ~ a Catalyst for Positive Change since 1984
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“Mike, thank you for 25 years of successfully teaching Algebra to children of color and students who were living in poverty. They aren’t living in poverty anymore thanks to you and the mathematical skills you gave them. They are doctors, engineers and scientists today.” ~ the late John R. Lee, Founder of the I CAN Learn Mathematics E-Learning System