Tag Archives: WGNO-TV

Airlift Productions: A Life Lived In The Hurricane’s Eye

AirliftProductionsInTheHurricanesEyeThe National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.

Metaphorically, the ever-changing media & technology would be the tropical cyclones/hurricanes, and  Airlift Productions & I would be the ones who have for over thirty years resided… calmly, persistent & steady, in the hurricane’s eye.

Airlift Productions New Orleans Logo Re-boot 2012 by Ethan Anderson
The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century

In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios. That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated  CBS affiliates WWL-TV WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.

From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation,  and from Loyola’s WWL ownership to Gannett, Tegna & Entercom … my, how the media and technological winds have blown!

Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye.

A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated montage of a Life lived in the Hurricane’s Eye…

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a Google image search for ‘Airlift Productions’

There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona.  There was Norman Robinson, Rich Lenz, Heath Allen, the Blue Angels, Morgus, Greg DiLeo, Sister Thecla,  Quvenzhane Wallis, even James Carville’s feet on my ping pong table.

From radio commercials, TV voice-overs, music projects & audio books, to educational software, industrial training & safety videos,  from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change … while remaining calm & steady in the Hurricane’s Eye.

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A recent Google Search for “VoiceOver Production Blogs” – of over 7-Million possibilities, Airlift Productions resides on page One.

 

“Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants

 

                    *** Micheal Ziants AUDIO BOOK Demo ***

 

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Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with studio mascot ‘The Shadeaux’

And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.

What’s next?

Well, whatever it is, you can rest assured that Airlift Productions and I will be there … in the Hurricane’s Eye.

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Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

… we’ll leave the light on for you.

Morgus & Me + Marriage Insurance? WTH?

MorgusTheMagnificentSidRideauRecordsAtAirliftProductionsNOLA
Morgus the Magnificent – aka Sidney Noel Rideau – Records VoiceOvers at Airlift Productions … for over a Quarter of a Century! Really.

I guess it would be safe to say that in operating a recording studio in America’s most colorful city –  New Orleans – for what is now THIRTY years, that I’ve worked with some pretty colorful characters.

From setting microphone levels for Dr. John and Archie Manning to recording projects with all of the city’s mayors ( Morial-2X to Landrieu-2X), verbally jousting with Mary Matalin & James Carville, even coaching ‘Annie’ Quvenzhane Wallis through tough V/O copy for Chrysler … my most unforgettable – and beloved – character would have to be Morgus the Magnificent!

Sidney Noel Rideau & I go back over 25 years together now; he has the distinction (?) of being the only person who has recorded at every recording studio I’ve ever built, every incarnation of Airlift Productions; He is the eccentric uncle I never had! I love this man.

We first met in 1986 while I was producing radio ads for and operating as the Voice of WGNO-TV/Channel 26 here in New Orleans, and he was reviving his ‘Morgus Presents” TV show. Our first gig together was in my closet-studio Airlift iteration where we recorded all the E.R.I.C. (the talking skull) heavily-reverbed V/O tracks for use in the shows.

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E.R.I.C. the talking skull records VoiceOver at Airlift Productions

Our relationship continues to this day. I almost feel as though I’ve become his real-life Chopsley, in that I’ve operated as his behind-the-scenes henchman all these years.

Together we’ve produced everything from radio ads for Cajun seasonings products to public service announcement campaigns for his Internet Story Club teacher-family outreach … but among my favorite sessions with my fave ‘Uncle Sid’ would have to be the one that is the subject of this post – ‘Marriage Insurance’.

As fate would have it, Sid’s Morgus character is also one of nationally-broadcast Coast-to-Coast late night radio host George Noory’s favorites too! And Sid stopped by the Airlift Studios in February 2006 to record a few ‘pilots’ for segments to possibly be used in Noory’s nightly broadcasts. I kid you not.

The proposed segments never did materialize (radio marketing in the 21st century is a very tricky thing), but this never-before-heard audio is just way too-funny and priceless.

It’s for the “Morgusian Marriage Insurance Company of America”, protecting your marriage from divorce, and includes not only Sid’s outrageous take on the state of marriage in America today – but I’ve also left in all the out-takes! I particularly love the way he slides in/out of character, and oh, that laugh …..

**** Sidney Rideau – aka Morgus the Magnificent – takes on the perplexing problem of marriage & divorce for the Airlift Productions microphones in February 2006 ****

Today, Uncle Sid is enjoying retirement on the north shore of Lake Pontchartrain in a tiny hamlet known as Covington, LA  with his bride of all these years Dainya. They met in the late 1950s in NYC where Sid was being considered as a side-kick to Johnny Carson, and she was an interpreter at the United Nations.

For true!  No, I could not make up a story as unique as theirs. 

What a character, and truly fine & gifted, spirited human being this man is. Lucky to have had him in our lives we all are, and to have been able to bask in his light and genius.

Because, at the end of the day (as the white man is often wont to say), in the mythology of the American Tribe – Superman will always have his Clark Kent, the Batman his Bruce Wayne … and Morgus the Magnificent will always be remembered as the man who gave him Life – Sidney Noel Rideau.

MorgusSidneyNoelRideauRecordsAtAirliftProductionsNewOrleans
Sidney Noel Rideau Records VoiceOvers and More at Airlift Productions New Orleans

Airlift Productions ~ Audio Alchemy from New Orleans since 1984