Tag Archives: Rhiannon Boulger

V/O Marketing 101.1: An S.O.S. On S.E.O… What?!?

Search-Engine-Marketing-Ideas
Boy, just when you thought you had all the answers … they changed all the questions!
 
Watching ‘Mad Men’ re-runs on Netflix the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.
 
We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.
 
Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.
 
Today – in 2019 – even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!
 
search_engine_marketing_ser‘Permission marketing’ in the 21st century ‘allows’ the buyer into your world when he is ready to buy.  It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
 
So, telling your compelling story on-line, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers  while on-line has indeed become the 21st century marketing challenge.
 
And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.
 
The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered. 
SteveBlazeAndMichealZiantsRecordVoiceOversAtAirliftProductionsNewOrleans
An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

 
And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.
 
From local New Orleans television personalities to New York producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their words!
 
1407-nighttime-pomonacrateFrom VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again.  From the last century to this one.
 

So go ahead, tap the 21st-century-brakes for just a second,  hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonial page here – when YOU are ready, 24-7-365 – and we’ll be there for you! 


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Airlift Productions ~ Delivering the Goods from NOLA since 1984!
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MichealZiantsRhiannonBoulgerAirliftProductionsNOLA
Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

My New Pen Pal & An Airlift To Australia… For Shell Oil

Aussie VoiceOver Talent Rhiannon Boulger records Safety Video for Shell Oil at Airlift Productions NOLA

The call came into the Airlift Productions Studios the first week of 2017 from Chicago, Illinois with a rather unique request.

Would I be available to help with a safety training project for Shell Oil concerns – in Melbourne, Australia?

Well, color me intrigued.

Stellar VoiceOver talent RHIANNON BOULGER operates as the safety training voice for Shell Oil concerns in Australia and, as the fates would have it, she was currently in the states along with her fiance’ Jae  visiting New Orleans for the week.

Enter Airlift Productions & Airlift Mike.

The VO scripts were then emailed to both Rhiannon and me for the recording session slated for Friday 1-6-17. Cool!

So, Rhiannon & hubby-to-be Jae showed up via an Uber lift from the downtown Sheraton on-time, and we went to work.

Rhiannon rocks the mic to train Shell Oil employees ‘down under’ at Airlift Productions NOLA 1-6-17

We phone-patched the entire session with  Jennifer at Accenture-Chicago for long distance direction & coaching.

The session went as smoothly as water off a kangaroo’s back in the outback! We nailed all four scripts, and I had the wave files on their way via an FTP site to the edit bays in Chicago for post-production within the hour.

For use at Shell Oil’s facility next week ~ in Melbourne, Australia!

I teased Rhiannon throughout the session that I’ve done scores of plant safety video narrations through the years, but never one that sounded so … ah, saucy.

Give a listen to just a taste of what went down at the Airlift mics this month (and since it’s NOLA, we’ll deal with drugs & alcohol), here.

~ Rhiannon entertains our ‘fighting troops’ down under at Shell ~

Ah-h, the wonders of modern technology.

To have conducted a session like this and in this manner when I began the Airlift Productions Studios back in the day – the 1980s – would have been considered science fiction, unbelievable, and inconceivable.

Today in 2017… it’s par for the course. 

So pardon me, as I reach back in my bag for a nine-iron…and catch the next phone call.

Who knows? Could be my new Australian pen pal and recording gal from Melbourne.

Great job, Rhi! I really enjoyed working with you. And keep doin’ that voodoo that you do so well.

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MichealZiantsRhiannonBoulgerAirliftProductionsNOLA
Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

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** Airlift Productions ~ Audio Alchemy & Digital Magic from NOLA since 1984 **