Tag Archives: Micheal Ziants

Taylor Swift “Shakes Off” Airlift Productions

Taylor Swift, tagged to headline Jefferson Parish's Family Gras 2008
Taylor Swift, tagged to headline Jefferson Parish’s Family Gras 2008

** With Mardi Gras 2020 excitement in the air and New Orleans in frenzy mode – I’m re-posting this blog, originally published in June of 2015 **

Long before her recent shaking-up of the “Apple Cart’s” new music streaming service, Country/Pop-Tart Taylor Swift was headed to play New Orleans – and yours truly, Airlift Mike, was tagged to help promote and give voice to the show.

Little did any of us realize when then-19 year old Taylor was selected to appear at Family Gras 2008 – just down Veterans Boulevard from the Airlift Productions Studios – that she was destined  to explode and become one of the world’s hottest selling musical artists!

Family Gras was brand new – and so was Taylor Swift’s career.

Contracted by NOLA public relations ace Greg Buisson and the Jefferson Parish Convention & Visitor’s Bureau, I was tasked with voicing and producing the :60 audio track (video edited by Joseph Schneider) which was then to play all over New Orleans television to promote the affair.

** An uncharacteristically UP-Tempo Micheal Ziants, generating excitement for Taylor Swift’s Family Gras 2008 Appearance **

2008FamilyGrasLineupSo, with but one big hit in her hip pocket (“Our Song”), Taylor got in the bus with mom & dad, Andrea & Scott, and drove down to NOLA from Nashville for the show on that ill-fated late January.

She was slated to appear along with Blake Shelton, Kansas, Billy Ray Cyrus, The Bangles and a host of class N’awlins acts  – all in between Mardi Gras parades on the neutral ground of Veterans Boulevard here in Metairie for Family Gras 2008.

But Mother Nature had other ideas.

As Fate and the rain gods would have it, the skies over NOLA opened up that fate-filled Friday afternoon and it rained.  And it rained.  And it rained!

Poor Taylor’s only appearance that afternoon was on the 6:00 News/Blues.  Under an umbrella.  In a pouring rainstorm.  As she tendered her regrets to a dismayed New Orleans crowd about her canceled show.

swift14f-1-webReally.  Ask her about this one sometime, should you get a chance.

And little did any of us realize that day that this little PA native, Nashville transplant, Taylor Alison Swift’s career was about to explode – into the stratosphere!

Oh wait, of course. Her mama did.

Airlift Productions ~ Audio Alchemy from New Orleans since 1984

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L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

“Great recording studios share something in common with great concert venues. They both have a…what is it? An aura, a vibe, a karma, an ambiance? Whatever you call it, it’s as real as any speaker on the wall or slider on a console. You can’t see it, but, you can absolutely FEEL it. 

Airlift Productions has IT – thanks to the man behind the board (and in your ear). Micheal Ziants has a knack for gently pulling your best work out of you – and then improving upon it in the final mix. The finished product always leaves you thrilled, satisfied and amazed that you really had it in you! The best part- he gives you all the credit and you only realize later what great hands your material was in. 

Do yourself a favor- give Airlift a try. You’ll love the results and every moment you spent producing them.”

~ RICH LENZ , former WDSU-TV Sports Director/Anchor 

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V/O Marketing 101.1: An S.O.S. On S.E.O… What?!?

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Boy, just when you thought you had all the answers … they changed all the questions!
 
Watching ‘Mad Men’ re-runs on Netflix the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.
 
We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.
 
Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.
 
Today – in 2020 – even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!
 
search_engine_marketing_ser‘Permission marketing’ in the 21st century ‘allows’ the buyer into your world when he is ready to buy.  It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
 
So, telling your compelling story on-line, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers  while on-line has indeed become the 21st century marketing challenge.
 
And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.
 
The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered. 
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An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

 
And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.
 
From local New Orleans television personalities to New York AudioBook producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics (astonishingly, in sync with Congressman Steve Scalise’s opinion) to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their own words!
 
1407-nighttime-pomonacrateFrom VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again.  From the last century to this one.
 

So go ahead, tap the 21st-century-brakes for just a second,  hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonial page here – when YOU are ready, 24-7-365 – and we’ll be there for you! 


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Airlift Productions ~ Delivering the Goods from NOLA since 1984!
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Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

Han Solo Records VoiceOver At Airlift Productions

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The New Han Solo recorded “Beautiful Creatures” movie V-O at Airlift Productions NOLA

Little did  Alden Ehrenreich or I realize when we first met that he was destined to become Han Solo!

Hired to record some last-minute Hollywood South VoiceOver for Alden’s latest movie “Beautiful Creatures”, I certainly didn’t know what to expect that June morning of 2012.

In this teen-goth, supernatural, romantic thriller with a southern twist, Alden had been cast as the star-crossed lead lover Ethan Wate. And as the fates would have it, there were a few key monologue voice over tracks left un-recorded when they got to post-production.

Enter Airlift Mike and Airlift Productions.

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Alden Ehrenreich at the Big Star Wars Han Solo Announcement Party

When I answered the door that morning there was Alden, boyishly handsome, with a cheery “Good Morning”…. and a pint bottle of Jamaican Red Stripe lager in his hand.

When I questioned this rather novel approach to a recording session, he said simply that “This is for after we’re done!”

So, after it we went.  Together with veteran movie sound pro Jeffrey Haupt, screen play writer & director Richard LaGravenese, a dialect coach from London, and their entourage, we laid down VoiceOver tracks for this moody suspense thriller.

Witness a taste of Alden’s acting chops here; don’t you love the faux southern accent? I mean, he was born and raised in Los Angeles, with roots further back (like yours truly) in Austria & Hungary —

And more recently, Alden stole the show – and even upstaged George Clooney himself –  in the 2016 Hollywood-Golden-Era homage Coen Brothers flick “Hail, Caesar!” as celluloid cowboy hero Hobie Doyle. Check him out here….

Fast-forward just a tick, then, and imagine our collective surprise when out of the thousands who auditioned for the part, the Lucas-Disney machine that IS the STAR WARS franchise cast this dude for the Star Wars prequel – as the NEW HAN SOLO!

You go, Alden!

So, let me see, if Alden is 29 today, back when we met and recorded together he was all of 22. So, back to that day ….

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Alden (dead center) holding his own at the “Hail, Caesar” Party – with Josh, George, Jonah, and Channing …. hey, there goes the neighborhood, huh?

After the session, he popped the top on his Jamaican Red Stripe and began to share it with me! We went slug-for-slug like Catholics at a communion rail, laughed, and talked of his past, present and future.

But little did either of us realize that day that the future would include his casting in the biggest movie juggernaut of the 21st century!

And today, that empty bottle of Jamaican Red Stripe is still sitting up on the Airlift commissary shelves, beside other noteworthy bottles of wine, scotch & Wild Turkey emptied after sessions past to celebrate & commemorate memorable Airlift Studio recording sessions.

Happy and thrilled for you the Airlift Productions krewe is, Alden!

Thanks again for the laughs, brotherhood… and Jamaican lager.

Oh, and despite some of the sketchy reviews of your latest intergalactic celluloid effort (some say “meh”), may the Force Be With You, my brother!

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SidNoelRideauMorgusRecordsVoiceOverForNewOrleansAtAirliftProductions
E.R.I.C. the talking skull records VoiceOver at Airlift Productions

“Dr. Ziants:

My dear colleague, it was a true delight to visit and work with you in your digital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute.” — Momus

** A tested-by-time Testimonial from Dr. Morgus (aka – Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.  Check the good doctor out anytime at www.morgus.com ***

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Airlift Mike On-Camera performing with Sid in “Morgus Presents” 1988, re-broadcast on Fox-8

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

VoiceOver Demos, Airlift Mike … And Teenagers?

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Mary Rose Neumeyer “delivers the goods” at the Airlift Productions microphones

A well-crafted VoiceOver Demo should do for one’s voice what a model’s portfolio does for one’s body.

Show it off! Showcase it! Highlight it!

Just as a photographer uses lighting, sets, makeup, and wardrobe to capture its subject, the voice demo audio producer uses compression, reverberation, equalization, the just-right music, sound effects and editing to properly capture/record his subject.

From compassion and pathos … to angst-filled attitude. Sly and seductive … to bold & brassy! Demure … to confident.

A captivating VoiceOver Demo captures every trick the actor has in his/her bag, and is edited in such a way as to showcase versatility and cast-ability.

Case in point?

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Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

On a hot, sultry N’awlins  afternoon in the cool confines of the Airlift Productions Studios, I hosted Vicky & Jeff’s pride & joy Mary Rose Neumeyer.

Having trained for years under the tutelage of noted NOLA acting coach Debby Gaudet, Mary Rose indeed brought some formidable skills to the Airlift microphones.

Part commercial, part promo, and all class, Mary Rose’s V-O Demo captures a style and sensibility that belies her then but 14 years on the planet.

Yet, boy, can she still be a kid! And deliver FOR the kids.

Give a listen to this teen sensation’s skill set, here …

       *** Mary Rose Neumeyer VoiceOver Demo ***

Look out, Nickelodeon; the Disney gang is on notice, as well.

Make room for this kid … at the top!

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Airlift Mike with VoiceOver Teen Sensation Mary Rose Neumeyer at Airlift Productions

And if your project, TV campaign, radio spot, or promo could use a fresh from-the-mouth-of-babes, stand-out-from-the-crowd approach – Mary Rose & I are as close as the cellphone in your pocket.

You’ll find us at #1-504.833.8450 or 24/7 on the web at AIRLIFTPRODUCTIONS.COM.

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“Many filmmakers portray teenagers as immoral and ignorant, with pursuits that are pretty base… But I haven’t found that to be the case. I listen to kids. I respect them… Some of them are as bright as any of the adults I’ve met.” ~ the late film director John Hughes

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Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ ~ California-bound, Former WWL/WDSU Anchor/Reporter, Mom, Realtor – RACHEL WULFF

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans, since 1984

You May Say I’m A Dreamer …

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John Lennon at the piano creating a vision with “Imagine”

Imagine there’s no heaven

It’s easy if you try

No hell below us
Above us only sky
Imagine all the people living for today

Imagine there’s no countries
It isn’t hard to do
Nothing to kill or die for
And no religion too
Imagine all the people living life in peace

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people sharing all the world

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will live as one

~ John Lennon, “Imagine”

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As my fave old metaphysical space cowboy running partner Henry David (Thoreau) used to say, “Do not worry if you have built your castles in the air.  They are where they should be.  Now… put the foundations under them”.   And …

“What lies behind us and what lies ahead of us … are tiny matters compared to what lives within us.”

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Airlift Productions’ Micheal Ziants – at age 20 –  on the first real radio job, Youngstown-Niles, Ohio, 1972.

Airlift Mike – channeling and realizing the dreams of John Lennon & Henry David Thoreau… since 1972.

So, what do you do with YOUR spare time?

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Norman Robinson & Airlift Mike, tracking VoiceOver session, October 2019 at Airlift Productions New Orleans

“Michael is without a doubt one of the most versatile audio and production experts in the industry. ” — NORMAN ROBINSON, Harvard Nieman fellow; Honorary Doctorate of Human Letters-Our Lady of Holy Cross College; former CBS-TV White House correspondent;  senior news anchor WDSU-TV, NOLA

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift PROductions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

From Books-on-Tape to CDs in 1993? Courtesy Airlift Productions

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(L-R) Charlie Biondo, “Miss Linda” Mintz, Micheal Ziants, celebrating over 3,500 units sold, “Soft Words, Warm Nights”

While the world was still calling the genre “Books-On-Tape” in 1993, Airlift Productions self-published and successfully sold spoken word CDs to libraries across America – and to the world via the Playboy catalog.

I realize that this all sounds a tad mad, but let me tell you the story.

I first met New Orleans icon “Miss Linda”, Linda Mintz, during a session at the Airlift Studios on Iberville street in 1993 while recording radio commercials for a local client.

Our muses, along with the stars, somehow aligned after that session while Linda and I discussed our love for poetry… as we hatched the egg of an idea for an outfit we dubbed “WordMusic”.

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“Miss Linda” Mintz & Micheal Ziants (McCann), during recording sessions for “Soft Words, Warm Nights”, Airlift Productions, 1993

Linda, long known and loved by generations of New Orleanians as Romper Room’s “Miss Linda”, had been reared with a love and respect for the magic of poetry.

Yours truly, while working all over New Orleans airwaves as a commercial voice and producer, was looking to create a self-published project that had “legs”, would be “evergreen” and that we could get behind and market to the world.

Produced on Iberville Street (all on reel-to-reel tape), voiced by Linda & me, and backed by husband Albert Mintz… we called the project “SOFT WORDS, WARM NIGHTS”.

** “I Love You/A Bright New Land”… Soft Words, Warm Nights excerpt with Linda Mintz & Micheal Ziants **

Imagine the world’s most romantic poetry lovingly rendered – and cast against the lush backdrop of the sounds of nature, coupled with a meditative new age score.

Score one for the kids on Iberville Street!

** Bess, the landlord’s daughter sacrifices herself to save her lover, Mike Ziants reads the classic, “The Highwayman” from SWWN **

Together with marketing pal Charlie Biondo, we drew the attention of Bayside Distributors in California, produced cassette tapes AND CDs in 1993, were successfully reviewed by all the major trade publications, and took it to market!

** “Will You Love Me When I’m Old?” from SWWN **

After selling over 3,500 to libraries across the U.S., we attended the American Booksellers Association trade show in Chicago, where I personally pitched the project to Hugh Hefner!

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“Soft Words, Warm Nights”, featured in the Playboy catalog, 1995

Hef was back in his hometown that weekend to promote Playboy’s 40th Anniversary coffee table book and, little did he know it – but get a fast pitch from Micheal Ziants.

Playboy Magazine’s catalog then featured our “Soft Words, Warm Nights” in several editions, helping us to move over 500 units, saying that our CD created “Irresistible Ambiance”.

While I caught a lot of kidding & ribbing  from family and fellow radio pals here in NOLA over this entire escapade, it remains one of my favorite stories.

What wasn’t so pleasant?

In an attempt to get a major ongoing distributor for our work, upon sending our CDs to every single major AudioBook publisher at the time, we were not only turned down – but ripped off! 

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“Soft Words, Warm Nights” CD artwork, Airlift Productions/WordMusic 1993

As the idea – romantic spoken word, produced with music & sound effects – was copied within a year by many of them, along with known Hollywood actors that carried marquistype names.

(Sigh!)

Oh well, as the Bard once opined, “It is better to have loved and lost… than to have never loved at all.”

Besides, it still makes for great “Did-you-hear-the-one-about-the-BIG-one-that-got-away?” type stories around the bar and NOLA parties.

Furthermore, as Churchill reminded us all, “Never. Never. Never. Give up!”… and from the vernacular, “He who loves and runs away, lives to fight another day.”

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Airlift Mike, Micheal Ziants, reads James Patterson’s “The Chef” for Hachette AudioBooks, NYC/Paris

I haven’t. (Given up.)

And.. I have! (Lived for another day.)

I mean, back in the 1990s, how was I to know that here in 2019 my path would intersect with one of the world’s biggest and best-selling authors? 

“Now showing” on earbuds near you, from the Hachette AudioBook Group, and today available on all worldwide platforms… Micheal Ziants narrates and interprets James Patterson’s “THE CHEF”.

And trust me, gang – Soft words and a warm night, this ain’t!

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“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ Amy Landon


Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984 

Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions Answers Chicken Versus Egg Conundrum

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Which came first, the chicken or the egg?

Around the Airlift Productions Studios,  I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?

I mean, what is all televison except radio… with pictures?  Which came first? And where are the more powerful emotional cues?  

You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?

Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it –  the sense of HEARING!  The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves,  surrounding it’s ears.

The eyes are nowhere in the picture yet.

paragon-city-center-12Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.

But you cannot close your ears!

The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding.  Even when all sounds disappear and come to a complete … heart-pounding … stop!

Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!

Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.

More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen.  In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.

The AUDIO portion of the ad, however, is still there – OUT LOUD for all to witness!

And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire ‘presentation’ was aural – powerful, memorable and impact-full.

Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.

Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.

AirliftProductionsAnswersWhoCameFirstQuestion

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harlon miller“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice.  Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”

– – – HARLON MILLER, Voice-Over Actor

** Harlon’s Airlift-Mike-produced VoiceOver Demo **

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from New Orleans… since 1984  

Have You Heard About the Big One That Got Away?

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“Gator” (Wakeman Linscomb) & Airlift Productions Proprietor “Mike McCann”, the Q-93 Wake-Up Krewe, entertaining N’awlins in 1989, and laying-down tracks at Airlift Productions on Iberville

It happened again last night. 

Even though I haven’t worked LIVE on the radio this century, the dreams persist.

I’m on-air in a control room in the 1970s or ’80s, or more to the point, locked-OUT of the control room… records are running out… I can’t find the right commercials… DEAD AIR!

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a full-page ad in Sunday’s Times-Picayune promoting WQUE’s Mike McCann

Town-to-town, packing, unpacking…. making new friends, saying goodbye to old friends… up & down the radio dial… AM, FM… ego trips, bad trips… but through it all —- 

Radio was without question the most fun I ever had with my clothes on!

And the people and towns it brought into my life informed my life – and changed it. { Cue the flashback harp music glissando …}

It was 1989, and after many years freelancing, I was ‘seduced back to the dark side of the force’… and re-entered radio for a brief while here in New Orleans at WQUE-FM/Q-93 as one half of a morning team, partnered with this character called ‘the Gator’.

While we only lasted a short while as a team on-air, there was magic! At least enough to catch the interest of an agent. An agent who then parlayed our airchecks into a LIVE On-Air three-day audition at Boston’s top-rated WZOU over Christmas of 1989!

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(L-R) Micheal Ziants (Mike McCann), Comedian/Actor Sinbad, Gator on-air at Q-93 New Orleans in the Fall of 1989

Steve Rivers, program director at the time, flew the Gator and me into Boston, put us up at the Boston Harbor Hotel (pretty swanky) and we actually woke up the city of Boston, Mass for three mornings that winter!

I’m at a loss for words to explain how vibrantly thrilling and exciting this whole process was. Working LIVE on-air, walking a tightrope without a net ( no ‘take two’ as is done in a recording studio ), in a strange town … and all in the days before the internet & the world wide web … you know, when radio was really radio! Wow!

Listen to just some of the madness, excitement and fun of this on-air audition at this monster of a radio station here —

**** Gator & McCann  On-Air @ WZOU-Boston 12-14-89 ***

The absolutely precious WZOU "Zoo-Cat" logo - complete with headphones, as it appeared on bumper stickers & T-Shirts in 1989
The absolutely precious WZOU “Zoo-Cat” logo – complete with headphones – as it appeared on bumper stickers & T-Shirts in 1989

Now, to ‘cut to the chase’, we were not hired at WZOU. After all was said and done – and believe me, much was said and done – management decided that our act would not fit-in in Boston … and we flew back to New Orleans without a contract.

Funny the way life works. When I think how differently my life would have turned out had we gotten this job it makes my head spin.  Me, a Yankee again? No Airlift Productions? Erase my over thirty years of contributions to New Orleans media & history? I think not.

But was it ever fun!  And still makes for quite the story over beers with the guys, or when we sit around comparing battle scars in the radio wars … or, like the fishermen here in Sportsman’s Paradise – talking about the big one … that got away.

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Nathan J. Robinson, while recording at Airlift Productions, October 2019

“Mike is a master of his craft, a true audio artisan. The long days I spent recording my audio book with him were a joy. First and foremost, he is a meticulous professional who wants to make sure that the production achieves the best possible quality. Because of his extensive background as a voice actor, he can coach you in exactly how to make something sound serious, credible, and powerful.

And because he built the whole studio himself, he knows how to get the most out of his equipment and produce exceptional recordings. But more than that, Mike is not just a skilled producer. He’s a great guy, with a tranquil life philosophy that will put you at ease and make you feel comfortable enough to give your best effort. He knows how to make you feel good, from the mood lighting to his calming presence in your headphones. He’s funny, too, and has lots of great stories from his long career in radio.

I truly had a blast working with Mike and will write another book just to do a new audio book with him.” — NATHAN J. ROBINSON, Editor in chief of Current Affairs magazine and author of Why You Should Be A Socialist.

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Confucius + John Saint John = Airlift Productions

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“Try to remember the kind of September, when you were a young & callow fellow…” ~ Airlift Productions Proprietor Micheal Ziants as John Saint John, in the WKBO, Harrisburg, PA studios, circa 1976

It was the ancient Chinese sage Confucius who once said, “Choose work that you love… and you will never have to work a day in your life”. Joseph Campbell amplified this comment with his admonition, “Follow your bliss!”

Furthermore, the Cherokee used to tell their children that we are all ‘born with a song’, and that we all need to learn to sing that song. Not someone else’s song…. but our unique song.

Airlift Mike with the Tribe of Ziants, front porch, Youngstown, Ohio, circa 1962

Well, I actually used to fall asleep as a pre-teen kid in Youngstown, Ohio with a transistor radio tucked under the pillow, listening to far-off radio stations in Chicago (WLS & WCFL) and New York (WABC) dreaming of one day being a radio star.

To communicate with someone unseen without wires over great distances was to a kid the stuff of magic.  I wanted to be the magician – badly.

The millennial of 2019 would not even recognize the time.  At all.  No internet, no world wide web… no iPhones, iPads, iPods, or apps.  Video games?  Excuse me? Pong & Pac-Man were hardly even on the horizon. The compact disc & video tape hadn’t even been invented yet, let alone ‘cloud storage’ or DVD.  The 7-inch 45 rpm record, the audio cassette, and reel-to-reel tape was it. And it was magic!

MichealZiantsAkaJohnStJohnWKBOsurvey1973
Along the banks of the Susquehanna River, Harrisburg, PA … 1st WKBO Music Survey – 1973

My very first rock radio job – being a disc jockey, an air personality – was at WKBO Radio in Harrisburg, PA.  It’s where I really discovered my true love – communications.  It’s where John Saint John was born.  It’s where I learned how to work a microphone as though it were a warm human ear… instead of a cold metal object.  And it was magic!

** Micheal Ziants as John Saint John On-Air WKBO Radio, Harrisburg, PA – 1977 … with Listener Introduction **

But the afternoon air shift wasn’t the full story.

Everyday duties – in addition to the air shift – included production! Every day… of every week… for five straight years, I produced radio commercials.  Little did I realize, but the seeds were being sown for Airlift Productions…. one day… way down yonder in New Orleans. Boy, was it ever magic!

MichealZiantsAkaJohnStJohnWithJoeyTravoltaWKBO1977
Airlift Productions’ Micheal Ziants, as alter ego John Saint John, standing behind John Travolta’s brother Joey at a WKBO Radio promotion, Harrisburg East Mall, 1977

** Micheal Ziants ON-AIR at WKBO Radio – Summer 1978, shortly before the move to KSD, St. Louis **

Work I love?  Following my bliss? I tell you what, give a listen to the LIVE On-Air WKBO Airchecks within this blog … and then you tell me.

And the challenge of translating all this On-Air fun & drive into self-employment as a recording studio owner & VoiceOver Talent is the subject for yet another blog, another day.  But, oh, what days/daze these were….

“Try to remember the kind of September, when you were a young and callow fellow….” ~ from the Fantasticks 

MichealZiantsAkaJohnStJohnWKBO-1976

Airlift Productions ~ Audio Alchemy & Magic from NOLA since 1984

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JohnDenneyRecordsVoiceOverAtAirliftProductionsNOLA“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success!” ~ JOHN DENNEY, founder & lead singer of the Los Angeles-based ’80s Punk Band The Weirdos – AND VoiceOver Talent

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