Tag Archives: Micheal Ziants

Memorial Day Musings on Strength & Honor

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What began just after the Civil War as a day of remembrance for our country’s war dead sure has morphed and changed since the time of Lincoln. 

Today, Memorial Day seems forever tied to backyard barbecues, swimming pools, and appliance sales.  Ironically, here in metro New Orleans, at stores on Veterans Memorial Boulevard.
 
MemorialCookoutYes, the last Monday of every May has now become the unofficial start to America’s summer. As the true meaning becomes lost along with the ashes of yesterday’s cookout.
 
What needs to be remembered – and indeed commemorated on this day – is the Strength & Honor that drove America’s war dead down the path to becoming America’s war dead.
 
Thumbing through the pages of history it becomes very apparent. People come and go. Causes come and go. What is perceived as Right & Wrong comes and goes.
Strength & Honor are universal constants that do not.
 
Ya know, when Abe Lincoln was a little boy, you or I could have gone down to the French Market here in New Orleans… and purchased Shaquille O’Neal!
And, no, not to play on our basketball team.
 
What is Right and what is Wrong, indeed all man’s laws are founded and based on man’s myopia, his nearsightedness  … on the ever-shifting sands of human perspective.
 
20120531-bbqday1Universal Law, some would call Divine Law, works from another level altogether. And this is the level where Strength & Honor LIVE!
 
Strength & Honor do not recognize skin color, nationality, culture, time or space … or even a uniform.
 
From ancient Greece through the Roman Empire … from Britain’s mastery of the world’s oceans to America (England, Junior) and her not-so-civil war … the dead have piled-up in the countless billions! 
 
Causes, Empires, Cultures, Countries and what is perceived as Right & Wrong have shifted with the winds of change down through all the centuries.
 
Strength & Honor have not.
 
America’s heralded General Patton once remarked that “No bastard ever won a war by dying for his country.  He won it by making the other poor bastard die for his country.”
 
On this Memorial Day weekend 2019 let’s you & I send up a prayer.  A prayer to the Father – to what Napoleon Hill termed ‘Infinite Intelligence’ – to remove ‘bastard’, ‘war’, ‘death’ and ‘country’ from this equation. 
 
And let me raise a glass,  possibly a leftover beer from your backyard barbecue, and propose a toast.
A toast – To Strength & Honor!
 
~ With respect & prayers from the new Jer-USA-lem, New Orleans,
     
    Micheal G. Ziants
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Airlift Productions ~ a Catalyst for Positive Change since 1984
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“Mike, thank you for 25 years of successfully teaching Algebra to children of color and students who were living in poverty. They aren’t living in poverty anymore thanks to you and the mathematical skills you gave them. They are doctors, engineers and scientists today.” ~ the late John R. Lee, Founder of the I CAN Learn Mathematics E-Learning System

Is Audio Recording An Art … Or A Science? Or Magic?

The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…

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To begin with, all sound travels in waves.  That’s analog.  As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital.  Science.

But making MAGIC with that wave form is quite another thing altogether.  Art.

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Airlift Productions “Booth” ~ where talent shines!

Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy –  possible is yet another story completely.

Art & Science & Magic get it on at Airlift Productions!

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Original Airlift Productions Studio Design ~ Micheal Ziants, 2001

First off, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.

It’s built like the ancient Greeks built the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.

The Airlift Studios control room widens from about 6 feet at the front … to nearly 12 feet at the back. A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.

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Airlift Productions “Gift of Life” Stained Glass Window

Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.

Yes, Art & Science get it on at Airlift Productions!  To create MAGIC.

Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 … from local to global with style!

From broadcast to podcast, big screen to small.  From simple voice over tracks to full band or artist CD projects, test-drive your first session today, from wherever you are …  on the web at  Airlift Productions.

“Weapons of Mass Production” ~ Airlift Productions, New Orleans

Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.

When quality counts ~ count on Airlift Productions.  Audio Alchemy from New Orleans since 1984.

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“I had the extreme pleasure of working with Mike of Airlift Productions for a project in 2016. He was professional, courteous and most importantly, fun to work with. Mike is patient and very thorough with his recording, making sure that what you want is done before he powers down the gear for the day. 10/10, I would work with him again.”  —-Jared Garcia, Sr. Recording Engineer for Blackstone Audio and Downpour.com

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New Orleans TV News Drops Anchor(s) at Airlift Productions

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(L-R) Airlift’s Micheal Ziants, Norman Robinson, Heath Allen, Rich Lenz at the WDSU-TV Studios for the CMN Telethon

Norman Robinson. Lee Zurik. Camille Whitworth. Rich Lenz. Heath Allen. Rachel Wulff.

Round up the usual suspects.

I have –  to record various voice-over projects here in New Orleans at Airlift Productions.

I first met and recorded Norman Robinson in 1991. He was fresh back in NOLA from the White House CBS-TV Network news beat, and was the newly-ordained anchor man at our WDSU.

Little did we then realize, or even think about future days, but the fact is, 28 years later, we’re still at it!

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Anchor man NORMAN ROBINSON brushing-up his VoiceOver skills at Airlift Productions NOLA

Our most recent project? Recording and compiling every electronic message for every streetcar and bus – even the ferries – in the city of New Orleans.

“Senior citizens ride the bus for only 40 cents”… “Please look around you for any personal items you may have left behind before exiting the vehicle/next stop, Canal Street.”

NORTA – the New Orleans Regional Transit Authority – tagged Norman and me to record well over 1,500 wav files for use in their system citywide.

** Norman narrates NORTA’s ‘Go Mobile’ App Tutorial **

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L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

Rich Lenz now calls  Tulsa, OK home, a gone pecan from NOLA for over ten years now (gee, Thanks, Katrina), but he served for 16 years as sports director/anchor at WDSU.

Richie and I’ve recorded countless tunes together, including epic anthems to herald the Children’s Miracle Network Telethon fund-raising year-after-year to benefit and support our Children’s Hospital’s life saving efforts for our kids.

** the 1st, of many, Telethon Tunes for Children’s Hospital **

 

Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

After meeting WWL/WDSU anchor gal Rachel Wulff around the aisles of our local Lowe’s Home Improvement store, I helped Rachel improve her post-anchor life and UP her game by producing a VoiceOver demo for her.

Very nice.

** Rachel’s VO Demo, with her daughter’s cutesy intro **

Fox-8/WVUE’s solid anchor dude – and award-winning investigative reporter – Lee Zurik and I work together on projects for video ace Paul Atkinson.

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Airlift Mike, Lee Zurik, Paul Atkinson – “Glory Days” sessions

The latest project? VoiceOver for “Glory Days”, an homage to the passions and victories of Newman High School’s football program.

As it turns out, Lee was on the same team at Newman with a local boy-made-good you may have heard of – the NFL’s Peyton Manning.

** Lee Zurik narrates “Glory Days” with Airlift Mike **

Man, that must’ve been some wild locker room, huh?

(BTW,  Lee, do you wanna send that sassy Kim Holden over for a recording session sometime?)

L-R. Micheal Ziants, Heath Allen, Rich Lenz, Brian Landry, making music at Airlift Productions NOLA

The Airlift Productions studio doors are always open to Heath Allen, veteran reporter for decades at WDSU.  Heath carved-out his reputation in the early days all over Baton Rouge TV.

His compassionate, and knowledgeable in-the-field reporting is always incisive and spot-on. And he picks quite a guitar, at that.

2019 continues to see local NOLA news veteran Camille Whitworth drop by from time to time for various VO commercial and industrial projects.

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Camille Whitworth sets the VO mood at Airlift Productions NOLA

Camille dedicated years to  the anchor chair at WDSU, and today fills her days public speaking, doing on-camera work for our East Jefferson Hospital, and recording various VoiceOver projects for clients in and around NOLA.

Dependable, personable, and experienced, Camille is always fun to have around the Airlift Studios.

There is simply no reason or need for news anchors to walk away from their skills & finely-honed talents when they walk away from the nightly news anchor desk.

Norman, Rich, Heath, Rachel, Lee & Camille are all exceptionally fine and experienced talents with, as the expression goes, ‘ a lot of good miles left on their tires’.

It has also been said, and rightly so, that journalism, as well as the nightly news, is ‘History – the first draft’.

I am so gratified – and humbled – that these remarkable ladies and gentlemen have all chosen to work with me and Airlift Productions to write new chapters.

And, as Paul Harvey used to intone, tell ‘the rest of the story’.

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Airlift Productions Proprietor Micheal Ziants shoulder-to-shoulder with JAMES CARVILLE at the Airlift Studios

“I’ve been in studios from the Bayou to the Beltway and I can say after recording my last two audio books with Mike that there is no better place than Airlift Productions. The quality of the production, the studio, and frankly the comfort make it the only place I want to record now or in the future”— JAMES CARVILLE, Political commentator, Tulane professor & Campaign Strategist behind the most dramatic political victories of our generation

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Airlift Productions – where the warmth of analogue lives. And the lightning speed of digital delivers.

 

 

Saint John & Saint Louis Dance With The Devil

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55-KSD Radio “Getting the Axe” Party in St. Louis 1979 … Ed Scarborough front row left, standing it’s John Saint John on left along with legendary St. Louis radio news dude Bob Hamilton of KMOX fame

It’s long been said that the Devil dances in empty pockets. You’ll also hear that the Devil is in the details. And in the summer of 1979, as John Saint John, I was dancing a very detailed jig with the Pulitzer Family along the banks of the Mississippi in Saint Louis, Missouri.

This whole blog post was triggered by a rather innocent enough email to the Airlift Productions Studios from a Lance Hildebrand (traffic reporter/VO guy), looking for a studio to work from while visiting New Orleans. The subject line was “We’re both KSD Alums”.  Really?

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Saint John Congratulations letter from the office of the PA Attorney General, Harrisburg, PA 1978

Hired by the Pulitzer Family in the summer of 1978, I’d packed up my entire life, hopes & dreams and moved over 800 miles from Harrisburg, PA to take on the afternoon drive shift at 55-KSD radio in St. Louis.  Excitement was hardly the word!

That summer the Pulitzers held and owned pop/adult 55-KSD Radio,  NBC-affiliate KSD Television, AND the property that first put them on the map – The Saint Louis Post-Dispatch, the most widely read paper in town. Long before there was a radio or a television set, Joseph Pulitzer had made his name in print.  The “Prize” was to come years later.

Little did I realize when I first took the job that this stunning combination of power, strength and reach would serve to ultimately lead to my untimely dismissal.

** KTVI-2/St. Louis Don Marsh Feature on John Saint John, 1979 **

Let’s face it, in 1979, before the birth of the internet, the web & a digitally-connected America – one company could, in effect, monopolize what people would read in their newspaper, listen to on their radio, and watch on their television! I mean, what else was there?

Apparently, by 1979, the FCC had come to the same conclusion.

The Ronald Reagan years of deregulation and consolidation were yet to come, and the Federal Communications Commission, the government’s watch dog, had been wagging it’s paw at the Pulitzer clan for quite some time.  And the time had come.

KSD Radio's Name Game Promotion, as it appeared in the St. Louis Post-Dispatch
KSD Radio’s Name Game Promotion, as it appeared in the St. Louis Post-Dispatch

Music DJs Ron Morgan, Ed Scarborough, and yours truly were all shown the door as Combined Communications out of San Diego purchased KSD Radio from the Pulitzers,  changed the format to News/Talk and decided to duke it out with KMOX.

Ironically, my afternoon news dude, the amazingly & wickedly talented Bob Hamilton, was retained through the transition, and later went on to legendary status at longtime CBS kingpin KMOX.  Let’s hear it  for the on-air longevity of an outstanding newsman’s career.

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Micheal Ziants wedding to Cookie, along with mom & dad, Creve Coeur, suburban St. Louis, 1979

Yes, despite my #1 ratings with women 25-49 in afternoon drive at 55-KSD – precisely what Lee Fowler, Ed Newsome and the Pulitzers had hired me to do – newly married and with a child on the way, along with the rest of the on-air music staff, I was summarily let go/fired in the late summer of 1979.  A pawn in quite the elaborate and corporate chess game.

But as my pop used to say “Illegitimus non carborundum est” (Latin for ‘don’t let the bastard grind you down’).  I picked myself up, dusted myself off … and headed to Nashville. But that’s the story for another blog another time.

Indeed, those late summer nights after Cardinals games,  I dreamed of having quite the career in Saint Louis, maybe after radio parlaying my on-air work into writing for the Post-Dispatch one day, but that story was never to happen.

Dancing with the Devil? He’s in the details? You betcha’! And I guess I should have seen it coming.  When radio got into bed with big business, you knew it wasn’t going to end pretty. 

And when you get into bed with the Devil … you better be prepared to get it on.

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Toby Ricketts Instagram-Twitter ‘Selfie” taken in the Airlift Productions booth

“Working on the road can be a pain for voice artists – I was so glad to find Airlift studios on my travels, just outside NOLA CBD! What a beautiful, cozy, and quiet space to work in. Micheal was an absolute pleasure to work with, being 100% professional and 100% nice guy! If I’m ever in the Big Easy again, I’ll be sure to stop in and see Mike at Airlift Productions.” – TOBY RICKETTS, New Zealand-based, award-winning, world-class VoiceOver Artist

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from NOLA since 1984

 

Mike McCann asks “What’s in a Name?”

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The Legendary Walton & Johnson flanking that imported Yankee Mike McCann, Times-Picayune TV Focus, June 1983

It’s kind of funny after all these years and all this time, but I’m still asked about the ‘Mike McCann’ thing.

After all, most disc jockeys (as we were called back in the day) or air personalities on the radio used a stage name or alias for on-air purposes. Perhaps this gave us a more dramatic & imaginative persona, but it also assured us some form of anonymity and privacy. Some form.
 
A Pennsylvania native with roots further back in Austria & Hungary, and with brothers & uncles who’ve actually mined coal for a living, I’ve long been proud of the family name ‘Ziants’, but never used it on the radio.
The Ziants Boyz (L-R) Tommy (coal miner), Micheal (radio/recording dude), John (Ohio coal mine boss), Steve (newspaper writer/sports editor) ... on vacation, Holden Beach, 1994
The Ziants Boyz (L-R) Tommy (coal miner), Micheal (radio/recording dude), John (Ohio coal mine boss), Steve (newspaper writer/sports editor) … on vacation, Holden Beach, 1994
 
In fact, through 12 years on-air, all through my tours of duty in Harrisburg (WKBO), Saint Louis (KSD), Nashville (WLAC), and Philadelphia (WIFI) … I was known to the masses as John Saint John!
 
And it really worked.  I could play on and riff on that name all day long … ‘Philly’s one radio saint – that ain’t’, or (in St. Louis) ‘preaching the gospel according to St. John from the banks of the Mississippi’, and … well, you get the idea.
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Micheal Ziants ON-AIR at WKBO Radio, Harrisburg, PA as John Saint John rocked the state capital for years, 1973-1978
Without a doubt, the radio days/daze in Harrisburg, PA are among my favorite memories through all these years. “And don’t forget to smell the flowers along the way, ’cause we’re only here for a short while.”
 ** Micheal as John St. John,  On the Air @ WKBO Radio, Harrisburg, PA **
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Pre-MP3/Downloads – in the days of 45 rpm records – a WKBO Radio weekly music survey, charting record sales … with John Saint John

In fact, some of my best pals & brothers-in-arms from along the banks of the Susquehanna now belong to the ages and pages of broadcast history.

Big names all – Charlie Adams, “Big Jim” Roberts,  Marv “The Goose” Goslin, Fred “Honzie” Honsberger, Jeff Kauffman, Gary “The Pit” Magill … much love & respect, my brothers, and prayers to ‘the other side’. I cherish the time we spent ‘in the trenches’ together.

Your names – and broadcast contributions – are now the stuff of Legend.

** Micheal as John St. John, WLAC, Nashville, 1980 **

But you know, names, people and places will always change … and upon my arrival in New Orleans in 1983, so did the  “John Saint John” thing. 
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a full-page ad in Sunday’s Times-Picayune promoting WQUE’s Mike McCann

Q-93 (owned at the time by Insilco, an international silver company, really) employed a mid-day jock (who still today does production for Entercom’s WWL) by the on-air name of STEVE St. John … a jock that I would have to follow in afternoon drive!  Uh-oh.

WQUE management loved what I had been doing on-air in Philadelphia, and flew me down to hire me in June of 1983. But the name had to go!
Oh well, (sigh) what’s that old Billy Shakespeare line about, “A rose by any other name…”?
 
So, ‘Mike McCann’ was born.  And in one fell swoop, Q-93 hired me for afternoon drive … and these two crazed characters out of Beaumont, Texas – Walton & Johnson for morning drive … all in that one fateful week!

** Mike McCann On the Air @ Q-93/WQUE-FM, along with Walton & Johnson, May 1984 **

 
Now, at that point in time, John & Steve had only been together for 5 months as a team, having met for a breakfast and formed their alliance just a half year before – in Beaumont.
 I had been a top-rated and tested major market air personality for years, and was looking to do mornings at Q, but management had other ideas.  And that is the subject for yet another blog…  another time.

What’s in a name? The answer, my friend, is blowin’ in the wind.

 Or is it … ON it?
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L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions

“For years, I have worked with Micheal Ziants and Airlift Productions recording songs for Children’s Hospital and the Children’s Miracle Network.  Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that.  He gets it.   Professionally, he’s as good as it gets.  Everyone SOUNDS better after a session with Mike.  And no matter what the audio project, you FEEL better after a session with Airlift.  That’s “Z” truth! — HEATH ALLEN, WDSU-TV Reporter, and Veteran Guitar Picker

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James Patterson, “The Chef” & Me

 

Fellow muses – and co-authors – JAMES PATTERSON & BILL CLINTON sharing a moment.

 

Hired by the Hachette Book Group in NYC to record and narrate the AudioBook version of best-selling author James Patterson‘s latest thriller, I had no idea what I’d signed-up for.

 

Or how far down the “rabbit hole” I’d have to go.

But when you’re invited to audition for a title by one of the world’s best-selling authors, and by one of the world’s leading AudioBook producers… well, you do it.

Upon receiving my MP3’d audtion of Chapter One, I was cast by Hachette’s LIsa Cahn as studio of choice – my Airlift Productions – and narrator.

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“The Chef” CD Artwork – Narrated by Micheal Ziants, Airlift Productions, New Orleans

Set in New Orleans over Mardi Gras, “The Chef” unravels the tale of Caleb Rooney, detective in the NOPD by day, and celeb food truck operator by night.

Throw into the mix: the FBI, NOPD brass, a police shooting by our hero, recipes (yeah, recipes, it’s called “The Chef”, after all), sex, an ex-wife, a new flame, Middle East extremists, Muslims, “red herrings”, NOLA  tourists, travelogue-style descriptions, Mardi Gras…. and terrorists – and you’ve got yourself quite a rabbit hole.

The planet Earth’s best-selling author JAMES PATTERSON

Co-written along with Max DiLallo, a Los Angeles-based screenwriter, this one is certainly getting some mixed reviews around the planet at the moment (did these folks all listen to/read the same book?), but it was my task to READ THE WORDS.

While, at the same time, give LIFE to the characters!

And what characters – from the sassy ex-wife Marlene to the new flame Vanessa…from the NOPD chief to arrested ne’er-do-wells… from a Middle East terrorist suspect to his bitter widow!

Witness but a small sample in this video “trailer” that I produced for the YouTube krewe here…

* “The Chef”, available now planet-wide via Hachette AudioBooks *

Taking direction from producer Lisa Cahn via the Airlift Productions phone-patch, we recorded all the narrative across November and December 2018, with finished audio edited by Tim McCarthy at A-1 Sound Studios in New York.

And what a thrill the entire process turned out to be!

After all, Lisa informed me shortly into our recording sessions that Mr. Patterson listens to all his AudioBooks so, “Micheal, you’re the voice in his head right now!”

 

 

Really?  As if!

With over 375 million books already sold to this date, and with all the characters this character has already cooked-up…. isn’t there enough traffic there already?

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Steve Scalise & Airlift Mike during a break from “Back In The Game”, Airlift Productions NOLA, October 2018

“Mike, I can’t thank you enough for the great job you did coaching me through the audio recording of my new book, “Back in the Game!” Since this was the first book I’ve ever written (and recorded), it was all new territory for me. You made the entire process go very smoothly, and I am incredibly happy with the final product.

I appreciate all you did to bring this book to life. You know you are really good when both James Carville and I are in complete agreement that you are great to work with!!” — CONGRESSMAN STEVE SCALISE

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Airlift Productions ~ Audio Alchemy & Digital Magic from NOLA

Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Recording With Mood & Attitude!

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Airlift Productions Recording Studio & PROduction House, New Orleans, 2019 Panoramic Studio Pic. Check it out … “Weapons of Mass Production”

 

With all the equipment in the Airlift Productions studios – bouncing meters, glowing lights, ‘bells & whistles’ – the one thing visitors and clients seem to remark the most about is, strangely enough, the Window!

Its custom-cut, stained glass beauty captures every New Orleans sunset from it’s setting in the western wall of the studio, and gives constant feedback on current sky conditions as it reflects the tempo of each and every recording day.

Inspired by ancient Mayan illustrations and pyramid hieroglyphics, it was custom-designed to carry the colors of the Airlift Studios into it’s intricate artwork – from the passionate purple of the walls to the midnight blue carpet & charcoal grey acoustic foamed walls.

“The Gift of Life”, as it is called, symbolizes the spiritual journey of man.

At the center is the flame-like symbol of God who is Light & Life, the Creator of All.

The Triangle – symbolizing Mind, Spirit & Soul enlightened by God in its midst – is within the circle that signifies God is All in All, without beginning or end.

And surrounding the circle are the glyph signs for sky, earth’s abundance, and precious water.

And this magnificent artwork accomplishes all this spiritually without being overtly religious, to say nothing of ‘choosing up sides’ –  favoring one religion, faith,  or approach over another.

“The Gift of Life” also serves as the perfect backdrop and vibe for all the intensely creative audio projects & work being recorded and captured at the Airlift Productions Studios.

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The Airlift Productions “Engine Room” ~ a view into the studio control room, as seen from the Talent room, along with the “Gift of Life”, Myron’s Discobolus … and the Laughing Christ.

 

Catch the Fire!  At the  Airlift Productions Recording Studio  ~ Audio Alchemy from NOLA since 1984

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Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, New Orleans, LA, USA

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V/O Marketing 101.1: An S.O.S. On S.E.O… What?!?

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Boy, just when you thought you had all the answers … they changed all the questions!
 
Watching ‘Mad Men’ re-runs on Netflix the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.
 
We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.
 
Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.
 
Today – in 2019 – even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!
 
search_engine_marketing_ser‘Permission marketing’ in the 21st century ‘allows’ the buyer into your world when he is ready to buy.  It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
 
So, telling your compelling story on-line, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers  while on-line has indeed become the 21st century marketing challenge.
 
And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.
 
The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered. 
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An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

 
And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.
 
From local New Orleans television personalities to New York producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their words!
 
1407-nighttime-pomonacrateFrom VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again.  From the last century to this one.
 

So go ahead, tap the 21st-century-brakes for just a second,  hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonial page here – when YOU are ready, 24-7-365 – and we’ll be there for you! 


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Airlift Productions ~ Delivering the Goods from NOLA since 1984!
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Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

From Books-on-Tape to CDs in 1993? Courtesy Airlift Productions

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(L-R) Charlie Biondo, “Miss Linda” Mintz, Micheal Ziants, celebrating over 3,500 units sold, “Soft Words, Warm Nights”

While the world was still calling the genre “Books-On-Tape” in 1993, Airlift Productions self-published and successfully sold spoken word CDs to libraries across America – and to the world via the Playboy catalog.

I realize that this all sounds a tad mad, but let me tell you the story.

I first met New Orleans icon “Miss Linda”, Linda Mintz, during a session at the Airlift Studios on Iberville street in 1993 while recording radio commercials for a local client.

Our muses, along with the stars, somehow aligned after that session while Linda and I discussed our love for poetry… as we hatched the egg of an idea for an outfit we dubbed “WordMusic”.

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“Miss Linda” Mintz & Micheal Ziants (McCann), during recording sessions for “Soft Words, Warm Nights”, Airlift Productions, 1993

Linda, long known and loved by generations of New Orleanians as Romper Room’s “Miss Linda”, had been reared with a love and respect for the magic of poetry.

Yours truly, while working all over New Orleans airwaves as a commercial voice and producer, was looking to create a self-published project that had “legs”, would be “evergreen” and that we could get behind and market to the world.

Produced on Iberville Street (all on reel-to-reel tape), voiced by Linda & me, and backed by husband Albert Mintz… we called the project “SOFT WORDS, WARM NIGHTS”.

** “I Love You/A Bright New Land”… Soft Words, Warm Nights excerpt with Linda Mintz & Micheal Ziants **

Imagine the world’s most romantic poetry lovingly rendered – and cast against the lush backdrop of the sounds of nature, coupled with a meditative new age score.

Score one for the kids on Iberville Street!

** Bess, the landlord’s daughter sacrifices herself to save her lover, Mike Ziants reads the classic, “The Highwayman” from SWWN **

Together with marketing pal Charlie Biondo, we drew the attention of Bayside Distributors in California, produced cassette tapes AND CDs in 1993, were successfully reviewed by all the major trade publications, and took it to market!

** “Will You Love Me When I’m Old?” from SWWN **

After selling over 3,500 to libraries across the U.S., we attended the American Booksellers Association trade show in Chicago, where I personally pitched the project to Hugh Hefner!

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“Soft Words, Warm Nights”, featured in the Playboy catalog, 1995

Hef was back in his hometown that weekend to promote Playboy’s 40th Anniversary coffee table book and, little did he know it – but get a fast pitch from Micheal Ziants.

Playboy Magazine’s catalog then featured our “Soft Words, Warm Nights” in several editions, helping us to move over 500 units, saying that our CD created “Irresistible Ambiance”.

While I caught a lot of kidding & ribbing  from family and fellow radio pals here in NOLA over this entire escapade, it remains one of my favorite stories.

What wasn’t so pleasant?

In an attempt to get a major ongoing distributor for our work, upon sending our CDs to every single major AudioBook publisher at the time, we were not only turned down – but ripped off! 

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“Soft Words, Warm Nights” CD artwork, Airlift Productions/WordMusic 1993

As the idea – romantic spoken word, produced with music & sound effects – was copied within a year by many of them, along with known Hollywood actors that carried marquistype names.

(Sigh!)

Oh well, as the Bard once opined, “It is better to have loved and lost… than to have never loved at all.”

Besides, it still makes for great “Did-you-hear-the-one-about-the-BIG-one-that-got-away?” type stories around the bar and NOLA parties.

Furthermore, as we all know, “Never. Never. Never. Give up!”… and, “He who loves and runs away, lives to fight another day.”

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Airlift Mike, Micheal Ziants, reads James Patterson’s “The Chef” for Hachette AudioBooks, 2019

I haven’t. And.. I have!

I mean, back in the 1990s, how was I to know that here in 2019 my path would intersect with one of the world’s biggest and best-selling authors? 

Coming soon to earbuds near you, from the Hachette AudioBook Group, with a release date of February 17th, 2019… Micheal Ziants narrates and interprets James Patterson’s “THE CHEF”.

And, trust me, gang – Soft words and a warm night, this ain’t!

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“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ Amy Landon


Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984 

Airlift Productions – we’ll leave the mics hot… and the light on for you.

 

 

Woof! Airlift Productions Goes To The Dogs

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Airlift Productions NOLA’s Micheal & Ben Ziants along with The Shadeaux – his first Christmas 2006
The only problem with dogs is … that they don’t live forever!
 
And spelled either frontwards or backwards … Dog is still man’s best friend.
 
The Shadeaux, with powers and abilities far beyond those of mortal dogs, came to the Airlift Productions Studios and became our official mascot and ‘talent herder’ over Christmas 2006.
 
Near as we can tell, he’s twelve years old today and, truth be known, he picked us out at the SPCA that day.  Kind of like the Ziants boyz – a mutt; part German Shepherd, part Chow, part Border Collie … and all Love.
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Airlift Mike and The Shadeaux – ears back – after a long walk. Gee, this totally Zen dog doesn’t even return a bark for a bark! But he loves to give that mailman hell. 🙂
No, this is not his obituary (and even he’d appreciate the humor that the word ‘bitch’ is in that word), it’s more like a mid-life opus and testament to his otherworldly powers.
 
After all, the recording process can be somewhat intimidating to some, and capturing a stellar on-mic performance can feel a bit daunting at times – even to the pro!
And the Shadeaux has an uncanny way of throwing a ‘chill-out’ factor into the entire equation.
 
Little Quvenzhane Wallis (of ‘Beasts of the Southern Wild’ fame) wanted to take him home with her (no chance), and James Carville’s ‘missus’ – Mary Matalin – could hardly tear herself away to get back to work on her audio book.
 
With a woof, a lick, and an appreciative tail wag – coupled with more fur than Liz Taylor at a pre-PETA-days holiday bash – the Shadeaux  has an amazing talent for making anyone feel comfortable, relaxed and right at home.
 
And when trying to record a stunning on-mic, on-point performance … what more could you ask for?
 
Except maybe that he’d live forever.
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  Airlift Productions … where EVERY day is ‘Take Your Doggie to Work Day’…  Airlift Mike with his fave, furry four-footed friend – and uncharacteristically shy, The Shadeaux  

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“If there are no dogs in Heaven, then when I die I want to go where they went.” ~ Will Rogers
 
“I care not for a man’s religion whose dog & cat are not the better for it.” ~ Abraham Lincoln
 
“The average dog is a nicer person than the average person.” ~ Andy Rooney

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Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production, Airlift Productions New Orleans, June 2017

“Airlift Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled out environment he’s cultivated…personally and within his studio.

I can’t tell you how excited I am to be able to get this audio book out to you guys!! As challenging as it all was, the end result, I think, is amazing! 

Once again, a big heartfelt thanks to Mike and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike with www.airliftproductions.com

Thanks for the great week my friend! :)”

— SEAN O’SHEA, Los Angeles-based Dog Trainer & AudioBook Producer

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Airlift Productions ~ Audio Alchemy from NOLA since 1984  … and going to the dogs since 2006