Tag Archives: Max DiLallo

From Books-on-Tape to CDs in 1993? Courtesy Airlift Productions

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(L-R) Charlie Biondo, “Miss Linda” Mintz, Micheal Ziants, celebrating over 3,500 units sold, “Soft Words, Warm Nights”

While the world was still calling the genre “Books-On-Tape” in 1993, Airlift Productions self-published and successfully sold spoken word CDs to libraries across America – and to the world via the Playboy catalog.

I realize that this all sounds a tad mad, but let me tell you the story.

I first met New Orleans icon “Miss Linda”, Linda Mintz, during a session at the Airlift Studios on Iberville street in 1993 while recording radio commercials for a local client.

Our muses, along with the stars, somehow aligned after that session while Linda and I discussed our love for poetry… as we hatched the egg of an idea for an outfit we dubbed “WordMusic”.

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“Miss Linda” Mintz & Micheal Ziants (McCann), during recording sessions for “Soft Words, Warm Nights”, Airlift Productions, 1993

Linda, long known and loved by generations of New Orleanians as Romper Room’s “Miss Linda”, had been reared with a love and respect for the magic of poetry.

Yours truly, while working all over New Orleans airwaves as a commercial voice and producer, was looking to create a self-published project that had “legs”, would be “evergreen” and that we could get behind and market to the world.

Produced on Iberville Street (all on reel-to-reel tape), voiced by Linda & me, and backed by husband Albert Mintz… we called the project “SOFT WORDS, WARM NIGHTS”.

** “I Love You/A Bright New Land”… Soft Words, Warm Nights excerpt with Linda Mintz & Micheal Ziants **

Imagine the world’s most romantic poetry lovingly rendered – and cast against the lush backdrop of the sounds of nature, coupled with a meditative new age score.

Score one for the kids on Iberville Street!

** Bess, the landlord’s daughter sacrifices herself to save her lover, Mike Ziants reads the classic, “The Highwayman” from SWWN **

Together with marketing pal Charlie Biondo, we drew the attention of Bayside Distributors in California, produced cassette tapes AND CDs in 1993, were successfully reviewed by all the major trade publications, and took it to market!

** “Will You Love Me When I’m Old?” from SWWN **

After selling over 3,500 to libraries across the U.S., we attended the American Booksellers Association trade show in Chicago, where I personally pitched the project to Hugh Hefner!

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“Soft Words, Warm Nights”, featured in the Playboy catalog, 1995

Hef was back in his hometown that weekend to promote Playboy’s 40th Anniversary coffee table book and, little did he know it – but get a fast pitch from Micheal Ziants.

Playboy Magazine’s catalog then featured our “Soft Words, Warm Nights” in several editions, helping us to move over 500 units, saying that our CD created “Irresistible Ambiance”.

While I caught a lot of kidding & ribbing  from family and fellow radio pals here in NOLA over this entire escapade, it remains one of my favorite stories.

What wasn’t so pleasant?

In an attempt to get a major ongoing distributor for our work, upon sending our CDs to every single major AudioBook publisher at the time, we were not only turned down – but ripped off! 

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“Soft Words, Warm Nights” CD artwork, Airlift Productions/WordMusic 1993

As the idea – romantic spoken word, produced with music & sound effects – was copied within a year by many of them, along with known Hollywood actors that carried marquistype names.

(Sigh!)

Oh well, as the Bard once opined, “It is better to have loved and lost… than to have never loved at all.”

Besides, it still makes for great “Did-you-hear-the-one-about-the-BIG-one-that-got-away?” type stories around the bar and NOLA parties.

Furthermore, as Churchill reminded us all, “Never. Never. Never. Give up!”… and from the vernacular, “He who loves and runs away, lives to fight another day.”

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Airlift Mike, Micheal Ziants, reads James Patterson’s “The Chef” for Hachette AudioBooks, NYC/Paris

I haven’t. (Given up.)

And.. I have! (Lived for another day.)

I mean, back in the 1990s, how was I to know that here in 2019 my path would intersect with one of the world’s biggest and best-selling authors? 

“Now showing” on earbuds near you, from the Hachette AudioBook Group, and today available on all worldwide platforms… Micheal Ziants narrates and interprets James Patterson’s “THE CHEF”.

And trust me, gang – Soft words and a warm night, this ain’t!

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“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ Amy Landon


Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984 

Airlift Productions – we’ll leave the mics hot… and the light on for you.

James Patterson, “The Chef” & Me

 

Fellow muses – and co-authors – JAMES PATTERSON & BILL CLINTON sharing a moment.

 

Hired by the Hachette Book Group in NYC to record and narrate the AudioBook version of best-selling author James Patterson‘s latest thriller, I had no idea what I’d signed-up for.

 

Or how far down the “rabbit hole” I’d have to go.

But when you’re invited to audition for a title by one of the world’s best-selling authors, and by one of the world’s leading AudioBook producers… well, you do it.

Upon receiving my MP3’d audtion of Chapter One, I was cast by Hachette’s LIsa Cahn as studio of choice – my Airlift Productions – and narrator.

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“The Chef” CD Artwork – Narrated by Micheal Ziants, Airlift Productions, New Orleans

Set in New Orleans over Mardi Gras, “The Chef” unravels the tale of Caleb Rooney, detective in the NOPD by day, and celeb food truck operator by night.

Throw into the mix: the FBI, NOPD brass, a police shooting by our hero, recipes (yeah, recipes, it’s called “The Chef”, after all), sex, an ex-wife, a new flame, Middle East extremists, Muslims, “red herrings”, NOLA  tourists, travelogue-style descriptions, Mardi Gras…. and terrorists – and you’ve got yourself quite a rabbit hole.

The planet Earth’s best-selling author JAMES PATTERSON

Co-written along with Max DiLallo, a Los Angeles-based screenwriter, this one is certainly getting some mixed reviews around the planet at the moment (did these folks all listen to/read the same book?), but it was my task to READ THE WORDS.

While, at the same time, give LIFE to the characters!

And what characters – from the sassy ex-wife Marlene to the new flame Vanessa…from the NOPD chief to arrested ne’er-do-wells… from a Middle East terrorist suspect to his bitter widow!

Witness but a small sample in this video “trailer” that I produced for the YouTube krewe here…

* “The Chef”, available now planet-wide via Hachette AudioBooks *

Taking direction from producer Lisa Cahn via the Airlift Productions phone-patch, we recorded all the narrative across November and December 2018, with finished audio edited by Tim McCarthy at A-1 Sound Studios in New York.

And what a thrill the entire process turned out to be!

After all, Lisa informed me shortly into our recording sessions that Mr. Patterson listens to all his AudioBooks so, “Micheal, you’re the voice in his head right now!”

 

 

Really?  As if!

With over 375 million books already sold to this date, and with all the characters this character has already cooked-up…. isn’t there enough traffic there already?

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Steve Scalise & Airlift Mike during a break from “Back In The Game”, Airlift Productions NOLA, October 2018

“Mike, I can’t thank you enough for the great job you did coaching me through the audio recording of my new book, “Back in the Game!” Since this was the first book I’ve ever written (and recorded), it was all new territory for me. You made the entire process go very smoothly, and I am incredibly happy with the final product.

I appreciate all you did to bring this book to life. You know you are really good when both James Carville and I are in complete agreement that you are great to work with!!” — CONGRESSMAN STEVE SCALISE

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Airlift Productions ~ Audio Alchemy & Digital Magic from NOLA

Airlift Productions – we’ll leave the mics hot… and the light on for you.