Tag Archives: KSD Radio

Careful-They Might Be Ziants, The Radio Days/Daze

Saint John & Saint Louis Dance With The Devil

February 22, 2023 Micheal Leave a comment

KSDradioFiringPartyStLouis1979atJohnSaintJohnsPlace — 55-KSD Radio “Getting the Axe” Party in St. Louis 1979 … Ed Scarborough front row left, standing it’s John Saint John on left along with legendary St. Louis radio news dude Bob Hamilton of KMOX fame

Ya know, when folks today ask me for my opinion on the concept of reincarnation, my response is, “Why not? I’ve already lived many different lifetimes within THIS one!” And then I begin. To. Tell. This. Story…

It’s long been said that the Devil dances in empty pockets. You’ll also hear that the Devil is in the details. And in the summer of 1979, as John Saint John, I was dancing a very detailed jig with the Pulitzer Family along the banks of the Mississippi in Saint Louis, Missouri.

This whole blog post was triggered by a rather innocent enough email to the Airlift Productions Studios from a Lance Hildebrand (traffic reporter/VO guy), looking for a studio to work from while visiting New Orleans. The subject line was “We’re both KSD Alums”. Really?

AttorneyGeneralOfficeCongratsToJohnSaintJohn1978 — Saint John Congratulations letter from the office of the PA Attorney General, Harrisburg, PA 1978

Hired by the Pulitzer Family in the summer of 1978, I’d packed up my entire life, hopes & dreams and moved over 800 miles from Harrisburg, PA to take on the afternoon drive shift at 55-KSD radio in St. Louis. Excitement was hardly the word!

That summer the Pulitzers held and owned pop/adult 55-KSD Radio, NBC-affiliate KSD Television, AND the property that first put them on the map – The Saint Louis Post-Dispatch, the most widely read paper in town. Long before there was a radio or a television set, Joseph Pulitzer had made his name in print. The “Prize” was to come years later.

Little did I realize when I first took the job that this stunning combination of power, strength and reach would serve to ultimately lead to my untimely dismissal.

** KTVI-2/St. Louis Don Marsh Feature on John Saint John, 1979 **

Let’s face it, in 1979, before the birth of the internet, the web & a digitally-connected America – one company could, in effect, monopolize what people would read in their newspaper, listen to on their radio, and watch on their television! I mean, what else was there?

Apparently, by 1979, the FCC had come to the same conclusion.

The Ronald Reagan years of deregulation and consolidation were yet to come, and the Federal Communications Commission, the government’s watch dog, had been wagging its paw at the Pulitzer clan for quite some time. And the time had come.

KSD Radio's Name Game Promotion, as it appeared in the St. Louis Post-Dispatch — KSD Radio’s Name Game Promotion, as it appeared in the St. Louis Post-Dispatch

Music DJs Ron Morgan, Ed Scarborough, and yours truly were all shown the door as Combined Communications out of San Diego purchased KSD Radio from the Pulitzers, changed the format to News/Talk and decided to duke it out with KMOX.

Ironically, my afternoon news dude, the amazingly & wickedly talented Bob Hamilton, was retained through the transition, and later went on to legendary status at longtime CBS kingpin KMOX. Let’s hear it for the on-air longevity of an outstanding newsman’s career.

ZiantsWeddingStLouis1979 — Micheal Ziants wedding to Cookie, along with mom & dad, Creve Coeur, suburban St. Louis, 1979

Yes, despite my #1 ratings with women 25-49 in afternoon drive at 55-KSD – precisely what Lee Fowler, Ed Newsome and the Pulitzers had hired me to do – newly married and with a child on the way, along with the rest of the on-air music staff, I was summarily let go/fired in the late summer of 1979. A pawn in quite the elaborate and corporate chess game.

But as my pop used to say “Illegitimus non carborundum est” (Latin for ‘don’t let the bastard grind you down’). I picked myself up, dusted myself off … and headed to Nashville. But that’s the story for another blog another time.

Indeed, those late summer nights after Cardinals games, I dreamed of having quite the career in Saint Louis, maybe after radio parlaying my on-air work into writing for the Post-Dispatch one day, but that story was never to happen.

Dancing with the Devil? He’s in the details? You betcha’! And I guess I should have seen it coming. When radio got into bed with big business, you knew it wasn’t going to end pretty.

And when you get into bed with the Devil … you better be prepared to get it on.

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Toby Ricketts Instagram-Twitter ‘Selfie” taken in the Airlift Productions booth

“Working on the road can be a pain for voice artists – I was so glad to find Airlift studios on my travels, just outside NOLA CBD! What a beautiful, cozy, and quiet space to work in. Micheal was an absolute pleasure to work with, being 100% professional and 100% nice guy! If I’m ever in the Big Easy again, I’ll be sure to stop in and see Mike at Airlift Productions.” – TOBY RICKETTS, New Zealand-based, award-winning, world-class VoiceOver Artist

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from NOLA since 1984

The Radio Days/Daze

WLAC, Nashville, 1980 – and John Saint John

August 22, 2022 Micheal 2 Comments

In early 1980, Nashville was a very different place. Today’s Country SuperStars were on the playgrounds, if they were even born yet… Conway Twitty was very much alive, George Jones was still rattin’ the Printers Alley bars… and yours truly was ridin’ herd on the afternoon radio rodeo – as John Saint John!

Think about it: Forty-two years ago, Jimmy Carter sat in the Oval Office, John Travolta’s ‘Urban Cowboy’ was huge at the box office, and my “office” was the afternoon drive “air chair” at WLAC, Nashville.

The internet, world wide web, digital audio and mp3 downloads weren’t even dreams yet in a tech head’s head. Radio – and AM at that – was king!

~ 15-WLAC Logo, during it’s final hurrah as a music station, before yielding to changing times and becoming All News & Talk in late 1980 ~

Picked up ‘on waivers’ from KSD radio in Saint Louis, I was freshly hired by Billboard Magazine to do the afternoon drive shift from their swanky showroom studios at 14 Music Circle East every afternoon on the legendary 50,000 watt blowtorch – WLAC Radio.

Together with RJ Harris, Spider Harrison, Dennis John Cahill, Smokey Rivers, ‘Captain Sunshine’, Randy Davis and Jeff Warren, we held court as the last bastions of music on WLAC.

What an exciting and truly awesome gig this was. To work for Billboard Magazine in Music City, USA and broadcast every afternoon to the entire mid-south. No tape delay, no second takes…it was all LIVE – from my mouth into tens of thousands of ears in a split second!

MichealZiantsAKA-JohnSaintJohnWLAC-Nashville1980 — ~ Airlift Productions’ Micheal Ziants as alter-ego John Saint John, in the WLAC, Nashville Studios in 1980 ~

As most know, but few give thought to, Nashville is not only Music City USA, it is also the capital city of the great state of Tennessee, so much of the talk was centered around politics. In early 1980, that talk revolved around Carter, Reagan & Bush.

And do you remember the music of the 1980s? No, we weren’t playing country. It was more like Donna Summer, Boz Scaggs, Doobie Brothers, Michael Jackson, Eagles, Christopher Cross, Kim Carnes and the Electric Light Orchestra!

That John Saint John guy served them up like this —-

~ WLAC Radio & John Saint John, Wednesday July 30th, 1980 – broadcasting from Nashville’s Music Row ~

And the doors that were opened to me as afternoon air personality for WLAC ; to talk with – and get to know – the Legends of Nashville music: Brenda Lee, Charlie Daniels, George Jones, Dottie West, I even co-emceed an auto show benefit for Nashville’s Humane Society with Conway Twitty!

During my brief tour of duty at WLAC, I interviewed and sat down with Eddie Money, Ted Nugent, Terry Bradshaw, Eagles’ lead guitar Don Felder, the comic Gallagher … and Lawrence Welk ran his music publishing company in the offices upstairs – in fact, when he was in town, he’d occasionally knock on the studio window, make faces, and wave at me!

But you can never separate the words Radio & Business. And in the early 1980s, the handwriting was on the wall – FM penetration, together with it’s stereo & higher fidelity proved the death knell for music-formatted AM radio. And with it went my job.

In the Fall of 1980, in fact it was Halloween weekend that year, thirteen months after I was hired, WLAC fired/terminated it’s entire air staff- “Trick or Treat”!! In favor of new owners… and a new all News/Talk format which forty-two years later it still is today.

As I look back now, across all these years, I have to admit that it was in the subsequent days of unemployment in Nashville that the seeds of one day being my own boss, having my own business – a recording studio – were first planted.

But there were still fields yet to plow, and Airlift Productions and New Orleans were not even on my radar yet. But we’ll save Philadelphia, WIFI-FM and that wacky city of Brotherly Love for another day.

That’s a story for another blog and another time.

In the meantime, the creative juices still bubble over daily at the Airlift Productions Studios on Pomona in New Orleans. Stop by for a cold one when you can. We’ll leave the mics hot for you!

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“I met Mike in the mid 80’s when I was first starting out in the business … a consummate professional and just a really nice guy. He has seen me through the highs and lows of this business during my 33 year career. I walked away in 2014. He has produced countless air checks for me when I was fired and looking for a new gig. I have recorded in all 3 of his studios from a closet at Rock Creek in Metairie, Mid City, and just recently when I recorded a few pages of an audio book as a demo for a friend/author who just released a new book. Mike is a true friend.” ~ BO WALKER, New Orleans radio legend & Former Production Director, I-Heart Media, NOLA

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

New Orleans VoiceOvers, The Radio Days/Daze, VoiceOver Marketing

From New Castle … to New Orleans, What a Trip!

December 15, 2021 Micheal 2 Comments

MichealZiantsBabyPic1952NewCastlePA — Airlift Productions Proprietor Micheal Ziants as a ‘babe in the woods’ New Castle, PA. What, no headphones?

From New Castle (PA) to New Orleans (LA) … to quote the California sage Jerry Garcia, “What a long strange trip it’s been!”

Born in New Castle (just north of Pittsburgh) to Charlie & Phyllis, the middle child of five kids, by the time I was five, we’d already relocated all the way to Florida – where we moved two additional times in three years … before moving back north to Youngstown, Ohio.

So, let me see, I’m all of nine years old and I’ve already had five different mailing addresses in three different states in the union. No, pop wasn’t running from the law, just an upwardly mobile and in-demand chemical/mechanical engineer.

My first jobs were newspaper boy, altar boy, and grocery bagging and delivery boy. Boy, that’s a lot of ‘boys’. And great training at a young age in dependability and responsibility for manhood, I might add.

Even as a young dude (boy) through all these very same years, the roots of the recording studio and voiceover career were planted. I took up acting in civic children’s theater, studied ventriloquism (even built my own dummy), taught myself to play the guitar (had my own band in high school) … and fell in love with radio & communications.

MIchealZiantsHighSchoolGradPic1970 — Micheal Ziants High School Grad Pic 1970 Northwestern High, Beaver Falls, PA

Upon graduating high school, with dreams of heading to the military academy at West Point, I spent a year working hard as a land surveyor during the day and attending Penn State by night. When the academy dreams fell apart, I’ve got to admit – it was radio, communications and broadcasting that captured my heart.

Big time!

So, after carrying a 4.0 in English, Speech, Philosophy and (oh, my) Calculus at Penn State, I decided to drop out, follow my heart and launch a career in radio. Now the fun begins.

From Columbus to Youngstown, Ohio … Harrisburg, PA to Saint Louis, MO … Nashville, TN to Philadelphia, PA … all before landing in the land of sugarcane and Pontchartrain – New Orleans!

MichealZiantsAkaJohnStJohnWLACNashville1980 — Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980

Yes, I’ve been hired – and fired – from some of the finest radio stations in America! And worked for some of the country’s hallmark names and companies … the Joseph Pulitzer family-KSD Radio in St. Louis, Billboard Magazine-WLAC, Nashville, and General Cinema Corporation-WIFI, Philadelphia.

When I arrived in New Orleans at Q-93, the station was then owned by Insilco, a Fortune 500 outfit with silver mines all over planet earth!

But I just grew tired and weary of the fragile existence that radio offered and/or threatened, along with the toll on my private and personal life.

Ya’ want to know something? Women will only take to that packing and unpacking, up-and-down-the-radio-dial life for just so long … before they say ‘so long’.

Necessity being the mother of invention, I began the Airlift Productions thing – recording and producing ‘voice-overs for export’ – long before it became fashionable. I built my first recording studio in 1984, ‘burned the ships’ (as the expression goes) and never looked back.

OriginalAirliftProductions1985 — The Original Airlift Productions – before digital, the internet & mp3s – in the closet of my one-bedroom apartment – 1985

Airlift Productions was my opportunity to combine all my loves – acting, music, communications, production and radio – into my own business. Oh sure, I could still run the bus off the road, but at least from now onward … I was the one at the wheel.

1984 was the age of reel-to-reel magnetic recording tape, grease pencils and splicing blocks, cassettes and Fed Ex next-day deliveries. The internet and world wide web, mp3 email attachments, and digital non-destructive edits weren’t even dreams yet in a tech head’s head!

Fast-forward now to 2021… and the kid has stayed in the picture. I still love to paint those mental pictures, color the air with bright pastels and deep earth-toned hues … motivate with sound!

QuvenzhaneWallisRecordsAtAirliftProductionsWithMichealZiants — Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions

And what a thrill and honor to do it all from the world’s most unique city and America’s most fascinating destination. If you’ve been to New Orleans you know whereof I speak … and if you haven’t, well, you’ll just have to take my word for it.

Catch-up with us when you can at Airlift Productions Recording Studio here in New Orleans. We’ll leave the mics hot for you!

*** AudioBook Sample ** True-Crime Drama ** Adults Only ***

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“I listened to a lot of voices to represent Detective Lt. Robert (Robbo) Davidson for our audiobook version of “The Evil I Have Seen” and none quite fit. At last, I did a search for a commanding, seasoned, slightly Southern voice — and pulled up Airlift Productions of NOLA. I clicked on Micheal’s sample narrations of “Murder in Coweta County” then James Patterson’s “The Chef,” and I was hooked. No one else would do.

I was surprisingly delighted after speaking with Micheal to learn, he would not agree to narrate and produce the audiobook until he read it. He wasn’t in it just for money — he would only partner on material he believed to be worthwhile.

It has been a delightful, rewarding experience and Robbo and I could not be more proud of the way he brought this book to life. He is the voice, the director and producer of the audio version of “The Evil I Have Seen.” I recommend him wholeheartedly! — P.J. JONES, AUTHOR of the out-now shocker, “The Evil I Have Seen”

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Careful-They Might Be Ziants, The Radio Days/Daze

Mike McCann asks “What’s in a Name?”

March 15, 2019 Micheal Leave a comment

AirliftProductions_L-R_SteveJohnson.MichealZiants-aka-MikeMcCann.JohnWalton.Q-93.WQUE-NewOrleans.TP-1983 — The Legendary Walton & Johnson flanking that imported Yankee Mike McCann, Times-Picayune TV Focus, June 1983

It’s kind of funny after all these years and all this time, but I’m still asked about the ‘Mike McCann’ thing.

After all, most disc jockeys (as we were called back in the day) or air personalities on the radio used a stage name or alias for on-air purposes. Perhaps this gave us a more dramatic & imaginative persona, but it also assured us some form of anonymity and privacy. Some form.

A Pennsylvania native with roots further back in Austria & Hungary, and with brothers & uncles who’ve actually mined coal for a living, I’ve long been proud of the family name ‘Ziants’, but never used it on the radio.

The Ziants Boyz (L-R) Tommy (coal miner), Micheal (radio/recording dude), John (Ohio coal mine boss), Steve (newspaper writer/sports editor) ... on vacation, Holden Beach, 1994 — The Ziants Boyz (L-R) Tommy (coal miner), Micheal (radio/recording dude), John (Ohio coal mine boss), Steve (newspaper writer/sports editor) … on vacation, Holden Beach, 1994

In fact, through 12 years on-air, all through my tours of duty in Harrisburg (WKBO), Saint Louis (KSD), Nashville (WLAC), and Philadelphia (WIFI) … I was known to the masses as John Saint John!

And it really worked. I could play on and riff on that name all day long … ‘Philly’s one radio saint – that ain’t’, or (in St. Louis) ‘preaching the gospel according to St. John from the banks of the Mississippi’, and … well, you get the idea.

MichealZiantsAsJohnStJohnWKBORadioHarrisburgAirliftProductions — Micheal Ziants ON-AIR at WKBO Radio, Harrisburg, PA as John Saint John rocked the state capital for years, 1973-1978

Without a doubt, the radio days/daze in Harrisburg, PA are among my favorite memories through all these years. “And don’t forget to smell the flowers along the way, ’cause we’re only here for a short while.”

** Micheal as John St. John, On the Air @ WKBO Radio, Harrisburg, PA **

MichealZiantsAKA-JohnSaintJohnWKBOSurvey — Pre-MP3/Downloads – in the days of 45 rpm records – a WKBO Radio weekly music survey, charting record sales … with John Saint John

In fact, some of my best pals & brothers-in-arms from along the banks of the Susquehanna now belong to the ages and pages of broadcast history.

Big names all – Charlie Adams, “Big Jim” Roberts, Marv “The Goose” Goslin, Fred “Honzie” Honsberger, Jeff Kauffman, Gary “The Pit” Magill … much love & respect, my brothers, and prayers to ‘the other side’. I cherish the time we spent ‘in the trenches’ together.

Your names – and broadcast contributions – are now the stuff of Legend.

** Micheal as John St. John, WLAC, Nashville, 1980 **

But you know, names, people and places will always change … and upon my arrival in New Orleans in 1983, so did the “John Saint John” thing.

MichealZiantsAkaMikeMcCannWQUE — a full-page ad in Sunday’s Times-Picayune promoting WQUE’s Mike McCann

Q-93 (owned at the time by Insilco, an international silver company, really) employed a mid-day jock (who still today does production for Entercom’s WWL) by the on-air name of STEVE St. John … a jock that I would have to follow in afternoon drive! Uh-oh.

WQUE management loved what I had been doing on-air in Philadelphia, and flew me down to hire me in June of 1983. But the name had to go!

Oh well, (sigh) what’s that old Billy Shakespeare line about, “A rose by any other name…”?

So, ‘Mike McCann’ was born. And in one fell swoop, Q-93 hired me for afternoon drive … and these two crazed characters out of Beaumont, Texas – Walton & Johnson for morning drive … all in that one fateful week!

** Mike McCann On the Air @ Q-93/WQUE-FM, along with Walton & Johnson, May 1984 **

Now, at that point in time, John & Steve had only been together for 5 months as a team, having met for a breakfast and formed their alliance just a half year before – in Beaumont.

I had been a top-rated and tested major market air personality for years, and was looking to do mornings at Q, but management had other ideas. And that is the subject for yet another blog… another time.

What’s in a name? The answer, my friend, is blowin’ in the wind.

Or is it … ON it?

MichealZiants-aka-MikeMcCann-TV-Focus-TP_1984

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L-R.HeathAllen, TheresaAnderssonMichealZiantsRichLenzAirliftProductionsNOLA — L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions

“For years, I have worked with Micheal Ziants and Airlift Productions recording songs for Children’s Hospital and the Children’s Miracle Network. Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that. He gets it. Professionally, he’s as good as it gets. Everyone SOUNDS better after a session with Mike. And no matter what the audio project, you FEEL better after a session with Airlift. That’s “Z” truth! — HEATH ALLEN, WDSU-TV Reporter, and Veteran Guitar Picker

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