Tag Archives: Harlon Miller

Airlift Productions Answers Chicken Versus Egg Conundrum

AirliftProductionsNewOrleansAnswersChickenVsEggConundrum

Which came first, the chicken or the egg?

Around the Airlift Productions Studios,  I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?

I mean, what is all televison except radio… with pictures?  Which came first? And where are the more powerful emotional cues?  

You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?

Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it –  the sense of HEARING!  The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves,  surrounding it’s ears.

The eyes are nowhere in the picture yet.

paragon-city-center-12Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.

But you cannot close your ears!

The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding.  Even when all sounds disappear and come to a complete … heart-pounding … stop!

Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!

Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.

More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen.  In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.

The AUDIO portion of the ad, however, is still there – OUT LOUD for all to witness!

And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire ‘presentation’ was aural – powerful, memorable and impact-full.

Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.

Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.

AirliftProductionsAnswersWhoCameFirstQuestion

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harlon miller“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice.  Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”

– – – HARLON MILLER, Voice-Over Actor

** Harlon’s Airlift-Mike-produced VoiceOver Demo **

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from New Orleans… since 1984  

Yin~Yang & Early Fall Around The Airlift Productions Studios

imagesYin me, Yang me. From the ridiculous to the sublime, and everything in between, it sure has been a rather interesting late summer and early fall around the Airlift Studios here in NOLA.

 

MichealZiantsNewOrleansVoiceTalentAndAudioProducer
Airlift Mike – like the local fireman down at the firehouse – ready to take the call

As footballs fly, leaves fall, and political mud gets slung, far be it from Airlift & me to not get a little on us.  And just as the time-honored Yin~Yang symbol reminds us:  Every Thing contains it’s opposite! We’ll never have the concepts of Heat without Cold, Up without Down, or a Hero without a Villain.

Recording studios and VoiceOver dudes and dudesses walk the same path… especially in 2015.  Welcome to my ‘Silver Linings Playbook’.

Working alongside Nathan Ales and Todd Schmidt, lately we’ve tackled some pretty attention-grabbing television, for clients as diverse as high-end furniture outlets … 

** Georgian Furnishing & Berger Home Labor Day Sale, asking the question “What will the Future Look Like?”  ~ Ziants/Schmidt **

… to one-stop-shopping for plumbing, lighting & generators.  And with the Louisiana State University Tigers having to cancel their home-opener last weekend on account of lightning & rain for the first time in nearly a hundred years, and sending over 100, 000 home early, the boys and I were almost prescient with this one ….

** Southland Plumbing’s ‘Best Seat in the House’ TV :30 ~ voiced by Micheal Ziants, Video Wizardry by Todd Schmidt **

Nathan Ales, Sales Dude Extraordinaire
Nathan Ales, Sales Dude Extraordinaire
Todd Schmidt, Video Wizard
Todd Schmidt, Video Wizard

I just LOVE working with these characters. Nathan Ales and I go way back to radio days at Q-93 here in NOLA, I was afternoon air personality and he was super sales dude.  Todd and I met only last year, but that meeting was on the common ground where creative sparks fly and alchemy & magic live. This guy just gets it. He’ll go into the field with camera in-hand and then edit, imagineer, and cut ‘n paste masterpieces! 

But as they say in the advertising field – “That’s not all!”

The Yin~Yang continues.

The call came in from Manhattan about another job slated to air in California – San Francisco, to be precise. Andy would write the copy, cast the talent (four separate actors), the agency is in Boston – are you following so far – and yours truly, sitting here in NOLA at the Airlift Productions Studios would merely be the button-pusher engineer to make it all happen. 

Sixteen edits in a :30 spot? Really. Airing now in San Francisco is this goodie on behalf of the Armanino crowd…

** Armanino Radio :30, produced by Micheal Ziants at Airlift **

And to wrap-up the ‘Yin~Yang’ fall post, as the Louisiana Governor’s race looms – Trick or Treat – the call came into the ‘firehouse’ for some help with some boys (ironically, also in San Francisco) heading-up an Anti-David Vitter TV ad campaign.  Oh boy, oh joy!

Jamie Neumann Records VoiceOver/Vice-Over at Airlift Productions NOLA
Jamie Neumann Records VoiceOver/Vice-Over at Airlift Productions NOLA

Could I help out recording NYC-schooled, NOLA-born ‘n bred Jamie Neumann reading the riot act?…. shouting ‘fire’ in the crowded political theater… calling, in effect, the front-runner a whore-monger?!?!

Oh, sure, why not.  Sample just a taste of the phone-patched V-O session from a week and a half back, here ….

** Jamie’s ‘Anybody But Vitter’ phone-patch session excerpt **

From New Orleans, a town that pretty much invented the ‘piano player in the cat house’ thing, and where the only thing folks like spicier and hotter than their food – is their politics, why not?

Besides, as a life-long political atheist and outsider, I say, “Hey, let the best man win!”

Fall in the air, fur flying, leaves falling, mud on the tires – and the flat screens. Things just seem to get more interesting all the time around the Airlift Productions Studios. More Interesting.  And hotter!

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HarlonMillerRecordsVoiceOverAtAirliftProductionsNOLA“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice.  Airlift has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”

– – – HARLON MILLER, Voice-Actor

Hear Harlon’s most bodacious demo now at HarlonMiller.com 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984!