Tag Archives: Audiobooks

If You Knew Pomona Like I Know Pomona…

Naples, Italy statue to the Roman Goddess Pomona

(To be sung) As the old tune goes, … “She’s Oh, Oh, Oh what a gal!”

Pomona may be just another street to neighbors & friends here just outside New Orleans, but to me it’s a lot, lot more.

After flooding at the Iberville Street Airlift Productions location TWICE through my 1989 – 2001 stay, just off Carrollton & Canal, I re-located the whole biz to suburban Metairie well outside the ‘bowl’ that is Orleans parish in March 2001.

Pomona sits on Metairie ridge, naturally above the flood plain and, ironically, not even a mile from the now-infamous 17th Street Canal which breached and gave America the historical tragedy known as “Katrina”.

Airlift Mike & trusty mascot The Shadeaux

Furthermore, the Bonnabel subdivision here in Metairie seems somewhat preoccupied with the Holy (or otherwise) Roman Empire.

Really.

I routinely walk my Airlift Productions mascot the Shadeaux past streets named “Nero”, “Claudius”, and “Feronia”. Go figure.

Punchline?

Rome’s mythological muse & sweetheart Pomona

Well, unbeknownst to most of my neighbors and friends here in the ‘hood, Pomona is the ancient Roman mythological goddess of fruitful abundance! 

Not that she gets that much attention here in this hectic, frantic-paced #MeToo generation, but check out her Wikipedia page here.

Living, loving, playing, and, yes, working from Pomona for what is now over 18 years, and having found a success beyond my wildest dreams, I’d have to say that perhaps the Romans were onto something here.

Fruitful abundance?

Airlift Productions Pomona Game Room, right next to the studio doors

Well, lemme see here, through my tour of duty on Pomona, I’ve seen in/out the studio doors… Chef John Besh, Mayor Mitch Landrieu, Dr. Morgus (the Magnificent), Ronnie Lamarque, James Carville, Mary Matalin, Steve Scalise, Deuce McAllister, Quvenzhane Wallis, Alden Ehrenreich, Toby Kebbell, Morris Bart, Lee Zurik, Greg DiLeo, Rich Lenz, Norman Robinson, Rachel Wulff, Camille Whitworth, Heath Allen, “Miss Linda” Mintz, Theresa Andersson, Stacy Head, John “Spud” McConnell, Edoardo Ballerini, Ed Clancy, Jamie Neumann, Scott Walker, the Krewe of Nyx, Bradley Edelman, Anne Gisleson, David Menasche, Mike Church, Nathan Ales, P.H. Fred, John R. Lee, and, well, even some folks you may have heard of.  (I know, cheeky, huh? But try Googling just a few of these names…)

And from the high ground on Pomona, I’ve produced work that encompasses most all media – from Radio spots, TV VoiceOvers, Educational Software, Radio Imaging, Animation VO, Website Explainers, Industrial Narrations & Podcasts… to Phone Messages-on-Hold, CD-ROMs, and AudioBooks.

Furthermore, I’ve been blessed to have my AudioBook recording efforts include work with the biggest AudioBook producers on Earth – Penguin, Hachette, Simon & Schuster, Blackstone, Harper, Listen-Up & Random House.

Rubens’ artwork depicting Pomona displaying her, well, uh, “fruits”

So, while I indeed thank the One True Living God for the inspiration and effort to have made the move to Pomona all those years ago… let’s not leave the old gal herself out.

For all dat voodoo that you do… Thanks, Pomona!

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from NOLA since 1984.

The ART Of VoiceOver Demo Production

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An Airlift Productions’ VO session in progress with Steve Blaze of Lillian Axe fame at the hot mic

Of all the audio jobs produced at Airlift Productions, I think I enjoy creating Voice and VoiceOver Demos the most.

Whether working with a ‘newbie’ or a veteran, taking the written word on a page and using all the tricks in my audio producer’s bag to bring it to life, to create ART is indeed an art unto itself.

And today, in 2019, the Voice Demo covers the gamut – from commercial to animation, video games to the medical field, and from industrial narration to audio books.

Still today affectionately called a “reel”, I’ve seen the demo go from reel-to-reel tape… to audio cassette… to compact disc… to wave file and mp3.

Yet through all the technological changes, the heart of the art remains the same —

The copy has to ‘sing’, the reads have to be spot-on, music selection and editing, along with proper equalization, compression, reverberation, and normalization remain paramount.

Art, unlike science (although there is  a helluva lot of science involved here), is indeed a very subjective call.  And what is art to one … is shite to another.

The call here is obviously up to the reader of this blog.

Enter Exhibit A – JOHN DENNEY.

When Denney first rang my phone, he’d found my website in a Google search, had experience behind a microphone – he founded the Weirdos, an LA-based punk band in the ’80s – had moved here to NOLA, and had never done a commercial in his life.

I said, “Well, John, we’ll change all that!”

And change it we did. It began with a commercial demo (heard here); after he landed his first job within two weeks of production, he subsequently returned to produce an animation demo… and a medical demo.

                               ** JOHN DENNEY VOICEOVER DEMO **

 

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Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

Enter Exhibit B – RACHEL WULFF.

A longtime television news anchor and reporter, Rachel had moved to New Orleans just about ten years ago, and was, in 2017, looking to exit the TV scene and begin self-employment as a VoiceOver artist.

Again, like John Denney, she had a lot of on-camera and on-mic experience, but Rachel had no commercial background.

She does now.

                       ** RACHEL WULFF VOICEOVER DEMO **

 

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Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

Enter Exhibit C – MARY ROSE NEUMEYER.

Mary Rose is all of fourteen years old, has studied acting for some five years now, done some on-camera things, but was looking to spread her wings into the VoiceOver field.

After a brief pre-production meeting, she pulled together some copy, I then coached her through all the reads and edited her demo. 

It captures promo pieces as well as commercial copy, and I’d have to say, for a “newbie”, she states her case for an on-mic job most eloquently.

                 ** MARY ROSE NEUMEYER VOICEOVER DEMO **

 

Finally, an entry from yours truly.

Enter Exhibit D.

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New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike

As I pursue the AudioBook field, I’ve only recently compiled a demo targeted at this particular audience; a demonstration recording completely different from the shorter commercial ones.

It also differs from the previous demos, which were “manufactured” and produced from scratch, in that this demo is actually from a product being currently sold and marketed.

So, in this case, the demo is more of a ‘sampler’.

What follows here are actual excerpts from “Murder In Coweta County”, a true crime drama that took place in 1940s Georgia and shocked the nation.

Think ‘The Sopranos’ gone south!  With mysticism, race, murder, and the police all thrown into one big gumbo….

                    ** MICHEAL ZIANTS AudioBook DEMO **

Commercial, AudioBooks, Industrial, Animation, Video Games, the Voice Demo in 2019 sure does cover a lot of ground.

Er, ah… make that “air”.

And make no mistake. Evoking this kind of emotion is an ART.

Or, is it a science?

OK, how about BOTH?

Well, whatever you want to call it…

Call on Airlift Mike and Airlift Productions to book yours.

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“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success.” ~ JOHN DENNEY, Founder/Lead Singer of the notorious LA-based punk band The Weirdos … and relatively new VoiceOver Artist

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“We’ll keep the mics hot…and leave the light on for you!”

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

 

 

 

 

 

 

 

“Back In The Game”, Congressman Steve Scalise & Me

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Congressman Steve Scalise records “Back In The Game” with Airlift Mike, October 2018 at Airlift Productions NOLA

I first met Congressman Steve Scalise Monday morning, October 8th, 2018 at the Airlift Productions Studios.

Hired by the Hachette AudioBook Group, based in Paris & NYC, my job was simple.

Or was it?

I would host the congressman, along with his body guards the Capitol Police, here at Airlift through the month to record and capture his personal memoir reading of “Back In The Game” for worldwide distribution.

The AudioBook recording process, even to the pro, can prove a daunting task. To a newbie, like Steve, it can prove most intimidating.

Even though as Majority Whip the congressman could and would speak on the floor of the United States House with conviction, confidence & fervor – THIS was something else altogether.

Alone. Isolated. Pensive. Painful. Hopeful.

While reflecting on a life-changing event. And one that damn near took his life.

** Steve Scalise Excerpt from “Back In The Game”, courtesy Hachette AudioBook Group **

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Airlift Productions records “Back In The Game” AudioBook, October 2018

“Back In The Game” details the congressional baseball practice shooting in June 2017 – what could have been the biggest political assassination in U.S. History – and the remarkable efforts of the police, first-responders, doctors, and surgeons who saved Steve’s life.

Not exactly light reading. 

It was harrowingly frightening, desperately challenging… and ultimately inspirational and hopeful.

Through our three weeks of recording, I hosted and made  all the Capitol Police comfortable, engineered the sessions, operated the phone-patch with our director in New York, delivered the wav files via FTP to the final producer – and bonded with the congressman.

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Steve Scalise at the “hot mic”, October 2018, Airlift Productions NOLA

Steve and I recorded for hours (over two dozen), had lunches together, shared anecdotes from our respective life-walks, laughed long and hard, and talked of God, politics, and country.

Incredibly, to this audio engineer, two of our recording sessions followed lunches he had just come from with U.S. Secretary of Education Betsy DeVos, and another with our U.S. Secretary of Agriculture (and former two-term Georgia Governor) Sonny Perdue!

Ya know, not exactly my lunchtime cohorts down at the Subway.

Although after this rather unique month of October, I can now look upon this affable, personable & warmly sincere congressman as more than an acquaintance.

So, Steve, if you just so happen to be reading this – you’ve got more than just a constituent on Pomona…  you’ve got a friend.

And howzabout a rematch on that ping-pong game?

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Steve Scalise & Airlift Mike during a break from “Back In The Game”, Airlift Productions NOLA, October 2018

“Mike, I can’t thank you enough for the great job you did coaching me through the audio recording of my new book, “Back in the Game!” Since this was the first book I’ve ever written (and recorded), it was all new territory for me. You made the entire process go very smoothly, and I am incredibly happy with the final product.

I appreciate all you did to bring this book to life. You know you are really good when both James Carville and I are in complete agreement that you are great to work with!!” — CONGRESSMAN STEVE SCALISE

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Airlift Productions ~ Telling America’s Greatest Stories from New Orleans … since 1984