If you ever recorded at or visited or got silly during Friday ‘happy hours’ at the now-the-stuff-of-legend Airlift Productions Iberville Street location … have you ever paused to consider what it took to create that remarkable space?
It’s not too bold a statement to say that my blood is quite literally in the mortar that holds the very bricks in this wall together! For though I am not a mason or a brick layer, I certainly played one in 1989 on Iberville Street.
With the help of just one other guy (Joe Delery now works in the crime division of the NOPD), I also pounded the nails, hung & floated sheet rock, packed insulation, laid carpet, and wired the entire facility. Whew!
And a whole host of radio rebels, stand-up comics, misfits, in-laws & outlaws!
The mantra through the entire construction stage was ‘Build it…and they will come!’ What a passion, what a studio… what a time!
** A “Mike McCann” classic VoiceOver/Production Demo from the 90s, all produced on Iberville with R-R tape – for NOLA clients like WVUE-TV, Pat O’Brien’s, Times-Picayune, etc. ***
But as much as I loved this location, Iberville street, the elevator, my Endymion parties, and having Venezia’s Italian food, Angelo Brocato’s, Mandina’s & Liuzza’s but a block or two walk away … I flooded twice at this location – and this was well before Mother Katrina came to town!
So, I ran with my prophetic visions and in early 2001 moved the entire Airlift Productions business well out of the flood plain and to the high ground just the other side of the now-infamous breached 17th Street Canal . To start over.
But Airlift on Pomona – along with its construction & marketing challenges – is the story for another blog and another time.
“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ AMY LANDON, Los Angeles-based Actress & Ultra-busy AudioBook Narrator
While I daily walk with ‘the saints’ – ya know, guys like Paul/Saul of Tarsus, Francis (of Assisi), Sister Thecla, et al – this post is all about my years and stories of time spent with our New Orleans Saints.
It all began way-y back in 1983.
As the young (er) DJ/Q-93 Radio air personality Mike McCann, doors were opened to me that, quite frankly, not everyone gets to walk through.
Together with Walton & Johnson (new to NOLA and also new to WQUE-FM radio), we emceed talent shows, cheerleader competitions… I even hosted Ladies’ Nights at the Airport Sheraton’s nightclubs known as Nightlite and Valentine’s.
My ‘job’ on those nights was to entertain – walk the club with a wireless mic, run crazy contests, give away concert tickets, albums (yes, vinyl), tell jokes, and keep the party going.
The club was packed every night and the dance floors were jammin’ to the likes of Rick James, Prince, Michael Jackson, Chaka Khan, Whitney Houston, Stevie Wonder….
The regular crowd on those poker-hot wild nights included Morten Andersen, Brian Hansen, Dave Waymer, Saints new & old, even members of the then-fledgling U.S.F.L.’s New Orleans Breakers.
In the ’80s, the Saints’ go-to kicking team was Morten Andersen & Brian Hansen, and one night I showed up for Ladies Nights only to find Morten & Brian, dates in hand, waiting in line to get in!
Of course, I helped them ‘cut’ the line. Wouldn’t you?
Legendary Saint free safety, the late Dave Waymer (ole #44) was a regular, sitting at the end of the bar through many a night. I have fond memories of Dave, the laughs we shared, as well as the the way-too-many Canadian Moosehead beers he would send my way.
Sadly, upon exiting NOLA for brief stints with the 49ers & Raiders, Dave died suddenly on his North Carolina farm at the age of only 34.
In the early ’80s, now-Pro Football Hall of Famer Morten Andersen, the Great Dane, was new to the states & New Orleans, while I was freshly-minted as the new afternoon drive guy on Q-93.
Upon meeting in ’83, we bonded, talked on-air together, laughed and swapped stories, hung-out at the clubs together, even chased a woman or two together. Great guy, great times, greater stories.
And not many fit for a blog post.
Fast-forward to the ’90s, and in the early days of Airlift Productions, in the Iberville Street years, my audio production skills, voice and writing came to the attention of Archie Manning.
Archie, together with Mississippi bodybuilder Steve Smith, created Archie Manning’s Golds Gym at Cleary and Veterans Blvd. in Metairie, and I began a two-year run working alongside Archie to promote the gym.
This involved regular meetings with Archie, my writing of all the spots, audio production, and regular studio visits to record with Archie.
While I’ve never met his boyz Peyton & Eli, I’ve sure shared some amazing times with ole #8, the dude that started it all!
I first met and recorded living legend & ‘ground pounder’, the Saints’ Dulymus “Deuce” McAllister in 2016, after being sought out to record his voiceover tracks for the Mississippi State Child Protective Services Department.
Together, we phone-patched to their offices and captured his voice for use in a PSA campaign that ran all over MS. radio & TV for a cause that Deuce & I hold close to our hearts – keeping our kids out of harm’s way.
‘Nuff said. But what a great, humble, and soft-spoken guy this is.
St. Louis-bred Brad Edelman, ole #63, was drafted by the Saints in 1982, got to NOLA just a bit before me, and went on to become the first offensive lineman in the history of the Saints selected to the NFL Pro Bowl.
He exited the NFL in 1991, began a thriving photography business, took up drumming, the harmonica, acting – and took to hanging out with yours truly.
Brad has come to my Endymion parties on Iberville Street, got to know my family, bought me lunches… and has spent a lot of time around my Airlift Productions recording, laughing, and, well, just being brotherly.
Through my now-36-year run here in New Orleans running the Airlift Productions Studios – from Iberville to Pomona – I’ve certainly got more than my share of colorful stories.
But my days/daze with our New Orleans Saints, young & old, still with us and those departed, are among my favorites.
And today, with so much of my work centered around the AudioBook field, I was joking just the other day with son Ben about Drew Brees.
Come on, I told him, if I’ve already recorded James Carville, Mary Matalin, Congressman Steve Scalise, & Necar Zadegan for the top AudioBook producers in NYC… even personally read “The Chef” for James Patterson’s gang….
Upon hanging up the cleats and retiring, walking away from the game, it’s safe to say that ole #9 Drew’s got a book or two in him, right?
Stranger things than this have already happened – one day he’ll need a great space, a finely-tuned recording studio, together with an experienced and reliable producer, to lay it down…
”Airlift Productions in New Orleans – Perfect sound in the booth, amazing engineering, and Mike is a man of all trades who can do voice work as well. (Probably the most golden-toned voice I have ever heard and we’ve all heard some lovely voices)… I cannot say enough nice things about the experience of working with him.” ~ LISA CAHN, Veteran Producer, Hachette Audio Book Group, NYC
With Christmastime in New Orleans, together with all its trappings and sentiment in everyone’s windows and minds, allow me to tap the brakes for a second, reflect, and unpack a few things.
As a lifelong learner and student of philosophy, world religions, and mystical thought, it would be safe to say that I’ve lived what could best be termed an unconventional and totally unorthodox lifestyle.
While most of my peers have chased money and jobs, I learned years ago to instead pursue passion and purpose. And then simply allow the dollars and opportunities to fall in line.
As the great souls Emerson & Thoreau taught me, “Build a better mousetrap – and the world will beat a path to your door.”
Imagine, if you can, the colorful characters, historical heroes, fascinating personalities and captivating individuals who’ve knocked at the Airlift Studio doors to come “work” with me.
I’ve been fortunate and blessed to have recorded and worked hours on end closely together with (deep breath) and in no particular order….
Archie Manning, Dr. John, Chef John Besh, Quvenzhane Wallis, Deuce McAllister, Charles Guggenheim, Necar Zadegan, Mayor Marc Morial, Mayor Mitch Landrieu, Stacy Head, Nathan J. Robinson, David Menasche, Carrie Nye, Bo Walker, Buddy Stall, John Lee, Luno Bordelon, Jerry Christopher, Steve Blaze, Ronnie Lamarque, Anders Osborne, Theresa Andersson, Rachel Wulff, Scott Walker, Lee Zurik, Zak George, Congressman Steve Scalise, James Carville, Mary Matalin, Alden Ehrenreich, Toby Kebbell, The Krewe of Nyx, John “Spud” McConnell, Morris Bart, P.H. Fred, Mike Weldon, Reverend Avery C. Alexander, Brad Edelman, Rich Lenz, Norman Robinson, Heath Allen, Anne Gisleson, Sean O’Shea, Lewis Johnson, Greg DiLeo, Nathan Ales, Donald Surtain, the Right Lane Bandits, Bishop Paul Morton, Senator Jon Johnson, Congressman Bill Jefferson, Edoardo Ballerini, Oliver Thomas, Morgus the Magnificent, and… well, a host of multi-talented voice-over artists, stand-up comics & radio rebels.
Not up to speed on some of these folks? Let the Googling begin.
The Punchline? Through all New Orleans’ intense weather – storms, hurricanes, blisteringly brutal summers, icy winters – each and everyone of these folks came to me, to Airlift Productions, to “the better mousetrap”.
Mind you, this is no brag, no empty boasting, but simply an observation as to a much richer and fulfilling way to live one’s life.
And what a life.
Marching to the beat of one’s own Walkman – instead of following the crowd – has always led to experiences few will ever get to taste.
Having discovered my first tape recorder at age 12, and after many years of stage-acting and then a rewarding radio career, how cool is this?
I now get to live out the rest of my life here in NOLA from what was once only a dream in my head, from my Airlift Productions… and I now get to spend the rest of my days dancing with the very same muse that first brought me to the party!
During this Christmastime 2019, my holiday hope and prayer is that you, the reader of these words, if you haven’t yet… one day… find … yours.
Merry Christmas & Feliz Navidad from way down yonder in New Orleans – and Airlift Mike.
“Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ — RACHEL WULFF, Former WWL & WDSU-TV Anchor/Reporter
From Nat King Cole’s “Chestnuts roasting…” to Bing Crosby’s “I’m dreaming…” to Karen Carpenter’s “Greeting cards have all been sent…” the Christmas holidaysevery year have always been about all things audio to me.
And since I long ago left the snow-covered northeast for warmer climes in New Orleans, I’ve also replaced the crunch of snow and the sound of snow shovels scraping across concrete sidewalks with holiday sounds of my own making.
So, on this Christmas 2018, let’s queue up a few for this audio Christmas greeting from NOLA…
While I’ve never had the pleasure of meeting Peyton or Eli Manning, I sure have met and worked withtheir pop Archie.
In the early days of the Airlift Studios down on the Crescent City’s Iberville Street, acting as writer and producer for Archie Manning’s Gold’s Gym, it was my job to work with Archie on his various different radio campaigns.
Among my fave creative efforts for Archie was this one, wherein I was Santa Claus and he was the kid on Santa’s knee at the mall telling me what he wanted for Christmas.
** Archie Manning’s Gold’s Gym ** from 1992 **
And with our Saints making a Super Bowl run here in late 2018, how much fun was that?
Another 1990s Christmas effort of mine has resurfaced here this Christmas season, as old pal Sue Bonano resurrected a couple spots of mine to air on Entercom radio stations here in 2018!
Yeah, it all sounds a bit crazy but, with a little editing, a radio ad that is now 23 years old, was brushed-off and aired all over NOLA this holiday season to lovers who weren’t even born when it first aired.
** Sue’s Jewelry “Because…” Radio Campaign, again in 2018 **
As the Christmas audio memories continue…
Hired by a Chicago-based ad agency called Right Hat in late 2015, I was tasked with lining-up the talent and recording a web-based “politically correct” Holiday greeting card for a Washington, D.C. law firm.
Wait a tick, a what?
That’s right. A politically correct greeting card! So I tracked down a trio of very talented professors at our Loyola University to come to Airlift Productions to record a classic thatwould have old Ebeneezer himself doing a double take.
** Right Hat’s take on Christmas 2015, with Airlift Mike **
Whew! Let’s decompress after that one, OK?
And at the same time shift gears totally.
Shocked and deeply saddened by the horrific school shooting at Newtown, CT just before Christmas in 2012 at Sandy Hook Elementary, I was inspired to hit theAirlift Studios.
Taking an anonymous internet writing and adding Danny Elfman’s mystical score to my voice, I came up with an answer from the “other side” as to what happened to those beautiful young souls that fatefully painful December morning…
** Christmas Eve in Newtown by Micheal Ziants**
Without a doubt, Jesus of Nazareth is the Reason for the Season!
But given the fissures & cracks in our 21st century society, is it any wonder why the season can be so paradoxically wonderfully troubling and problematic for so many?
Meanwhile, the prayers and reflections continue to this day…
Like I said, for this Christmas audio greeting card – Funny, Sarcastic, Profound, Inspirational.
Which pretty much sums up my feelings, my take here on my 66th Christmas here on the 3rd rock.
In my thirty-plus years of recording voice overs & musicians at Airlift Productions in America’s most fascinating and interesting city, you could say that I’ve encountered quite a few characters.
Doctor John (aka Mac Rebennack) has spent hours with me, recording voice-over tracks for awards shows, and even cartoon voice tracks for Quincy Jones’ Take it Back Foundation.
I still can’t get over that, not even asking if he could smoke, at the Airlift Productions Iberville location, he pulled out a cheroot at the mic and lit it up! (We rushed an ash tray in to his rescue.)
For several years in the 90s, Peyton & Eli’s dad Archie Manning had the Gold’s Gym franchise here just outside NOLA in Metairie, and I served as a one-man ad agency, writing, voicing & producing all the radio ads for the gym, which brought Archie & his partners regularly into the Airlift Productions Studios.
** Archie Manning’s Golds Gym Christmas Radio :60 Classic – with Airlift Mike as Santa, along with Archie, at the Airlift mics **
The cast of characters – from the mayors (both Morial & Landrieu), to all the city council members, Morgus the Magnificent, stand-up/fall-down comics, radio rebels, misfits, in-laws and outlaws – has become the stuff of legend.
But I would have to say the most memorable and colorful of them all is none other than James Carville!
We’ve spent dozens of hours together one-on-one – with only a producer, long distance on a phone-patch Skype connection – recording two separate audio books, ‘It’s the Middle Class, Stupid!’ and, along with wife Mary, ‘Love & War’.
Now, by his own admission, James has untreated ADHD (Attention Deficit Hyperactivity Disorder). He’s tried the drugs but didn’t like how they made him feel, so he and Mary just ‘deal with it’. Add (ADHD) me to the list.
Imagine working through hour-after-hour with someone in this situation and condition. Add to that, someone very highly opinionated (ya think?), outspoken, given to tantrums … and ‘caged’ for an extended length of time! Yowza & Yikes!
“I’ve been in studios from the Bayou to the Beltway and I can say after recording my last two audio books with Mike that there is no better place than Airlift Productions. The quality of the production, the studio, and quite frankly, the comfort, make it the only place I want to record now or in the future” ~ James Carville
And, needless to say, but I will anyway, the out-takes are simply priceless! Perhaps a tale for a blog for yet another day.
A candid shot – through the studio door into the Airlift ‘green room’ – of Carville on the cell, taking a needed break, talking to George Stephanopolous in DC, with his feet ON my ping-pong table! Really, James?
January is the month for reflection. And prognostication! (u like that word?)
In legend, named after the Roman god Janus, who had two heads & faces, January gives us all pause & cause to look back (reflect) and forward (predict/prognosticate) at the same time.
So, let’s do that.
As a VoiceOver & Radio dude operating a full-blown recording studio & production business in the great city of New Orleans, LA for now-THIRTY years, I guess it would be safe to say that I’ve got some pretty fascinating stories to tell.
From working with – and RECORDING – everyone from Archie Manning to Dr. Morgus the Magnificent, Quvenzhane Wallis to James Carville, Ronnie Lamarque to Dr. John, Mayor Marc Morial to Mayor Mitch Landrieu, Reverend Avery Alexander to Congressman Bill Jefferson (I could go on and on, name dropping, but you get the idea) – what a RIDE!
When it comes time to reflect, it’s like, OK, so where do I start?!?
I sure do miss some old friends. How about we start there?
I miss my old buddy Buddy Stall. As Louisiana historian, writer & public speaker, Old “Gaspar J” sure could spin a yarn. And always about the people and the town he loved.
Buddy passed (dropped his body) in 2011 at the age of 81, but not before leaving quite the mark on the Crescent City.
His books and speeches about “The City That Care Forgot” are legendary, and were they ever fun!
We worked together for years. Ironically, one of his final gifts to me was the DVD of the special documentary he’d made of the great cemeteries of NOLA!
Give a LISTEN to just one of our radio gems that we cooked-up together through the years. This one is to sell our Louis Armstrong International Airport …
Or, how about having the opportunity to record the late Reverend Avery C. Alexander for an Academy Award-winning documentary film, as I worked side-by-side with the legendary Charles Guggenheim?!?
(I mean, really. Who wrote this screenplay? And how many ever get a chance to live this kind of life?)
The Rev’s candid, honest & heartfelt sentiments resonate and reverberate from last century to this one.
** Avery Alexander talks of David Duke, the KKK, and anti-Catholic & anti-Jew bias for Guggenheim Documentary at Airlift 1992 **
January 2016, reflections on not only some of the great spirits who’ve spent time at the Airlift Productions microphones, but how about the BUSINESSES that have come and gone?
I spent 17 years with Ronnie Lamarque “Bridging the Gap” (remember when he had 7 dealerships on both sides of theriver and lake?), I wrote and recorded many commercials for Archie Manning when he & his partner Steve Smith had the long-gone Gold’s Gym franchise on Veterans … and one of my fave old accounts (which has sentimental bearing here) was David Ervin’s “The Daiquiri Factory”!
Imagine using kids from a daycare to “reminisce” (really, can kids do that?) to sell an alcohol-fueled Eggnog Daiquiri on the radio to adults.
Crank up the speakers on your digital device and listen to the gang at Judy’s PlayCare in mid city NOLA make you all misty, so you’ll open up your wallet to buy a daiquiri … back in 1992 —–
Yes, from radio spots to television voice-overs, industrial training narrations to comedy albums, music projects to website audio, educational software to documentary films … life around the old Airlift Productions campus is never boring!
And gee, I didn’t get a chance to tell the stories about recording Anders Osborne & Theresa Andersson right after they landed in America & NOLA, or capturing two entire audio books with James Carville (and the wife), or tracking VoiceOver with Chef John Besh for TLC!
But, hey, that’s what January is all about, right? Looking back – and forward.
Stories for another day, another blog, another time.
“I have been in studios from the Bayou to the Beltway, and I can say after recording my last two audio books with Mike, that there is no better place than Airlift Productions. The quality of the production, the studio, and frankly, the comfort, make it the only place I want to record now or in the future.”
— JAMES CARVILLE, Political Commentator, Tulane Professor, and Campaign Strategist behind the most dramatic political victories of our generation
It’s kind of hard for me to get my mind around sometimes, but I recorded my very first radio commercial in late 1971 just outside Columbus, Ohio in a little town called Delaware. At WDLR radio. For, of all things – a funeral home.
Today, in 2015, just a few years later, and literally thousands of commercials later, I find myself still perfecting the craft. And at the same time marveling over the fact that while many things in the industry have changed, at the heart of the art will always be the need for attention, engagement, entertainment and imagination!
From reel-to-reel tape to mp3s, from broadcasts to podcasts, from mixing consoles to digital audio workstations – the tool kits have changed but the heart of the art remains the same.
And one of the things that I’ve relished about my now-thirty years of running Airlift Productions here in New Orleans is that many of my clients have entrusted me through the years to not only serve as the voice and producer of the commercials – but to WRITE them as well.
So, let’s play and have some fun, while at the same time, lace-up the Adidas for a jog down memory lane.
This week I got my imagination racin’ and had quite the time writing copy, assembling bites, voicing and recording yet another radio thirty to help pack the night club known as Legends Encore here in the bosom of suburbia outsideNew Orleans.
Opening with all the intensity of a movie trailer, “Wine, Women & Song-2015 style” opens with battle axes on shields, horse whinnies, and sword play … and closes with Billy Crystal from “The Princess Bride” shouting “Have fun storming the castle!” The last thought? The night club’s name.
Attention + Engagement + Entertainment + Imagination = Memorable Radio.
See, while everyone else is trying to cram way too much information, and laundry lists of prices, items, phone numbers, addresses, yada, yada, yada …. Airlift Productions captures attention, has some fun, entertains, and delivers.
For client after client. Year after year.
Now, as to the ‘jog down memory lane’ part of the blog, just a couple quickie faves from the ’90s that I still get comments about….
I loved working with Archie Manning. Yes, Peyton & Eli’s pop was a client of mine for a couple years as he and his partner Steve Smith, a body builder from Mississippi, were co-owners of Archie Manning’s Gold’s Gym on Veterans Boulevard, and I wrote, voiced and produced all their radio ads for them.
I’ll never forget Archie rolling his eyes when I came up with this one: I’d be Santa Claus and he’d be the perennial kid sitting on my knee during December in the mall telling me what he wanted for Christmas! Really.
*** Airlift Mike with Archie Manning, “Gold’s Gym”, 1992 ***
Gee, and the Saints wouldn’t even smell a Super Bowl until a couple decades + later.
Although his boys sure have seen their fair share, huh?
Yes, radio spots, in order to be effective, must prove WORTHY of the imagination of the listener. And show RESPECT for the time that they’re investing to listen.
OK, just one more.
One of my favorite people on planet Earth is this wacky Cajun from Lafayette, LA named Luno Bordelon. In fact, just this past Tuesday night, while in NOLA on business, he spent the night with us here in Metairie.
Well, Luno and I were tasked with building the crowds at a local Mexican restaurant named “Jalapenos”, and I came up with the idea that this was “the Mexican restaurant that even a Cajun could love”.
So, I played intrepid man-on-the-scene reporter and Luno was, well, Luno! Check out the Lu-nacy here….
*** Airlift Mike & Luno Bordelon for “Jalapenos” ***
Wow! And after all these years, 1971-2015, this is still FUN!
As a guy who fell in love with theater and the human voice as a kid, then a mad love affair with the radio and tape recorders – it’s still today almost as if people are paying me to play with my train set.
Yes, when it comes to advertising, audio – and well-constructed radio ads – will always drive the emotional train. Allow me to be your engineer. All aboard! 🙂
“I have worked with Michael on a free lance basis for years. I continue to be amazed at his technical genius and amazing voice. His ability to make the average sound spectacular never ceases to amaze me! I have worked with Mike on a variety of projects, and he gets it done right the first time, every time! It is ‘one stop shopping’ for first rate results!”
*** Millie Stouse Fuselier, New Orleans Queen of VoiceOver ***
I guess it would be safe to say that in operating a recording studio in America’s most colorful city – New Orleans – for what is now THIRTY years, that I’ve worked with some pretty colorful characters.
From setting microphone levels for Dr. John and Archie Manning to recording projects with all of the city’s mayors ( Morial-2X to Landrieu-2X), verbally jousting with Mary Matalin & James Carville, even coaching ‘Annie’ Quvenzhane Wallis through tough V/O copy for Chrysler … my most unforgettable – and beloved – character would have to be Morgus the Magnificent!
Sidney Noel Rideau & I go back over 25 years together now; he has the distinction (?) of being the only person who has recorded at every recording studio I’ve ever built, every incarnation of Airlift Productions; He is the eccentric uncle I never had! I love this man.
We first met in 1986 while I was producing radio ads for and operating as the Voice of WGNO-TV/Channel 26 here in New Orleans, and he was reviving his ‘Morgus Presents” TV show. Our first gig together was in my closet-studio Airlift iteration where we recorded all the E.R.I.C. (the talking skull) heavily-reverbed V/O tracks for use in the shows.
Our relationship continues to this day. I almost feel as though I’ve become his real-life Chopsley, in that I’ve operated as his behind-the-scenes henchman all these years.
Together we’ve produced everything from radio ads for Cajun seasonings products to public service announcement campaigns for his Internet Story Club teacher-family outreach … but among my favorite sessions with my fave ‘Uncle Sid’ would have to be the one that is the subject of this post – ‘Marriage Insurance’.
As fate would have it, Sid’s Morgus character is also one of nationally-broadcast Coast-to-Coast late night radio host George Noory’s favorites too! And Sid stopped by the Airlift Studios in February 2006 to record a few ‘pilots’ for segments to possibly be used in Noory’s nightly broadcasts. I kid you not.
The proposed segments never did materialize (radio marketing in the 21st century is a very tricky thing), but this never-before-heard audio is just way too-funny and priceless.
It’s for the “Morgusian Marriage Insurance Company of America”, protecting your marriage from divorce, and includes not only Sid’s outrageous take on the state of marriage in America today – but I’ve also left in all the out-takes! I particularly love the way he slides in/out of character, and oh, that laugh …..
**** Sidney Rideau – aka Morgus the Magnificent – takes on the perplexing problem of marriage & divorce for the Airlift Productions microphones in February 2006 ****
Today, Uncle Sid is enjoying retirement on the north shore of Lake Pontchartrain in a tiny hamlet known as Covington, LA with his bride of all these years Dainya. They met in the late 1950s in NYC where Sid was being considered as a side-kick to Johnny Carson, and she was an interpreter at the United Nations.
For true! No, I could not make up a story as unique as theirs.
What a character, and truly fine & gifted, spirited human being this man is. Lucky to have had him in our lives we all are, and to have been able to bask in his light and genius.
Because, at the end of the day (as the white man is often wont to say), in the mythology of the American Tribe – Superman will always have his Clark Kent, the Batman his Bruce Wayne … and Morgus the Magnificent will always be remembered as the man who gave him Life – Sidney Noel Rideau.