Around the Airlift Productions Studios, I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?
I mean, what is all televison except radio… with pictures? Which came first? And where are the more powerful emotional cues?
You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?
Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it – the sense of HEARING! The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves, surrounding it’s ears.
The eyes are nowhere in the picture yet.
Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.
But you cannot close your ears!
The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding. Even when all sounds disappear and come to a complete … heart-pounding … stop!
Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!
Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.
More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen. In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.
And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire ‘presentation’ was aural – powerful, memorable and impact-full.
Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.
“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice. Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”
It was the ancient Chinese sage Confucius who once said, “Choose work that you love… and you will never have to work a day in your life”. Joseph Campbell amplified this comment with his admonition, “Follow your bliss!”
Furthermore, the Cherokee used to tell their children that we are all ‘born with a song’, and that we all need to learn to sing that song. Not someone else’s song…. but our unique song.
Well, I actually used to fall asleep as a pre-teen kid in Youngstown, Ohio with a transistor radio tucked under the pillow, listening to far-off radio stations in Chicago (WLS & WCFL) and New York (WABC) dreaming of one day being a radio star.
To communicate with someone unseen without wires over great distances was to a kid the stuff of magic. I wanted to be the magician – badly.
The millennial of 2019 would not even recognize the time. At all. No internet, no world wide web… no iPhones, iPads, iPods, or apps. Video games? Excuse me? Pong & Pac-Man were hardly even on the horizon. The compact disc & video tape hadn’t even been invented yet, let alone ‘cloud storage’ or DVD. The 7-inch 45 rpm record, the audio cassette, and reel-to-reel tape was it. And it was magic!
My very first rock radio job – being a disc jockey, an air personality – was at WKBO Radio in Harrisburg, PA. It’s where I really discovered my true love – communications. It’s where John Saint John was born. It’s where I learned how to work a microphone as though it were a warm human ear… instead of a cold metal object. And it was magic!
**Micheal Ziants as John Saint John On-Air WKBO Radio, Harrisburg, PA – 1977 … with Listener Introduction **
But the afternoon air shift wasn’t the full story.
Everyday duties – in addition to the air shift – included production! Every day… of every week… for five straight years, I produced radio commercials. Little did I realize, but the seeds were being sown for Airlift Productions…. one day… way down yonder in New Orleans. Boy, was it ever magic!
** Micheal Ziants ON-AIR at WKBO Radio – Summer 1978, shortly before the move to KSD, St. Louis **
Work I love? Following my bliss? I tell you what, give a listen to the LIVE On-Air WKBO Airchecks within this blog … and then you tell me.
And the challenge of translating all this On-Air fun & drive into self-employment as a recording studio owner & VoiceOver Talent is the subject for yet another blog, another day. But, oh, what days/daze these were….
“Try to remember the kind of September, when you were a young and callow fellow….” ~ from the Fantasticks
“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success!” ~ JOHN DENNEY, founder & lead singer of the Los Angeles-based ’80s Punk Band The Weirdos – AND VoiceOver Talent
In “Love & War: 20 Years, Three Presidents, Two Daughters & One Louisiana Home”, James Carville and Mary Matalin detail a life few could imagine, let alone live!
A life lived at the intersection of Power, Politics and a Changing America … and while in the middle of it all, trying to keep a relationship together and raise two daughters – all at the same time.
And, boy, does politics ever make for strange bedfellows! James steered the Clinton presidential campaign both times (even steered him through the Lewinsky scandal), and Mary, who served under both Bush presidencies, was IN the White House the fateful morning of the 9-11 attack in the skies over Manhattan. Bush wasn’t. Mary was.
Their stories, their first-hand accounts, their front-row seats to some of America’s most fascinating recent history are palpable, riveting, and most remarkable.
And capturing it all through the Airlift Productions microphones for posterity in the audio book version of “Love & War” simply has to be one of my most remarkable gigs so far this century.
The sentiment, the candor, the forthright honesty, the raw emotion. Admittedly, I felt alternately like a coach, a cheerleader, a psychiatrist … and even a priest in a confessional!
One of my fave stories from James was of his trip to Miami for the Saints SuperBowl win, wherein he details being on the field with Drew Brees, then off to the shuttle bus for transport back to the hotel. On the bus, he re-connects with the legendary Archbishop of Orleans Phillip Hannan. Then, who steps on the bus but Kim Kardashian, who’s “seeing” Saint running back Reggie Bush at the time. Imagine, if you can, James – now sitting in between these two and facilitating the introductions! Oh my. Comedy ensues…
** Airlift Productions’ Micheal Ziants reflects on his first-of-many recording sessions with James Carville, along with some classic James quips and thoughts … oh my! **
The very first day I recorded with Mary Matalin, she showed-up dressed to thrill! All dolled-up and made-up, decked-out for a night on the town – ah, to record with me in a dimly lit studio all afternoon? H-m-m…, I said, whaddup with dat? Well, after four arduous hours at the mic (a quite impressive feat, I might add), she stands up and says, “Well, gotta’ go, Bill’s in town!” And just like that, she & hubby James were off to dinner in the French Quarter – with Bill Clinton!
I could go on and on about our collective twenty-some hours of recording and working together, but you get the idea. One of the – if not THE – most fascinating sets of recording sessions I’ve ever logged at the Airlift studio and witnessed. Let alone orchestrated!
The News, it has been said, is History – the First Draft. And two ‘Wrongs’ don’t make a ‘Right’. But three ‘lefts’ will!
As a profound political atheist, I don’t have a dog in this hunt. But in the case of these two, I was certainly thrilled to be saddled-up and along for the ride.
And the next time you hear that old line, “Politics sure makes for strange bedfellows!” – now you know the rest of the story.
“I have been in studios from the Bayou to the Beltway, and I can say after recording my last two audio books with Mike, that there is no better place than Airlift Productions. The quality of the production, the studio, and frankly, the comfort, make it the only place I want to record now or in the future.” ~ James Carville, Tulane professor and Campaign Strategist behind the most dramatic political victories of our generation.
(To be sung) As the old tune goes, … “She’s Oh, Oh, Oh what a gal!”
Pomona may be just another street to neighbors & friends here just outside New Orleans, but to me it’s a lot, lot more.
After flooding at the Iberville Street Airlift Productions location TWICE through my 1989 – 2001 stay, just off Carrollton & Canal, I re-located the whole biz to suburban Metairie well outside the ‘bowl’ that is Orleans parishin March 2001.
Pomona sits on Metairie ridge, naturally above the flood plain and, ironically, not even a mile from the now-infamous 17th Street Canal which breached and gave America the historical tragedy known as “Katrina”.
Furthermore, the Bonnabel subdivision here in Metairie seems somewhat preoccupied with the Holy (or otherwise) Roman Empire.
I routinely walk myAirlift Productions mascot the Shadeaux past streets named “Nero”, “Claudius”, and “Feronia”. Go figure.
Well, unbeknownst to most of my neighbors and friends here in the ‘hood, Pomona is the ancient Roman mythological goddess of fruitfulabundance!
Not that she gets that much attention here in this hectic, frantic-paced #MeToo generation, but check out her Wikipedia page here.
Living, loving, playing, and, yes, working from Pomona for what is now over 18 years, and having found a success beyond my wildest dreams, I’d have to say that perhaps the Romans were onto something here.
Well, lemme see here, through my tour of duty on Pomona, I’ve seen in/out the studio doors… Chef John Besh, Mayor Mitch Landrieu, Dr. Morgus (the Magnificent), Ronnie Lamarque, James Carville, Mary Matalin, SteveScalise, Deuce McAllister, Quvenzhane Wallis, Alden Ehrenreich, Toby Kebbell, Morris Bart, Lee Zurik, Greg DiLeo, Rich Lenz, Norman Robinson, Rachel Wulff, Camille Whitworth, Heath Allen, “Miss Linda” Mintz, Theresa Andersson, Stacy Head, John “Spud” McConnell, Edoardo Ballerini, Ed Clancy, Jamie Neumann, Scott Walker, the Krewe of Nyx, Bradley Edelman, Anne Gisleson, David Menasche, Mike Church, Nathan Ales, P.H. Fred, John R. Lee, and, well, even some folks you may have heard of. (I know, cheeky, huh? But try Googling just a few of these names…)
And from the high ground on Pomona, I’ve produced work that encompasses most all media – from Radio spots, TV VoiceOvers, Educational Software, Radio Imaging, Animation VO, Website Explainers, Industrial Narrations & Podcasts… to Phone Messages-on-Hold, CD-ROMs, and AudioBooks.
Furthermore, I’ve been blessed to have my AudioBook recording efforts include work with the biggest AudioBook producers on Earth – Penguin, Hachette, Simon & Schuster, Blackstone, Harper, Listen-Up & Random House.
So, while I indeed thank the One True Living God for the inspiration and effort to have made the move to Pomona all those years ago… let’s not leave the oldgal herself out.
The National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.
Metaphorically, the ever-changing media & technology would be the tropical cyclones/hurricanes, and Airlift Productions & I would be the ones whohave for over thirty years resided… calmly, persistent & steady, in the hurricane’s eye.
In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios.That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated CBS affiliates WWL-TV & WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.
From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation, and from Loyola’s WWL ownership to Gannett, Tegna & Entercom … my, how the media and technological winds have blown!
Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye.
A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated montage of a Life lived in the Hurricane’s Eye…
There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona. There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Dr. Morgus, Rachel Wulff, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!
From radio commercials, TV voice-overs, music projects & audio books, to educational software, industrial training & safety videos, from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change … while remaining calm & steady in the Hurricane’s Eye.
“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants
*** Micheal Ziants AUDIO BOOK Demo ***
And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.
Well, whatever it is, you can rest assured that Airlift Productions and I will be there … in the Hurricane’s Eye.
“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films. Not only is he a great guy and a super talent, but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA
Hired by Quincy Jones’ staff and his daughter Jolie to record Mac’s VoiceOver tracks for their Take It Back Foundation, I first met the Nite Tripper in the Airlift Productions Iberville days during NOLA’s raucous early 1990s.
He walked in without pomp or circumstance, no entourage, no fanfare, no feathers, solo… but just as cool as the other side of the pillow.
Our job wasn’t anything to do with music, it was all about VoiceOver – he’d been cast as the Yak in Quincy’s animated PSA to promote recycling efforts and it was destined for use in movie theaters, television & MTV across America that summer.
We phone-patched to Los Angeles and together with Stevie Wonder, Ozzy Osbourne, B.B. King, Natalie Cole, Pat Benatar, Charlie Daniels, Barry White… and Bugs Bunny…
With a hip-hop beat straight outta “In Living Color” – Fox’s big hit at the time – it all showed-up in movie theaters like this…
Some recording session, I’ll tell you that.
When Mac, not even asking if he could smoke, pulled out a Cheroot and lit it up, we rushed an ash tray into the booth without giving it a second thought. Sort of.
And when he asked if he could “use the facilities”, I took him up in the elevator to the Iberville Street living quarters, to the bathroom, where he encountered my then-one-year-old son Benjamin.
Imagine, if you can, Dr. John setting his walking stick aside, so he could pick up your child, hold him… and whisper sweet voodoo nothings in his ear!
Our second session, the following year, was all about VoiceOver for an awards presentation, wherein Mac was hired to record the introduction to accompany this big, splashy video – all about New Orleans legendary Red Light District!
Our paths – and stars – would continue to cross through the next couple decades, most notably at New Orleans’ Big Easy Entertainment Awards Shows.
I was honored to act as ‘Live Announcer’ for the show for ten consecutive years and Mac, being the one and only Dr. John, would be along many years to receive an award, or just to perform.
Just. As if.
My favorite memory was the year his mother flew in from NYC for the show, so Mac tracks me down and tells me that he wants me to meet his mama… and together we made the trek across the Fairmont ballroom so I could give my regards to his Dorothy.
Indeed, while Mac’s bouts with smack/heroin through the years are the stuff of legend, he had successfully navigated those choppy waters and was ‘clean’ the entire time I ever was fortunate enough to talk and record with him.
Through the years – the recording sessions & Big Easy Awards – we talked and laughed of many things… his love for New Orleans, his love of music, the ‘Big Picture’… existential things like living a life with “one foot in this world… and the other… in the other”!
Much in the way that Time Magazine caught his candor here…
The last time we ever spoke to each other?
It was at the funeral for Cosimo Matassa, New Orleans’ legendary, seminal recording engineer and producer.
Along with a Who’s-Who of New Orleans music royalty – Allen Toussaint, Irma Thomas, Quint Davis, Deacon John Moore, Benny Grunch – we’d all gathered to say goodbye to Cos, the big mac-daddy that started it all down on Rampart all those years ago.
Dr. John had flown into NOLA from NYC to say his final farewell to Cosimo down at Lake Lawn.
Now, here in 2019… it’s his turn.
Yeah, we all may very well be ‘whistling past the graveyard’ but, damn – nobody whistled that tune better than Dr. John!
And just like ‘dat, mellifluous, mesmerizing, mystical Mac moves on… from New Orleans & ‘da World.
I mean, there IS the matter of all that fantastic music he left us.
Deepest thanks for all that hoodoo voodoo that you did so well, bud.
If you ever recorded at or visited or got silly during Friday ‘happy hours’ at the now-the-stuff-of-legend Airlift Productions Iberville Street location … have you ever paused to consider what it took to create that remarkable space?
It’s not too bold a statement to say that my blood is quite literally in the mortar that holds the very bricks in this wall together! For though I am not a mason or a brick layer, I certainly played one in 1989 on Iberville Street.
With the help of just one other guy (Joe Delery now works in the crime division of the NOPD), I also pounded the nails, hung & floated sheet rock, packed insulation, laid carpet, and wired the entire facility. Whew!
And a whole host of radio rebels, stand-up comics, misfits, in-laws & outlaws!
The mantra through the entire construction stage was ‘Build it…and they will come!’ What a passion, what a studio… what a time!
** A “Mike McCann” classic VoiceOver/Production Demo from the 90s, all produced on Iberville with R-R tape – for NOLA clients like WVUE-TV, Pat O’Brien’s, Times-Picayune, etc. ***
But as much as I loved this location, Iberville street, the elevator, my Endymion parties, and having Venezia’s Italian food, Angelo Brocato’s, Mandina’s & Liuzza’s but a block or two walk away … I flooded twice at this location – and this was well before Mother Katrina came to town!
So, I ran with my prophetic visions and in early 2001 moved the entire Airlift Productions business well out of the flood plain and to the high ground just the other side of the now-infamous breached 17th Street Canal . To start over.
But Airlift on Pomona – along with its construction & marketing challenges – is the story for another blog and another time.
“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ AMY LANDON, Los Angeles-based Actress & Ultra-busy AudioBook Narrator
While I daily walk with ‘the saints’ – ya know, guys like Paul/Saul of Tarsus, Francis (of Assisi), Sister Thecla, et al – this post is all about my years and stories of time spent with our New Orleans Saints.
It all began way-y back in 1983.
As the young (er) DJ/Q-93 Radio air personality Mike McCann, doors were opened to me that, quite frankly, not everyone gets to walk through.
Together with Walton & Johnson (new to NOLA and also new to WQUE-FM radio), we emceed talent shows, cheerleader competitions… I even hosted Ladies’ Nights at the Airport Sheraton’s nightclubs known as Nightlite and Valentine’s.
My ‘job’ on those nights was to entertain – walk the club with a wireless mic, run crazy contests, give away concert tickets, albums (yes, vinyl), tell jokes, and keep the party going.
The club was packed every night and the dance floors were jammin’ to the likes of Rick James, Prince, Michael Jackson, Chaka Khan, Whitney Houston, Stevie Wonder….
The regular crowd on those poker-hot wild nights included Morten Andersen, Brian Hansen, Dave Waymer, Saints new & old, even members of the then-fledgling U.S.F.L.’s New Orleans Breakers.
In the ’80s, the Saints’ go-to kicking team was Morten Andersen & Brian Hansen, and one night I showed up for Ladies Nights only to find Morten & Brian, dates in hand, waiting in line to get in!
Of course, I helped them ‘cut’ the line. Wouldn’t you?
Legendary Saint free safety, the late Dave Waymer (ole #44) was a regular, sitting at the end of the bar through many a night. I have fond memories of Dave, the laughs we shared, as well as the the way-too-many Canadian Moosehead beers he would send my way.
Sadly, upon exiting NOLA for brief stints with the 49ers & Raiders, Dave died suddenly on his North Carolina farm at the age of only 34.
In the early ’80s, now-Pro Football Hall of Famer Morten Andersen, the Great Dane, was new to the states & New Orleans, while I was freshly-minted as the new afternoon drive guy on Q-93.
Upon meeting in ’83, we bonded, talked on-air together, laughed and swapped stories, hung-out at the clubs together, even chased a woman or two together. Great guy, great times, greater stories.
And not many fit for a blog post.
Fast-forward to the ’90s, and in the early days of Airlift Productions, in the Iberville Street years, my audio production skills, voice and writing came to the attention of Archie Manning.
Archie, together with Mississippi bodybuilder Steve Smith, created Archie Manning’s Golds Gym at Cleary and Veterans Blvd. in Metairie, and I began a two-year run working alongside Archie to promote the gym.
This involved regular meetings with Archie, my writing of all the spots, audio production, and regular studio visits to record with Archie.
While I’ve never met his boyz Peyton & Eli, I’ve sure shared some amazing times with ole #8, the dude that started it all!
I first met and recorded living legend & ‘ground pounder’, the Saints’ Dulymus “Deuce” McAllister in 2016, after being sought out to record his voiceover tracks for the Mississippi State Child Protective Services Department.
Together, we phone-patched to their offices and captured his voice for use in a PSA campaign that ran all over MS. radio & TV for a cause that Deuce & I hold close to our hearts – keeping our kids out of harm’s way.
‘Nuff said. But what a great, humble, and soft-spoken guy this is.
St. Louis-bred Brad Edelman, ole #63, was drafted by the Saints in 1982, got to NOLA just a bit before me, and went on to become the first offensive lineman in the history of the Saints selected to the NFL Pro Bowl.
He exited the NFL in 1991, began a thriving photography business, took up drumming, the harmonica, acting – and took to hanging out with yours truly.
Brad has come to my Endymion parties on Iberville Street, got to know my family, bought me lunches… and has spent a lot of time around my Airlift Productions recording, laughing, and, well, just being brotherly.
Through my now-36-year run here in New Orleans running the Airlift Productions Studios – from Iberville to Pomona – I’ve certainly got more than my share of colorful stories.
But my days/daze with our New Orleans Saints, young & old, still with us and those departed, are among my favorites.
And today, with so much of my work centered around the AudioBook field, I was joking just the other day with son Ben about Drew Brees.
Come on, I told him, if I’ve already recorded James Carville, Mary Matalin, Congressman Steve Scalise, & Necar Zadegan for the top AudioBook producers in NYC… even personally read “The Chef” for James Patterson’s gang….
Upon hanging up the cleats and retiring, walking away from the game, it’s safe to say that ole #9 Drew’s got a book or two in him, right?
Stranger things than this have already happened – one day he’ll need a great space, a finely-tuned recording studio, together with an experienced and reliable producer, to lay it down…
”Airlift Productions in New Orleans – Perfect sound in the booth, amazing engineering, and Mike is a man of all trades who can do voice work as well. (Probably the most golden-toned voice I have ever heard and we’ve all heard some lovely voices)… I cannot say enough nice things about the experience of working with him.” ~ LISA CAHN, Veteran Producer, Hachette Audio Book Group, NYC
The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…
To begin with, all sound travels in waves. That’s analog. As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital. Science.
But making MAGIC with that wave form is quite another thing altogether. Art.
Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy – possible is yet another story completely.
First off, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.
It’s built like the ancient Greeks built the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.
The Airlift Studios control room widens from about 6 feet at the front … to nearly 12 feet at the back. A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.
Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.
Yes, Art & Science get it on at Airlift Productions! To create MAGIC.
Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 … from local to global with style!
From broadcast to podcast, big screen to small. From simple voice over tracks to full band or artist CD projects, test-drive your first session today, from wherever you are … on the web at Airlift Productions.
“Weapons of Mass Production” ~ Airlift Productions, New Orleans
Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.
“I had the extreme pleasure of working with Mike of Airlift Productions for a project in 2016. He was professional, courteous and most importantly, fun to work with. Mike is patient and very thorough with his recording, making sure that what you want is done before he powers down the gear for the day. 10/10, I would work with him again.” —-Jared Garcia, Sr. Recording Engineer for Blackstone Audio and Downpour.com
I first met and recorded Norman Robinson in 1991. He was fresh back in NOLA from the White House CBS-TV Network news beat, and was the newly-ordained anchor man at our WDSU.
Little did we then realize, or even think about future days, but the fact is, 28 years later, we’re still at it!
Our most recent project? Recording and compiling every electronic message for every streetcar and bus – even the ferries – in the cityof New Orleans.
“Senior citizens ride the bus for only 40 cents”… “Please look around you for any personal items you may have left behind before exiting the vehicle/next stop, Canal Street.”
NORTA – the New Orleans Regional Transit Authority – tagged Norman and me to record well over 1,500 wav files for use in their system citywide.
** Norman narrates NORTA’s ‘Go Mobile’ App Tutorial **
Rich Lenznow calls Tulsa, OK home, a gone pecan from NOLA for over ten years now (gee, Thanks, Katrina), but he served for 16 years as sports director/anchor atWDSU.
Richie and I’ve recorded countless tunes together, including epic anthems to herald the Children’s Miracle Network Telethon fund-raising year-after-year to benefit and support our Children’s Hospital’s life saving efforts for our kids.
** the 1st, of many, Telethon Tunes for Children’s Hospital **
After meeting WWL/WDSU anchor gal Rachel Wulff around the aisles of our local Lowe’s Home Improvement store, I helped Rachel improve her post-anchor life and UP her game by producing a VoiceOver demo for her.
** Rachel’s VO Demo, with her daughter’s cutesy intro **
His compassionate, and knowledgeable in-the-field reporting is always incisive and spot-on. And he picks quite a guitar, at that.
2019 continues to see local NOLA news veteran Camille Whitworthdrop by from time to time for various VO commercial and industrial projects.
Camille dedicated years to the anchor chair at WDSU, and today fills her days public speaking, doing on-camera work for our East Jefferson Hospital, and recording various VoiceOver projects forclients in and around NOLA.
Dependable, personable, and experienced, Camille is always fun to have around the Airlift Studios.
There is simply no reason or need for news anchors to walk away from their skills & finely-honed talents when they walk away from the nightly news anchor desk.
Norman, Rich, Heath, Rachel, Lee & Camille are all exceptionally fine and experienced talents with, as the expression goes, ‘ a lot of good miles left on their tires’.
It has also been said, and rightly so, that journalism, as well as the nightly news, is ‘History – the first draft’.
I am so gratified – and humbled – that these remarkable ladies and gentlemen have all chosen to work with me and Airlift Productions to write new chapters.
And, as Paul Harvey used to intone, tell ‘the rest of the story’.
“I’ve been in studios from the Bayou to the Beltway and I can say after recording my last two audio books with Mike that there is no better place than Airlift Productions. The quality of the production, the studio, and frankly the comfort make it the only place I want to record now or in the future”— JAMES CARVILLE, Political commentator, Tulane professor & Campaign Strategist behind the most dramatic political victories of our generation