Tag Archives: Airlift Productions roots

From New Castle … to New Orleans, What a Trip!

MichealZiantsBabyPic1952NewCastlePA
Airlift Productions Proprietor Micheal Ziants as a ‘babe in the woods’ New Castle, PA. What, no headphones?
From New Castle (PA) to New Orleans (LA) … to quote the California sage Jerry Garcia, “What a long strange trip it’s been!”
 
Born in New Castle (just north of Pittsburgh) to Charlie & Phyllis, the middle child of five kids, by the time I was five, we’d already relocated all the way to Florida – where we moved two additional times in three years … before moving back north to Youngstown, Ohio.
 
So, let me see, I’m all of nine years old and I’ve already had five different mailing addresses in three different states in the union.  No, pop wasn’t running from the law, just an upwardly mobile and in-demand chemical/mechanical engineer.
My first jobs were newspaper boy, altar boy, and grocery bagging and delivery boy.  Boy, that’s a lot of ‘boys’.  And great training at a young age in dependability and responsibility for manhood, I might add.
Even as a young dude (boy) through all these very same years, the roots of the recording studio and voiceover career were planted. I took up acting in civic children’s theater, studied ventriloquism (even built my own dummy), taught myself to play the guitar (had my own band in high school) … and fell in love with radio & communications.
MIchealZiantsHighSchoolGradPic1970
Micheal Ziants High School Grad Pic 1970 Northwestern High, Beaver Falls, PA
Upon graduating high school, with dreams of heading to the military academy at West Point, I spent a year working hard as a land surveyor during the day and attending Penn State by night. When the academy dreams fell apart, I’ve got to admit – it was radio, communications and broadcasting that captured my heart.
 
Big time!
So, after carrying a 4.0 in English, Speech, Philosophy and (oh, my) Calculus at Penn State, I decided to drop out, follow my heart and launch a career in radio. Now the fun begins.
From Columbus to Youngstown, Ohio … Harrisburg, PA to Saint Louis, MONashville, TN to Philadelphia, PA … all before landing in the land of sugarcane and Pontchartrain – New Orleans!
MichealZiantsAkaJohnStJohnWLACNashville1980
Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980
Yes, I’ve been hired – and fired – from some of the finest radio stations in America!  And worked for some of the country’s hallmark names and companies … the Joseph Pulitzer family-KSD Radio in St. Louis, Billboard Magazine-WLAC, Nashville, and General Cinema Corporation-WIFI, Philadelphia.
When I arrived in New Orleans at Q-93, the station was then owned by Insilco, a Fortune 500 outfit with silver mines all over planet earth! 
But I just grew tired and weary of the fragile existence that radio offered and/or threatened, along with the toll on my private and personal life.
Ya’ want to know something?  Women will only take to that packing and unpacking, up-and-down-the-radio-dial life for just so long … before they say ‘so long’.
 
Necessity being the mother of invention, I began the Airlift Productions thing – recording and producing ‘voice-overs for export’ – long before it became fashionable.  I built my first recording studio in 1984, ‘burned the ships’ (as the expression goes) and never looked back.
OriginalAirliftProductions1985
The Original Airlift Productions – before digital, the internet & mp3s – in the closet of my one-bedroom apartment – 1985
Airlift Productions was my opportunity to combine all my loves – acting, music, communications, production and radio – into my own business. Oh sure, I could still run the bus off the road, but at least from now onward … I was the one at the wheel.  
 
1984 was the age of reel-to-reel magnetic recording tape, grease pencils and splicing blocks, cassettes and Fed Ex next-day deliveries. The internet and world wide web, mp3 email attachments, and digital non-destructive edits weren’t even dreams yet in a tech head’s head!
Fast-forward now to 2021… and the kid has stayed in the picture.  I still love to paint those mental pictures, color the air with bright pastels and deep earth-toned hues … motivate with sound!
QuvenzhaneWallisRecordsAtAirliftProductionsWithMichealZiants
Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions
And what a thrill and honor to do it all from the world’s most unique city and America’s most fascinating destination.  If you’ve been to New Orleans you know whereof I speak … and if you haven’t, well, you’ll just have to take my word for it.
 
Catch-up with us when you can at Airlift Productions Recording Studio here in New Orleans.  We’ll leave the mics hot for you!
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“I listened to a lot of voices to represent Detective Lt. Robert (Robbo) Davidson for our audiobook version of “The Evil I Have Seen” and none quite fit. At last, I did a search for a commanding, seasoned, slightly Southern voice — and pulled up Airlift Productions of NOLA. I clicked on Micheal’s sample narrations of “Murder in Coweta County” then James Patterson’s “The Chef,” and I was hooked. No one else would do.

I was surprisingly delighted after speaking with Micheal to learn, he would not agree to narrate and produce the audiobook until he read it. He wasn’t in it just for money — he would only partner on material he believed to be worthwhile.

It has been a delightful, rewarding experience and Robbo and I could not be more proud of the way he brought this book to life. He is the voice, the director and producer of the audio version of “The Evil I Have Seen.” I recommend him wholeheartedly! — P.J. JONES, AUTHOR of the out-now shocker, “The Evil I Have Seen”

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