Tag Archives: Airlift Mike

Airlift Mike, Sportsman’s Paradise Outcast, Rebel

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Veteran New Orleans Voice Talent Micheal Ziants with trusty sidekick & mascot The Shadeaux

Although I live in Louisiana, the Sportsman’s Paradise, I do not hunt and shoot animals, I do not own a gun … shucks, I don’t even play golf!

THIS is what I do.

Giving LIFE to the printed word, making simple text & fonts on an iPad or piece of paper BREATHE and create emotion in the mind of the listener is what I do.

And then, I further animate those living, breathing words with soundscapes – musical backdrops and sound effects which enhance and complement the human voice.

You know, the stuff that comes out of your radio speaker, or the flat screen TV in the background at the bar, or deep in your inner ear canal from earbuds, stuff like this….

    ** Micheal Ziants Long-form Narration Demo **

And with roots in the great state of Pennsylvania,  now firmly re-planted for over thirty years in the bayou state of Louisiana, it’s kind of strange to say but, here in 2020, I feel a stranger to both.

I don’t talk like your average N’awlins folks (“Wherey’at, dawlin’?”), I have a growing disdain for the yearly bacchanal called  the “Mardi Gras”, and yet I have no desire to return to the ice-packed, snow-covered northeast. 

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New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike

A man without a country.

But I do have one thing most don’t – a vocation that is also my vacation.  And there’s solace in that.

On top of that, it’s a vocation that due to technological and digital advances affords me the opportunity to be heard by – and work for – anyone, anytime, and anywhere on planet Earth!

Wow.

   ** Airlift Mike talks for SHELL OIL **

While the VoiceOver arena is today an incredibly competitive and increasingly overcrowded field, it’s an honor to throw my headphones into the ring every day from America’s most fascinating city, New Orleans, warm-up the Airlift Productions microphones, and create compellingly convincing audio for clients near and far.

And the challenges and obstacles are far more daunting than shooting deer, flushing-out ducks, or spending weekends chasing a little white ball around a golf course.

 ** Airlift Mike taking a “shot” at Movie Trailer V-O – “Gladiator” **

Outcast? Rebel?  Well, sort of, I guess.

But in the meantime, life in Louisiana certainly has its upside, too – cargo shorts & flip-flops year-round, I haven’t bought snow tires in years, and I sure have become a Saints fan. Who Dat?!?

And, really, who cares if I talk kinda funny?

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“Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ – RACHEL WULFF,  former WWL/WDSU-TV Anchor & Reporter

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

I Never Did Heroin With Dr. John. We Just Did Other Things.

{Editor’s Note: As our Coronacation blues & angst continue and we at Airlift continue to process the events of the day – which change every day – I’m side-stepping all the issues of politics & fear and re-posting this tribute to Mac…}

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Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

Hired by Quincy Jones’ staff and his daughter Jolie to record Mac’s VoiceOver tracks for their Take It Back Foundation, I first met the Nite Tripper in the Airlift Productions Iberville days during NOLA’s raucous early 1990s.

He walked in without pomp or circumstance, no entourage, no fanfare, no feathers, solo… but just as cool as the other side of the pillow.

Our job wasn’t anything to do with music, it was all about VoiceOver – he’d been cast as the Yak in Quincy’s animated PSA to promote recycling efforts and it was destined for use in movie theaters, television & MTV across America that summer.

We phone-patched to Los Angeles and together with Stevie Wonder, Ozzy Osbourne, B.B. King, Natalie Cole, Pat Benatar, Charlie Daniels, Barry White… and Bugs Bunny…

With a hip-hop beat straight outta “In Living Color” – Fox’s big hit at the time – it all showed-up in movie theaters like this…

Dr. John’s 1st visit to Airlift Productions – as “the Yak”

Some recording session, I’ll tell you that.

When Mac, not even asking if he could smoke, pulled out a Cheroot and lit it up, we rushed an ash tray into the booth without giving it a second thought. Sort of.

And when he asked if he could “use the facilities”, I took him up in the elevator to the Iberville Street living quarters, to the bathroom, where he encountered my then-one-year-old son Benjamin.

Imagine, if you can, Dr. John setting his walking stick aside, so he could pick up your child, hold him… and whisper sweet voodoo nothings in his ear!

Our second session, the following year, was all about VoiceOver for an awards presentation, wherein Mac was hired to record the introduction to accompany this big, splashy video – all about New Orleans legendary Red Light District!

Dr. John “Special Events Magazine” Awards Show Intro – 1993

Our paths – and stars – would continue to cross through the next couple decades, most notably at New Orleans’ Big Easy Entertainment Awards Shows.

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Dr. John & Airlift Mike, Big Easy Awards Show New Orleans 1995

I was honored to act as ‘Live Announcer’ for the show for ten consecutive years and Mac, being the one and only Dr. John, would be along many years to receive an award, or just to perform.

Just. As if.

My favorite memory was the year his mother flew in from NYC for the show, so Mac tracks me down and tells me that he wants me to meet his mama… and together we made the trek across the Fairmont ballroom so I could give my regards to his Dorothy.

Indeed, while Mac’s bouts with smack/heroin through the years are the stuff of legend, he had successfully navigated those choppy waters and was ‘clean’ the entire time I ever was fortunate enough to talk and record with him.

Through the years – the recording sessions & Big Easy Awards – we talked and laughed of many things… his love for New Orleans, his love of music, the ‘Big Picture’… existential things like living a life with “one foot in this world… and the other… in the other”!

Much in the way that Time Magazine caught his candor here…

Dr. John, with some pretty amazing answers… and questions.

The last time we ever spoke to each other?

It was at the funeral for Cosimo Matassa, New Orleans’ legendary, seminal recording engineer and producer.

Along with a Who’s-Who of New Orleans music royalty – Allen Toussaint, Irma Thomas, Quint Davis, Deacon John Moore, Benny Grunch – we’d all gathered to say goodbye to Cos, the big mac-daddy that started it all down on Rampart all those years ago.

Dr. John had flown into NOLA from NYC to say his final farewell to Cosimo down at Lake Lawn.

Now, here in 2019… it’s his turn.

Yeah, we all may very well be ‘whistling past the graveyard’ but, damn – nobody whistled that tune better than Dr. John!

And just like ‘dat, mellifluous, mesmerizing, mystical Mac moves on… from New Orleans & ‘da World.

Sort of.

I mean, there IS the matter of all that fantastic music he left us.

Deepest thanks for all that hoodoo voodoo that you did so well, bud.

Nighty-night, Nite Tripper.

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

The ART Of VoiceOver Demo Production

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Airlift Productions’ VO session in progress with Steve Blaze of Lillian Axe fame at the hot mic

Of all the audio jobs produced at Airlift Productions, I enjoy creating Voice and VoiceOver Demos the most.

Whether working with a ‘newbie’ or a veteran, taking the written word on a page and using all the tricks in my audio producer’s bag to bring it to life, to create ART is indeed an art unto itself.

And today in 2020 the Voice Demo covers the gamut – from commercial to animation, video games to the medical field, and from industrial narration to audio books.

Still today affectionately called a “reel”, I’ve seen the demo go from reel-to-reel tape… to audio cassette… to compact disc… to wave file and mp3.

Yet through all the technological changes, the heart of the art remains the same —

The copy has to ‘sing’, the reads have to be spot-on, music selection and editing, along with proper equalization, compression, reverberation, and normalization remain paramount.

Art, unlike science (although there is  a helluva lot of science involved here), is indeed a very subjective call.  And what is art to one … is shite to another.

The call here is obviously up to the reader of this blog.

Enter Exhibit A – JOHN DENNEY.

When Denney first rang my phone, he’d found my website in a Google search, had experience behind a microphone – he founded the Weirdos, an LA-based punk band in the ’80s – had moved here to NOLA, and had never done a commercial in his life.

I said, “Well, John, we’ll change all that!”

And change it we did. It began with a commercial demo (heard here); after he landed his first job within two weeks of production, he subsequently returned to produce an animation demo… and a medical demo.

                               ** JOHN DENNEY VOICEOVER DEMO **

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Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

Enter Exhibit B – RACHEL WULFF.

A longtime television news anchor and reporter, Rachel had moved to New Orleans just about ten years ago, and was looking to exit the TV scene and begin self-employment as a VoiceOver artist.

Again, like John Denney, she had a lot of on-camera and on-mic experience, but Rachel had no commercial background.

She does now.

                       ** RACHEL WULFF VOICEOVER DEMO **

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Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

Enter Exhibit C – MARY ROSE NEUMEYER.

Mary Rose is all of fourteen years old, has studied acting for some five years now, done some on-camera things, but was looking to spread her wings into the VoiceOver field.

After a brief pre-production meeting, she pulled together some copy, I then coached her through all the reads and edited her demo. 

It captures promo pieces as well as commercial copy, and I’d have to say, for a “newbie”, she states her case for an on-mic job most eloquently.

                 ** MARY ROSE NEUMEYER VOICEOVER DEMO **

Finally, an entry from yours truly.

Enter Exhibit D.

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New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike

As I pursue the AudioBook field, I’ve only recently compiled a demo targeted at this particular audience; a demonstration recording completely different from the shorter commercial ones.

It also differs from the previous demos, which were “manufactured” and produced from scratch, in that this demo is actually from a product being currently sold and marketed.

So, in this case, the demo is more of a ‘sampler’.

What follows here are actual excerpts from “Murder In Coweta County”, a true crime drama that took place in 1940s Georgia and shocked the nation.

Think ‘The Sopranos’ gone south!  With mysticism, race, murder, and the police all thrown into one big gumbo….

                    ** MICHEAL ZIANTS AudioBook DEMO **

Commercial, AudioBooks, Industrial, Animation, Video Games, the Voice Demo in 2020 sure does cover a lot of ground.

Er, ah… make that “air”.

And make no mistake. Evoking this kind of emotion is an ART.

Or, is it a science?

OK, how about BOTH?

Well, whatever you want to call it…

Call on Airlift Mike and Airlift Productions to book yours.

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“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success.” ~ JOHN DENNEY, Founder/Lead Singer of the notorious LA-based punk band The Weirdos … and relatively new VoiceOver Artist

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“We’ll keep the mics hot…and leave the light on for you!”

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Taylor Swift “Shakes Off” Airlift Productions

Taylor Swift, tagged to headline Jefferson Parish's Family Gras 2008
Taylor Swift, tagged to headline Jefferson Parish’s Family Gras 2008

** With Mardi Gras 2020 excitement in the air and New Orleans in frenzy mode – I’m re-posting this blog, originally published in June of 2015 **

Long before her recent shaking-up of the “Apple Cart’s” new music streaming service, Country/Pop-Tart Taylor Swift was headed to play New Orleans – and yours truly, Airlift Mike, was tagged to help promote and give voice to the show.

Little did any of us realize when then-19 year old Taylor was selected to appear at Family Gras 2008 – just down Veterans Boulevard from the Airlift Productions Studios – that she was destined  to explode and become one of the world’s hottest selling musical artists!

Family Gras was brand new – and so was Taylor Swift’s career.

Contracted by NOLA public relations ace Greg Buisson and the Jefferson Parish Convention & Visitor’s Bureau, I was tasked with voicing and producing the :60 audio track (video edited by Joseph Schneider) which was then to play all over New Orleans television to promote the affair.

** An uncharacteristically UP-Tempo Micheal Ziants, generating excitement for Taylor Swift’s Family Gras 2008 Appearance **

2008FamilyGrasLineupSo, with but one big hit in her hip pocket (“Our Song”), Taylor got in the bus with mom & dad, Andrea & Scott, and drove down to NOLA from Nashville for the show on that ill-fated late January.

She was slated to appear along with Blake Shelton, Kansas, Billy Ray Cyrus, The Bangles and a host of class N’awlins acts  – all in between Mardi Gras parades on the neutral ground of Veterans Boulevard here in Metairie for Family Gras 2008.

But Mother Nature had other ideas.

As Fate and the rain gods would have it, the skies over NOLA opened up that fate-filled Friday afternoon and it rained.  And it rained.  And it rained!

Poor Taylor’s only appearance that afternoon was on the 6:00 News/Blues.  Under an umbrella.  In a pouring rainstorm.  As she tendered her regrets to a dismayed New Orleans crowd about her canceled show.

swift14f-1-webReally.  Ask her about this one sometime, should you get a chance.

And little did any of us realize that day that this little PA native, Nashville transplant, Taylor Alison Swift’s career was about to explode – into the stratosphere!

Oh wait, of course. Her mama did.

Airlift Productions ~ Audio Alchemy from New Orleans since 1984

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L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

“Great recording studios share something in common with great concert venues. They both have a…what is it? An aura, a vibe, a karma, an ambiance? Whatever you call it, it’s as real as any speaker on the wall or slider on a console. You can’t see it, but, you can absolutely FEEL it. 

Airlift Productions has IT – thanks to the man behind the board (and in your ear). Micheal Ziants has a knack for gently pulling your best work out of you – and then improving upon it in the final mix. The finished product always leaves you thrilled, satisfied and amazed that you really had it in you! The best part- he gives you all the credit and you only realize later what great hands your material was in. 

Do yourself a favor- give Airlift a try. You’ll love the results and every moment you spent producing them.”

~ RICH LENZ , former WDSU-TV Sports Director/Anchor 

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VoiceOver Demos, Airlift Mike … And Teenagers?

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Mary Rose Neumeyer “delivers the goods” at the Airlift Productions microphones

A well-crafted VoiceOver Demo should do for one’s voice what a model’s portfolio does for one’s body.

Show it off! Showcase it! Highlight it!

Just as a photographer uses lighting, sets, makeup, and wardrobe to capture its subject, the voice demo audio producer uses compression, reverberation, equalization, the just-right music, sound effects and editing to properly capture/record his subject.

From compassion and pathos … to angst-filled attitude. Sly and seductive … to bold & brassy! Demure … to confident.

A captivating VoiceOver Demo captures every trick the actor has in his/her bag, and is edited in such a way as to showcase versatility and cast-ability.

Case in point?

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Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

On a hot, sultry N’awlins  afternoon in the cool confines of the Airlift Productions Studios, I hosted Vicky & Jeff’s pride & joy Mary Rose Neumeyer.

Having trained for years under the tutelage of noted NOLA acting coach Debby Gaudet, Mary Rose indeed brought some formidable skills to the Airlift microphones.

Part commercial, part promo, and all class, Mary Rose’s V-O Demo captures a style and sensibility that belies her then but 14 years on the planet.

Yet, boy, can she still be a kid! And deliver FOR the kids.

Give a listen to this teen sensation’s skill set, here …

       *** Mary Rose Neumeyer VoiceOver Demo ***

Look out, Nickelodeon; the Disney gang is on notice, as well.

Make room for this kid … at the top!

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Airlift Mike with VoiceOver Teen Sensation Mary Rose Neumeyer at Airlift Productions

And if your project, TV campaign, radio spot, or promo could use a fresh from-the-mouth-of-babes, stand-out-from-the-crowd approach – Mary Rose & I are as close as the cellphone in your pocket.

You’ll find us at #1-504.833.8450 or 24/7 on the web at AIRLIFTPRODUCTIONS.COM.

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“Many filmmakers portray teenagers as immoral and ignorant, with pursuits that are pretty base… But I haven’t found that to be the case. I listen to kids. I respect them… Some of them are as bright as any of the adults I’ve met.” ~ the late film director John Hughes

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Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ ~ California-bound, Former WWL/WDSU Anchor/Reporter, Mom, Realtor – RACHEL WULFF

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans, since 1984

From Books-on-Tape to CDs in 1993? Courtesy Airlift Productions

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(L-R) Charlie Biondo, “Miss Linda” Mintz, Micheal Ziants, celebrating over 3,500 units sold, “Soft Words, Warm Nights”

While the world was still calling the genre “Books-On-Tape” in 1993, Airlift Productions self-published and successfully sold spoken word CDs to libraries across America – and to the world via the Playboy catalog.

I realize that this all sounds a tad mad, but let me tell you the story.

I first met New Orleans icon “Miss Linda”, Linda Mintz, during a session at the Airlift Studios on Iberville street in 1993 while recording radio commercials for a local client.

Our muses, along with the stars, somehow aligned after that session while Linda and I discussed our love for poetry… as we hatched the egg of an idea for an outfit we dubbed “WordMusic”.

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“Miss Linda” Mintz & Micheal Ziants (McCann), during recording sessions for “Soft Words, Warm Nights”, Airlift Productions, 1993

Linda, long known and loved by generations of New Orleanians as Romper Room’s “Miss Linda”, had been reared with a love and respect for the magic of poetry.

Yours truly, while working all over New Orleans airwaves as a commercial voice and producer, was looking to create a self-published project that had “legs”, would be “evergreen” and that we could get behind and market to the world.

Produced on Iberville Street (all on reel-to-reel tape), voiced by Linda & me, and backed by husband Albert Mintz… we called the project “SOFT WORDS, WARM NIGHTS”.

** “I Love You/A Bright New Land”… Soft Words, Warm Nights excerpt with Linda Mintz & Micheal Ziants **

Imagine the world’s most romantic poetry lovingly rendered – and cast against the lush backdrop of the sounds of nature, coupled with a meditative new age score.

Score one for the kids on Iberville Street!

** Bess, the landlord’s daughter sacrifices herself to save her lover, Mike Ziants reads the classic, “The Highwayman” from SWWN **

Together with marketing pal Charlie Biondo, we drew the attention of Bayside Distributors in California, produced cassette tapes AND CDs in 1993, were successfully reviewed by all the major trade publications, and took it to market!

** “Will You Love Me When I’m Old?” from SWWN **

After selling over 3,500 to libraries across the U.S., we attended the American Booksellers Association trade show in Chicago, where I personally pitched the project to Hugh Hefner!

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“Soft Words, Warm Nights”, featured in the Playboy catalog, 1995

Hef was back in his hometown that weekend to promote Playboy’s 40th Anniversary coffee table book and, little did he know it – but get a fast pitch from Micheal Ziants.

Playboy Magazine’s catalog then featured our “Soft Words, Warm Nights” in several editions, helping us to move over 500 units, saying that our CD created “Irresistible Ambiance”.

While I caught a lot of kidding & ribbing  from family and fellow radio pals here in NOLA over this entire escapade, it remains one of my favorite stories.

What wasn’t so pleasant?

In an attempt to get a major ongoing distributor for our work, upon sending our CDs to every single major AudioBook publisher at the time, we were not only turned down – but ripped off! 

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“Soft Words, Warm Nights” CD artwork, Airlift Productions/WordMusic 1993

As the idea – romantic spoken word, produced with music & sound effects – was copied within a year by many of them, along with known Hollywood actors that carried marquistype names.

(Sigh!)

Oh well, as the Bard once opined, “It is better to have loved and lost… than to have never loved at all.”

Besides, it still makes for great “Did-you-hear-the-one-about-the-BIG-one-that-got-away?” type stories around the bar and NOLA parties.

Furthermore, as Churchill reminded us all, “Never. Never. Never. Give up!”… and from the vernacular, “He who loves and runs away, lives to fight another day.”

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Airlift Mike, Micheal Ziants, reads James Patterson’s “The Chef” for Hachette AudioBooks, NYC/Paris

I haven’t. (Given up.)

And.. I have! (Lived for another day.)

I mean, back in the 1990s, how was I to know that here in 2019 my path would intersect with one of the world’s biggest and best-selling authors? 

“Now showing” on earbuds near you, from the Hachette AudioBook Group, and today available on all worldwide platforms… Micheal Ziants narrates and interprets James Patterson’s “THE CHEF”.

And trust me, gang – Soft words and a warm night, this ain’t!

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“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ Amy Landon


Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984 

Airlift Productions – we’ll leave the mics hot… and the light on for you.

Christmas 2019 Reflections & What Most Don’t Get About Airlift Mike

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With Christmastime in New Orleans, together with all its trappings and sentiment in everyone’s windows and minds, allow me to tap the brakes for a second, reflect, and unpack a few things.

As a lifelong learner and student of philosophy, world religions, and mystical thought, it would be safe to say that I’ve lived  what could best be termed an unconventional and totally unorthodox lifestyle.

While most of my peers have chased money and jobs, I learned years ago to instead pursue passion and purpose. And then simply allow the dollars and opportunities to fall in line. 

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One illustrative case in point is this one I share with you here: In my now 35 years of owning and operating Airlift Productions here in New Orleans, I have NEVER commuted to work!

Ever.

As the great souls Emerson & Thoreau taught me, “Build a better mousetrap – and the world will beat a path to your door.”

They have.

Imagine, if you can, the colorful characters, historical heroes, fascinating personalities and captivating individuals who’ve knocked at the Airlift Studio doors to come “work” with me.

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Airlift Productions, New Orleans’ Foremost VO Recording Studio

I’ve been fortunate and blessed to have recorded and worked hours on end closely together with (deep breath) and in no particular order….

Archie Manning, Dr. John, Chef John Besh, Quvenzhane Wallis, Deuce McAllister,  Charles Guggenheim, Necar Zadegan, Mayor Marc Morial, Mayor Mitch Landrieu, Stacy Head, Nathan J. Robinson, David Menasche, Carrie Nye, Bo Walker, Buddy Stall, John Lee, Luno Bordelon, Jerry Christopher, Steve Blaze, Ronnie Lamarque, Anders Osborne, Theresa Andersson, Rachel Wulff, Scott Walker,  Lee Zurik, Zak George, Congressman Steve Scalise, James Carville, Mary Matalin,  Alden Ehrenreich, Toby Kebbell, The Krewe of Nyx, John “Spud” McConnell, Morris Bart, P.H. Fred, Mike Weldon, Reverend Avery C. Alexander, Brad Edelman, Rich Lenz, Norman Robinson, Heath Allen, Anne Gisleson, Sean O’Shea, Lewis Johnson, Greg DiLeo, Nathan Ales, Donald Surtain, the Right Lane Bandits, Bishop Paul Morton, Senator Jon Johnson, Congressman Bill Jefferson, Edoardo Ballerini, Oliver Thomas, Morgus the Magnificent, and… well, a host of multi-talented voice-over artists, stand-up comics & radio rebels.

Not up to speed on some of these folks? Let the Googling begin.

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Airlift Productions Studio’s custom-designed Mayan “Gift of Life” Stained Glass Window

The Punchline? Through all New Orleans’ intense weather – storms, hurricanes, blisteringly brutal summers, icy winters – each and everyone of these folks came to me, to Airlift Productions, to “the better mousetrap”.

Mind you, this is no brag, no empty boasting, but simply an observation as to a much richer and fulfilling way to live one’s life.

And what a life.

Marching to the beat of one’s own Walkman – instead of following the crowd – has always led to experiences few will ever get to taste.

Having discovered my first tape recorder at age 12, and after many years of stage-acting and then a rewarding radio career, how cool is this?

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Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions

I now get to live out the rest of my life here in NOLA from what was once only a dream in my head, from my Airlift Productions… and I now get to spend the rest of my days dancing with the very same muse that first brought me to the party!

During this Christmastime 2019, my holiday hope and prayer is that you, the reader of these words, if you haven’t yet… one day… find … yours.

Merry Christmas & Feliz Navidad from way down yonder in New Orleans – and Airlift Mike. 

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Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

“Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ — RACHEL WULFF, Former WWL & WDSU-TV Anchor/Reporter

Rachel Wulff’s compelling VoiceOver Demo produced by Airlift Mike

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans… since 1984

Airlift Productions Answers Chicken Versus Egg Conundrum

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Which came first, the chicken or the egg?

Around the Airlift Productions Studios,  I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?

I mean, what is all televison except radio… with pictures?  Which came first? And where are the more powerful emotional cues?  

You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?

Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it –  the sense of HEARING!  The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves,  surrounding it’s ears.

The eyes are nowhere in the picture yet.

paragon-city-center-12Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.

But you cannot close your ears!

The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding.  Even when all sounds disappear and come to a complete … heart-pounding … stop!

Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!

Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.

More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen.  In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.

The AUDIO portion of the ad, however, is still there – OUT LOUD for all to witness!

And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire ‘presentation’ was aural – powerful, memorable and impact-full.

Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.

Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.

AirliftProductionsAnswersWhoCameFirstQuestion

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harlon miller“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice.  Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”

– – – HARLON MILLER, Voice-Over Actor

** Harlon’s Airlift-Mike-produced VoiceOver Demo **

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from New Orleans… since 1984  

Morgus + Airlift Mike + Halloween 2019 = 1 Magical NOLA night!

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The Original Airlift Productions – before digital, the internet & mp3s – in the closet of my one-bedroom apartment – 1985

I first met – and recorded – Morgus The Magnificent back in 1986 in the very first version of Airlift Productions – the closet of my one bedroom apartment at Rock Creek just off Clearview Parkway in Metairie, Louisiana.

Of course I’d heard all the stories about this New Orleans icon, the mad scientist, Saturday nights since 1959 with entire families & sleep-over parties huddled around cathode ray tube TVs as Dr. Morgus, wrapped around horror/sci-fi movies, would unveil his latest zany experiment… I’d just never met the man.

Relatively new to NOLA at this point – and acting as Station Voice and Producer with Tribune Broadcasting’s WGNO-TV – I was asked to meet with him and record some tracks for his newly re-launched television show “Morgus Presents”.

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E.R.I.C. the talking skull records VoiceOver at Airlift Productions

Sid Noel showed up that night and we went on to record knee-to-knee (it was a closet, right?) all the E.R.I.C. the talking skull voice tracks to be used in all the upcoming broadcasts.

Fast-forward the tape to 2019 and Uncle Sid and I are still at it!

Through the decades we’ve worked on many a project together, but none more ambitious than what we’ve got cooked-up for New Orleans, all its “Higher Order” devotees … and this Halloween.

Sid turns 90 years old this Christmas day 2019 (where do you think the Noel came from?) but not before we roll-out his One-Night-Only One-Man-Show — An Evening with Sid Noel: Recollections of a Mad Scientist.

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Sidney Noel Records VoiceOvers and More at Airlift Productions New Orleans

On this one night – October 13th, 2019, the night of the full moon – LIVE on-stage at New Orleans’ Orpheum Theater, Sid will address his generations of fans as himself, the genius (my words, not his) behind the mad doctor for the very first – and last – time!

There are a LOT of Morgus videos on YouTube – but none that were recorded last week!

He’ll rip back the curtain (ala the Wizard of Oz) and reveal all the secrets and bizarre stories never before heard by anyone about one of New Orleans most beloved & iconic television stars… directly from the mouth of the man that made it all happen.

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Airlift Productions’ Micheal Ziants appearing with Dr. Morgus in an episode of “Morgus Presents” – circa 1989

Honored I am to tag along on this wondrous night as his 21st century Chopsley, as I will assist “the Master” acting as emcee for the affair, as well as offering my voice over chops for the opening film presentation…

“Morgus History” – Audio to Opening Video for Oct. 13th 2019 show –

This promises to be a night all of New Orleans will never forget!

Which brings me to the REAL point of the evening… not forgetting.

You see, the entire show, all these memories, all these efforts… are to benefit the Alzheimer’s Association and their quest to find a cure for this devastating debilitating disease.

Furthermore, the entire show will be recorded and preserved on DVD, with all proceeds moving forward in perpetuity going directly to the krewe at the Alzheimer’s Association.

For research.

For a cure.

For HOPE.

The queue for tickets to this once-in-a-lifetime magical event forms here… Tickets via TicketMaster – “An Evening with Sid Noel: Recollections of a Mad Scientist”

Perhaps, just perhaps, this mad doctor is not so mad after all?

Join us, won’t you?

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“Michael is without a doubt one of the most versatile audio and production experts in the industry. “ Norman Robinson, Former CBS White House correspondent & WDSU News Anchor, currently Voice Talent, Coach & Mentor

NormanRobinsonRecordsVoiceOverAirliftProductionsNOLA

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Airlift Productions: A Life Lived In The Hurricane’s Eye

AirliftProductionsInTheHurricanesEyeThe National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.

Metaphorically, the ever-changing media & technology would be the tropical cyclones/hurricanes, and  Airlift Productions & I would be the ones who have for over thirty years resided… calmly, persistent & steady, in the hurricane’s eye.

Airlift Productions New Orleans Logo Re-boot 2012 by Ethan Anderson
The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century

In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios. That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated  CBS affiliates WWL-TV WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.

From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation,  and from Loyola’s WWL ownership to Gannett, Tegna & Entercom … my, how the media and technological winds have blown!

Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye.

A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated montage of a Life lived in the Hurricane’s Eye…

Bing Search Engine “Airlift Productions” Image Montage 2019

There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona.  There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Dr. Morgus, Rachel Wulff, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!

From radio commercials, TV voice-overs, music projects & audio books, to educational software, industrial training & safety videos,  from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change … while remaining calm & steady in the Hurricane’s Eye.

“Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants

                   *** Micheal Ziants AUDIO BOOK Demo ***

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Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with studio mascot ‘The Shadeaux’

And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.

What’s next?

Well, whatever it is, you can rest assured that Airlift Productions and I will be there … in the Hurricane’s Eye.

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Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

… we’ll leave the light on for you.