Category Archives: VoiceOver Marketing

Is Audio Recording An Art … Or A Science? Or Magic?

The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…

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To begin with, all sound travels in waves.  That’s analog.  As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital.  Science.

But making MAGIC with that wave form is quite another thing altogether.  Art.

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Airlift Productions “Booth” ~ where talent shines!

Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy –  possible is yet another story completely.

Art & Science & Magic get it on at Airlift Productions!

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Original Airlift Productions Studio Design ~ Micheal Ziants, 2001

First off, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.

It’s built like the ancient Greeks built the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.

The Airlift Studios control room widens from about 6 feet at the front … to nearly 12 feet at the back. A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.

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Airlift Productions “Gift of Life” Stained Glass Window

Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.

Yes, Art & Science get it on at Airlift Productions!  To create MAGIC.

Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 … from local to global with style!

From broadcast to podcast, big screen to small.  From simple voice over tracks to full band or artist CD projects, test-drive your first session today, from wherever you are …  on the web at  Airlift Productions.

“Weapons of Mass Production” ~ Airlift Productions, New Orleans

Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.

When quality counts ~ count on Airlift Productions.  Audio Alchemy from New Orleans since 1984.

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“I had the extreme pleasure of working with Mike of Airlift Productions for a project in 2016. He was professional, courteous and most importantly, fun to work with. Mike is patient and very thorough with his recording, making sure that what you want is done before he powers down the gear for the day. 10/10, I would work with him again.”  —-Jared Garcia, Sr. Recording Engineer for Blackstone Audio and Downpour.com

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From New Castle … to New Orleans, What a Trip!

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Airlift Productions Proprietor Micheal Ziants as a ‘babe in the woods’ New Castle, PA. What, no headphones?
From New Castle (PA) to New Orleans (LA) … to quote the California sage Jerry Garcia, “What a long strange trip it’s been!”
 
Born in New Castle (just north of Pittsburgh) to Charlie & Phyllis, the middle child of five kids, by the time I was five, we’d already relocated all the way to Florida – where we moved two additional times in three years … before moving back north to Youngstown, Ohio.
 
So, let me see, I’m all of nine years old and I’ve already had five different mailing addresses in three different states in the union.  No, pop wasn’t running from the law, just an upwardly mobile and in-demand chemical/mechanical engineer.
My first jobs were newspaper boy, altar boy, and grocery bagging and delivery boy.  Boy, that’s a lot of ‘boys’.  And great training at a young age in dependability and responsibility for manhood, I might add.
Even as a young dude (boy) through all these very same years, the roots of the recording studio and voiceover career were planted. I took up acting in civic children’s theater, studied ventriloquism (even built my own dummy), taught myself to play the guitar (had my own band in high school) … and fell in love with radio & communications.
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Micheal Ziants High School Grad Pic 1970 Northwestern High, Beaver Falls, PA
Upon graduating high school, with dreams of heading to the military academy at West Point, I spent a year working hard as a land surveyor during the day and attending Penn State by night. When the academy dreams fell apart, I’ve got to admit – it was radio, communications and broadcasting that captured my heart.
 
Big time!
So, after carrying a 4.0 in English, Speech, Philosophy and (oh, my) Calculus at Penn State, I decided to drop out, follow my heart and launch a career in radio. Now the fun begins.
From Columbus to Youngstown, Ohio … Harrisburg, PA to Saint Louis, MONashville, TN to Philadelphia, PA … all before landing in the land of sugarcane and Pontchartrain – New Orleans!
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Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980
Yes, I’ve been hired – and fired – from some of the finest radio stations in America!  And worked for some of the country’s hallmark names and companies … the Joseph Pulitzer family-KSD Radio in St. Louis, Billboard Magazine-WLAC, Nashville, and General Cinema Corporation-WIFI, Philadelphia.
When I arrived in New Orleans at Q-93, the station was then owned by Insilco, a Fortune 500 outfit with silver mines all over planet earth! 
But I just grew tired and weary of the fragile existence that radio offered and/or threatened, along with the toll on my private and personal life.
You want to know something?  Women will only take to that packing and unpacking, up-and-down-the-radio-dial life for just so long … before they say ‘so long’.
 
Necessity being the mother of invention, I began the Airlift Productions thing – recording and producing ‘voice-overs for export’ – long before it became fashionable.  I built my first recording studio in 1984, ‘burned the ships’ (as the expression goes) and never looked back.
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The Original Airlift Productions – before digital, the internet & mp3s – in the closet of my one-bedroom apartment – 1985
Airlift Productions was my opportunity to combine all my loves – acting, music, communications, production and radio – into my own business.  Oh sure, I could still run the bus off the road, but at least from now onward … I was the one at the wheel.  
 
1984 was the age of reel-to-reel magnetic recording tape, grease pencils and splicing blocks, cassettes and Fed Ex next-day deliveries. The internet and world wide web, mp3 email attachments, and digital non-destructive edits weren’t even dreams yet in a tech head’s head!
Fast-forward now to 2019… and the kid has stayed in the picture.  I still love to paint those mental pictures, color the air with bright pastels and deep earth-toned hues … motivate with sound!
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Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions
And what a thrill and honor to do it all from the world’s most unique city and America’s most fascinating destination.  If you’ve been to New Orleans you know whereof I speak … and if you haven’t, well, you’ll just have to take my word for it.
 
Catch-up with us when you can at Airlift Productions Recording Studio here in New Orleans.  We’ll leave the mics hot for you!
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Airlift Productions, New Orleans

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DaleAnthonySmith“It has been my pleasure to collaborate with Mike at Airlift on a variety of projects from sound effects for museum films, to Narration for corporate and commercial work, to high end deeply layered radio spots.
He works out of his own custom designed studio, so he has been able to offer a flexibility to accommodate erratic schedules.
In every case, he has maintained the highest standards of production that equal anything produced in New York or LA. He is dedicated, tireless, dependable and truly enjoys his work to the point of making the process actually fun. I would not hesitate to recommend his services to my colleagues or anyone seeking a totally professional sound track.” ~ DALE ANTHONY SMITH,  Designer/Producer at Multi-Media Corp,  New Orleans

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V/O Marketing 101.1: An S.O.S. On S.E.O… What?!?

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Boy, just when you thought you had all the answers … they changed all the questions!
 
Watching ‘Mad Men’ re-runs on Netflix the other night, it hit me again as to how completely flipped and upside/down marketing & advertising has become from the 20th to the 21st century.
 
We’ve transitioned rather dramatically from ‘interruption’ marketing to ‘permission’ marketing.
 
Think about it, from the local disc jockey hitting a commercial and joking about the station ‘paying the light bill’ to the network newscaster ‘interrupting’ the news stories to sell you stuff … ‘interruption marketing/advertising’ was, last century, THE way to get your message across.
 
Today – in 2019 – even the 7 year old child skillfully navigates the remote control fast-forwarding the DVR box through the commercials … and then turns around and price-comparison-shops from a smart phone in the aisles at Target or Best Buy!
 
search_engine_marketing_ser‘Permission marketing’ in the 21st century ‘allows’ the buyer into your world when he is ready to buy.  It gives the buyer all the pertinent information needed UPON REQUEST via the device they have on-hand – in many cases IN their hand – to make the buying decision.
 
So, telling your compelling story on-line, making yourself available 24-7-365, and letting the potential buyer know about your satisfied customers  while on-line has indeed become the 21st century marketing challenge.
 
And no matter the century, it’s just plain human nature that people/buyers will put more trust and faith in what other people have to say about you … than anything you have to say about yourself.
 
The power of a well worded, sincere testimonial – let alone from someone already known and trusted – speaks volumes about one’s service rendered or product offered. 
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An Airlift Productions’ VO session in progress, with legendary Lillian Axe front-man Steve Blaze at the hot mic

In a virtual world where, in many cases, the entire transaction is done without human interaction, smiles, winks or handshakes, and across miles and state lines – the testimonial creates trust!

 
And this is precisely why I’ve just recently dedicated many hours to revamping the Airlift Productions website’s Testimonial Page.
 
From local New Orleans television personalities to New York producers, from iconic horror movie host Morgus the Magnificent to the Discovery Studios in Hollywood … from the mouth of James Carville at the Airlift mics to former Sirius/XM satellite talk show host Mike Church‘s opinion – all in their words!
 
1407-nighttime-pomonacrateFrom VoiceOver jobs, music recording sessions & audio books… to telephone systems & educational software – Airlift Productions & I have delivered. Time and time again.  From the last century to this one.
 

So go ahead, tap the 21st-century-brakes for just a second,  hit the pause button on the DVR box, and visit the Airlift Productions~Ziants Testimonial page here – when YOU are ready, 24-7-365 – and we’ll be there for you! 


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Airlift Productions ~ Delivering the Goods from NOLA since 1984!
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Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.”

~ Rhiannon Boulger, VO Artist, Melbourne, Australia

Airlift Mike, Sportsman’s Paradise Outcast, Rebel

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Veteran New Orleans Voice Talent Micheal Ziants with trusty sidekick & mascot The Shadeaux

Although I live in Louisiana, the Sportsman’s Paradise, I do not hunt and shoot animals, I do not own a gun … shucks, I don’t even play golf!

THIS is what I do.

Giving LIFE to the printed word, making simple text & fonts on an iPad or piece of paper BREATHE and create emotion in the mind of the listener is what I do.

And then, I further animate those living, breathing words with soundscapes – musical backdrops and sound effects which enhance and complement the human voice.

You know, the stuff that comes out of your radio speaker, or the flat screen TV in the background at the bar, or deep in your inner ear canal from earbuds, stuff like this….

    ** Micheal Ziants Long-form Narration Demo **

And with roots in the great state of Pennsylvania,  now firmly re-planted for over thirty years in the bayou state of Louisiana, it’s kind of strange to say but, here in 2018, I feel a stranger to both.

I don’t talk like your average N’awlins folks (“Wherey’at, dawlin’?”), I have a growing disdain for the yearly bacchanal called  the “Mardi Gras”, and yet I have no desire to return to the ice-packed, snow-covered northeast. 

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New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike

A man without a country.

But I do have one thing most don’t – a vocation that is also my vacation.  And there’s solace in that.

On top of that, it’s a vocation that due to technological and digital advances affords me the opportunity to be heard by – and work for – anyone, anytime, and anywhere on planet Earth!

Wow.

   ** Airlift Mike talks for SHELL OIL **

While the VoiceOver arena is today an incredibly competitive and increasingly overcrowded field, it’s an honor to throw my headphones into the ring every day from America’s most fascinating city, New Orleans, warm-up the Airlift Productions microphones, and create compellingly convincing audio for clients near and far.

And the challenges and obstacles are far more daunting than shooting deer, flushing-out ducks, or spending weekends chasing a little white ball around a golf course.

 ** Airlift Mike taking a “shot” at Movie Trailer V-O – “Gladiator” **

Outcast? Rebel?  Well, sort of, I guess.

But in the meantime, life in Louisiana certainly has its upside, too – cargo shorts & flip-flops year-round, I haven’t bought snow tires in years, and I sure have become a Saints fan. Who Dat?!?

And, really, who cares if I talk kinda funny?

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“Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ – RACHEL WULFF,  former WWL/WDSU-TV Anchor & Reporter

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

 

 

 

 

 

It’s An Airlift To Dubai – And the “Anderson Cooper of the Middle East”

Ibrahim Alshamrani’s  “60-Minutes-Style” Twitter Account Screenshot

Especially given the current political-religious intolerant issues of the planet Earth today, I didn’t quite know what to expect when the phone rang that Saturday night in March 2018 at the Airlift Studios .

It was a video producer pal of mine, founder of NolaVid, Max Cusimano, wondering if I could make time for a special Saturday night audio session for Ibrahim and Ali.

Middle East Broadcasting – MBC, Dubai – “Nerve Center”

As it turns out, Ibrahim Alshamrani heads-up the investigative reporting for MBC (Middle East Broadcasting) in Dubai, United Arab Emirates, and was in New Orleans that weekend tracking-down leads on a now-three-year-old cold case.

Ali comes from a large Muslim family and had a brother who ‘went missing’ from the streets of New Orleans three years back and, together with Ibrahim, was looking for more than clues.

So, after shooting all of his on-site noisy & loud French Quarter/New Orleans video with Max, Ibrahim was in need of a professional, relaxed and QUIET studio to record all the VoiceOver to tie everything together.

Enter Airlift Productions and Airlift Mike.

Dubai’s MBC Investigative Reporter Ibrahim Alshamrani records News Story VoiceOver at Airlift Productions in New Orleans, March 2018

World traveled, intensely focused, highly intelligent, passionate and compassionate, Ibrahim went right to work.

After downloading his script to the iPad, he hit the booth. And while I do not understand a bit of the Arabic tongue – I could sure feel the professionalism, the dedication, and the passion…

*** Arabic VoiceOver from Dubai’s Ibrahim Alshamrani ***

Interesting and downright fascinating, isn’t it?

Here’s a boy from Pennsylvania (yours truly), transplanted to New Orleans, recording a hot-shot investigative reporter from Dubai in the United Arab Emirates – for VoiceOver targeted to over 150 million Arabs in the middle east!

Proving, without a doubt, the engaging, enriching, stereotype-defying, and awesome reach of not only technology –  but the Brotherhood of VoiceOver.

And Man.

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Rhiannon Boulger & Airlift Mike at the Airlift Studios NOLA 1-6-17

“Thank you Michael for being so accommodating, and making my job truly enjoyable. I’ve recorded in many professional studios all around Australia throughout the years, but I felt right at home and was really impressed with the huge Airlift Productions recording space & booth you built. Recording with you was as easy as if I were in my own studio back in Australia – and that really makes for a successful session. All your wonderful compliments didn’t hurt the vibe either! My ego appreciates your generous, kind words. Thanks again for being such a gentleman.” ~ Rhiannon Boulger, Aussie VoiceOver Talent/Shell Oil Spokesperson

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans – since 1984.  

VoiceOver Demos, Airlift Mike … And Teenagers?

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Mary Rose Neumeyer “delivers the goods” at the Airlift Productions microphones ~ August 2017

A well-crafted VoiceOver Demo should do for one’s voice what a model’s portfolio does for one’s body.

Show it off! Showcase it! Highlight it!

Just as a photographer uses lighting, sets, makeup, and wardrobe to capture its subject, the voice demo audio producer uses compression, reverberation, equalization, the just-right music, sound effects and editing to properly capture/record his subject.

From compassion and pathos … to angst-filled attitude. Sly and seductive … to bold & brassy! Demure … to confident.

A captivating VoiceOver Demo captures every trick the actor has in his/her bag, and is edited in such a way as to showcase versatility and cast-ability.

Case in point?

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Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

On a hot, sultry N’awlins August 2017 afternoon in the cool confines of the Airlift Productions Studios, I hosted Vicky & Jeff’s pride & joy Mary Rose Neumeyer.

Having trained for years under the tutelage of noted NOLA acting coach Debby Gaudet, Mary Rose indeed brought some formidable skills to the Airlift microphones.

Part commercial, part promo, and all class, Mary Rose’s V-O Demo captures a style and sensibility that belies her 14 years on the planet.

Yet, boy, can she still be a kid! And deliver FOR the kids.

Give a listen to this teen sensation’s skill set, here …

       *** Mary Rose Neumeyer VoiceOver Demo ***

Look out, Nickelodeon; the Disney gang is on notice, as well.

Make room for this kid … at the top!

 

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Airlift Mike with VoiceOver Teen Sensation Mary Rose Neumeyer at Airlift Productions, August 2017

And if your project, TV campaign, radio spot, or promo could use a fresh from-the-mouth-of-babes, stand-out-from-the-crowd approach – Mary Rose & I are as close as the cellphone in your pocket.

You’ll find us at 1-800-210-WORD (9673).

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“Many filmmakers portray teenagers as immoral and ignorant, with pursuits that are pretty base… But I haven’t found that to be the case. I listen to kids. I respect them… Some of them are as bright as any of the adults I’ve met.” ~ the late film director John Hughes

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Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ ~ California-bound, Former WWL/WDSU Anchor/Reporter, Mom, Realtor – RACHEL WULFF

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans, since 1984

Airlift Mike & Trick Or Treat In Old New Orleans

Well, it’s that time of year again, when a morning dog walk through the ‘hood yields visions of ghosts, witches & goblins, all sharing front yard space with – the blessed Virgin Mary!

Only in New Orleans.

OK, possibly in other parts of America, but never more pronounced than here in a 300-year-old city predominately old Spanish, old French – and very Catholic.

So, in the spirit of Halloween, yours truly decided this past week to do a little bit of audio trick or treating of my own.

After spending quite a bit of time re-designing my Airlift Productions website, I went to work, trick or treating…

In an attempt to find some new folks to work with, some new “playmates in the sandbox”, the Shadeaux and I went to the internet, since no one really picks up a work phone anymore, and receptionists actually answering a phone is so last century.

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Airlift Mike & The Shadeaux at Airlift Productions, where Every day is ‘Take your doggie to work’ day

After doing a google search on the top advertising agencies in New Orleans, visiting each of their respective websites (amazingly, some had none), I wrote each one a rather succinct email, or simply filled-out their ‘contact page’ form.

I merely told each agency that I had been a voice talent, writer, studio owner, and audio production dude here in NOLA for the past 30 years and wanted to connect with them to discuss possible future work together.

These words were followed by an invitation for each of them to visit my website for corroborating material – audio, video, studio pics, and testimonials.

In closing, I simply asked, “May we talk?” And closed with a signature, phone number, and  the line “much respect”.

So, what happened?

After a substantial, decades-long contribution to the media DNA of New Orleans – years of audio production and voice work, shouldering the outdoor campaigns of WGNO and WNOL, WDSU and WVUE all old-school (reel-to-reel tape dubs in cardboard boxes), 17 years with the Lamarque Motor Company, ten years pro bono with the United Way, twelve years producing all the radio campaigns for The Esplanade Mall ….

Nothing.

Crickets…. Not a single reply.

Trick or Treat!?!

“Not a creature was stirring, not even a mouse” … er, ah, a millennial. Wait a tick, I’m in the wrong holiday!

Either way, sorry, gang, but the way my mother raised me, I see this back-handed treatment as just downright rude.

Whether I’m considered (along with my formidable studio) irrelevant, old-school & ‘dated’ – or a threat, in the business world, of which advertising agencies sure are a part,  the courtesy of a reply is appropriate.

How about one more thought.

The prophet will always be without honor in his own land.

Oh, and a Happy Halloween to you and yours.

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984 

DelGiorno, WTN Nashville & Airlift Mike in 2017

The email came into the Airlift Productions Studios to my attention, innocently enough, just last week from a producer at WTN Nashville with a simple question…

WTN Nashville’s Talk Show Host MICHAEL DELGIORNO at the studios, along with a close friend, Donald who?

Would I be able to make myself available for an interview the following morning with Michael DelGiorno?

Well, color me intrigued.

Of course I agreed, and then found myself back on the air in Nashville on October 4th, 2017 being “grilled, chilled and thrilled” (sorry Acme Oyster House) by Michael DelGiorno himself!

As the fates would have it, growing up in New Orleans as the son of famed WWL talk show host Bob DelGiorno, young Michael was an unabashed fan of that Q-93 Radio Mike McCann dude.

Really?

Dude, who knew?

WTN Nashville’s MICHAEL DELGIORNO with his  pop WWL’s BOB DELGIORNO

Together with stories about meeting me briefly back in the 1980s at the WQUE studios and the huge impact my on-air work had on him back in the day, he salt ‘n peppered-in probing questions about the way I dressed back then (my choice of jeans) – and even this choice one,  “Did you ever date (then-WDSU-TV Anchor) Lynn Gansar?”

 

It was all a lot of FUN. And very, very flattering.

We reminisced, caught up and laughed – HARD – about many things –  my early WGNO-Tribune TV announcer days, Scoot’s transition to talk radio (not pretty), and the times I recorded both his dad, for TV-radio spots, and his brother Bobby, for Ray Brandt TV-radio campaigns at the Airlift Productions Iberville location in the ’90s.

And it all came out of Nashville radios like this….

**** 10-4-17 WTN Nashville Interview with Mike McCann ***

Gee, the POWER of radio, huh?

As I traveled town-to-town all those years – Harrisburg to St. Louis, on into Nashville, then Philadelphia, and on to New Orleans, I always thought of myself as a modern day ‘Johnny Appleseed’, sowing little seeds and nuggets of wisdom & whimsy among the records I played.

But little did I know, until just last week, that one would find fertile soil in the heart, soul and mind of little Mikey DelGiorno.

I do now.

Chalk another one up to the powerful – yet intimate – MAGIC of radio.

Oh yeah, and a free dinner and Tennessee Titans game are now but a cell phone call and a road trip car ride away.

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L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

“For years, I have worked with Micheal Ziants and Airlift Productions recording songs for Children’s Hospital and the Children’s Miracle Network.  Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that.  He gets it.   Professionally, he’s as good as it gets.  Everyone SOUNDS better after a session with Mike.  And no matter what the audio project, you FEEL better after a session with Airlift.  That’s “Z” truth! ~ Heath Allen, WDSU-TV Reporter, and veteran guitar picker

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Airlift Productions – Audio Alchemy & Digital Magic from NOLA since 1984… we’ll leave the light on for you!

Airlift Mike: “Seriously Serious ‘Bout Bein’ Serious”

Truth be known, one of the biggest negative raps I encounter while marketing my VoiceOver talents is this: “Oh, but you’re a RADIO dude, and they always sound so ‘announce-ery’!”

Oh, really?

What few realize today is that my skills at the microphone began over a decade before I ever went “on-air” as a disc jockey – ON THE STAGE!

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Airlift’s Micheal Ziants  taking a dive, while playing Tom Edison’s best childhood friend Arvine Stevenson in “Young Tom Edison” , Youngstown, Ohio 1962

From Civic Children’s Theater performances in 1960s Youngstown, Ohio to the starring leads in high school plays, I honed my acting chops while “pounding the boards” on-stage.

I went on to become the President of my high school Thespian Club (even performed as Jack Kennedy, with mimic skills, at PTA meetings), and found the role of ‘Stage Manager’ in Thornton Wilder’s “Our Town” as my most challenging performance ever. Perhaps it’s that Life/Death thing.

No doubt, at the heart of any outstanding VoiceOver gig is the art of acting & theater, not radio DJ patter & chatter.

** Airlift Mike gets seriously serious for The New Orleans Mission & “Desperate Reality” radio show, airing Saturday nights on WWL **

But, alas, as the Danish theologian & philosopher Soren Kierkegaard once opined, “Once you label me… you negate me.”

I guess it’s only human nature to label others, but make no mistake – this particular radio dude has acting chops honed through a half-century of study, practice & experience.

** With over 7,300 views on You Tube, it’s Airlift Mike gettin’ serious for the Oil & Gas Production Hub of America – Port Fourchon, LA **

So, what I learned from the stage, I then took to the radio … and what I learned from both of them, I then took to create what is now the longest continuously operating recording studio in New Orleans – Airlift Productions.

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Airlift Productions, New Orleans

What an equation: Seriously serious acting chops + finely-tuned major market radio skills + decades of audio production & mixing experience = Airlift Productions.

** Airlift Mike AudioBook Demo, featuring excerpts from “Murder In Coweta County”, courtesy Pelican Publishing … a true-crime drama, dripping with murder, treachery & mystical powers in 1948 Georgia – oh, my! **

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Airlift Productions Audio Spin Doctor Micheal Ziants off the job

And you’ll find me … from anywhere, anytime, anyhow – as close as the cell in your pocket at 1-800-210-WORD; On-Line at www.AirliftProductions.com; or in your outgoing email box by simply clicking here – mike@airliftproductions.com

 

Airlift Mike: Seriously serious ’bout bein’ serious – from New Orleans since 1984.

 

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“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ AMY LANDON, Los Angeles-based actress & Audio Book Narrator

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