The National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.
Metaphorically, the ever-changing media & technology would be the tropical cyclones/hurricanes, and Airlift Productions & I would be the ones whohave for over thirty years resided… calmly, persistent & steady, in the hurricane’s eye.
The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century
In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios.That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated CBS affiliates WWL-TV & WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.
From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation, and from Loyola’s WWL ownership change to Gannet/Tegna and Entercom to Audacy. my, how the media and technological winds have blown!
Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye.
A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated collage of a Life lived in the Hurricane’s Eye…
There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona. There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Dr. Morgus, Rachel Wulff, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!
From radio commercials, TV voice-overs, music projects & audio books, to educational software, industrial training & safety videos, and from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change … while remaining calm & steady in the Hurricane’s Eye.
“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants
*** Micheal Ziants AUDIO BOOK Demo ***
Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with late studio mascot ‘The Shadeaux’
And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.
What’s next?
Well, whatever it is, you can rest assured that Airlift Productions and I will be there … in the Hurricane’s Eye.
Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico
“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films. Not only is he a great guy and a super talent, but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA
Around the Airlift Productions Studios, I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?
I mean, what is all televison except radio… with pictures? Which came first? And where are the more powerful emotional cues?
You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?
Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it – the sense of HEARING! The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves, surrounding it’s ears.
The eyes are nowhere in the picture yet.
Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.
But you cannot close your ears!
The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding. Even when all sounds disappear and come to a complete … heart-pounding … stop!
Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!
Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.
More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen. In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.
And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire presentation was aural – powerful, memorable and impact-full.
Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.
Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.
“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice. Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”
Ben-Hur Star Toby Kebbell records national TV Sony Tablet Commercial VoiceOvers at Airlift Productions NOLA
I didn’t know quite what to expect the morning TOBY KEBBELL showed up at my Airlift Productions Studios to record VoiceOver for Sony Corporation and it’s new Xperia Z tablet.
“Ben-Hur 2016” wasn’t even on the drawing boards yet, he was in New Orleans to film “Dawn of the Planet of the Apes”, and tagged by Tag-Europe (a huge London-based ad agency) as the voice for Sony Products, he needed a studio to record a few V-O patches.
The UK’s TOBY KEBBELL drops the mic – with Airlift Mike, on behalf of Sony
So, Toby and his brother arrived at Airlift that morning … Toby was unshaven, in flip-flops & cargo shorts – hey, it WAS for a VoiceOver session, after all; at 6’1″, we stood eye-to-eye – I set-up the phone-patch to connect us with Europe and we went to work.
As the fates would have it, in the UK the letter ‘Z’ is pronounced ‘Zed’, and in order to introduce this new tablet here in the states, the tag lines had to be re-recorded with the Yank’s sound.
The tracks were coached and directed by Louise at Tag, with her agency contact for Sony piggy-backed in on the call – from Tokyo!
I then relayed the wav files via an FTP site into the computers at the editing bays in London, England and the finished commercial – along with some help from David Bowie – appeared here in the United States like this…
And I love the exchange as he exited the studios that day. With Ziants being my last name, I’ve got a welcome mat at the front door with a ‘Z’ on it. Toby pointed it out and chuckled at the irony as he headed back to the rent-a-car.
The girls (or ‘birds’ as they call them there) in the UK are just gaga over this dude, and the ladies in on the phone-patch session that morning echoed that excitement.
Studly. Easy on the eyes. Soft-spoken. Ultra talented.
But from his appearance as Doctor Doom in the ill-fated “Fantastic Four” to the apparent miscues, in the eyes of some critics, with “Ben-Hur 2016”, I just wish Toby could find his footing in a true star-making role, one that could seriously catapult him into the stratosphere.
In the meantime, I’ll be the one catching Kebbell’s magic via Netflix on the flat screen in the den, remembering my morning recording Toby before his days with Judah Ben-Hur, popcorn in-hand, smiling – and shaking the dust off my sandals.
“Working on the road can be a pain for voice artists – I was so glad to find Airlift studios on my travels, just outside NOLA CBD! What a beautiful, cozy, and quiet space to work in. Micheal was an absolute pleasure to work with, being 100% professional and 100% nice guy! If I’m ever in the Big Easy again, I’ll be sure to stop in and see Mike at Airlift Productions.” ~TOBY RICKETTS, Award-Winning, World-Class, New Zealand-based VoiceOver Talent
Verily, all the highest aspirations of all mankind have always been towards PEACE. And Brotherhood.
And the dream that lay closest to the heart of the Nazarene was the manifestation of the Kingdom of Heaven – not far-off in some dreamy otherworld but right here in the physical plane, in your neighborhood and mine, here on planet Earth.
Martin knew that. Jack knew that. Abraham really knew that.
So, on MLK Day, 2021, let’s go there.
My Airlift Productions here in NOLA has always been about more than just ‘selling stuff’ or ‘telling stuff’; my mission, for what is now nearly forty years, is one of serving as a catalyst for positive change.
Henceforth, today’s entry…
As we celebrate and commemorate the life of this visionary peacemaker, and the stock markets, banks & post offices close, I’m flashing back on this MLK Day to a very special ‘homework assignment’ from days gone by.
Katy & Dad, Iberville Street, NOLA, 1992
My then-ten year old Katy was visiting dad for the Christmas holidays, and after the dinners, movies, and playtime, we went down into the Airlift Studios on Iberville to record.
Imagine, if you can, one of the most powerful speeches ever uttered on these American shores – The Gettysburg Address – dramatically interpreted by a ten year old!
Then, put these words wrapped around the speeches of Martin Luther King, Jr. and John F. Kennedy, and support all this with the inspirational and soaring music of the late, prolific James Horner from the “Glory” motion picture soundtrack.
Oh, my.
** “Is Anyone Home at the Gettysburg Address?” * Airlift, 1992 **
Peace? Brotherhood?
What, to me, is so extremely saddening is that the success of this dream, the manifestation of true PEACE on earth, will never ever (as in ‘not ever’) be settled on a battlefield.
For the answers, as Martin, Jack, and Abraham all knew too well, lie between the left ear and the right ear of the reader of these very words.
And the only true battlefield… is the human heart.
L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004
“For ten years now I have worked with Micheal Ziants and Airlift Productions recording songs for Children’s Hospital & the Children’s Miracle Network. He’s unique and a constant… solid as the rock in rock ‘n roll. Mike’s attention to detail is legendary, but his commitment to the kids and the challenges they face goes far beyond that. He gets it. Professionally, he’s as good as it gets. Everyone SOUNDS better after a session with Mike. And no matter what the audio project, you FEEL better after a session with Airlift. That’s ‘Z’ truth!” — HEATH ALLEN, Long-time WDSU/NBC New Orleans News Reporter & veteran guitar picker
(L-R) Airlift’s Micheal Ziants, Norman Robinson, Heath Allen, Rich Lenz at the WDSU-TV Studios for the CMN Telethon
Norman Robinson. Lee Zurik. Camille Whitworth. Rich Lenz. Heath Allen. Rachel Wulff.
Round up the usual suspects.
I have – to record various voice-over projects here in New Orleans at Airlift Productions.
I first met and recorded Norman Robinson in 1991. He was fresh back in NOLA from the White House CBS-TV Network news beat, and was the newly-ordained anchor man at our WDSU.
Little did we then realize, or even think about future days, but the fact is, 29 years later, we’re still at it!
Our most recent project? Recording and compiling every electronic message for every streetcar and bus – even the ferries – in the cityof New Orleans.
“Senior citizens ride the bus for only 40 cents”… “Please look around you for any personal items you may have left behind before exiting the vehicle/next stop, Canal Street.”
NORTA – the New Orleans Regional Transit Authority – tagged Norman and me to record well over 1,500 wav files for use in their system citywide.
** Norman narrates NORTA’s ‘Go Mobile’ App Tutorial **
L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004
Rich Lenznow calls Tulsa, OK home, a gone pecan from NOLA for over ten years now (gee, Thanks, Katrina), but he served for 16 years as sports director/anchor atWDSU.
Richie and I’ve recorded countless tunes together, including epic anthems to herald the Children’s Miracle Network Telethon fund-raising year-after-year to benefit and support our Children’s Hospital’s life saving efforts for our kids.
** the 1st, of many, Telethon Tunes for Children’s Hospital **
After meeting WWL/WDSU anchor gal Rachel Wulff around the aisles of our local Lowe’s Home Improvement store, I helped Rachel improve her post-anchor life and UP her game by producing a VoiceOver demo for her.
Very nice.
** Rachel’s VO Demo, with her daughter’s cutesy intro **
His compassionate, and knowledgeable in-the-field reporting is always incisive and spot-on. And he picks quite a guitar, at that.
2020 continues to see local NOLA news veteran Camille Whitworthdrop by from time to time for various VO commercial and industrial projects.
Camille Whitworth sets the VO mood at Airlift Productions NOLA
Camille dedicated years to the anchor chair at WDSU, and today fills her days public speaking, doing on-camera work for our East Jefferson Hospital, and recording various VoiceOver projects forclients in and around NOLA.
Dependable, personable, and experienced, Camille is always fun to have around the Airlift Studios.
There is simply no reason or need for news anchors to walk away from their skills & finely-honed talents when they walk away from the nightly news anchor desk.
Norman, Rich, Heath, Rachel, Lee & Camille are all exceptionally fine and experienced talents with, as the expression goes, ‘ a lot of good miles left on their tires’.
It has also been said, and rightly so, that journalism, as well as the nightly news, is ‘History – the first draft’.
I am so gratified – and humbled – that these remarkable ladies and gentlemen have all chosen to work with me and Airlift Productions to write new chapters.
And, as Paul Harvey used to intone, tell ‘the rest of the story’.
Airlift Productions Proprietor Micheal Ziants shoulder-to-shoulder with JAMES CARVILLE at the Airlift Studios
“I’ve been in studios from the Bayou to the Beltway and I can say after recording my last two audio books with Mike that there is no better place than Airlift Productions. The quality of the production, the studio, and frankly the comfort make it the only place I want to record now or in the future”— JAMES CARVILLE, Political commentator, Tulane professor & Campaign Strategist behind the most dramatic political victories of our generation
Airlift Productions 3927 Iberville Street location, under construction in 1989
If you ever recorded at or visited or got silly during Friday ‘happy hours’ at the now-the-stuff-of-legend Airlift Productions Iberville Street location … have you ever paused to consider what it took to create that remarkable space?
It’s not too bold a statement to say that my blood is quite literally in the mortar that holds the very bricks in this wall together! For though I am not a mason or a brick layer, I certainly played one in 1989 on Iberville Street.
Airlift Productions Proprietor Micheal Ziants ~ like a proud papa ~ at the Airlift shingle, Iberville Street, NOLA 1992
With the help of just one other guy (Joe Delery now works in the crime division of the NOPD), I also pounded the nails, hung & floated sheet rock, packed insulation, laid carpet, and wired the entire facility. Whew!
And oh, the people who were destined to walk through that front door to record within these walls … Peyton & Eli’s pop Archie Manning, Mayor Marc Morial, his mother Sybil, the Rev. Avery C. Alexander, Dr. Morgus the Magnificent, Ronnie Lamarque, I CAN Learn founder John R. Lee, WDSU’s Norman Robinson …
Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad
And a whole host of radio rebels, stand-up comics, misfits, in-laws & outlaws!
The mantra through the entire construction stage was ‘Build it…and they will come!’ What a passion, what a studio… what a time!
Airlift Productions – as it looked in 1992 on Iberville Street … Reel-to-reel analog decks, outboard gear & mixer, the way recording used to be done. Oh, if only you’d lived then, kids.
** A “Mike McCann” classic VoiceOver/Production Demo from the 90s, all produced on Iberville with R-R tape – for NOLA clients like WVUE-TV, Pat O’Brien’s, Times-Picayune, etc. ***
But as much as I loved this location, Iberville street, the elevator, my Endymion parties, and having Venezia’s Italian food, Angelo Brocato’s, Mandina’s & Liuzza’s but a block or two walk away … I flooded twice at this location – and this was well before Mother Katrina came to town!
Airlift Proprietor Micheal Ziants outside the Iberville haunts, shortly before the 2001 move to Pomona
So, I ran with my prophetic visions and in early 2001 moved the entire Airlift Productions business well out of the flood plain and to the high ground just the other side of the now-infamous breached 17th Street Canal . To start over.
Yet again.
But Airlift on Pomona – along with its construction & marketing challenges – is the story for another blog and another time.
Amy Landon recording audio books at Airlift Productions New Orleans, March 2017
“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ AMY LANDON, Los Angeles-based Actress & Ultra-busy AudioBook Narrator
While I daily walk with ‘the saints’ – ya know, guys like Paul/Saul of Tarsus, Francis (of Assisi), Sister Thecla, et al – this post is all about my years and stories of time spent with our New Orleans Saints.
It all began way-y back in 1983.
As the young (er) DJ/Q-93 Radio air personality Mike McCann, doors were opened to me that, quite frankly, not everyone gets to walk through.
Times-Picayune Ad for that Mike McCann dude back in the mid-’80s
Together with Walton & Johnson (new to NOLA and also new to WQUE-FM radio), we emceed talent shows, cheerleader competitions… I even hosted Ladies’ Nights at the Airport Sheraton’s nightclubs known as Nightlite and Valentine’s.
My ‘job’ on those nights was to entertain – walk the club with a wireless mic, run crazy contests, give away concert tickets, albums (yes, vinyl), tell jokes, and keep the party going.
The club was packed every night and the dance floors were jammin’ to the likes of Rick James, Prince, Michael Jackson, Chaka Khan, Whitney Houston, Stevie Wonder….
Morten Andersen, as he looked in those studly Valentines/Airport Sheraton days
The regular crowd on those poker-hot wild nights included Morten Andersen, Brian Hansen, Dave Waymer, Saints new & old, even members of the then-fledgling U.S.F.L.’s New Orleans Breakers.
In the ’80s, the Saints’ go-to kicking team was Morten Andersen & Brian Hansen, and one night I showed up for Ladies Nights only to find Morten & Brian, dates in hand, waiting in line to get in!
Of course, I helped them ‘cut’ the line. Wouldn’t you?
Saints’ Defensive Back Dave Waymer (1958-1993)
Legendary Saint free safety, the late Dave Waymer (ole #44) was a regular, sitting at the end of the bar through many a night. I have fond memories of Dave, the laughs we shared, as well as the the way-too-many Canadian Moosehead beers he would send my way.
Sadly, upon exiting NOLA for brief stints with the 49ers & Raiders, Dave died suddenly on his North Carolina farm at the age of only 34.
In the early ’80s, now-Pro Football Hall of Famer Morten Andersen, the Great Dane, was new to the states & New Orleans, while I was freshly-minted as the new afternoon drive guy on Q-93.
Upon meeting in ’83, we bonded, talked on-air together, laughed and swapped stories, hung-out at the clubs together, even chased a woman or two together. Great guy, great times, greater stories.
And not many fit for a blog post.
Ole reliable #8, Archie Manning, in a classic shot from his Saints days
Fast-forward to the ’90s, and in the early days of Airlift Productions, in the Iberville Street years, my audio production skills, voice and writing came to the attention of Archie Manning.
Archie, together with Mississippi bodybuilder Steve Smith, created Archie Manning’s Golds Gym at Cleary and Veterans Blvd. in Metairie, and I began a two-year run working alongside Archie to promote the gym.
This involved regular meetings with Archie, my writing of all the spots, audio production, and regular studio visits to record with Archie.
While I’ve never met his boyz Peyton & Eli, I’ve sure shared some amazing times with ole #8, the dude that started it all!
Deuce McAllister records PSA TV VoiceOvers with Airlift Productions, NOLA
I first met and recorded living legend & ‘ground pounder’, the Saints’ Dulymus “Deuce” McAllister in 2016, after being sought out to record his voiceover tracks for the Mississippi State Child Protective Services Department.
Together, we phone-patched to their offices and captured his voice for use in a PSA campaign that ran all over MS. radio & TV for a cause that Deuce & I hold close to our hearts – keeping our kids out of harm’s way.
‘Nuff said. But what a great, humble, and soft-spoken guy this is.
The one Saint that stuck?
The one I still run with and call a good friend?
Brad’s trading card… gee, smells sorta like bubble gum
St. Louis-bred Brad Edelman, ole #63, was drafted by the Saints in 1982, got to NOLA just a bit before me, and went on to become the first offensive lineman in the history of the Saints selected to the NFL Pro Bowl.
He exited the NFL in 1991, began a thriving photography business, took up drumming, the harmonica, acting – and took to hanging out with yours truly.
Brad Edelman & Airlift Mike, having a laugh at Airlift Productions NOLA, 2017
Brad has come to my Endymion parties on Iberville Street, got to know my family, bought me lunches… and has spent a lot of time around my Airlift Productions recording, laughing, and, well, just being brotherly.
Through my now-36-year run here in New Orleans running the Airlift Productions Studios – from Iberville to Pomona – I’ve certainly got more than my share of colorful stories.
But my days/daze with our New Orleans Saints, young & old, still with us and those departed, are among my favorites.
And today, with so much of my work centered around the AudioBook field, I was joking just the other day with son Ben about Drew Brees.
Come on, I told him, if I’ve already recorded James Carville, Mary Matalin, Congressman Steve Scalise, & Necar Zadegan for the top AudioBook producers in NYC… even personally read “The Chef” for James Patterson’s gang….
Drew Brees entertains a captive Sunday Superdome crowd
Upon hanging up the cleats and retiring, walking away from the game, it’s safe to say that ole #9 Drew’s got a book or two in him, right?
Stranger things than this have already happened – one day he’ll need a great space, a finely-tuned recording studio, together with an experienced and reliable producer, to lay it down…
”Airlift Productions in New Orleans – Perfect sound in the booth, amazing engineering, and Mike is a man of all trades who can do voice work as well. (Probably the most golden-toned voice I have ever heard and we’ve all heard some lovely voices)… I cannot say enough nice things about the experience of working with him.” ~ LISA CAHN, Veteran Producer, Hachette Audio Book Group, NYC
The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…
To begin with, all sound travels in waves. That’s analog. As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital. Science.
But making MAGIC with that wave form is quite another thing altogether. Art.
Airlift Productions “Booth” ~ where talent shines!
Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy – possible is yet another story completely.
Original Airlift Productions Studio Design ~ Micheal Ziants, 2001
First off, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.
It’s built like the ancient Greeks built the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.
The Airlift Studios control room widens from about 6 feet at the front … to nearly 12 feet at the back. A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.
Airlift Productions “Gift of Life” Stained Glass Window
Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.
Yes, Art & Science get it on at Airlift Productions! To create MAGIC.
Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 … from local to global with style!
From broadcast to podcast, big screen to small. From simple voice over tracks to full band or artist CD projects, test-drive your first session today, from wherever you are … on the web at Airlift Productions.
“Weapons of Mass Production” ~ Airlift Productions, New Orleans
Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.
When quality counts ~ count on Airlift Productions. Audio Alchemy from New Orleans since 1984.
Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production
“Airlift Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled out environment he’s cultivated…personally and within his studio… A big heartfelt thanks to Mike and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike withwww.airliftproductions.com”
—- Los Angeles & NOLA-based Dog Trainer SEAN O’SHEA
1984 Times-Picayune Sunday article about that new Mike McCann dude at Q-93
When folks first visit my Airlift Productions Studios here in New Orleans, one of their first questions is regarding my motivation for building such an awesome recording space in the first place.
My response? “Well, quite frankly”, I tell them, “I have an entrepreneurial drive that was forged in the fires of unemployment!”
Really.
Q-93 Memo to Staff & Times-Picayune article about Mike McCann’s exit
I just grew tired and weary of the corporate radio mentality that treated warm, talented and caring humans – with families to look after – as simple commodities!
As all of America today it seems is constantly being outsourced, marginalized, downsized and capsized, even back in the ’80s, I wanted to create my own future. Enter the Airlift dream.
Airlift Productions Recording Studio, New Orleans, 2020 Panoramic Studio Pic. Check it out … “Weapons of Mass Production”
I would never have been at Q-93 Radio (WQUE-FM) in 1983 had WIFI-FM in Philadelphia not fired me. A format change to “Rock of the ’80s” – Psychedelic Furs, Oingo-Bongo, Roxy Music, X, Berlin – in early ’83 led to my dismissal.
Imagine taking this excuse to the PA unemployment line bean-counters, “Well, the consultants considered my on-air approach & style too adult sounding and too mature for the new format!” Really.
I would never have been at WIFI in Philadelphia had management not fired the entire air staff at WLAC in Nashville. This legendary 50,000 watt radio station sat on Music Row in Nashville, was owned by Billboard Magazine at the time, and reached Canada and Cuba from the mid-south with it’s remarkable signal.
But it all didn’t matter when Billboard sold the station to new owners – who then changed the format to All-Talk/News and fired it’s entire staff, including yours truly.
Airlift Proprietor Micheal Ziants as alter-ego John Saint John, in the production room at WLAC, Nashville, 1980
I would never have been on-air at WLAC had the Pulitzer family in St. Louis at 55-KSD not made a similar move. The radio station was sold to new owners who then changed the format to All-Talk/News and fired it’s entire on-air personality music air staff.
Are you beginning to see a pattern here? Enter the Airlift dream.
I left Harrisburg on my own terms to pursue my first major market air shift in St. Louis. And I indeed exited Q-93 (as afternoon DJ/Air personality) in 1985 to build my own dream, to fulfill my destiny… to create Airlift Productions.
Airlift Productions was my way of taking all the skills that I’d learned from”the man” and putting them to work for myself! I simply parlayed the many skills hard-earned and fine-tuned through all those radio years into self-employment as a VoiceOver talent and recording studio owner.
The final chapter? Well, it has yet to be written. As the old advertising adage goes… “watch this space…”
Airlift Mike OnStage with Sid Noel at NOLA’s Orpheum Theater, Halloween 2019
“Dr. Ziants:
My dear colleague, it was a true delight to visit and work with you in yourdigital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute.” — Momus
** A tested-by-time Testimonial from Dr. Morgus (aka – Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.
Veteran New Orleans Voice Talent Micheal Ziants with trusty sidekick & mascot The Shadeaux
Although I live in Louisiana, the Sportsman’s Paradise, I do not hunt and shoot animals, I do not own a gun … shucks, I don’t even play golf!
THIS is what I do.
Giving LIFE to the printed word, making simple text & fonts on an iPad or piece of paper BREATHE and create emotion in the mind of the listener is what I do.
And then, I further animate those living, breathing words with soundscapes – musical backdrops and sound effects which enhance and complement the human voice.
You know, the stuff that comes out of your radio speaker, or the flat screen TV in the background at the bar, or deep in your inner ear canal from earbuds, stuff like this….
And with roots in the great state of Pennsylvania, now firmly re-planted for over thirty years in the bayou state of Louisiana, it’s kind of strange to say but, here in 2020, I feel a stranger to both.
I don’t talk like your average N’awlins folks (“Wherey’at, dawlin’?”), I have a growing disdain for the yearly bacchanal called the “Mardi Gras”, and yet I have no desire to return to the ice-packed, snow-covered northeast.
New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike
A man without a country.
But I do have one thing most don’t – a vocation that is also my vacation. And there’s solace in that.
On top of that, it’s a vocation that due to technological and digital advances affords me the opportunity to be heard by – and work for – anyone, anytime, and anywhere on planet Earth!
While the VoiceOver arena is today an incredibly competitive and increasingly overcrowded field, it’s an honor to throw my headphones into the ring every day from America’s most fascinating city, New Orleans, warm-up the Airlift Productionsmicrophones, and create compellingly convincing audio for clients near and far.
And the challenges and obstacles are far more daunting than shooting deer, flushing-out ducks, or spending weekends chasing a little white ball around a golf course.
** Airlift Miketaking a “shot” at Movie Trailer V-O – “Gladiator” **
Outcast? Rebel? Well, sort of, I guess.
But in the meantime, life in Louisiana certainly has its upside, too – cargo shorts & flip-flops year-round, I haven’t bought snow tires in years, and I sure have become a Saints fan. Who Dat?!?
“Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ – RACHEL WULFF, former WWL/WDSU-TV Anchor & Reporter
The National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.
