All posts by Micheal

I am a Recording Artist and Studio Owner in New Orleans, Louisiana for over thirty years now. After a whirlwind radio career that took me through St. Louis, Nashville, Harrisburg & Philadelphia, I settled in New Orleans in 1983. VoiceOver work for TV & film, completely-produced radio ads, and audio book recording & production are specialties of the house, but my Airlift Productions Studio also plays in the music arena with artist CD projects and has become a go-to shop for Hollywood South. Look us up on the web at www.AirliftProductions.com, or connect with us at #1-800-210-WORD.

You May Say I’m A Dreamer …

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John Lennon at the piano creating a vision with “Imagine”

Imagine there’s no heaven

It’s easy if you try

No hell below us
Above us only sky
Imagine all the people living for today

Imagine there’s no countries
It isn’t hard to do
Nothing to kill or die for
And no religion too
Imagine all the people living life in peace

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people sharing all the world

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will live as one

~ John Lennon, “Imagine”

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As my fave old metaphysical space cowboy running partner Henry David (Thoreau) used to say, “Do not worry if you have built your castles in the air.  They are where they should be.  Now… put the foundations under them”.   And …

“What lies behind us and what lies ahead of us … are tiny matters compared to what lives within us.”

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Airlift Productions’ Micheal Ziants – at age 20 –  on the first real radio job, Youngstown-Niles, Ohio, 1972, when many thought I LOOKED like John.

Airlift Mike – channeling and realizing the dreams of John Lennon. 

And Henry David Thoreau… 

Since 1972.

So, what do you do with YOUR spare time?

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Norman Robinson & Airlift Mike, tracking VoiceOver session, October 2019 at Airlift Productions New Orleans

“Michael is without a doubt one of the most versatile audio and production experts in the industry. ” — NORMAN ROBINSON, Harvard Nieman fellow; Honorary Doctorate of Human Letters-Our Lady of Holy Cross College; former CBS-TV White House correspondent;  senior news anchor WDSU-TV, NOLA

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift PROductions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Airlift Mike ~ Footprints In The Sands Of Time?

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Harrisburg Broadcasting: Images of America Book, written by Timothy P. Portzline … with Airlift Productions, John St. John, Micheal Ziants pics & stories

Footprints in the Sands of Time …. or skid marks at the intersection?

I guess it’s human nature for all of us to seek love and respect in life. Respect from family, friends and co-workers.  And to be thought lovingly of and to be fondly remembered by those we’ve left behind is to never die. You know, “footprints”.

Well, as a life-long student of history, world religions and philosophy, I’ve read many a book on history, but I can honestly say that I’ve never been IN one … until now.

I don’t know what you – the reader of this blog – were doing in the 1970s, or even if you were alive in the ’70s, but in that decade I left enough creative blood and sweat in Harrisburg, PA radio station control rooms to fill a swimming pool!

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Airlift Productions Proprietor Micheal Ziants as John Saint John, in the WKBO, Harrisburg, PA studios, circa 1976

Meanwhile, here in the 21st century, Harrisburg native, broadcast vet, engineer & scholar Timothy P. Portzline has written ‘Harrisburg Broadcasting: Images of America’, wherein he devotes an embarrassing amount of ink to yours truly.

Available today through all the usual outlets and on Amazon here — ‘Harrisburg Broadcasting’ tells the remarkable story – along with images – of radio’s & television’s roots in the state capital of Pennsylvania.  Including that irascible John Saint John guy.

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Airlift Productions Proprietor Micheal Ziants AKA John Saint John, featured in ‘Harrisburg Broadcasting’ History Book

Yes, it was my job every afternoon for over five years to entertain state workers (white & blue collar) in the ‘commuter combat zones’… topical, relevant, fun & cutesy, but never ‘rude, crude, or lascivious’.  And it was all LIVE and direct into car speakers years before the internet, web, mp3 players and digital downloads.

Listen to a WKBO Radio AirCheck of John Saint John from 1977, along with Listener Introduction here ….

This recording, along with a few others, helped to catapult me from Harrisburg to afternoon drive with the Pulitzer Family at NBC affiliate KSD Radio in Saint Louis the very next year.

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Pre-MP3/Downloads – in the days of 45 rpm records – a WKBO Radio weekly music survey, charting record sales … with John Saint John

‘Fun’ is too weak a word.  ‘Exciting’ barely captures the passion and drive.   Personality Radio to a then-20-something was EVERYTHING! It’s a good thing J. Albert Dame (WKBO owner) didn’t know it, but I would have paid HIM for the opportunity.

And to think, to this wild-eyed wanderer, the city of New Orleans, recording studio entrepreneurship and Airlift Productions weren’t even dreams yet or even on my radar.

The Cherokee have a sentiment and saying which states that each of us (as “human beings”) live as long as the last person who remembers us. 

So we’ll leave it all to the history books and workplace water cooler talk to make sense of my years in Pennsylvania’s capital city. Footprints…or skid marks.  Either way, I wouldn’t change a thing or trade a day. 

In the meantime, all those lessons learned are still with me, the mics are hot and the creative juices are still flowing way down yonder in New Orleans …  every day … at AirliftProductions.com 

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discovery_channel_logo“Micheal Ziants and Airlift Productions offer an excellent and affordable option for VoiceOver & Recording.” — Michael Morris, Head of Post-Production, Discovery Studios, Hollywood, California

Is Audio Recording An Art … Or A Science? Or Magic?

The short answer? All three! The long answer? How much time do you have? Too many questions? Oops, another question…

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To begin with, all sound travels in waves.  That’s analog.  As I speak, my voice travels from my larynx to your ear as a wave form. Now, in capturing said wave form in a recording device or computer for editing and storage, it is still considered and called a wave form, but then it’s digital.  Science.

But making MAGIC with that wave form is quite another thing altogether.  Art.

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Airlift Productions “Booth” ~ where talent shines!

Now, creating an environment, a creative space, a ‘vibe’, a place to make that audio magic – that audio alchemy – possible is yet another story completely.

Art & Science & Magic get it on at Airlift Productions!

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Original Airlift Productions Studio Design ~ Micheal Ziants, 2001

Pause to consider, the entire Airlift Productions air space is completely out-of-square with no parallel walls, and the studio ceiling rises from front to back.

Custom-designed, the entire room is built like the ancient Greeks imagined the amphitheater – sound waves naturally propagate from the near-field reference monitors in the front across the room to the back wall.

The Airlift Studios control room widens from 6 feet square at the front … to nearly 12 feet at the back. Dramatic, sure, but functional, as well.  A critical listening space should never be constructed with parallel walls, ceiling & floor, as this creates standing waves, slap-back echoes and assorted audio headaches.

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Airlift Productions “Gift of Life” Stained Glass Window

Room treatment, acoustic foam, carpeting on the walls, natural daylight filtered through stained glass, and dimmer-controlled mood lighting further enhance artist & engineer comfort & creativity through the entire recording process.

Yes, Art & Science get it on at Airlift Productions!  To create MAGIC.

Purpose-designed for comfort, creativity & breath-taking sound, Airlift has delivered the goods since 1984 from New Orleans to the planet with style!

From big screen to small;  basic TV/Film voice over tracks & intimate audio book sessions to fully-produced broadcast-quality podcasts, test-drive your first session today from wherever you are on the web at  Airlift Productions.

“Weapons of Mass Production” ~ Airlift Productions, New Orleans

Airlift Mike, always as close as the mouse on your desktop or the cell in your pocket at #504.833.8450.

When quality counts ~ count on Airlift Productions.  Audio Alchemy & Digital Magic from New Orleans since 1984.

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Micheal Ziants & Sean O’Shea, navigating the twists & turns of AudioBook production

“Airlift Mike was a saint, and ridiculously patient and supportive (and helpful!!) for this audio book virgin. In another environment, without the support, and with pressure to perform “right”, I probably would have completely fallen apart. So the MVP for this getting done goes 100% to Mike and the chilled out environment he’s cultivated…personally and within his studio… A big heartfelt thanks to Mike and the years of expertise he brought to this project to ensure I sounded my very best. If you’re ever in Nola and need the best audio dude, and the best dude dude, holler at my man Mike with www.airliftproductions.com”

—- Los Angeles & NOLA-based Dog Trainer SEAN O’SHEA

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Airlift Productions – we’ll leave the mics hot… and the light on for you.

From Recording Dr. Morgus & Dr. John…To Recording REAL Doctors in 2024! WTH?

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E.R.I.C. the talking skull records VoiceOver at Airlift Productions

I first met and recorded Sid Noel in 1986, Mac Rebennack in 1991, and all their personas, fame, makeup & feathers aside – these guys were real, sincere, down-to-earth humans to me.

And after all these rather remarkable recording sessions across decades with these rather remarkable individuals, the rather remarkable fact today is that here in 2024 I record and work with REAL doctors!

Life’s kinda funny like that sometimes, huh?

Does art imitate life, or is it the other way around?

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Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

My years recording and working with New Orleans’ magical, mythical & mystical Dr. John & Dr. Morgus are now history, and the subject of many posts within my blogs here. May they both rest in Power, as well as Paradise. But podcast recording with the REAL docs from Ochsner Hospital here in 2024 is something else all together.

Mac helped the world sing & dance, Sid had N’awlins in stitches, yet these “cut-ups” take it to a whole other level.

These ladies and gentlemen I record & work alongside today actually save lives! Treat cancer. Cure cancer. Moms, dads, loved ones live to see another day thanks to these folks.

Ochsner Cancer Doctors Podcasting at the Airlift mics (L-R) Johnson, Mizrahi, Burkeen MDs

Me? I’m just the middleman, pressing all the pretty buttons, adjusting mic levels, coaching, editing, uploading … and recording the podcasts.

Might I add, this one is not the job for the queasy, or for the hypochondriac among us!

So far we’ve tackled Melanoma, Lung Cancer, Colorectal Cancer, Breast Cancer, Liver Cancer, Prostate Cancer, Leukemia (Cancer of the blood), et al. Yeah, line-up the usual suspects.

Colorectal Cancer Podcast Excerpt, courtesy the Ochsner Cancer Institute

Hosted by Dr. Jon Mizrahi, we call it “All In Against Cancer”, and you’ll find the entire series available for download free by clicking here… https://www.ochsner.org/lp/podcast-cancer

What’s that classic Jack Nicholson movie line? “You can’t handle the truth!?!” Well, when faced with one of these life-changing illnesses, it sure helps to get that heretofore un-face-able truth from the educated, well-informed, up-to-date troops in the frontlines of these ongoing cancer battles.

Airlift Mike Onstage with Sid Noel at NOLA’s Orpheum Theater, Halloween 2019

And through it all, I must confess that there are days here around the Airlift PROductions Campus, while working on these podcasts, when the sun hits the studio’s stained glass just right… I feel the presence & the spirit of those other “doctors”.

There’s New Orleans iconic otherworldly Dr. John & Dr. Morgus peering over my shoulders at the edit bay, and offering words of inspiration and wisdom.

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Dr. John & Airlift Mike, Big Easy Awards Show New Orleans 1995

OK, maybe not exactly wisdom, it’s more like words of encouragement — Sid/Morgus will whisper, “Chopsley-Mike, try that edit again! Make it a marvel of modern science. And now back to those idiots down at the station!”

Meanwhile, as to Mac /Dr. John? Well, he just says, “Chillax, big Mike, without question you are at exactly the right place. At the right time!”

Airlift PROductions, Audio Alchemy & Digital Magic from New Orleans …since 1984

Airlift PROductions Stained Glass Studio Window

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Nathan, while recording at Airlift Productions, on behalf of Macmillan Audio Books, NYC

“Mike is a master of his craft, a true audio artisan. The long days I spent recording my audio book with him were a joy. First and foremost, he is a meticulous professional who wants to make sure that the production achieves the best possible quality. Because of his extensive background as a voice actor, he can coach you in exactly how to make something sound serious, credible, and powerful.

And because he built the whole studio himself, he knows how to get the most out of his equipment and produce exceptional recordings. But more than that, Mike is not just a skilled producer. He’s a great guy, with a tranquil life philosophy that will put you at ease and make you feel comfortable enough to give your best effort. He knows how to make you feel good, from the mood lighting to his calming presence in your headphones. He’s funny, too, and has lots of great stories from his long career in radio.

I truly had a blast working with Mike and will write another book just to do a new audio book with him.” — NATHAN J. ROBINSON, Editor in chief of Current Affairs magazine and author of “Why You Should Be A Socialist”.

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Airlift Productions – From Dream to Reality Brick by Brick on Iberville

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Airlift Productions 3927 Iberville Street location, under construction in 1989

If you ever recorded at or visited or got silly during Friday ‘happy hours’ at the now-the-stuff-of-legend Airlift Productions Iberville Street location … have you ever paused to consider what it took to create that remarkable space?

It’s not too bold a statement to say that my blood is quite literally in the mortar that holds the very bricks in this wall together!  For though I am not a mason or a brick layer, I certainly played one in 1989 on Iberville Street.

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Airlift Productions Proprietor Micheal Ziants ~ like a proud papa ~ at the Airlift shingle, Iberville Street, NOLA 1992

With the help of just one other guy (Joe Delery now works in the crime division of the NOPD), I also pounded the nails, hung & floated sheet rock, packed insulation, laid carpet, and wired the entire facility. Whew! 

And oh, the people who were destined to walk through that front door to record within these walls … Peyton & Eli’s pop Archie Manning,   Mayor Marc Morial, his mother Sybil, the Rev. Avery C. Alexander, Romper Room’s “Miss Linda” Mintz,  Dr. Morgus the Magnificent, Ronnie Lamarque, I CAN Learn founder John R. Lee, WDSU’s Norman Robinson …

Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad
Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

Dr. John (Mac Rebennack), Oliver Thomas, Senator Jon Johnson, Congressman Bill Jefferson, Academy Award winning documentary film maker Charles Guggenheim, Anders Osborne, Theresa Andersson, Bishop Paul Morton…

And a whole host of radio rebels, stand-up comics, misfits, in-laws & outlaws!

The mantra through the entire construction stage was ‘Build it…and they will come!’  What a passion, what a studio… what a time!

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Airlift Productions – as it looked in 1992 on Iberville Street … Reel-to-reel analog decks, outboard gear & mixer, the way recording used to be done. Oh, if only you’d lived then, kids.

** A “Mike McCann” classic VoiceOver/Production Demo from the 90s, all produced on Iberville with R-R tape – for NOLA clients like WVUE-TV, Pat O’Brien’s, Times-Picayune, etc. ***

But as much as I loved this location, Iberville street, the elevator, my Endymion parties, and having Venezia’s Italian food, Angelo Brocato’s, Mandina’s & Liuzza’s but a block or two walk away … I flooded twice at this location – and this was well before Mother Katrina came to town!

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Airlift Proprietor Micheal Ziants outside the Iberville haunts, shortly before the 2001 move to Pomona

So, I ran with my prophetic visions and in early 2001 moved the entire Airlift Productions business well out of the flood plain and to the high ground just the other side of the now-infamous breached 17th Street Canal .  To start over.

Yet again.

But Airlift on Pomona – along with its construction & marketing challenges – is the story for another blog and another time.

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Amy Landon recording audio books at Airlift Productions New Orleans, March 2017

“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ AMY LANDON, Los Angeles-based Actress & Ultra-busy AudioBook Narrator

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New Orleans Premier VoiceOver & Recording Studio  ~ Audio Alchemy from the Big Easy … since 1984

Airlift Productions – we’ll leave the mics hot… and the light on for you.

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Merry Christmas! And An Open Letter From Jesus of Nazareth

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I am the one called Yeshua and was born some twenty centuries ago in a sleepy village known as Bethlehem, Israel, Middle-East on planet Earth in the backwaters of the Milky Way. And times were hard.

Slavery. False gods. Racism. Prejudice. Violence. And most of the known world lived under the boot of the Roman Empire. Today in 2023, sadly, these same problems persist – only the names have been changed to protect the guilty.

Ironically, I drove the money changers out of the temple all those centuries ago, only to see that the religions founded in my name have today all opened the doors widely. And let them all back in!

It would seem that my message of Love, Peace, Brotherhood, and Equality of all men has been hijacked by otherwise well-intentioned men who claim to follow me – only to use it to their own ends.  And all from separate camps.

JesusLooksDownFromCloudsAirliftProductionsFrom the Roman Catholic to the Protestant, from the Southern Baptist to the Jehovah Witness, from the Mormon … to David Koresh’s Branch Davidian compound at Waco – all have built WALLS to keep their believers IN, and the non-believers OUT.

A True Faith, a True Religion, indeed a True Spirituality should build bridges – not walls. The bridge, by definition, must touch both banks of the river, and allow for two-way traffic. I came to the 3rd rock from the sun to serve as a bridge … God the Father in Me became Man … so that one day man could become … and return to God.

And as to this fixation on the Cross? Way too much emphasis has been placed on the final ugly twelve hours of my life (from Gethsemane to Golgotha, thanks, Mel Gibson) fostering centuries of guilt, when the emphasis should be placed on the glorious, Joy-full, Joy-US way in which I lived each and every day of my Life!

After all, should I return today and be found guilty of similar ‘crimes against the state’/sedition and be sentenced to death, twenty centuries from today, would you be wearing an electric chair or a gurney with a syringe around your neck? I think not.

If there should be any symbol at all for my true followers – it should be the Open Tomb, for I came indeed to grant ALL the keys to eternal life.

Jesus-Earth

Yes, of course, my blood was shed for ALL  that fateful Friday on the ‘hill of skulls’, but what I wanted remembered and commemorated was the way in which I lived, not the excruciatingly painful way in which I “died” and went to the cross.

My LIFE is my message. Consider, as a case in point, my very first miracle – at the wedding feast at Cana.  Many know of the water that became wine in the jars of clay. But few realize that I was the very last to leave the dance floor that night.

And as to this Micheal who purports to put these words into my mouth?

Well, frankly, the Father & I have through all man’s centuries always chosen to work through plain, ordinary, salt-of-the-earth types – fishermen, shepherd boys, whores, even tax collectors.  Simply add one more sinner to the list.

Finally,  your Faith in me should not be relegated to an observance, head-bowed once a week in a building, in a church or temple. It should be knit into the everyday fabric of your daily life … and lived!

After all, I came to your planet not to be venerated.  But imitated.

Follow me.  Please?

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Oh, and I almost forgot. Merry Christ-mas to ALL from the New Jer-USA-lem!  And thanks for all the neat presents. You really shouldn’t have.

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Respectfully, and with prayers for the 3rd rock to IncreaseThePeace ~

Micheal Z

** Inspired by my personal reflection after reading Norman Mailer’s “Gospel According to the Son”. Have you? **

The ART Of VoiceOver Demo Production

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Airlift Productions’ VO session in progress with Steve Blaze of Lillian Axe fame at the hot mic

Of all the audio jobs produced at Airlift Productions, I enjoy creating Voice and VoiceOver Demos the most.

Whether working with a ‘newbie’ or a veteran, taking the written word on a page and using all the tricks in my audio producer’s bag to bring it to life, to create ART, is indeed an art unto itself.

And today in 2023 the Voice Demo runs the gamut – from commercial to animation, video games to the medical field, and from industrial narration to audio books.

Still today affectionately called a “reel”, I’ve seen the demo go from reel-to-reel tape… to audio cassette… to compact disc… to digital wav file and mp3.

Yet through all the technological changes, the heart of the art remains the same —

The copy has to ‘sing’, the reads have to be spot-on, music selection and editing, along with proper equalization, compression, reverberation, and normalization remain paramount.

Art, unlike science (although there is  a helluva lot of science involved here), is indeed a very subjective call.  And what is art to one … is shite to another.

The call here is obviously up to the reader of this blog.

Enter Exhibit A – JOHN DENNEY.

When Denney first rang my phone, he’d found my website in a Google search, had experience behind a microphone – he founded the Weirdos, an LA-based punk band in the ’80s – had moved here to NOLA, and had never done a commercial in his life.

I said, “Well, John, we’ll change all that!”

And change it we did. It began with a commercial demo (heard here); after he landed his first job within two weeks of production, he subsequently returned to produce an animation demo… and a medical demo.

                               ** JOHN DENNEY VOICEOVER DEMO **

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Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

Enter Exhibit B – RACHEL WULFF.

A longtime television news anchor and reporter, Rachel had moved to town, had been in New Orleans about ten years, and was looking to exit the local TV scene and begin self-employment as a VoiceOver artist.

Again, like John Denney, she had a lot of on-camera and on-mic experience, but Rachel had no commercial background.

She does now.

                       ** RACHEL WULFF VOICEOVER DEMO **

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Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

Enter Exhibit C – MARY ROSE NEUMEYER.

Mary Rose was all of fourteen years old, had studied acting for some five years, done some on-camera things, but was looking to spread her wings into the VoiceOver field.

After a brief pre-production meeting, we collaborated on some copy, I then coached her through all the reads and edited her demo. 

It captures promo pieces as well as commercial copy, and I’d have to say, for a “newbie”, she states her case for an on-mic job most eloquently.

                 ** MARY ROSE NEUMEYER VOICEOVER DEMO **

Finally, an entry from yours truly.

Enter Exhibit D.

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New Orleans Voice Talent & All-around Audio Dude Micheal Ziants, Airlift Mike

As I pursue the AudioBook field, I’ve  compiled a demo targeted at this particular audience; a demonstration recording completely different from the shorter commercial ones.

It also differs from the previous demos, which were “manufactured” and produced from scratch, in that this demo is actually from a product being currently sold and marketed.

So, in this case, the demo is more of a ‘sampler’.

What follows here are actual excerpts from “Murder In Coweta County”, a true crime drama that took place in 1940s Georgia and shocked the nation.

Think ‘The Sopranos’ gone south!  With mysticism, race, murder, and the police all thrown into one big gumbo….

                    ** MICHEAL ZIANTS AudioBook DEMO **

Commercial, AudioBooks, Industrial, Animation, Video Games, the Voice Demo in 2023 sure does cover a lot of ground.

Er, ah… make that “air”.

And make no mistake. Evoking this kind of emotion is an ART.

Or is it a science?

OK, how about BOTH?

Well, whatever you want to call it…

Call on Airlift Mike and Airlift Productions to book yours.

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“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success.” ~ JOHN DENNEY, Founder/Lead Singer of the notorious LA-based punk band The Weirdos … and relatively new VoiceOver Artist

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“We’ll keep the mics hot…and leave the light on for you!”

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Friday Headlines? DEAD-lines?!? Whoa! Hold On a Minute…

                                                                            “All a Man Wants”
 
“To laugh often and much, to win the respect of intelligent people and the affection of children, to earn the appreciation of honest critics and endure the betrayal of false friends, to appreciate beauty, to find the best in others, to leave the world a bit better, whether by a healthy child, a garden patch … to know even one life has breathed easier because you have lived.  This is to have succeeded.” ~ Ralph Waldo Emerson
 
Words of stunning insight, clarity and truth from my fave mystical, metaphysical, space cowboy running partner and disembodied spirit.
 
Words culled from my first book of philosophical thought at Penn State all those years ago.
 
And words I might add, that I’ve used to navigate and steer the Airlift ship through many choppy waters across these now nearly forty years.
 
After all, from Harrisburg to Saint Louis, on to Nashville and Philadelphia, then finally to New Orleans, I don’t have enough fingers & toes to count all the true buddies, pals, and radio/tv vets that I’ve worked with, known, loved and respected – that just just aren’t on the planet anymore.
 
Work? It’s all Headlines & Dead lines.  And I’ve yet to find a man on his deathbed whose last wish is that he’d spent more time at the office.

 

Or a hearse with a luggage rack.

Perhaps the Tribes – America’s 1st People – had it right all those years ago….

I Never Did Heroin With Dr. John. We Just Did Other Things.

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Dr. John Autograph to Airlift Mike on old Airlift Iberville Street Notepad

Hired by Quincy Jones’ staff and his daughter Jolie to record Mac’s VoiceOver tracks for their Take It Back Foundation, I first met the Nite Tripper in the Airlift Productions Iberville days during New Orleans’ raucous early 1990s.

He walked in without pomp or circumstance, no entourage, no fanfare, no feathers, solo… but just as cool as the other side of the pillow.

Our job wasn’t anything to do with recording music, it was all about VoiceOver – he’d been cast as the Yak in Quincy’s animated PSA to promote recycling efforts and it was destined for use in movie theaters, television & MTV across America that summer.

We phone-patched to Los Angeles and together with Stevie Wonder, Ozzy Osbourne, B.B. King, Natalie Cole, Pat Benatar, Charlie Daniels, Barry White and Bugs Bunny…

With a hip-hop beat straight outta “In Living Color” – Fox’s big hit at the time – it all showed-up in movie theaters like this

Dr. John’s 1st visit to Airlift Productions – as “the Yak”

Some recording session, I’ll tell you that.

When Mac, not even asking if he could smoke, pulled out a Cheroot and lit it up, we rushed an ash tray into the booth without giving it a second thought. Sort of.

And when he asked if he could “use the facilities”, I took him up in the elevator to the Iberville Street living quarters, to the bathroom, where he encountered my then-one-year-old son Benjamin.

Imagine, if you can, Dr. John setting his walking stick aside, so he could pick up your child, hold him… and whisper sweet voodoo nothings in his ear!

Our second session, the following year, was all about VoiceOver for an awards presentation, wherein Mac & I were hired to record the introduction to accompany the big show-opening video – all about New Orleans legendary Red Light District!

Dr. John “Special Events Magazine” Awards Show Intro – 1993

Our paths – and stars – would continue to cross through the next couple decades, most notably at New Orleans’ Big Easy Entertainment Awards Shows.

MichealZiantsDrJohnBigEasyAwarcsNOLA
Dr. John & Airlift Mike, Big Easy Awards Show New Orleans 1995

I was honored to act as ‘Live Announcer’ for the show for ten consecutive years and Mac, being the one and only Dr. John, would be along many years to receive an award, or just to perform.

Just. As if.

My favorite memory was the year his mother flew in from NYC for the show, so Mac tracks me down and tells me that he wants me to meet his mama… and together we made the trek across the Fairmont ballroom so I could give my regards to his Dorothy.

Indeed, while Mac’s bouts with smack/heroin through the years are the stuff of legend, he had successfully navigated those choppy waters and was ‘clean’ the entire time I ever was fortunate enough to talk and record with him.

Through the years – the recording sessions & Big Easy Awards – we talked and laughed of many things… his love for New Orleans, his love of music, the ‘Big Picture’, existential things like living a life with “one foot in this world… and the other… in the other”!

Much in the way that Time Magazine caught his candor here

Dr. John, with some pretty amazing answers… and questions.

The last time we ever spoke to each other?

It was at the funeral for Cosimo Matassa, New Orleans’ legendary, seminal recording engineer and producer.

Along with a Who’s-Who of New Orleans music royalty – Allen Toussaint, Irma Thomas, Quint Davis, Deacon John Moore, Benny Grunch – we’d all gathered to say goodbye to Cos, the big mac-daddy that started it all down on Rampart all those years ago.

Dr. John had flown into NOLA from NYC to say his final farewell to Cosimo down at Lake Lawn.

Then, in 2019… it was his turn.

Yeah, we all may very well be ‘whistling past the graveyard’ but, damn – nobody whistled that tune better than Dr. John!

And just like ‘dat, mellifluous, mesmerizing, mystical Mac moved on… from New Orleans & ‘da World.

Sort of.

I mean, there IS the matter of all that fantastic music he left us.

Deepest thanks for all that hoodoo voodoo that you did so well, bud.

Nighty-night, Nite Tripper.

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Airlift Mike Onstage with the late Sid Noel at NOLA’s Orpheum Theater, Halloween 2019

Dr. Ziants: My dear colleague, it was a true delight to visit and work with you in your digital laboratory. I somewhat envy your remarkable equipment, which far exceeds anything we can afford here in the old city ice house. Your audio production facilities are second to none, and I thank you again for the excellent recordings you produced for the Momus A. Morgus Institute.” — Momus

** A tested-by-time Testimonial from Dr. Morgus (aka – Sid Noel Rideau) direct from the old city ice house to the Airlift digital lab via email.

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

Taylor Swift “Shakes Off” Airlift Productions

Taylor Swift, tagged to headline Jefferson Parish's Family Gras 2008
Taylor Swift, tagged to headline Jefferson Parish’s Family Gras 2008

** With the rather remarkable news of Ms. Swift booking NOT ONE, BUT THREE SHOWS IN THE SUPERDOME FOR NEXT YEAR, 2024 – I’m re-posting this blog, originally published in June of 2015 **

Long before her recent shaking-up of the “Apple Cart’s” new music streaming service, Country/Pop-Tart Taylor Swift was headed to play New Orleans – and yours truly, Airlift Mike, was tagged to help promote and give voice to the show.

Little did any of us realize when then-19 year old Taylor was selected to appear at Family Gras 2008 – just down Veterans Boulevard from the Airlift Productions Studios – that she was destined  to explode and become one of the world’s hottest selling musical artists!

Family Gras was brand new – and so was Taylor Swift’s career.

Contracted & hired by NOLA public relations ace Greg Buisson and the Jefferson Parish Convention & Visitor’s Bureau, I was tasked with voicing and producing the :60 audio track (video edited by Joseph Schneider) which was then to play all over New Orleans television to promote the affair.

** An uncharacteristically UP-Tempo Micheal Ziants, generating excitement for Taylor Swift’s Family Gras 2008 Appearance **

2008FamilyGrasLineupSo, with but one big hit in her hip pocket (“Our Song”), Taylor got in the bus with mom & dad, Andrea & Scott, and drove down to NOLA from Nashville for the show on that ill-fated late January.

She was slated to appear along with Blake Shelton, Kansas, Billy Ray Cyrus, The Bangles and a host of class N’awlins acts  – all in between Mardi Gras parades on the neutral ground of Veterans Boulevard here in Metairie for Family Gras 2008.

But Mother Nature had other ideas.

As fate and the rain gods would have it, the skies over NOLA opened up that fate-filled Friday afternoon and it rained.  And it rained.  And it rained!

Poor Taylor’s only appearance that afternoon was on the 6:00 News/Blues.  Under an umbrella.  In a pouring rainstorm.  As she tendered her regrets to a dismayed New Orleans crowd about her canceled show.

swift14f-1-webReally.  Ask her about this one sometime, should you get a chance.

And little did any of us realize that day that this little PA native, Nashville transplant, Taylor Alison Swift’s career was about to explode – into the stratosphere!

Oh wait, of course. Her mama did.

Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984   

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L-R.HeathAllen, TheresaAnderssonMichealZiantsRichLenzAirliftProductionsNOLA
L-R, Heath Allen, Theresa Andersson, Micheal Ziants, Rich Lenz – during a break from the original HEALING HOUSE sessions, Airlift Productions 2004

“Great recording studios share something in common with great concert venues. They both have a…what is it? An aura, a vibe, a karma, an ambiance? Whatever you call it, it’s as real as any speaker on the wall or slider on a console. You can’t see it, but, you can absolutely FEEL it. 

Airlift Productions has IT – thanks to the man behind the board (and in your ear). Micheal Ziants has a knack for gently pulling your best work out of you – and then improving upon it in the final mix. The finished product always leaves you thrilled, satisfied and amazed that you really had it in you! The best part- he gives you all the credit and you only realize later what great hands your material was in. 

Do yourself a favor- give Airlift a try. You’ll love the results and every moment you spent producing them.”

~ RICH LENZ , former WDSU-TV Sports Director/Anchor 

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