All posts by Micheal

I am a Recording Artist and Studio Owner in New Orleans, Louisiana for over thirty years now. After a whirlwind radio career that took me through St. Louis, Nashville, Harrisburg & Philadelphia, I settled in New Orleans in 1983. VoiceOver work for TV & film, completely-produced radio ads, and audio book recording & production are specialties of the house, but my Airlift Productions Studio also plays in the music arena with artist CD projects and has become a go-to shop for Hollywood South. Look us up on the web at www.AirliftProductions.com, or connect with us at #1-800-210-WORD.

VoiceOver Demos, Airlift Mike … And Teenagers?

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Mary Rose Neumeyer “delivers the goods” at the Airlift Productions microphones

A well-crafted VoiceOver Demo should do for one’s voice what a model’s portfolio does for one’s body.

Show it off! Showcase it! Highlight it!

Just as a photographer uses lighting, sets, makeup, and wardrobe to capture its subject, the voice demo audio producer uses compression, reverberation, equalization, the just-right music, sound effects and editing to properly capture/record his subject.

From compassion and pathos … to angst-filled attitude. Sly and seductive … to bold & brassy! Demure … to confident.

A captivating VoiceOver Demo captures every trick the actor has in his/her bag, and is edited in such a way as to showcase versatility and cast-ability.

Case in point?

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Mary Rose Neumeyer having way-y too much fun at the Airlift microphones

On a hot, sultry N’awlins  afternoon in the cool confines of the Airlift Productions Studios, I hosted Vicky & Jeff’s pride & joy Mary Rose Neumeyer.

Having trained for years under the tutelage of noted NOLA acting coach Debby Gaudet, Mary Rose indeed brought some formidable skills to the Airlift microphones.

Part commercial, part promo, and all class, Mary Rose’s V-O Demo captures a style and sensibility that belies her then but 14 years on the planet.

Yet, boy, can she still be a kid! And deliver FOR the kids.

Give a listen to this teen sensation’s skill set, here …

       *** Mary Rose Neumeyer VoiceOver Demo ***

Look out, Nickelodeon; the Disney gang is on notice, as well.

Make room for this kid … at the top!

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Airlift Mike with VoiceOver Teen Sensation Mary Rose Neumeyer at Airlift Productions

And if your project, TV campaign, radio spot, or promo could use a fresh from-the-mouth-of-babes, stand-out-from-the-crowd approach – Mary Rose & I are as close as the cellphone in your pocket.

You’ll find us at #1-504.833.8450 or 24/7 on the web at AIRLIFTPRODUCTIONS.COM.

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“Many filmmakers portray teenagers as immoral and ignorant, with pursuits that are pretty base… But I haven’t found that to be the case. I listen to kids. I respect them… Some of them are as bright as any of the adults I’ve met.” ~ the late film director John Hughes

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Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ ~ California-bound, Former WWL/WDSU Anchor/Reporter, Mom, Realtor – RACHEL WULFF

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans, since 1984

You May Say I’m A Dreamer …

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John Lennon at the piano creating a vision with “Imagine”

Imagine there’s no heaven

It’s easy if you try

No hell below us
Above us only sky
Imagine all the people living for today

Imagine there’s no countries
It isn’t hard to do
Nothing to kill or die for
And no religion too
Imagine all the people living life in peace

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people sharing all the world

You may say
I’m a dreamer, but I’m not the only one
I hope some day you’ll join us
And the world will live as one

~ John Lennon, “Imagine”

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As my fave old metaphysical space cowboy running partner Henry David (Thoreau) used to say, “Do not worry if you have built your castles in the air.  They are where they should be.  Now… put the foundations under them”.   And …

“What lies behind us and what lies ahead of us … are tiny matters compared to what lives within us.”

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Airlift Productions’ Micheal Ziants – at age 20 –  on the first real radio job, Youngstown-Niles, Ohio, 1972.

Airlift Mike – channeling and realizing the dreams of John Lennon & Henry David Thoreau… since 1972.

So, what do you do with YOUR spare time?

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Norman Robinson & Airlift Mike, tracking VoiceOver session, October 2019 at Airlift Productions New Orleans

“Michael is without a doubt one of the most versatile audio and production experts in the industry. ” — NORMAN ROBINSON, Harvard Nieman fellow; Honorary Doctorate of Human Letters-Our Lady of Holy Cross College; former CBS-TV White House correspondent;  senior news anchor WDSU-TV, NOLA

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift PROductions ~ Audio Alchemy & Digital Magic from New Orleans since 1984

From Books-on-Tape to CDs in 1993? Courtesy Airlift Productions

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(L-R) Charlie Biondo, “Miss Linda” Mintz, Micheal Ziants, celebrating over 3,500 units sold, “Soft Words, Warm Nights”

While the world was still calling the genre “Books-On-Tape” in 1993, Airlift Productions self-published and successfully sold spoken word CDs to libraries across America – and to the world via the Playboy catalog.

I realize that this all sounds a tad mad, but let me tell you the story.

I first met New Orleans icon “Miss Linda”, Linda Mintz, during a session at the Airlift Studios on Iberville street in 1993 while recording radio commercials for a local client.

Our muses, along with the stars, somehow aligned after that session while Linda and I discussed our love for poetry… as we hatched the egg of an idea for an outfit we dubbed “WordMusic”.

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“Miss Linda” Mintz & Micheal Ziants (McCann), during recording sessions for “Soft Words, Warm Nights”, Airlift Productions, 1993

Linda, long known and loved by generations of New Orleanians as Romper Room’s “Miss Linda”, had been reared with a love and respect for the magic of poetry.

Yours truly, while working all over New Orleans airwaves as a commercial voice and producer, was looking to create a self-published project that had “legs”, would be “evergreen” and that we could get behind and market to the world.

Produced on Iberville Street (all on reel-to-reel tape), voiced by Linda & me, and backed by husband Albert Mintz… we called the project “SOFT WORDS, WARM NIGHTS”.

** “I Love You/A Bright New Land”… Soft Words, Warm Nights excerpt with Linda Mintz & Micheal Ziants **

Imagine the world’s most romantic poetry lovingly rendered – and cast against the lush backdrop of the sounds of nature, coupled with a meditative new age score.

Score one for the kids on Iberville Street!

** Bess, the landlord’s daughter sacrifices herself to save her lover, Mike Ziants reads the classic, “The Highwayman” from SWWN **

Together with marketing pal Charlie Biondo, we drew the attention of Bayside Distributors in California, produced cassette tapes AND CDs in 1993, were successfully reviewed by all the major trade publications, and took it to market!

** “Will You Love Me When I’m Old?” from SWWN **

After selling over 3,500 to libraries across the U.S., we attended the American Booksellers Association trade show in Chicago, where I personally pitched the project to Hugh Hefner!

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“Soft Words, Warm Nights”, featured in the Playboy catalog, 1995

Hef was back in his hometown that weekend to promote Playboy’s 40th Anniversary coffee table book and, little did he know it – but get a fast pitch from Micheal Ziants.

Playboy Magazine’s catalog then featured our “Soft Words, Warm Nights” in several editions, helping us to move over 500 units, saying that our CD created “Irresistible Ambiance”.

While I caught a lot of kidding & ribbing  from family and fellow radio pals here in NOLA over this entire escapade, it remains one of my favorite stories.

What wasn’t so pleasant?

In an attempt to get a major ongoing distributor for our work, upon sending our CDs to every single major AudioBook publisher at the time, we were not only turned down – but ripped off! 

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“Soft Words, Warm Nights” CD artwork, Airlift Productions/WordMusic 1993

As the idea – romantic spoken word, produced with music & sound effects – was copied within a year by many of them, along with known Hollywood actors that carried marquistype names.

(Sigh!)

Oh well, as the Bard once opined, “It is better to have loved and lost… than to have never loved at all.”

Besides, it still makes for great “Did-you-hear-the-one-about-the-BIG-one-that-got-away?” type stories around the bar and NOLA parties.

Furthermore, as Churchill reminded us all, “Never. Never. Never. Give up!”… and from the vernacular, “He who loves and runs away, lives to fight another day.”

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Airlift Mike, Micheal Ziants, reads James Patterson’s “The Chef” for Hachette AudioBooks, NYC/Paris

I haven’t. (Given up.)

And.. I have! (Lived for another day.)

I mean, back in the 1990s, how was I to know that here in 2019 my path would intersect with one of the world’s biggest and best-selling authors? 

“Now showing” on earbuds near you, from the Hachette AudioBook Group, and today available on all worldwide platforms… Micheal Ziants narrates and interprets James Patterson’s “THE CHEF”.

And trust me, gang – Soft words and a warm night, this ain’t!

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“Working with Airlift Mike in NOLA was an utter pleasure. I was in town for business for a month and needed to maintain my audiobook recording schedule. Mike was accommodating and a pure professional. He mastered the punch and roll technique in 24 hours to be ready for our first session, and over the course of the month we laid down 5 books and a number of auditions. His studio sounds great. The vibe & atmosphere can’t be beat. You’d be hard pressed to find a better recording studio in the southeast – no matter what your needs. I wish I could have stayed!” ~ Amy Landon


Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans since 1984 

Airlift Productions – we’ll leave the mics hot… and the light on for you.

Christmas 2019 Reflections & What Most Don’t Get About Airlift Mike

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With Christmastime in New Orleans, together with all its trappings and sentiment in everyone’s windows and minds, allow me to tap the brakes for a second, reflect, and unpack a few things.

As a lifelong learner and student of philosophy, world religions, and mystical thought, it would be safe to say that I’ve lived  what could best be termed an unconventional and totally unorthodox lifestyle.

While most of my peers have chased money and jobs, I learned years ago to instead pursue passion and purpose. And then simply allow the dollars and opportunities to fall in line. 

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One illustrative case in point is this one I share with you here: In my now 35 years of owning and operating Airlift Productions here in New Orleans, I have NEVER commuted to work!

Ever.

As the great souls Emerson & Thoreau taught me, “Build a better mousetrap – and the world will beat a path to your door.”

They have.

Imagine, if you can, the colorful characters, historical heroes, fascinating personalities and captivating individuals who’ve knocked at the Airlift Studio doors to come “work” with me.

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Airlift Productions, New Orleans’ Foremost VO Recording Studio

I’ve been fortunate and blessed to have recorded and worked hours on end closely together with (deep breath) and in no particular order….

Archie Manning, Dr. John, Chef John Besh, Quvenzhane Wallis, Deuce McAllister,  Charles Guggenheim, Necar Zadegan, Mayor Marc Morial, Mayor Mitch Landrieu, Stacy Head, Nathan J. Robinson, David Menasche, Carrie Nye, Bo Walker, Buddy Stall, John Lee, Luno Bordelon, Jerry Christopher, Steve Blaze, Ronnie Lamarque, Anders Osborne, Theresa Andersson, Rachel Wulff, Scott Walker,  Lee Zurik, Zak George, Congressman Steve Scalise, James Carville, Mary Matalin,  Alden Ehrenreich, Toby Kebbell, The Krewe of Nyx, John “Spud” McConnell, Morris Bart, P.H. Fred, Mike Weldon, Reverend Avery C. Alexander, Brad Edelman, Rich Lenz, Norman Robinson, Heath Allen, Anne Gisleson, Sean O’Shea, Lewis Johnson, Greg DiLeo, Nathan Ales, Donald Surtain, the Right Lane Bandits, Bishop Paul Morton, Senator Jon Johnson, Congressman Bill Jefferson, Edoardo Ballerini, Oliver Thomas, Morgus the Magnificent, and… well, a host of multi-talented voice-over artists, stand-up comics & radio rebels.

Not up to speed on some of these folks? Let the Googling begin.

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Airlift Productions Studio’s custom-designed Mayan “Gift of Life” Stained Glass Window

The Punchline? Through all New Orleans’ intense weather – storms, hurricanes, blisteringly brutal summers, icy winters – each and everyone of these folks came to me, to Airlift Productions, to “the better mousetrap”.

Mind you, this is no brag, no empty boasting, but simply an observation as to a much richer and fulfilling way to live one’s life.

And what a life.

Marching to the beat of one’s own Walkman – instead of following the crowd – has always led to experiences few will ever get to taste.

Having discovered my first tape recorder at age 12, and after many years of stage-acting and then a rewarding radio career, how cool is this?

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Micheal Ziants and the new “Annie” Quvenzhane Wallis, recording for Chrysler and sharing a few laughs at Airlift Productions

I now get to live out the rest of my life here in NOLA from what was once only a dream in my head, from my Airlift Productions… and I now get to spend the rest of my days dancing with the very same muse that first brought me to the party!

During this Christmastime 2019, my holiday hope and prayer is that you, the reader of these words, if you haven’t yet… one day… find … yours.

Merry Christmas & Feliz Navidad from way down yonder in New Orleans – and Airlift Mike. 

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Rachel Wulff records her VoiceOver Demo at Airlift Productions NOLA

“Micheal Ziants is a great voice talent who is generous with his time and energy. I have worked in TV for years, but needed the guidance of a professional to create my radio reel and found it with Ziants. He made me feel comfortable in studio and encouraged creativity, coaching me to a reel I hope will bring many job opportunities. “ — RACHEL WULFF, Former WWL & WDSU-TV Anchor/Reporter

Rachel Wulff’s compelling VoiceOver Demo produced by Airlift Mike

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Airlift Productions ~ Audio Alchemy & Digital Magic from New Orleans… since 1984

Caught Between Dr. Morgus & A “Hard Rock” Place For H’Ween 2019

Hard Rock Hotel collapse, Saturday morning, Oct. 12th, 2019 – Canal Street, New Orleans

While I began talks with NOLA’s iconic Dr. Morgus for his big show early this year, little prepared either of us for the events of early Saturday morning, Oct. 12th, 2019.

You see, New Orleans became the headline in America’s national news that day as the Hard Rock Hotel construction site on our Canal Street unexpectedly and catastrophically collapsed!

The problem? The city of New Orleans was now in a heightened state of emergency – 36 hours from our big showtime at NOLA’s majestic Orpheum Theater, which sits right around the corner but steps from the Hard Rock site.

In true, “The show must go on” style, Uncle Sid & I, together with Orpheum GM Ivy Mouledoux and production ace Lewis D’Aubin, put our heads together, kept our collective cool, and delivered anyway.

Sid Noel in full costume as “MORGUS THE MAGNIFICENT”

To the uninitiated, Dr. Morgus (The Magnificent) is New Orleans’ beloved, legendary & iconic late night horror movie host and alter-ego to my dear pal Sidney Noel. So, to celebrate 60 years of Morgus (the show debuted in 1959), we’d planned our Big Halloween tribute, “An Evening with Sid Noel: The Recollections of a Mad Scientist”.

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Morgus Show Orpheum Packed-House, Oct. 13th, 2019 – the night of the Full Moon
Audio of Airlift Mike’s Intro to Morgus Show Highlight Reel

Social media, Radio & TV blurbs sure helped to get the word out, but a mere 36 hours from the Hard Rock fiasco, the curtain went up at the Orpheum Theater at precisely 7:00 PM Sunday night, Oct. 13th to a “souled-out”, packed “Friends of Science” crowd.

Acting as emcee, I warmed-up the audience, we rolled into a half-hour Morgus Show highlight montage film, and then I introduced “The Master”…. as Sid walked on-stage to a thunderous, standing overture of affection.

(L-R) Airlift’s Micheal Ziants, E.R.I.C., & Sid Noel, Orpheum Theater, Oct. 13th, 2019

With warm, reflective tones and a comedic style belying his 89 years – and without the aid of a teleprompter or notes – Sid nimbly and effortlessly entertained the crowd as he reminisced with story after story about his lifelong relationship with “The Higher Order’s” Doctor Morgus.

As our old pal Dr. JOHN would often sing & say, it was, “Such a Night”!

By the time it was all over, hearts were warmed, smiles were embraced, memories were kindled – and the show raised well over $43,000.00 for Alzheimer’s Louisiana!

(Very personal note) Uncle Sid, I can’t thank you enough for this opportunity to serve – as both emcee & highlight reel voiceover, for this most wonderful priceless memory, and for the inspiration your tireless efforts have given my aging body.

May the Good Lord indeed Bless & Keep You!

As I write these words, the fate of downtown New Orleans and the Hard Rock Hotel site is still very much up in the air… but rest assured that the legacy of Sid Noel’s Morgus The Magnificent has never been on more rock-solid ground.

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Toby Ricketts Instagram-Twitter ‘Selfie” taken in the Airlift Productions booth

“Working on the road can be a pain for voice artists – I was so glad to find Airlift studios on my travels, just outside NOLA’s CBD! What a beautiful, cozy, and quiet space to work in. Michael was an absolute pleasure to work with, being 100% professional and 100% nice guy! If I’m ever in the Big Easy again, I’ll be sure to stop in and see Mike at Airlift Productions.” — Toby Ricketts, Award-Winning, World-Class, New Zealand-based Voice Talent

Airlift Productions Answers Chicken Versus Egg Conundrum

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Which came first, the chicken or the egg?

Around the Airlift Productions Studios,  I still get into this one with my video production pals – when it comes down to audio versus video, which of the two is more powerful and packs the bigger punch?!?

I mean, what is all televison except radio… with pictures?  Which came first? And where are the more powerful emotional cues?  

You know, the ones that capture attention, motivate, inspire, scare … and drive someone to action?

Pause to consider, the very first sense that develops as the human develops within the mother’s womb is …. wait for it –  the sense of HEARING!  The growing infant HEARS the mother’s heartbeat and the rush of amniotic fluid, almost like ocean waves,  surrounding it’s ears.

The eyes are nowhere in the picture yet.

paragon-city-center-12Now, picture yourself in a movie theater. You are terrified by the motion picture – from b/w ‘Psycho’ in the ’60s to the latest flick about some camp counselor gone crazy chasing teens through the woods with an ax – and you can very simply close your eyes.

But you cannot close your ears!

The shrieks of terror, the ragged breathing, the sound effects, the dramatic music pulsing and pounding.  Even when all sounds disappear and come to a complete … heart-pounding … stop!

Interestingly, the Creator gave us eyelids… but He didn’t give us EAR-lids!

Now, talk to a hospice caregiver, and they’ll quickly tell you from experience that in the majority of cases the final sense to leave us at death – is the sense of hearing.

More to the point, in the case of television advertising, when an ad comes on, many are off to the bathroom or into the kitchen.  In this case, all the expensive video editing software and fancy visual zips and zaps are superfluous! They are not even there in the experience of the intended viewer.

The AUDIO portion of the ad, however, is still there – OUT LOUD for all to witness!

And since time immemorial, the story-telling tradition, as one generation passed legend and myth and bedtime stories down to the next, the entire ‘presentation’ was aural – powerful, memorable and impact-full.

Sorry, video aces, but audio trumps video. It will always be AUDIO that drives the emotional train.

Airlift Productions, driving that emotional train from NEW Orleans …. since 1984.

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harlon miller“Airlift is THE place to go for a top quality demo. With Mike behind the board you are in very capable hands. His vast knowledge and command of all things audio blends with his laid-back fun environment to bring out the best in any voice.  Airlift Productions has the experience and all the tools necessary to make a voice-over reel that is on par with anything you would find in New York or LA!”

– – – HARLON MILLER, Voice-Over Actor

** Harlon’s Airlift-Mike-produced VoiceOver Demo **

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Airlift Productions – we’ll leave the mics hot… and the light on for you.

Airlift Productions ~ Audio Alchemy from New Orleans… since 1984  

Have You Heard About the Big One That Got Away?

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“Gator” (Wakeman Linscomb) & Airlift Productions Proprietor “Mike McCann”, the Q-93 Wake-Up Krewe, entertaining N’awlins in 1989, and laying-down tracks at Airlift Productions on Iberville

It happened again last night. 

Even though I haven’t worked LIVE on the radio this century, the dreams persist.

I’m on-air in a control room in the 1970s or ’80s, or more to the point, locked-OUT of the control room… records are running out… I can’t find the right commercials… DEAD AIR!

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a full-page ad in Sunday’s Times-Picayune promoting WQUE’s Mike McCann

Town-to-town, packing, unpacking…. making new friends, saying goodbye to old friends… up & down the radio dial… AM, FM… ego trips, bad trips… but through it all —- 

Radio was without question the most fun I ever had with my clothes on!

And the people and towns it brought into my life informed my life – and changed it. { Cue the flashback harp music glissando …}

It was 1989, and after many years freelancing, I was ‘seduced back to the dark side of the force’… and re-entered radio for a brief while here in New Orleans at WQUE-FM/Q-93 as one half of a morning team, partnered with this character called ‘the Gator’.

While we only lasted a short while as a team on-air, there was magic! At least enough to catch the interest of an agent. An agent who then parlayed our airchecks into a LIVE On-Air three-day audition at Boston’s top-rated WZOU over Christmas of 1989!

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(L-R) Micheal Ziants (Mike McCann), Comedian/Actor Sinbad, Gator on-air at Q-93 New Orleans in the Fall of 1989

Steve Rivers, program director at the time, flew the Gator and me into Boston, put us up at the Boston Harbor Hotel (pretty swanky) and we actually woke up the city of Boston, Mass for three mornings that winter!

I’m at a loss for words to explain how vibrantly thrilling and exciting this whole process was. Working LIVE on-air, walking a tightrope without a net ( no ‘take two’ as is done in a recording studio ), in a strange town … and all in the days before the internet & the world wide web … you know, when radio was really radio! Wow!

Listen to just some of the madness, excitement and fun of this on-air audition at this monster of a radio station here —

**** Gator & McCann  On-Air @ WZOU-Boston 12-14-89 ***

The absolutely precious WZOU "Zoo-Cat" logo - complete with headphones, as it appeared on bumper stickers & T-Shirts in 1989
The absolutely precious WZOU “Zoo-Cat” logo – complete with headphones – as it appeared on bumper stickers & T-Shirts in 1989

Now, to ‘cut to the chase’, we were not hired at WZOU. After all was said and done – and believe me, much was said and done – management decided that our act would not fit-in in Boston … and we flew back to New Orleans without a contract.

Funny the way life works. When I think how differently my life would have turned out had we gotten this job it makes my head spin.  Me, a Yankee again? No Airlift Productions? Erase my over thirty years of contributions to New Orleans media & history? I think not.

But was it ever fun!  And still makes for quite the story over beers with the guys, or when we sit around comparing battle scars in the radio wars … or, like the fishermen here in Sportsman’s Paradise – talking about the big one … that got away.

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Nathan J. Robinson, while recording at Airlift Productions, October 2019

“Mike is a master of his craft, a true audio artisan. The long days I spent recording my audio book with him were a joy. First and foremost, he is a meticulous professional who wants to make sure that the production achieves the best possible quality. Because of his extensive background as a voice actor, he can coach you in exactly how to make something sound serious, credible, and powerful.

And because he built the whole studio himself, he knows how to get the most out of his equipment and produce exceptional recordings. But more than that, Mike is not just a skilled producer. He’s a great guy, with a tranquil life philosophy that will put you at ease and make you feel comfortable enough to give your best effort. He knows how to make you feel good, from the mood lighting to his calming presence in your headphones. He’s funny, too, and has lots of great stories from his long career in radio.

I truly had a blast working with Mike and will write another book just to do a new audio book with him.” — NATHAN J. ROBINSON, Editor in chief of Current Affairs magazine and author of Why You Should Be A Socialist.

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Airlift Productions ~ Audio Alchemy from New Orleans since 1984

Confucius + John Saint John = Airlift Productions

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“Try to remember the kind of September, when you were a young & callow fellow…” ~ Airlift Productions Proprietor Micheal Ziants as John Saint John, in the WKBO, Harrisburg, PA studios, circa 1976

It was the ancient Chinese sage Confucius who once said, “Choose work that you love… and you will never have to work a day in your life”. Joseph Campbell amplified this comment with his admonition, “Follow your bliss!”

Furthermore, the Cherokee used to tell their children that we are all ‘born with a song’, and that we all need to learn to sing that song. Not someone else’s song…. but our unique song.

Airlift Mike with the Tribe of Ziants, front porch, Youngstown, Ohio, circa 1962

Well, I actually used to fall asleep as a pre-teen kid in Youngstown, Ohio with a transistor radio tucked under the pillow, listening to far-off radio stations in Chicago (WLS & WCFL) and New York (WABC) dreaming of one day being a radio star.

To communicate with someone unseen without wires over great distances was to a kid the stuff of magic.  I wanted to be the magician – badly.

The millennial of 2019 would not even recognize the time.  At all.  No internet, no world wide web… no iPhones, iPads, iPods, or apps.  Video games?  Excuse me? Pong & Pac-Man were hardly even on the horizon. The compact disc & video tape hadn’t even been invented yet, let alone ‘cloud storage’ or DVD.  The 7-inch 45 rpm record, the audio cassette, and reel-to-reel tape was it. And it was magic!

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Along the banks of the Susquehanna River, Harrisburg, PA … 1st WKBO Music Survey – 1973

My very first rock radio job – being a disc jockey, an air personality – was at WKBO Radio in Harrisburg, PA.  It’s where I really discovered my true love – communications.  It’s where John Saint John was born.  It’s where I learned how to work a microphone as though it were a warm human ear… instead of a cold metal object.  And it was magic!

** Micheal Ziants as John Saint John On-Air WKBO Radio, Harrisburg, PA – 1977 … with Listener Introduction **

But the afternoon air shift wasn’t the full story.

Everyday duties – in addition to the air shift – included production! Every day… of every week… for five straight years, I produced radio commercials.  Little did I realize, but the seeds were being sown for Airlift Productions…. one day… way down yonder in New Orleans. Boy, was it ever magic!

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Airlift Productions’ Micheal Ziants, as alter ego John Saint John, standing behind John Travolta’s brother Joey at a WKBO Radio promotion, Harrisburg East Mall, 1977

** Micheal Ziants ON-AIR at WKBO Radio – Summer 1978, shortly before the move to KSD, St. Louis **

Work I love?  Following my bliss? I tell you what, give a listen to the LIVE On-Air WKBO Airchecks within this blog … and then you tell me.

And the challenge of translating all this On-Air fun & drive into self-employment as a recording studio owner & VoiceOver Talent is the subject for yet another blog, another day.  But, oh, what days/daze these were….

“Try to remember the kind of September, when you were a young and callow fellow….” ~ from the Fantasticks 

MichealZiantsAkaJohnStJohnWKBO-1976

Airlift Productions ~ Audio Alchemy & Magic from NOLA since 1984

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JohnDenneyRecordsVoiceOverAtAirliftProductionsNOLA“For voice over actors, the demo serves as a calling card and is unquestionably the most important tool in the pursuit of voice over work. Mike Ziants and Airlift PROductions produced my first VO demo and within weeks I landed my first job in the industry. Airlift’s state-of-the-art recording studio combined with Mike’s wisdom and expertise provided me with an excellent demo as well as the confidence needed to achieve success!” ~ JOHN DENNEY, founder & lead singer of the Los Angeles-based ’80s Punk Band The Weirdos – AND VoiceOver Talent

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Love & War ~ Airlift Productions Records James Carville & Mary Matalin

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James Carville & Mary Matalin on Meet the Press, along with former BFF, the late Tim Russert

Opposites attract. No, huh?

In “Love & War: 20 Years, Three Presidents, Two Daughters & One Louisiana Home”, James Carville and Mary Matalin detail a life few could imagine, let alone live!

A life lived at the intersection of Power, Politics and a Changing America … and while in the middle of it all, trying to keep a relationship together and raise two daughters – all at the same time.

And, boy, does politics ever make for strange bedfellows! James steered the Clinton presidential campaign both times (even steered him through the Lewinsky scandal), and Mary, who served under both Bush presidencies, was IN the White House the fateful morning of the 9-11 attack in the skies over Manhattan. Bush wasn’t. Mary was.

Their stories, their first-hand accounts, their front-row seats to some of America’s most fascinating recent history are palpable, riveting, and most remarkable.

And capturing it all through the Airlift Productions microphones for posterity in the audio book version of “Love & War” simply has to be one of my most remarkable gigs so far this century.

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Mary Matalin and James Carville tell it like it is one Sunday morning on Meet the Press … and later on, at the Airlift Productions studios in the audio book “Love & War”

The sentiment, the candor, the forthright honesty, the raw emotion. Admittedly, I felt alternately like a coach, a cheerleader, a psychiatrist … and even a priest in a confessional!

One of my fave stories from James was of his trip to Miami for the Saints SuperBowl win, wherein he details being on the field with Drew Brees, then off to the shuttle bus for transport back to the hotel. On the bus, he re-connects with the legendary Archbishop of Orleans Phillip Hannan. Then, who steps on the bus but Kim Kardashian, who’s “seeing” Saint running back Reggie Bush at the time. Imagine, if you can, James – now sitting in between these two and facilitating the introductions! Oh my. Comedy ensues…

** Airlift Productions’ Micheal Ziants reflects on his first-of-many recording sessions with James Carville, along with some classic James quips and thoughts … oh my! **

The very first day I recorded with Mary Matalin, she showed-up dressed to thrill! All dolled-up and made-up, decked-out for a night on the town – ah, to record with me in a dimly lit studio all afternoon? H-m-m…, I said, whaddup with dat? Well, after four arduous hours at the mic (a quite impressive feat, I might add), she stands up and says, “Well, gotta’ go, Bill’s in town!” And just like that, she & hubby James were off to dinner in the French Quarter – with Bill Clinton!

I could go on and on about our collective twenty-some hours of recording and working together, but you get the idea.  One of the – if not THE – most fascinating sets of recording sessions I’ve ever logged at the Airlift studio and witnessed.  Let alone orchestrated!

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Candid shot of James Carville taking a break from the Airlift mics, in the Airlift ‘Green room’ on the cell with Stephanopolous ~ and with his feet on my ping-pong table!

The News, it has been said, is History – the First Draft. And two ‘Wrongs’ don’t make a ‘Right’. But three ‘lefts’ will!  

As a profound political atheist, I don’t have a dog in this hunt.  But in the case of these two, I was certainly thrilled to be saddled-up and along for the ride.

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Airlift Productions is proud to have served as the audio launch pad for “Love & War”, available as an audio book via all the usual outlets. Preview it, or grab a copy – CD or download – from Amazon here.

And the next time you hear that old line, “Politics sure makes for strange bedfellows!” – now you know the rest of the story.

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Micheal Ziants and Political Firebrand James Carville at the Airlift Productions Studios in 2012, after recording James’ “It’s the Middle Class, Stupid!”

“I have been in studios from the Bayou to the Beltway, and I can say after recording my last two audio books with Mike, that there is no better place than Airlift Productions.  The quality of the production, the studio, and frankly, the comfort, make it the only place I want to record now or in the future.” ~ James Carville, Tulane professor and Campaign Strategist behind the most dramatic political victories of our generation.

** Airlift Productions – Audio Alchemy from NOLA since 1984 **