Airlift Productions: A Life Lived In The Hurricane’s Eye

AirliftProductionsInTheHurricanesEyeThe National Weather Service defines the “Eye” as the region of mostly calm weather at the center of strong tropical cyclones.

Metaphorically, the ever-changing media & technology would be the tropical cyclones/hurricanes, and  Airlift Productions & I would be the ones who have for over thirty years resided… calmly, persistent & steady, in the hurricane’s eye.

Airlift Productions New Orleans Logo Re-boot 2012 by Ethan Anderson
The Airlift Productions logo, conceived & trademarked in 1984, and re-imagined for the 21st century

In 1984, the needs of my first full-time client – WGNO-TV/Tribune Broadcasting – gave birth to the Airlift Productions Studios. That very year Ronald Reagan sat in the Oval Office, the compact disc was brand new, and top-rated  CBS affiliates WWL-TV WWL radio here in New Orleans were owned by Loyola University (“World Wide Loyola”) and… the Catholic Church.

From the changing complexion of the White House to digital music distribution (and piracy), TV/radio deregulation and consolidation,  and from Loyola’s WWL ownership to Gannett, Tegna & Entercom … my, how the media and technological winds have blown!

Meanwhile, through all the changes and through all the years, Airlift Productions and I have resided calmly and ever-persistent in the Hurricane’s Eye.

A recent Search Engine request for just two words “Airlift Productions” yielded the most remarkable result – in the Images section was an internet-search-generated montage of a Life lived in the Hurricane’s Eye…

Bing Search Engine “Airlift Productions” Image Montage 2019

There was every studio I’d ever built – from the closet at Rock Creek Apartments to Iberville to Pomona.  There was Norman Robinson, Rich Lenz, Heath Allen, Deuce McAllister, Congressman Steve Scalise, Dr. Morgus, Rachel Wulff, Jamie Neumann, Sean O’Shea, Sister Thecla, even studio mascot The Shadeaux, the studio’s stained glass window and game room!

From radio commercials, TV voice-overs, music projects & audio books, to educational software, industrial training & safety videos,  from cathode ray tubes to flat screens and broadcast to podcast – the Airlift Studios & I have shifted and tacked into the winds of change … while remaining calm & steady in the Hurricane’s Eye.

“Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence & Determination alone are omnipotent.” ~ Coolidge/Ziants

                   *** Micheal Ziants AUDIO BOOK Demo ***

AirliftProductionsMichealZiantsAndTheShadowOnTheJob
Airlift Productions proprietor Micheal Ziants putting in another day at the office ~ along with studio mascot ‘The Shadeaux’

And the winds continue to blow! My grandfather John was born before the radio, my father Charlie was born before the television, and I was born before the internet & digital.

What’s next?

Well, whatever it is, you can rest assured that Airlift Productions and I will be there … in the Hurricane’s Eye.

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L-R.JoeRenierMichealZiantsSeacorMarineShoot
Airlift’s Micheal Ziants (Right) with actor Joe Renier, On-Camera with TLW Productions for Seacor Marine … deep in the Gulf of Mexico

“We’ve worked with Mike for almost 15 years, both as voice over and on-camera talent in more than 50 films.  Not only is he a great guy and a super talent,  but he has the coolest recording studio in the South.” ~ TIM WESTON, President TLW Productions, NOLA 

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Airlift Productions ~ Audio Alchemy from NOLA since 1984

… we’ll leave the light on for you.